MANAGEMENT AND THE BRAIN

Method / Leadership

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MANAGEMENT AND THE BRAIN
Carlos Herreros, Member, Business Consultant, Spain

NEUROSCIENCE CAN HELP IMPROVE MANAGEMENT AND LEADERSHIP


Recent developments and discoveries in the field of Neuroscience suggest that , generally speaking, managing and leading don´t take into account the needs and capabilities of the human brain. For instance, the unconscious brain has 4 powerful drives: the drive to acquire, to defend, to bond and to comprehend. If organisations don´t cater for these four drives probably performance suffer. The conscious brain, the operational one receives the inputs of the 4 drives and takes decisions, cheking and balancing the 4 drives plus taking into account the cultural background.

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Other Views by this Author: Index of the Workshops 'Strategy and Neuroscience'


 


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