Strategic Alignment[战略策应]
(Venkatraman)

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战略策应的四种主导模式

1. 战略执行（Strategy Execution）。 这一战略策应模式认为，企业的运营战略既是组织存在的动力，也是企业IT架构的逻辑基础，这是一种传统的、层级的战略管理思维。 企业战略由高管层制定； IT部门只是战略的执行者。 [箭头一]

2. 技术潜力（Technology Potential）。 这一战略策应模式亦认为运营战略是企业动力， 然而它的执行不可缺少IT战略的支持，IT战略既是企业运营的需要，也是企业运营相关IT架构和流程的需要。 企业高管必须具有IT思维，充分认识IT战略对企业运营战略的支持作用，制定出最具支持力度的IT战略。 IT管理人员在此策应模式中角色是企业IT架构的建设者， 他负责设计与外部环境相一致的IT架构（规模、性能以及管控），并负责IT战略的高效运行。 [箭头二]

3. 竞争潜力（Competitive Potential）。 这一战略策应模式从以下三个方面，进一步提升IT的战略地位和作用：

   • 影响新产品和新服务（如，经营范围），
   • 影响关键战略属性（如，特殊性能），
   • 发展新型关系模式（如，运营治理）。

   与前两种模式不同，竞争潜力策应模式主张通过IT战略对原有运营战略进行改造或提升，而前两种模式则视运营战略为既定存在或制约条件。 这一策应模式对企业高管的特殊要求是：企业高管要能够从商业视角审视IT市场的哪些IT技术、IT功能够帮助改变现有的企业治理模式、改变和提升企业的运营战略。 IT管理人员在此模式中扮演分析师、咨询顾问的角色， 他要能够准确把握和阐释IT市场环境、IT技术的发展趋势， 从IT视角，帮助企业高管发现潜在商机或威胁。 [箭头三]

4. 服务水准（Service Level）。 这一策应模式致力于在组织内部建立世界领先的IT系统，用以提高企业服务水准。 在此模式下，企业运营战略扮演非直接相关的角色。 这一策应模式通常被认为是非常必要的，但却并不能够充分保证企业有效运用IT资源，对快速增长、变化的终端市场（顾客）做出及时、正确的反应。 企业高管在这一模式中扮演的角色是优先排序员（Prioritizer）。 他决定着在企业内部如何对稀缺资源进行有效配置，同时，他也担负着企业资源在IT市场上的配置（合资经营，技术许可经营，少数股权投资，等等）。 在此模式中，IT管理人员作为企业领导团队的一名成员，担负着企业内部运营符合高层指示的特殊使命。 [箭头四]

论坛 新主题 战略策应论坛。 How to Reach Consensus among Executives on the Strategy? Achieving alignment and agreement among the top executives of a large corporation in respect of the strategic vision and (...) 16   9个反应 New Role? Chief Marketing Technologist According to Scott Brinker and Laura McLellan (2014), marketing is increasingly becoming a technology dependent function (...) 6   14个反应 Strategic Alignment is Important The strategic alignment concept basically throws light on how IT can be helpful for business strategy. Business is total (...) 6   0个反应 Business and IT Governance Model What high level tools do we have to communicate business - IT governance? In my humble opinion, there is still a huge g (...) 4   4个反应 A Multidisciplinary Approach to Strategic Alignment A review of the techniques and methodologies that are applied in the quest for strategic alignment reveals a recognition (...) 3   1个反应 Can Formula 1 Be Considered a Craft Industry? In Victor and Boynton's book 'Invented Here' (1998) it is proposed that in the strategic development of the organization (...) 2   0个反应 Principles for Aligning IT with Corporate Strategy Despite of the rapid rise of information technologies in the last decades, the implementation of IT in business strategi (...) 2   0个反应 How is Strategic Alignment Managed? How should Strategic Alignment be managed within an organization? (...) 1   4个反应 Apply Cynefin Framework for IT Strategy Gartner in October 2012 released a publication entitled: Leverage the Cynefin Framework to Improve IT Operations Decisio (...) 0   0个反应

最佳实践 注册 关于战略策应的最高评价的讨论主题。在这里你会找到最有价值的思路和切实可行的建议。 Aligning Project Management with the Business Strategy What are the major alignment problems when we're trying to align project management with the business strategy of an org (...) 14   5个反应 Practical Implementation of IT Strategy The Venkatraman model for strategic alignment offers a framework for understanding the organizational drivers for techno (...) 10   8个反应

专家提示 注册 关于Strategic Alignment（英语）的高级见解。在这里，您将找到专家的专业建议。 Realizing Strategic Alignment in your Organization Implementation of Strategic Alignment, Best Practices Although the Strategic Alignment Model clearly recognizes the necessity of a continuous alignment, it does not provide a (...) Balanced Scorecard and Strategic Alignment IT Strategy and IT Governance Kaplan and Norton�s Balanced Scorecard concept has been applied to IT and IT processes, for the achievement of a Strateg (...) The Basis of the Strategic Alignment Model Understanding the Assumptions of Strategic Alignment Strategic Alignment Model is based upon the concepts of strategic correspondence and functional integration: 1. Strateg (...) Characteristics of Organizations with an IT-driven Business Transformation Strategy IT-driven Strategy, IT-led Strategy, Competitive Potential, Innovation Accelerators, Disruptive Innovation Today organizations need to move quickly through a wide range of business transformations, often caused by new and compl (...) Maturity Level Model (Luftman) Assess and Improve Strategic Alignment Effectiveness An organization can assess its alignment and governance effective level through the Maturity Model. This is a scoring me (...) Challenges to Establish Strategic Alignment Realizing Strategic Alignment In my view the major challenges to the establishment of Strategic Alignment are reflected in the term. The strategic per (...) Information Economics Method IT Governance and Alignment Another governance and alignment technique is the Information Economics Method developed by Robert J. Benson and Marilyn (...) Why it is So Hard to Align IT Solutions with Business Needs? Basic Understanding of IT Alignment, IT Complexity, Misaligment Consequences, Solution Gaps, Solution Excesses DEFINITIONS - A Business Need is defined as "a type of high-level business requirement that is a statement of a busines (...) How to Align Sales People with the Strategy Strategy Execution, Employee Participation, Aligning Sales with Strategy, Strategic Alignment Strategy is an important but sometimes underestimated component within the sales department of organizations. This is ca (...)

信息来源 注册 有关战略策应的各种信息来源。在这里，您将找到Powerpoint，视频，新闻等可用于您自己的讲座和讲习班。

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