# External Real Forces and Pseudo-Forces to Design a Strategic Plan Fuzzy logic Vs. Classic Logic

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 External Real Forces and Pseudo-Forces to Design a Strategic Plan Fuzzy logic Vs. Classic Logic gholamreza soleimani, Member, Management Consultant, Iran

## PEST, External Force, Fuzzy Logic Control.

In the reference with my article of “Fuzzy Delphi Method to Design a Strategic Plan” posted on link: emfps.blogspot.com/2012/02/fuzzy-delphi-method-to-design-strategic.html, the forces, which come from PEST (Political, Economic, Socio-Cultural and Technology), have the most crucial role to design a strategic plan in which we should accurately recognize and determine the source, type, amount and direction of these forces. Some people entitle theses forces like the Conspiracy (توطئه‌) but we should know that these forces have always surrounded and encompassed us in the reality of the world and we have to deal with them to reach our new vision and mission. Against these forces, we have Pseudo-forces (some people say the Mirage of conspiracy (توطئه‌ توّهم)). If we take a mistake to select these forces for designing our strategic plan for instance, using the collection of many pseudo-forces, we have to pay too much cost. Sometime big mistakes will push a company toward the collapse.
First of all, let me tell you that we have to add another independent force which is assigned to the natural forces. Referring to my article of “Case Analysis of GAINESBORO MACHINE TOOLS CORPORATION: The Dividend Policy” posted on link: emfps.blogspot.com/2012/03/case-analysis-of-gainesboro-machine.html
The environmental disaster, which is named as the natural force, was Hurricane Katrina. It was caused the huge destruction across the south-eastern United States. Therefore, I think that we have to change PEST analysis to PNEST analysis where we have: Political, Natural, Economic, Socio-Cultural and Technology.
Traditionally, the people said: “someone, who has the money and the power, is able to generate these forces in which the money and the power are respectively assigned to Economic and Politic forces. On the other hand, powerful Corporations simultaneously release several forces in different directions. But we should know and recognize which one of these forces is the real force and which one is pseudo-force to design a reasonable strategic plan and consequently to decrease our costs”.
But, nowadays we as well as know that there are other independent forces.