"Because it entails introducing something new and substantially different
from what prevails in existing cultures, cultural innovation is (...) more
difficult than cultural maintenance. When innovation occurs, some things replace
or displace others... People often resist such changes. They have good reasons
to. The successful management of the processes of culture change or culture
creation often entails convincing people that likely gains outweigh the losses".
In their excellent book "The Cultures of Work Organizations", Harrison
Trice and Janice Beyer provide a number of ideas that you should remember
and consider when you are changing the culture of an organization:
Eight considerations to keep in mind when changing organization cultures
Capitalize on Propitious Moments. For example poor financial performance.
Make sure people actually perceive the need for change.
Combine Caution with Optimism. Create an optimistic outlook regarding
what the change effort will bring.
Understand Resistance to Culture Change. Both at the individual
level [fear of the unknown, self-interest, selective attention and retention,
habit, dependence, need for security] and at the organizational or group
level [threats to power and influence, lack of trust, different perceptions
and goals, social disruption, resource limitations, fixed investments, interorganizational
agreements].
Change Many Elements, But Maintain Some Continuity. For example
identify the principles that will remain constant.
Recognize the Importance of Implementation. Initial acceptance
and enthusiasm are insufficient to carry change forward:
adoption
implementation
institutionalization.
Select, Modify, and Create Appropriate Cultural Forms. Employing
symbols, rituals, languages, stories, myths, metaphors, rites, ceremonies.
Modify Socialization Tactics. The primary way that people learn
the corporate culture is through the socialization process at the beginning
of their employment. Because of that, if these socialization processes are
changed, an organization's culture will begin to change.
Find and Cultivate Innovative Leadership. Members are unlikely
to give up whatever secure stability they derive from existing cultures
and follow a leader in new directions unless that leader exudes self-confidence,
has strong convictions, a dominant personality, and can preach the new vision
with drama and eloquence.
Book: Harrison
Trice and Janice Beyer - The Cultures of Work Organizations
Special Interest Group
Changing Organization Cultures Special Interest Group.
Forum discussions about Changing Organization Cultures. Below you can ask a question about this topic, share your experiences, report a new development, or explain something.
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Unoffical Leaders and Cultural Change
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Best Practices
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Information Sources
Various sources of information regarding Changing Organization Cultures. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.
Cross-Cultural Management, Cultural Dimensions, Cultural Intelligence, Multicultural Teams, Global Leadership, Global HR This presentation consist of six sections that together form an extensive description of management across cultures. The...
Strategy Execution, Strategic Change, Change Management, Strategy Implementation Dr. John Kotter explains most clearly how the rate of change of events, technology, globalization, products and markets ...
Innovation Management, Managing Creativity, Managing Creative People, Fostering Creativity in Organizations, Creativity This presentation elaborates on the management of creativity in organizations, and includes the following sections:
1. ...
MNCs, Multinationals, Multinational Companies, Globalization, International Leadership Development, Cultural Intelligenc A. How to build a global leadership group in which people can cope with the complexity of working globally?
1. Re...
Dealing with Resistance to Change, Change Management, Training, Workshop Dr. John Kotter gives remarkable advice on dealing with "No, No, People" (strong resisters in change initiatives).
Acco...
Initial Understanding of Organizational Culture and Why it Matters to an Organization Daniel Denison explains what an organizational culture is and why this own unique identity matters to an organization. H...
Change Management, Need to Change, Change Management Dave Weber reveals that Charles Darwin never said that the strongest of the species survives.
What he actually said was...
Change Management, Leadership Presentation by Amanda Singleton about how CC can be changed and what is the role of leadership. Slide titles include: ...
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