Addition to the Marketing Mix Ps

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Addition to the Marketing Mix Ps
ALEX AUGUSTINE AGBO, Member, Financial Consultant, Nigeria

The introduction of the 3ps to the previous 4Ps in marketing mix.

The introduction of 3ps to the marketing mix is a well initiative to the mix this is because to me the marketing mix seems in complete but with the addition of the extended marketing mix which include
Process which involves the procedure, mechanisms and flow of activities in which services are consumed are essential elements of the marketing strategy.
People which involves the people that are directly and indirectly in the consumption of service are important part of the extended marketing mix.
And physical evidence which talks or deals with the ability or environments in which services are delivered both tangible good that help to communicate and perform the service and the intangible experience of existing customer and the ability of the business to relay on the customer satisfaction to potential customers.
Is the best innovation of the the 21st century.

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