Alineamiento Estratégico
(Venkatraman)

Centro de Conocimiento

Cuatro perspectivas del alineamiento

1. Ejecución del Estrategia. Esta perspectiva ve la estrategia de negocio como el conductor de las opciones de diseño de la organización y de la lógica de la infraestructura de TI (el clásico, visión jerárquica de la gerencia estratégica). La alta gerencia formula la estrategia; la Gerencia de TI es solamente un implementador de la estrategia. [Flecha 1]

2. Potencial tecnologico. Esta perspectiva también ve la estrategia de negocio como el factor que causa. Sin embargo, implica la formulación de la estrategia de TI para soportar la estrategia de negocio elegida y la especificación correspondiente de la infraestructura y procesos de TI requeridos. La alta gerencia debe proporcionar la visión tecnologica para articular la lógica y las opciones referentes a la estrategia de TI que soportaría de la mejor manera posible la estrategia de negocio elegida. El papel del gerente debe ser la del arquitecto de la tecnología. Él diseña e implementa de forma eficiente y eficaz la infraestructura de TI requerida para hacer consistente  [Flecha 2]

3. Potencial competitivo. Esta perspectiva del alineamiento se refiere a la explotación de las capacidades emergentes de TI para:

   • Impactar en los productos y servicios nuevos (por ejemplo, el alcance del negocio),
   • influir en las cualidades dominantes de la estrategia (por ejemplo de sus capacidades distintivas), así como
   • desarrollar nuevas formas de relaciones (por ejemplo de gobierno del negocio).

   A diferencia de las dos perspectivas anteriores, que consideraban la estrategia de negocio como algo dado (o como un constreñimiento para la transformación de la organización), esta perspectiva permite la modificación de la estrategia de negocio vía la potenciación de las capacidades de TI. El papel específico de la alta gerencia para ayudar a que esta perspectiva sea exitosa es la del visionario del negocio, que articula las capacidades y funcionalidad emergentes de IT, con el impacto que los patrones de cambio del mercado que pueden afectar la estrategia de negocio. El papel del gerente de TI es actuar como un catalizador. Él identifica e interpreta las tendencias en el ambiente de las TI. Al hacer eso él asiste a los gerentes de negocio para entender las oportunidades y las amenazas potenciales desde la perspectiva de las TI. [Flecha 3]

4. Nivel de servicio. Esta perspectiva de alineamiento se centra en cómo construir una organización de TI de clase mundial dentro de una empresa. En esta perspectiva, el papel de la estrategia de negocio es indirecto. Esta perspectiva se ve a menudo como necesaria, pero no suficiente, como para asegurar al uso eficaz de los recursos de TI y responder al crecimiento y a las rápídas demandas de cambio de los usuarios finales. El papel específico de la alta gerencia para hacer que esta perspectiva tenga éxito es el del priorizador. Deciden cómo deben ser asignados los recursos escasos, dentro de la organización y en el mercado de TI (en términos de asociaciones de riesgo compartido, licenciaturas, inversiones minoritarias de acciones, etc.). El papel del gerente de TI es una de liderazgo del negocio, con las tareas específicas de asegurarse que el negocio interno sea exitoso a la luz de las pautas operativas de la alta gerencia. [Flecha 4]

Discusiones Foro sobre Alineamiento Estratégico. Iniciar un tema nuevo Comparta sus conocimientos o haga una pregunta   How to Reach Consensus among Executives on the Strategy? Achieving alignment and agreement among the top executives of a large corporation in respect of the strategic vision and strategy is obviously really important, but not easy. Especially at times when ... 16   9 comentarios Integrated Business and IT Strategy and Execution In Australia as elsewhere I've seen many organisations that can and do articulate their highest strategic goals, objectives etc. but then have no idea of how to execute upon that strategy in terms of ... 6   7 comentarios New Role? Chief Marketing Technologist According to Scott Brinker and Laura McLellan (2014), marketing is increasingly becoming a technology dependent function in business. Research firm Gartner predicts that by 2017 a company's Chief... 6   14 comentarios Strategic Alignment is Important The strategic alignment concept basically throws light on how IT can be helpful for business strategy. Business is totally backed up by the latest information and technology. Strong IT embedded organi... 6   Business and IT Governance Model What high level tools do we have to communicate business - IT governance? In my humble opinion, there is still a huge gap between business (strategy) and supporting and enabling IT (strategy).... 4   4 comentarios A Multidisciplinary Approach to Strategic Alignment A review of the techniques and methodologies that are applied in the quest for strategic alignment reveals a recognition that strategic alignment must be approached from multiple perspectives using in... 3   1 comentarios Can Formula 1 Be Considered a Craft Industry? In Victor and Boynton's book 'Invented Here' (1998) it is proposed that in the strategic development of the organization there are particular and specific positions or stages of growth that are target... 2   Principles for Aligning IT with Corporate Strategy Despite of the rapid rise of information technologies in the last decades, the implementation of IT in business strategies does not seem to go without problems. This is mainly because top management i... 2   How is Strategic Alignment Managed? How should Strategic Alignment be managed within an organization?... 1   4 comentarios Apply Cynefin Framework for IT Strategy Gartner in October 2012 released a publication entitled: Leverage the Cynefin Framework to Improve IT Operations Decision Making. In the report Gartner forecasts: "By 2016, the Cynefin framework ... 0

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Fuentes de Información Varias fuentes de información sobre Alineamiento Estratégico. Aquí encontrará powerpoints, videos, noticias, etc. para usar en sus propias conferencias y talleres. The Strategic Alignment Model (Henderson and Venkataraman) IT Strategy, Henderson, Venkataraman, Strategy Domains, Infrastructure Domains, Information Strategy This presentation presents the strategic alignment model by Henderson and Venkataraman and includes the following sectio... IT - Business Alignment IT Strategy, Business Strategy Alignment, IT Service Delivery, IT Alignment Presentation about IT <--> Business alignment, specifically emphasizing its inhibitors. The presentation includes the fo... Organizational Agility and the Role of Information Systems Organizational Agility Presentation about Agility, specifically focusing on the role of IT. The presentation includes the following sections: ... Closing the Communication Gap: The Six IT - Business Alignment Process Metrics IT Alignment, Business Alignment, Alignment Metrics This video explains why aligning IT with Business has been on every CIO's to do list over the past 20 years. It is all a... Project Management of Information Technology Projects Project Management, Information Technology, Three Sphere Model This presentation provides information about project management, thereby especially focusing on a context of information... Information Systems in Today's Organizations Information Technology, Objectives, Information Systems, Management Information Presentation about Information Systems in the world of today. The presentation includes the following sections: 1. Role... Change Management in an Information Technology / IT Context Change Management, Information Systems Planning, Information Systems Architecture, Information Systems Implementation This presentation provides information about the planning and implementation of change, focusing on a context of informa... Strategic Alignment Diagram Business <> Information Strategy Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in ...

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