Análise do SWOT

Uma análise do SWOT é uma ferramenta, usada na gerência e na formulação da estratégia. Pode ajudar identificar as forças, as fraquezas, as oportunidades e as ameaças de uma companhia particular.

As forças e as fraquezas são os fatores internos que criam o valor ou destroem o valor. Podem incluir recursos, habilidades, ou recursos que uma companhia tem em sua eliminação, comparados a seus concorrentes. Podem ser medidos usando avaliações internas ou benchmarking externo.

As oportunidades e as ameaças são os fatores externos que criam o valor ou destroem o valor. Uma companhia não pode controlá-los. Mas emergem da dinâmica do competidor da indústria/mercado ou dos fatores demográficos, econômicos, políticos, técnicos, sociais, legais ou cultural (PEST).

Forças

Perícia de marketing do Specialist
Acesso exclusivo aos recursos naturais
Patentes
Produto novo, inovativo ou serviço
Posição de seu negócio
Vantagem do custo com o know-how proprietário
Processos e procedimentos da qualidade
Tipo ou reputação forte

Fraquezas

Falta da perícia de marketing
Produtos e serviço de Undifferentiated (isto é com relação a seus concorrentes)
Posição de sua companhia
Os concorrentes têm o acesso superior às canaletas de distribuição
Qualidade pobre dos bens ou dos serviços
Reputação danificada

Oportunidades

Mercado tornando-se (China, o Internet)
Mergers, riscos comuns ou alliances estratégicos
Mover-se em segmentos de mercado atrativos novos
Um mercado internacional novo
Afrouxar dos regulamentos
Remoção de barreiras de comércio internacionais
Um mercado que seja conduzido por um concorrente fraco

Ameaças

Um concorrente novo em seu próprio mercado home
Guerra de preço
O concorrente tem um produto substitute ou um serviço novo, inovativo
Regulamentos novos
Barreiras de comércio aumentadas
Um taxation novo potencial em seu produto ou serviço

Toda a organização deve tentar criar um ajuste com suas circunstâncias externas. O diagrama do SWOT é uma ferramenta muito boa para analisar as forças e as fraquezas (internas) de um corporaçõ e as oportunidades e as ameaças (externas). Entretanto, esta análise é justa a primeira etapa. Criar realmente o ajuste com as circunstâncias externas é frequentemente o trabalho o mais difícil.

Matriz do Confrontation

Uma ferramenta para combinar os fatores internos com os fatores externos é a matriz do Confrontation.

Oportunidades

Ameaças

Forças

Ofensivo

faça o a maioria destes

Ajuste

restaure forças

Fraquezas

Defensivo

competição do relógio pròxima

Sobreviva

gire ao redor

Frequentemente na realidade as duas colunas do diagrama do SWOT estão apontando em sentidos opostos. Os Strategists devem negócio imóvel com o paradox de criar o alignment. Isto pode ser feito através da formulação da formulação da estratégia de Outside-in (estratégia market-driven) ou da estratégia de Inside-out (recurso-dirigida).

Nota: você pode também aplicar uma análise do SWOT aos concorrentes, fornecendo frequentemente perspectives novos interessando.

SWOT Analysis Grupo de Interesse Especial

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Fórum de SWOT Analysis

Tópicos recentes

	Be Careful with SWOT Analysis. Issues and Risks of SWOT I am not that happy with SWOT Analysis. My issue does not concern the tool itself, but the way it is often used. People like to make some statements w...

	SWOT - research is important A swot analysis can only be effectively executed if detailed and proper research work has been carried out. With detailed research you won't be...

	SWOC Analysis instead of SWOT Analysis The "T" in SWOT can be changed to "C" for Challenge to create a more positive attitude....

	Well suited for Crisis too In this moment of crisis, I never see a better tool for help us in our decisions. This analysis model gives the necessary matrix for fast and proper ...

	Be Careful with Viewing Industry Opportunities as Company Opportunities Managers are advised to guard against considering every industry opportunity as a company opportunity. An opportunity without the MEANS to capture it ...

	SWOT Analysis or SWOCC Analysis? I think SWOT Analysis does not always help analyze the organization. For example, the letter 'T" which stands for 'Threat' is not applicable to social...

	Swot Analysis Well Suited as First Step Swot becomes an effective tool for analysing competitiveness only when it is used as first step. Other frame work such as Porters' five forces, benchm...

	SWOT Analysis as a Brainstorming Technique SWOT analysis can be used in each organization. It can be used as brainstorming technique where individuals c...

	Using SWOT Analysis for Supplier Audits This would be a good tool to use during the evaluation of a supplier like when conduction a quality audit. How would I draft such a report? Would...

