Blue Ocean Strategy
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Blue Ocean Strategy
nahid, Member, Student (MBA), Bangladesh
Q: 2- Why does emerging market are highly preferable to apply Blue ocean strategy?
The term emerging markets an "emerging market" is one that is in the transitional phase from a developing country to a developed one. These could be China, India, and Brazil, South Africa which are increasingly recognized to offer an exciting ocean of opportunity to companies for strong growth and profits in the future. While these economies have strong growth rates with an ever increasing population that aspires to a higher standard of living, they also present a unique set of local challenges like
• Intense local competition,
• A mass of buyers with low purchasing power,
• Potential customers located in remote rural areas
Blue ocean strategy has revolutionized the way companies are designing their strategies. This innovative strategy focuses on generating a new market and targeting new customer base to distance itself from competitors rather than engaging in a head-to-head.
Companies that understand how to effectively tap into these growing markets will not only achieve strong profitable growth for them, but also contribute to the development of these vigorous economies.
Let answer about some questions:
Does your organization lack insight into how to create innovative distribution channels that can effectively penetrate emerging markets to achieve strong profitable growth?
Does your organization understand how to innovatively adapt its range of product and services to offer these new consumers and corporate clients a leap in value that improves their livelihoods while creating strong profitable growth?
As an emerging nation, does your government understand how to innovate its policies and practices to attract needed foreign investment and global talent while keeping its cost structure low?
If we answered "yes" to one or more of the above questions, the Blue Ocean Strategy for Emerging Markets Program could be right for a nation. It offers organizations, including governments, insight into the concept, tools, and methodologies necessary to create blue oceans of uncontested market space in emerging markets. Blue ocean strategy is not about how to compete, but about how to make the competition irrelevant by simultaneously pursuing differentiation and low cost and is particularly relevant to emerging market
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