Análise do SWOT Resumo e Fórum

Uma análise do SWOT é uma ferramenta, usada na gerência e na formulação da estratégia. Pode ajudar identificar as forças, as fraquezas, as oportunidades e as ameaças de uma companhia particular.

As forças e as fraquezas são os fatores internos que criam o valor ou destroem o valor. Podem incluir recursos, habilidades, ou recursos que uma companhia tem em sua eliminação, comparados a seus concorrentes. Podem ser medidos usando avaliações internas ou benchmarking externo.

As oportunidades e as ameaças são os fatores externos que criam o valor ou destroem o valor. Uma companhia não pode controlá-los. Mas emergem da dinâmica do competidor da indústria/mercado ou dos fatores demográficos, econômicos, políticos, técnicos, sociais, legais ou cultural (PEST).

Forças

Perícia de marketing do Specialist
Acesso exclusivo aos recursos naturais
Patentes
Produto novo, inovativo ou serviço
Posição de seu negócio
Vantagem do custo com o know-how proprietário
Processos e procedimentos da qualidade
Tipo ou reputação forte

Fraquezas

Falta da perícia de marketing
Produtos e serviço de Undifferentiated (isto é com relação a seus concorrentes)
Posição de sua companhia
Os concorrentes têm o acesso superior às canaletas de distribuição
Qualidade pobre dos bens ou dos serviços
Reputação danificada

Oportunidades

Mercado tornando-se (China, o Internet)
Mergers, riscos comuns ou alliances estratégicos
Mover-se em segmentos de mercado atrativos novos
Um mercado internacional novo
Afrouxar dos regulamentos
Remoção de barreiras de comércio internacionais
Um mercado que seja conduzido por um concorrente fraco

Ameaças

Um concorrente novo em seu próprio mercado home
Guerra de preço
O concorrente tem um produto substitute ou um serviço novo, inovativo
Regulamentos novos
Barreiras de comércio aumentadas
Um taxation novo potencial em seu produto ou serviço

Toda a organização deve tentar criar um ajuste com suas circunstâncias externas. O diagrama do SWOT é uma ferramenta muito boa para analisar as forças e as fraquezas (internas) de um corporaçõ e as oportunidades e as ameaças (externas). Entretanto, esta análise é justa a primeira etapa. Criar realmente o ajuste com as circunstâncias externas é frequentemente o trabalho o mais difícil.

Matriz do Confrontation

Uma ferramenta para combinar os fatores internos com os fatores externos é a matriz do Confrontation.

Oportunidades

Ameaças

Forças

Ofensivo

faça o a maioria destes

Ajuste

restaure forças

Fraquezas

Defensivo

competição do relógio pròxima

Sobreviva

gire ao redor

Frequentemente na realidade as duas colunas do diagrama do SWOT estão apontando em sentidos opostos. Os Strategists devem negócio imóvel com o paradox de criar o alignment. Isto pode ser feito através da formulação da formulação da estratégia de Outside-in (estratégia market-driven) ou da estratégia de Inside-out (recurso-dirigida).

Nota: você pode também aplicar uma análise do SWOT aos concorrentes, fornecendo frequentemente perspectives novos interessando.

Grupo de Interesse Especial

Grupo de Interesse Especial de SWOT Analysis .

Grupo de Interesse Especial (47 membros)

Discussões

Fórum sobre SWOT Analysis.

Comece um novo tópico

Significance of SWOT Analysis. Strengths
I have been given an assignment on SWOT Analysis and had no clue of what SWOT Analysis is, but in my research I became aware of what is it all about. I have noticed its significance and seen that real...

6 comentários

Internal and External Factors in SWOT Analysis
Does it make sense to classify and distinguish internal and external Factors?
In practice, such distinctions are difficult. An arbitrary classification of external factors into opportunities and ...

1 comentários

Be Careful with Viewing Industry Opportunities as Company Opportunities
Managers are advised to guard against considering every industry opportunity as a company opportunity. An opportunity without the MEANS to capture it is an illusion.
To capture an opportunity it ...

1 comentários

SWOT Analysis for British Airways and Ryan Air
Would anybody be able to suggest some key points to include under SWOT for the above firms.
I'm having problems keeping it short and succinct as well as assessing what are actually relative stren...

2 comentários

SWOC Analysis versus SWOT Analysis
The "T" in SWOT can be changed to "C" for Challenge to create a more positive attitude....

2 comentários

SWOT Analysis as a Brainstorming Technique
SWOT analysis can be used in each organization. It can be used as part of the brainstorming technique where individuals come up with distinctive ideas about the strengths, weaknesses, opportunities an...

2 comentários

Assigning Weights in SWOT Analysis
SWOT analysis is a basic tool for any strategist/marketing manager to determine their future strategies. But just listing the strengths, weaknesses, opportunities and threats is not enough, especially...

1 comentários

SWOCC Analysis
I think SWOT Analysis does not always help analyze the organization. For example, the letter 'T" which stands for 'Threat' is not applicable to social/service organizations. Because social organizatio...

10 comentários

Competitive Analysis with SWOT
Is only a SWOT Analysis enough for competitive analysis or should it be combined with other techniques?...

2 comentários

Divide and Conquer Approach to SWOT
I recommend that the SWOT analysis be disaggregated into its 4 parts and distributed to different people for undivided focus on the one aspect. Each element is to be swapped around for discussion and ...