	SWOT and Strategic Marketing Process How does the SWOT analysis relate to the strategic marketing process (SMP)?...

	Internal and External Factors in SWOT Analysis Does it make sense to classify internal and external Factors? In practice, such distinctions are difficult. An arbitrary classification of external fa...

	Competetive Analysis with SWOT Is only a SWOT Analysis enough for competitive analysis or should it be combined with other techniques?...

	Involve Stakeholders in SWOT Analysis Usually SWOT analysis is used by middle or higher managers/decision makers who are responsible for strategic planning. But don't overlook anyone else ...

	Divide and Conquer Approach to SWOT I recommend that the SWOT analysis be disaggregated into its 4 parts and distributed to different people for undivided focus on the one aspect. Each e...

	SWOT Analysis + Weightage SWOT analysis is a basic tool for any marketing manager to determine their future strategies. But just listing the strengths, weaknesses, opportunitie...

Melhores Práticas - SWOT Analysis

	SWOT Analysis is Simple and Easy As an MBA student, when we started to learn SWOT analysis it was difficult for us to understand, but once I found that it is so simple to learn, once ...

	WHEN to do a SWOT Analysis? At what stage should an organization develop a SWOT analysis? At the inception or developing stage?...

	SWOT - Absolutely essential This is the most important tool companies around the globe will need to survive and grow in our current uncertain economic climate!...

	What is SWOT analysis? A SWOT analysis is like showing a mirror to oneself. It tells where the person stands. Strength: gives power. One should analyse his Weakness. Opportu...

	Significance of SWOT Analysis I have been given an assignment on SWOT Analysis and had no clue of what SWOT Analysis is, but in my research I became aware of what is it all about. ...

	Opportunity or Threat? There can be considerable debate about what is a threat and what is an opportunity. When a company spots a new trend early and acts upon it well, then...

	Uses of SWOT analysis A SWOT analysis is frequently used in an early stage of strategic or marketing planning for decision-making, problem solving, and as a tool to increas...

	SWOT Analysis Strength I think companies strategies on which company is working and that is giving positive response from a long time is its strength. Therefore "s...

	Internal Opportunities and Threats What about the opportunities and threats that exist within the organization and we are not aware about them? How we will evaluate them through ...

	Ranking model for the Opportunities and Threats In order to remove subjectivity in ranking Opportunities and Threats I am looking for a ranking model/theory/approach which could be used to rank the ...

	SWOT Analysis for British Airways and Ryan Air Would anybody be able to suggest some key points to include under SWOT for the above firms. I'm having problems keeping it short and succinct as ...

	Turning Competitor's Weaknesses Into Opportunities How can I turn my rival's internal weaknesses into my opportunities since some companies succeed in keeping their internal weaknesses as a secr...

	SWOT or (maybe better) TOWS? While I was teaching Business Policy, I noted the limitation of the SWOT analysis because students did not take the next step in developing alternativ...

	How to Proceed after the SWOT Analysis to the Strategy? What should we do after the SWOT analysis. In other words, depending on the SWOT outcomes, what strategy can we use?...

	Combining SWOT with other Strategy Tools It is my experience that the SWOT analysis as a standalone tool is not better than a simple brainstorming process focused on the four different issues...

	Combine SWOT Analysis with 5 Ps I always do a SWOT analysis against the 5 Ps. People, Product, Promotion, Place and last of all Price....

	Confrontation Matrix I am using the SWOT analysis with my research and find it really helpfull. This site however displays a wrong confrontation matrix. The T/S cell must ...

	Design Shool Theory vs. SWOT Whats the difference between a SWOT analysis and the Design School Theory?...

Expert Tips (ENG) - SWOT Analysis

	Steps of Typical SWOT Process

	SWOT Strengths and VRIO test

	SWOT Dos and Donts

	10 SWOT Golden Rules

	SWOT Applications and Aims

	Critics on SWOT Analysis

	How to Attribute Scores to All SWOT Factors

	SWOT Disadvantages

	SWOT Advantages

	Questions to Analyze the External Environment

	History of SWOT. Early Strategic Planning

Recursos - SWOT Analysis

	Notícias sobre Swot Analysis
	Notícias sobre Swot Concept
	Vídeos sobre Swot Analysis
	Vídeos sobre Swot Concept
	Apresentações sobre Swot Analysis
	Apresentações sobre Swot Concept
	Mais sobre Swot Analysis
	Mais sobre Swot Concept

Mais Métodos, Modelos e Teorias de Gestão

Identificando forças, fraquezas, oportunidades e ameaças. Explanação da análise do SWOT.

Que é uma análise do SWOT? Descrição

Forças

Fraquezas

Oportunidades

Ameaças

Matriz do Confrontation

Oportunidades

Ameaças

Forças

Fraquezas