STRATEGIC SEQUENCING OF RINGLING BROTHERS BARNUM AND BAILEY

Opinion / Strategy


STRATEGIC SEQUENCING OF RINGLING BROTHERS BARNUM AND BAILEY
Marsha Harris , Other, United States

Blue Ocean Companies need to build in the sequence of buyer utility, price, cost and adoption.


My initial thought was that Ringling Brothers Barnum and Bailey was a Red Ocean Company. They were a traditional circus company appealling to the young with lions, tigers and bears. Other organizations/companies have come on board to improve or incorporate ideas for not only the young, but young at heart. Do you think Ringling Brothers Barnum and Bailey are a Red Ocean or Blue Ocean Company? If Red, what can they do to become a Blue Ocean? Is there a reason families should continue to bring their children to the circus shows? Should they price tickets to attract the mass market? Thanks for any comments you provide.

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