1 comentários

Involve Stakeholders in SWOT Analysis
Usually SWOT analysis is used by middle or higher managers/decision makers who are responsible for strategic planning. But don't overlook anyone else in the creation stage!
While it is possible t...

1 comentários

Melhores Práticas

Os tópicos mais bem avaliados sobre SWOT Analysis. Aqui você vai encontrar as idéias mais valiosas e sugestões práticas.

Be Careful with SWOT Analysis. Issues and Risks of SWOT
I am not that happy with SWOT Analysis. My issue does not concern the tool itself, but the way it is often used. People like to make some statements with it, but the list in each of its quadrants can ...

28 comentários

WHEN to do a SWOT Analysis?
At what stage should an organization develop a SWOT analysis?
At the inception or developing stage?...

7 comentários

Opportunity or Threat?
There can be considerable debate about what is a threat and what is an opportunity.
When a company spots a new trend early and acts upon it well, then it has an opportunity. If another company do...

2 comentários

Application Areas of SWOT Analysis
A SWOT analysis is frequently used in an early stage of STRATEGIC OR MARKETING PLANNING for decision-making, problem solving, and as a tool to increase the awareness of certain people about the situat...

7 comentários

How to Turn Competitor's Weaknesses Into Opportunities
How can I turn my rival's internal weaknesses into my opportunities?
This is not so easy as some companies succeed in keeping their internal weaknesses as a secret to themselves......

2 comentários

Internal Opportunities and Threats?
What about the opportunities and threats that exist within the organization and we are not aware about them? How we will evaluate them through SWOT framework?...

3 comentários

Combining SWOT with other Strategy Tools
It is my experience that the SWOT analysis as a standalone tool is not better than a simple brainstorming process focused on the four different issues.
In order to make it work, it is necessary t...

3 comentários

SWOT or TOWS Matrix?
While I was teaching Business Policy, I noted the limitation of the SWOT analysis because students did not take the next step in developing alternative strategies based on the internal strengths and w...

1 comentários

How to Proceed after the SWOT Analysis to the Strategy?
What should we do after the SWOT analysis. In other words, depending on the SWOT outcomes, what strategy can we use?...

8 comentários

Dicas de Especialistas

Conhecimentos avançados sobre SWOT Analysis (Inglês). Aqui você encontrará conselhos profissionais de especialistas.

	Steps of Typical SWOT Process SWOT Analysis Here's a list of typical phases in a medium size SWOT process (modify as needed). 1. Determine clear objective(s) 2. D...
	SWOT Strengths and VRIO test Thoroughly Analyzing Strengths In order to analyze true, valid strengths in a SWOT Analysis, you can use the VRIO test: VALUE - Does the strength gene...
	SWOT Dos and Donts Successful Implementation - Do create an environment that stimulates active contribution of all members participating in the SWOT analysis. - Do ...
	10 SWOT Golden Rules SWOT Implementation, SWOT Best Practices 1. Precisely specify all factors to be listed. Avoid gray areas and misinterpretable data. 2. Consider realistically st...
	SWOT Applications and Aims SWOT Insight The SWOT Analysis can be generally carried out on: a product, a brand, a service, a company and its positioning, a distr...
	Critics on SWOT Analysis SWOT PItfalls, Improve your Usage of SWOT Although over the last 40 years SWOT Analysis has been widely used and appreciated as an effective technique for strateg...
	How to Attribute Scores to All SWOT Factors SWOT Analysis Implementation A typical best practice in implementing a SWOT Analysis is to attribute a score to all factors that represent strengths,...
	SWOT Disadvantages SWOT in Strategic Planning Here are the main disadvantages of using a SWOT Analysis for Strategic Planning. - It lacks a detailed structure, typi...
	SWOT Advantages SWOT in Strategic Planning Here following are the main advantages of using a SWOT analysis for Strategic Planning. – SWOT analysis is a flexible ...
	Questions to Analyze the External Environment External Environment Analysis When performing a SWOT Analysis, a common practice is to ask the following 7 questions to analyze the external environme...
	History of SWOT. Early Strategic Planning Background SWOT Analysis The origin of the SWOT Analysis has been credited to Albert Humphrey in the 1960s. At that time he was leading a researc...

Fontes de Informação

Várias fontes de informação sobre SWOT Analysis. Aqui você encontrará powerpoints, vídeos, notícias, etc. para usar em suas próprias palestras e workshops.

	Internal Analysis Tools and Frameworks Strategic Analysis Comprehensive presentation about the internal part of strategic analysis. Includes: SWOT, BSC, defining objectives, reco...
	Introduction to SWOT Analysis 101 SWOT Analysis Basic presentation introducing SWOT by Shabbar Suterwala with some good graphics....
	TOWS Matrix In-depth TOWS Analysis, SWOT Analysis In-depth article introducing and explaining the TOWS Matrix by Prof. Klaus Weihrich. Also called confrontation matrix....
	SWOT Analysis with Self Analysis Example Self SWOT Analysis Lecture about SWOT Analysis by Shashi includes self analysis....
	Short SWOT Analysis Introduction and Warnings SWOT Analysis Short presentation by Carlos A. Benito about SWOT analysis distinguishes internal factors and external factors plus some...
	Techniques for Entrepreneurial Thinking Entrepreneurship, Critical Thinking, Creative Thinking, Lateral Thinking, Entrepreneurial Thinking This presentation elaborates on the different types of thinking for successful entrepreneurship. The presentation includ...
	SWOT, SOFT Diagrams SWOT, SOFT Analysis Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in ...