Friedman's Untouchables

Article / Knowledge and Intangibles


Friedman's Untouchables
naser kiadeh , Professor, Iran

The competitive playing fields between industrial and emerging market countries are leveling


Friedman believes the world is flat in the sense that the competitive playing fields between industrial and emerging market countries are leveling. According to Friedman’s analysis these changes created a flat world, which is based on a global, web-enabled platform for multiple forms of sharing knowledge and work, irrespective of time, distance, geography and increasingly, language.
Hundreds of million new workers from India, China and the countries of the former Soviet Union entered the new global market, contributing to outsourcing, which resulted in a net loss of manufacturing jobs in the US. New knowledge-based jobs are being created in India and China, affecting each and every aspect of our economy.
This new flat world has changed the way we conduct business utilizing resources not only nationally, but also globally. In order to survive in this global market place we all have to adapt to the changes. Friedman calls those who can adapt "Untouchables". Those "Untouchables" are workers:
- who offer specialized knowledge of their particular field,
- who are anchored (face-to-face jobs like doctors that can't easily be exported), or
- who are really adaptable and constantly learning new skills to stay ahead of the flattening "curve."

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