It's a whitewater world we now live in.

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It's a whitewater world we now live in.
SIG Leader

Gary Wong, Consultant, Canada

Stability and Certainty have been replaced by Volatility and Unpredictability

It wasn’t that long ago when we did our business planning on the view that the environment was a calm lake. The challenge was getting everyone to row in the same direction--a focus on efficiency and maximizing the use of resources. If there was a sudden change in wind, rowers waited until the coxswain shouted out new instructions.
In fact, it was only this one person who was faced in the direction the boat was going.
Now compelling empirical evidence clearly indicates that business change is becoming more frequent, more sudden, and less predictable. The changes are evident in all aspects of the economy—resulting in dramatic increases in volatility, more business failures, and less predictable earnings. This form of volatility is not going away. It is now a permanent part our economic system.

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