Social Media Strategy Framework

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Social Media Strategy Framework
Pankaj Dey, Member, Student (MBA), India

Social Media Strategy Framework Explained

This method is helpful for a social strategy.Lets define the method:
POST: People + Objectives + Strategy + Technology
These 4 factors specifically determine the society as a whole with its remote culture. The people, their objectives, the strategy they adopt to attain their goal and if they are up to date in technological development..
.These 4 factors indicate that how a firm can identify its product to be created for the people /customers at large.
People=This factor says that to which category do the people lie to,middle class,upper class or the BPL.
Objectives=This factor says that people's objectives are of great,upper class people mainly desire for luxury life and progressive life,so the firm can produce products like advance laptops which is the basis of today's computer world and is a sign of luxury too.

THREE SPHERES - Community, Business and Technology
These factors help a firm to make its products as per the requirement of the people as a whole. The community that exists, the form of business usually done by the people there, and their technological usage.
FIVE S's - Social, Share, Support, Strategy and Sales
These factors determine the position of people there. The people and their society, their share in the company's profits, the goodwill they have for the firm, the firm's strategy that attracted them and finally the company's product and services approved by the people.

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