Airport Marketing

Opinion / Marketing

Airport Marketing
Shyam Kishor Sah, Member, Manager, Nepal

Generating non-aeronautical revenues to contribute in airport infrastructure development.

Airports are turning into business hub and requiring more and more recreational activities to enable people travelling from one place to another to utilize their transit time in encouraging way. With the increasing delays in flight time due to bad weather or any other reason passengers often get panic and that disturb their travelling shedule. So that, airport authorities are forced to think and facilitate the customers to utilize their time in such way as to benefit the passengers as well as the airports. The extra revenues generated from such additional activities can in turn be utilized for further standardization of the services and ultimately to reduce the cost of travel.

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