What is your Organisation's Core Purpose? The Value Frame®


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What is your Organisation's Core Purpose? The Value Frame®
Kathelijne Drenth, Innovation Consultant, Netherlands

The core purpose Value Frame® for identifying your organisation's differentiating value creation capability and using it as calibration instrument for sound decision-making. Fast forward facilitation with the software application Intent®.


The Value Frame®
The core purpose Value Frame® is an innovation, designed to enable CEO’s, Boards and Teams to define the core purpose at best of their organisation with. Why?
To empower them to answer the question “Whát exactly is the experiential value/ meaning that we are potentially capable of co-creating in and with our work in the organisation as a systemic whole, for customers (or patients, or clients, or students or members, or inhabitants, or visitors, or buyers) with which we satisfy their needs?”.


What does one organise by defining the core purpose of an organisation with the Value Frame®?
• Clarity about what it is the organisation exist for and what it is capable of when it is doing what it is meant to be doing at best, short, medium ánd long term
• Connection between people since they happen to share the same intent of aspiring to cocreate this value
• Understanding what in a VUCA world in which change is constant, is holding everything in the organisation together and is cohering the organisation’s value stream at core.

What does one organise by using the core purpose definition of the organisation? Short term
• Two of the requirements to systemically transform, innovate, evolve, develop and become empowered to proactively lead the organisation’s evolution and to navigate emergence while creating core purpose value sustainably in a complex world of constant change.
• To optimise every process and action towards peak purpose performance with the organisation’s core purpose as a value creation calibration instrument. (if a strategy, process, actions does not add value, why do it?)
• To cocreate cross function and post-silo and make sure that the whole is becoming so much more than the sum of the parts
• To foster and scale up progress towards systemic peak purpose performance

What does one organise by using the core purpose definition of the organisation? Long term
• Achieving aspirations such as becoming number 1, famous, an organisation of endearment, exponential growth in value creation and therefor turnover and profit, increase in customer, - employee satisfaction and stakeholder engagement, sustainable impact, and to survive ánd thrive.

The Value Frame® is an empowerment instrument
The Value Frame® is an empowerment instrument for consciously leading development, transformation, innovation and evolution towards becoming a next generation agile organisation capable of optimally fulfilling the experiential needs of customers and stakeholders while navigating emergence in a world of constant change.

Scalable
The Value Frame® is scalable which means that is used by boards and teams to define the core purpose of their board or teams with; the team being the fractal within which differentiating value is being created. And even leaders and individual members of the teams can define their individual purpose with the Value Frame®, to invest their unique value creation capability in the best possible way.

Measurable
Used as a core purpose strategic decision instrument, The Value Frame® allows assessing every idea, proposition, strategy, decision and action to be assessed against the core purpose of the organisation and monitoring progress towards performing purpose at peak.



Books and papers
Beautiful Unique (2010): Kathelijne Drenth & Richard Leachman, The Twelve, Bath, UK
Open Teams – Connecting people to the difference they can make together. The Twelve B.V. Amsterdam, The Netherlands. (2016) ISBN 978-0-9572630-7-9
Normal Unique - mapping the purpose of a business for systemic navigation in volatile times. (2018): Kathelijne Drenth & Richard Leachman, The Twelve B.V. Amsterdam, The Netherlands. ISBN 978-0-9572630-9-3
Normal Genius – mapping the beauty of your unique capability in our increasingly challenging world (2018) ): Kathelijne Drenth & Richard Leachman, The Twelve B.V. Amsterdam, The Netherlands. ISBN 978-0-9572630-8-6
Veranderen met Appreciative Inquiry, Van Silomanagement naar post-siloleiderschap (2020): Kathelijne Drenth, Boom Uitgevers Amsterdam. ISBN13: 9789024429691
From Silo to Whole - How success thinks in our post-Silo world: Kathelijne Drenth & Richard Leachman (Third Edition), The Twelve B.V., 2020. ISBN 978-0-9572630-1-7
Vom Silo zum Ganzen - Wie eine Organisation ihre Zukunft bestimmt: Kathelijne Drenth, 2016. © Handelsblatt Fachmedien GmbH,
No we without WHY (2016), Kathelijne Drenth, The Twelve B.V., Amsterdam: www.thetwelve.eu
Geen wij zonder WIJ (2016), Kathelijne Drenth, The Twelve B.V., Amsterdam: www.thetwelve.eu
Kein wir ohne WOFÜR (2016), Kathelijne Drenth, The Twelve B.V., Amsterdam: www.thetwelve.eu





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