Strategic Alignment[战略策应]
(Venkatraman)

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企业运营战略与信息化战略的相互策应。 Venkatraman、Henderson和Oldach的Strategic Alignment[战略策应]解析。 (‘93)

战略策应的四种主导模式

1. 战略执行（Strategy Execution）。 这一战略策应模式认为，企业的运营战略既是组织存在的动力，也是企业IT架构的逻辑基础，这是一种传统的、层级的战略管理思维。 企业战略由高管层制定； IT部门只是战略的执行者。 [箭头一]

2. 技术潜力（Technology Potential）。 这一战略策应模式亦认为运营战略是企业动力， 然而它的执行不可缺少IT战略的支持，IT战略既是企业运营的需要，也是企业运营相关IT架构和流程的需要。 企业高管必须具有IT思维，充分认识IT战略对企业运营战略的支持作用，制定出最具支持力度的IT战略。 IT管理人员在此策应模式中角色是企业IT架构的建设者， 他负责设计与外部环境相一致的IT架构（规模、性能以及管控），并负责IT战略的高效运行。 [箭头二]

3. 竞争潜力（Competitive Potential）。 这一战略策应模式从以下三个方面，进一步提升IT的战略地位和作用：

   • 影响新产品和新服务（如，经营范围），
   • 影响关键战略属性（如，特殊性能），
   • 发展新型关系模式（如，运营治理）。

   与前两种模式不同，竞争潜力策应模式主张通过IT战略对原有运营战略进行改造或提升，而前两种模式则视运营战略为既定存在或制约条件。 这一策应模式对企业高管的特殊要求是：企业高管要能够从商业视角审视IT市场的哪些IT技术、IT功能够帮助改变现有的企业治理模式、改变和提升企业的运营战略。 IT管理人员在此模式中扮演分析师、咨询顾问的角色， 他要能够准确把握和阐释IT市场环境、IT技术的发展趋势， 从IT视角，帮助企业高管发现潜在商机或威胁。 [箭头三]

4. 服务水准（Service Level）。 这一策应模式致力于在组织内部建立世界领先的IT系统，用以提高企业服务水准。 在此模式下，企业运营战略扮演非直接相关的角色。 这一策应模式通常被认为是非常必要的，但却并不能够充分保证企业有效运用IT资源，对快速增长、变化的终端市场（顾客）做出及时、正确的反应。 企业高管在这一模式中扮演的角色是优先排序员（Prioritizer）。 他决定着在企业内部如何对稀缺资源进行有效配置，同时，他也担负着企业资源在IT市场上的配置（合资经营，技术许可经营，少数股权投资，等等）。 在此模式中，IT管理人员作为企业领导团队的一名成员，担负着企业内部运营符合高层指示的特殊使命。 [箭头四]

战略策应论坛   Survey Instrument for Strategic IT Alignment? I am doing my MBA thesis on strategic IT alignment. My intention is to do a quantitative research. I am looking for a reliable survey instrument (questionnaire) to assist me in my research. Can anyone help?...           Can Formula 1 Be Considered a Craft Industry? In Victor and Boynton's book 'Invented Here' (1998) it is proposed that in the strategic development of the organization there are particular and specific positions or stages of growth that are targeted as the organization consolidates its position a...           New Role? Chief Marketing Technologist According to Scott Brinker and Laura McLellan (2014), marketing is increasingly becoming a technology dependent function in business. Research firm Gartner predicts that by 2017 a company's Chief Marketing Officer will be spending more on techno...           Principles for Aligning IT with Corporate Strategy Despite of the rapid rise of information technologies in the last decades, the implementation of IT in business strategies does not seem to go without problems. This is mainly because top management is misunderstanding or even totally ignoring the pr...           Business and IT Governance Model What high level tools do we have to communicate business - IT governance? In my humble opinion, there is still a huge gap between business (strategy) and supporting and enabling IT (strategy). In a high definition study, I tried to figu...           A Multidisciplinary Approach to Strategic Alignment A review of the techniques and methodologies that are applied in the quest for strategic alignment reveals a recognition that strategic alignment must be approached from multiple perspectives using insights and knowledge from various domains. Th...           Apply Cynefin Framework for IT Strategy Gartner in October 2012 released a publication entitled: Leverage the Cynefin Framework to Improve IT Operations Decision Making. In the report Gartner forecasts: "By 2016, the <...           Strategic Alignment is Important The strategic alignment concept basically throws light on how IT can be helpful for business strategy. Business is totally backed up by the latest information and technology. Strong IT embedded organisations are making their names in the world....           Practical Implementation of IT Strategy The Venkatraman model for strategic alignment offers a framework for understanding the organizational drivers for technological development and alignment. These drivers will change over time and alter the loci of the decisions that will affect the t...           How is Strategic Alignment Managed? How should Strategic Alignment be managed within an organization?...         开始一个新的话题

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最佳实践 - 战略策应 高级帐户   Aligning Project Management with the Business Strategy What are the major alignment problems when we're trying to align project management with the business strategy of an organization?...

Expert Tips (ENG) - Strategic Alignment 高级帐户   Realizing Strategic Alignment in your Organization Although the Strategic Alignment Model clearly recognizes the necessity of a continuous alignment, it does not provide a practical and holistic framew... Usage (application)Implementation of Strategic Alignment, Best Practices       Balanced Scorecard and Strategic Alignment Kaplan and Norton�s Balanced Scorecard concept has been applied to IT and IT processes, for the achievement of a Strategic Alignment. In this view, Usage (application)IT Strategy and IT Governance       The Basis of the Strategic Alignment Model Strategic Alignment Model is based upon the concepts of strategic correspondence and functional integration: 1. Strategic Correspondence a... Usage (application)Understanding the Assumptions of Strategic Alignment       Maturity Level Model (Luftman) An organization can assess its alignment and governance effective level through the Maturity Model. This is a scoring method that estimate the ... Usage (application)Assess and Improve Strategic Alignment Effectiveness       Characteristics of Organizations with an IT-driven Business Transformation Strategy Today organizations need to move quickly through a wide range of business transformations, often caused by new and complex technologies. These technol... Usage (application)IT-driven Strategy, IT-led Strategy, Competitive Potential, Innovation Accelerators, Disruptive Innovation       Challenges to Establish Strategic Alignment In my view the major challenges to the establishment of Strategic Alignment are reflected in the term. The strategic perspective is long term. Busi... Usage (application)Realizing Strategic Alignment       Information Economics Method Another governance and alignment technique is the Information Economics Method developed by Robert J. Benson and Marilyn Parker. According to t... Usage (application)IT Governance and Alignment       How to Align Sales People with the Strategy Strategy is an important but sometimes underestimated component within the sales department of organizations. This is caused party by the C-suite who ... Usage (application)Strategy Execution, Employee Participation, Aligning Sales with Strategy, Strategic Alignment

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