Análise do SWOT

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Resumo
Análise do SWOT

Que é uma análise do SWOT? Descrição

Uma análise do SWOT é uma ferramenta, usada na gerência e na formulação da estratégia. Pode ajudar identificar as forças, as fraquezas, as oportunidades e as ameaças de uma companhia particular. 


As forças e as fraquezas são os fatores internos que criam o valor ou destroem o valor. Podem incluir recursos, habilidades, ou recursos que uma companhia tem em sua eliminação, comparados a seus concorrentes. Podem ser medidos usando avaliações internas ou benchmarking externo.


As oportunidades e as ameaças são os fatores externos que criam o valor ou destroem o valor. Uma companhia não pode controlá-los. Mas emergem da dinâmica do competidor da indústria/mercado ou dos fatores demográficos, econômicos, políticos, técnicos, sociais, legais ou cultural (PEST).


Exemplos típicos dos fatores em um diagrama da análise do SWOT:


Forças

  • Perícia de marketing do Specialist
  • Acesso exclusivo aos recursos naturais
  • Patentes
  • Produto novo, inovativo ou serviço
  • Posição de seu negócio
  • Vantagem do custo com o know-how proprietário
  • Processos e procedimentos da qualidade
  • Tipo ou reputação forte

Fraquezas

  • Falta da perícia de marketing
  • Produtos e serviço de Undifferentiated (isto é com relação a seus concorrentes)
  • Posição de sua companhia
  • Os concorrentes têm o acesso superior às canaletas de distribuição
  • Qualidade pobre dos bens ou dos serviços
  • Reputação danificada

Oportunidades

  • Mercado tornando-se (China, o Internet)
  • Mergers, riscos comuns ou alliances estratégicos
  • Mover-se em segmentos de mercado atrativos novos
  • Um mercado internacional novo
  • Afrouxar dos regulamentos
  • Remoção de barreiras de comércio internacionais
  • Um mercado que seja conduzido por um concorrente fraco

Ameaças

  • Um concorrente novo em seu próprio mercado home
  • Guerra de preço
  • O concorrente tem um produto substitute ou um serviço novo, inovativo
  • Regulamentos novos
  • Barreiras de comércio aumentadas
  • Um taxation novo potencial em seu produto ou serviço

Toda a organização deve tentar criar um ajuste com suas circunstâncias externas. O diagrama do SWOT é uma ferramenta muito boa para analisar as forças e as fraquezas (internas) de um corporaçõ e as oportunidades e as ameaças (externas). Entretanto, esta análise é justa a primeira etapa. Criar realmente o ajuste com as circunstâncias externas é frequentemente o trabalho o mais difícil.


Matriz do Confrontation

Uma ferramenta para combinar os fatores internos com os fatores externos é a matriz do Confrontation.


 

Oportunidades

Ameaças

Forças

 

Ofensivo

faça o a maioria destes


Ajuste

restaure forças

Fraquezas

 

Defensivo

competição do relógio pròxima


Sobreviva

gire ao redor


Frequentemente na realidade as duas colunas do diagrama do SWOT estão apontando em sentidos opostos. Os Strategists devem negócio imóvel com o paradox de criar o alignment. Isto pode ser feito através da formulação da formulação da estratégia de Outside-in (estratégia market-driven) ou da estratégia de Inside-out (recurso-dirigida).


Nota: você pode também aplicar uma análise do SWOT aos concorrentes, fornecendo frequentemente perspectives novos interessando.


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Fórum sobre SWOT Analysis.


Combine SWOT Analysis with 5 Ps
I always do a SWOT analysis against the 5 Ps. People, Product, Promotion, Place and last of all Price. (...)
13
 
Design Shool Theory vs. SWOT
Whats the difference between a SWOT analysis and the Design School Theory? (...)
10
 
1 comentários
SWOT - research is important
A swot analysis can only be effectively executed if detailed and proper research work has been carried out. With detaile (...)
9
 
1 comentários
SWOT Analysis Well Suited as First Step
Swot is an effective tool for analyzing competitiveness only when it is used as first step. Other frameworks such as Por (...)
9
 
