Are Major Ad Companies Meeting the Obligation to Address the Needs of Those Less Fortunate?

Case / Ethics and Responsibility


Are Major Ad Companies Meeting the Obligation to Address the Needs of Those Less Fortunate?
Dexter Hamilton , Entrepreneur, Canada

How do do advertisers meet a social responsibility. Addressing the needs of the poor while at the same as reaching their target market. Humour is the best way to do this!


Media can ultimate change our mood, if, we are open to its message. Marshall McClewan the famous Canadian media expert said,
"Only puny secrets need protection. Big discoveries are protected by public incredulity."
If we are to think of the family as the basic unit of society, and include the need of families and individuals, to prosper is inclusive and necessary to that society, we can say that society will progress and prosper when we accept the needs of both. If we take in context McLuhan's quote, we need to exposed the puny secrets of our culture that may pertain to the elements of humour.

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