New Decade of Marketing

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New Decade of Marketing
Nimisha Srivastava, Member, Professor, India

The changing trends in marketing and the market place

We have viewed the continuously changing trends in marketing right from selling concept to today's online marketing. Everything related to the marketing is nowadays technosavvy and therefore is upgraded also. In selling concept , pitching the product was the main issue but it is not the same now. In today's world if one has to place his product before the customer then he/she has to be technosaavy and must go through the hook and nook of the project before placing it in the market. One major reason to this change may be attributed to the increasing level of awareness among the consumers. They strongly believe in value i.e they should get worth for what they are paying.

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