1 comentários
SWOC Analysis instead of SWOT Analysis
The "T" in SWOT can be changed to "C" for Challenge to create a more positive attitude. (...)
9
 
2 comentários
Well suited for Crisis too
In this moment of crisis, I never see a better tool for help us in our decisions. This analysis model gives the necessar (...)
8
 
Be Careful with Viewing Industry Opportunities as Company Opportunities
Managers are advised to guard against considering every industry opportunity as a company opportunity. An opportunity wi (...)
7
 
1 comentários
SWOT Analysis or SWOCC Analysis?
I think SWOT Analysis does not always help analyze the organization. For example, the letter 'T" which stands for 'Threa (...)
7
 
10 comentários
SWOT Analysis as a Brainstorming Technique
SWOT analysis can be used in each organization. It can be used as brainstorming technique where individuals come up with (...)
6
 
2 comentários
Using SWOT Analysis for Supplier Audits
This would be a good tool to use during the evaluation of a supplier like when conduction a quality audit.
How woul (...)
4
 
Internal and External Factors in SWOT Analysis
Does it make sense to classify internal and external Factors? In practice, such distinctions are difficult. An arbitrary (...)
4
 
1 comentários
SWOT and Strategic Marketing Process
How does the SWOT analysis relate to the strategic marketing process (SMP)? (...)
3
 
1 comentários
Competetive Analysis with SWOT
Is only a SWOT Analysis enough for competitive analysis or should it be combined with other techniques? (...)
2
 
1 comentários
SWOT Analysis + Weightage
SWOT analysis is a basic tool for any marketing manager to determine their future strategies. But just listing the stren (...)
2
 
Divide and Conquer Approach to SWOT
I recommend that the SWOT analysis be disaggregated into its 4 parts and distributed to different people for undivided f (...)
2
 
1 comentários
Involve Stakeholders in SWOT Analysis
Usually SWOT analysis is used by middle or higher managers/decision makers who are responsible for strategic planning. B (...)
2
 
1 comentários
Evaluation and Giving Weights to Internal Factors
Response factors to listed strengths and weaknesses of a firm identified by an internal audit are typically to be rated (...)
1
 

 

Melhores Práticas

Os tópicos mais bem avaliados sobre SWOT Analysis. Aqui você vai encontrar as idéias mais valiosas e sugestões práticas.


SWOT Analysis is Simple and Easy
As an MBA student, when we started to learn SWOT analysis it was difficult for us to understand, but once I found that i (...)
51
 
2 comentários

Be Careful with SWOT Analysis. Issues and Risks of SWOT
I am not that happy with SWOT Analysis. My issue does not concern the tool itself, but the way it is often used. People (...)
36
 
28 comentários

What is SWOT analysis?
A SWOT analysis is like showing a mirror to oneself. It tells where the person stands. Strength: gives power. One should (...)
33
 
1 comentários

WHEN to do a SWOT Analysis?
At what stage should an organization develop a SWOT analysis?
At the inception or developing stage? (...)
33
 
7 comentários

SWOT - Absolutely essential
This is the most important tool companies around the globe will need to survive and grow in our current uncertain econom (...)
32
 
2 comentários

Significance of SWOT Analysis
I have been given an assignment on SWOT Analysis and had no clue of what SWOT Analysis is, but in my research I became a (...)
29
 
2 comentários

Opportunity or Threat?
There can be considerable debate about what is a threat and what is an opportunity. When a company spots a new trend ear (...)
26
 
2 comentários

Uses of SWOT analysis
A SWOT analysis is frequently used in an early stage of strategic or marketing planning for decision-making, problem sol (...)
21
 
8 comentários

SWOT Analysis Strength
I think companies strategies on which company is working and that is giving positive response from a long time is its st (...)
19
 
Internal Opportunities and Threats
What about the opportunities and threats that exist within the organization and we are not aware about them? How we will (...)
18
 
3 comentários

Ranking model for the Opportunities and Threats
In order to remove subjectivity in ranking Opportunities and Threats I am looking for a ranking model/theory/approach wh (...)
17
 
1 comentários

Turning Competitor's Weaknesses Into Opportunities
How can I turn my rival's internal weaknesses into my opportunities since some companies succeed in keeping their intern (...)
16
 
