Web Growth Model (Drozd)
Method / Change and Organization
Web Growth Model (Drozd)
Scott Drozd, Member, CxO / Board, United States
The growth model of Scott Drozd is an innovative growth model that establishes relationships within an organization and identify areas for growth. It shows the impact of business to consumer E-Commerce on organizational Structure, brand architecture, IT structure and other critical interdepartmental interrelations and overcomes the issues of traditional organizational structure.
The traditional organization is a pyramid with a president at the top, a few vice presidents, layers of management and the majority of employees at the bottom. Jobs are specialized, and information and authority flow from higher to lower levels. The weakness of a strict hierarchical organization hinders response to rapidly changing environments. It is slower to react to changes in market conditions, and less efficient in taking advantage of knowledge introduced from a variety of sources on the ground. It virtually eliminates the possibility of cross interdepartmental collaboration.
In today’s web based world, information and ideas flow in all directions in the organization. The traditional pyramid structure is starting to flatten, facilitating the flow of information to all parts of the organization and reduces response time to external and internal demands. But what is the best organizational structure for today’s web based business?
The world wide web is comprised of websites. Websites as described by wikipedia are a “collection of related web pages, images, videos or other digital assets that are addressed relative to a common Uniform Resource Locator (URL).” Just as web pages and digital assets are interrelated, departments within an organization form unique relationships that requires cross collaboration to grow. The traditional organizational structure inhibits formation of interdepartmental relationships.
The Web Growth Model establishes organization structure that promotes the highest level of interdepartmental collaboration and identifies specific areas for growth.
Lets look at how a spider forms a web:
Lets look at these concepts as related to an organization:
Creating a web growth model for your organization
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