1 comentários

SWOT Analysis for British Airways and Ryan Air
Would anybody be able to suggest some key points to include under SWOT for the above firms.
I'm having problems kee (...)
16
 
2 comentários

SWOT or (maybe better) TOWS?
While I was teaching Business Policy, I noted the limitation of the SWOT analysis because students did not take the next (...)
16
 
1 comentários

How to Proceed after the SWOT Analysis to the Strategy?
What should we do after the SWOT analysis. In other words, depending on the SWOT outcomes, what strategy can we use? (...)
14
 
7 comentários

Combining SWOT with other Strategy Tools
It is my experience that the SWOT analysis as a standalone tool is not better than a simple brainstorming process focuse (...)
13
 
3 comentários

Dicas de Especialistas

Conhecimentos avançados sobre SWOT Analysis (Inglês). Aqui você encontrará conselhos profissionais de especialistas.


Steps of Typical SWOT Process

SWOT Analysis
Here's a list of typical phases in a medium size SWOT process (modify as needed). 1. Determine clear objective(s) 2. D (...)

SWOT Strengths and VRIO test

Thoroughly Analyzing Strengths
In order to analyze true, valid strengths in a SWOT Analysis, you can use the VRIO test: VALUE - Does the strength gene (...)

SWOT Dos and Donts

Successful Implementation
- Do create an environment that stimulates active contribution of all members participating in the SWOT analysis. - Do (...)

10 SWOT Golden Rules

SWOT Implementation, SWOT Best Practices
1. Precisely specify all factors to be listed. Avoid gray areas and misinterpretable data. 2. Consider realistically st (...)

SWOT Applications and Aims

SWOT Insight
The SWOT Analysis can be generally carried out on: a product, a brand, a service, a company and its positioning, a distr (...)

Critics on SWOT Analysis

SWOT PItfalls, Improve your Usage of SWOT
Although over the last 40 years SWOT Analysis has been widely used and appreciated as an effective technique for strateg (...)

How to Attribute Scores to All SWOT Factors

SWOT Analysis Implementation
A typical best practice in implementing a SWOT Analysis is to attribute a score to all factors that represent strengths, (...)

SWOT Disadvantages

SWOT in Strategic Planning
Here are the main disadvantages of using a SWOT Analysis for Strategic Planning. - It lacks a detailed structure, typi (...)

SWOT Advantages

SWOT in Strategic Planning
Here following are the main advantages of using a SWOT analysis for Strategic Planning. – SWOT analysis is a flexible (...)

Questions to Analyze the External Environment

External Environment Analysis
When performing a SWOT Analysis, a common practice is to ask the following 7 questions to analyze the external environme (...)

History of SWOT. Early Strategic Planning

Background SWOT Analysis
The origin of the SWOT Analysis has been credited to Albert Humphrey in the 1960s. At that time he was leading a researc (...)
Fontes de Informação

Várias fontes de informação sobre SWOT Analysis. Aqui você encontrará powerpoints, vídeos, notícias, etc. para usar em suas próprias palestras e workshops.


Internal Analysis

Strategic Analysis
Comprehensive presentation about the internal part of strategic analysis. Includes: SWOT, BSC, defining objectives, reco (...)

SWOT Analysis

SWOT Analysis
Presentation by Shabbar Suterwala with some good graphics. (...)

SWOT Analysis with Example

Self SWOT Analysis
Lecture about SWOT Analysis by Shashi includes self analysis. (...)

SWOT Analysis

SWOT Analysis
Short presentation by Carlos A. Benito about SWOT analysis distinguishes internal factors and external factors plus some (...)

Techniques for Entrepreneurial Thinking

Entrepreneurship, Critical Thinking, Creative Thinking, Lateral Thinking, Entrepreneurial Thinking
This presentation elaborates on the different types of thinking for successful entrepreneurship. The presentation includ (...)

SWOT, SOFT Diagrams

SWOT, SOFT Analysis
Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in (...)

TOWS Matrix (Heinrich)

TOWS Analysis, SWOT Analysis
In-depth article by Prof. Klaus Weihrich introducing and explaining the TOWS Matrix. Also called confrontation matrix. (...)

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