TUDO sobre Análise do SWOT

Uma análise do SWOT é uma ferramenta, usada na gerência e na formulação da estratégia. Pode ajudar identificar as forças, as fraquezas, as oportunidades e as ameaças de uma companhia particular.

As forças e as fraquezas são os fatores internos que criam o valor ou destroem o valor. Podem incluir recursos, habilidades, ou recursos que uma companhia tem em sua eliminação, comparados a seus concorrentes. Podem ser medidos usando avaliações internas ou benchmarking externo.

As oportunidades e as ameaças são os fatores externos que criam o valor ou destroem o valor. Uma companhia não pode controlá-los. Mas emergem da dinâmica do competidor da indústria/mercado ou dos fatores demográficos, econômicos, políticos, técnicos, sociais, legais ou cultural (PEST).

Forças

Perícia de marketing do Specialist
Acesso exclusivo aos recursos naturais
Patentes
Produto novo, inovativo ou serviço
Posição de seu negócio
Vantagem do custo com o know-how proprietário
Processos e procedimentos da qualidade
Tipo ou reputação forte

Fraquezas

Falta da perícia de marketing
Produtos e serviço de Undifferentiated (isto é com relação a seus concorrentes)
Posição de sua companhia
Os concorrentes têm o acesso superior às canaletas de distribuição
Qualidade pobre dos bens ou dos serviços
Reputação danificada

Oportunidades

Mercado tornando-se (China, o Internet)
Mergers, riscos comuns ou alliances estratégicos
Mover-se em segmentos de mercado atrativos novos
Um mercado internacional novo
Afrouxar dos regulamentos
Remoção de barreiras de comércio internacionais
Um mercado que seja conduzido por um concorrente fraco

Ameaças

Um concorrente novo em seu próprio mercado home
Guerra de preço
O concorrente tem um produto substitute ou um serviço novo, inovativo
Regulamentos novos
Barreiras de comércio aumentadas
Um taxation novo potencial em seu produto ou serviço

Toda a organização deve tentar criar um ajuste com suas circunstâncias externas. O diagrama do SWOT é uma ferramenta muito boa para analisar as forças e as fraquezas (internas) de um corporaçõ e as oportunidades e as ameaças (externas). Entretanto, esta análise é justa a primeira etapa. Criar realmente o ajuste com as circunstâncias externas é frequentemente o trabalho o mais difícil.

Matriz do Confrontation

Uma ferramenta para combinar os fatores internos com os fatores externos é a matriz do Confrontation.

Oportunidades

Ameaças

Forças

Ofensivo

faça o a maioria destes

Ajuste

restaure forças

Fraquezas

Defensivo

competição do relógio pròxima

Sobreviva

gire ao redor

Frequentemente na realidade as duas colunas do diagrama do SWOT estão apontando em sentidos opostos. Os Strategists devem negócio imóvel com o paradox de criar o alignment. Isto pode ser feito através da formulação da formulação da estratégia de Outside-in (estratégia market-driven) ou da estratégia de Inside-out (recurso-dirigida).

Nota: você pode também aplicar uma análise do SWOT aos concorrentes, fornecendo frequentemente perspectives novos interessando.

Grupo de Interesse Especial - SWOT Analysis

Grupo de Interesse Especial (47 membros)

Fórum - SWOT Analysis

Discussões sobre SWOT Analysis.

	SWOT Analysis is Simple and Easy As an MBA student, when we started to learn SWOT analysis it was difficult for us to understand, but once I found that i (...)

	Be Careful with SWOT Analysis. Issues and Risks of SWOT I am not that happy with SWOT Analysis. My issue does not concern the tool itself, but the way it is often used. People (...)

	SWOT - Absolutely essential This is the most important tool companies around the globe will need to survive and grow in our current uncertain econom (...)

	What is SWOT analysis? A SWOT analysis is like showing a mirror to oneself. It tells where the person stands. Strength: gives power. One should (...)

	Significance of SWOT Analysis I have been given an assignment on SWOT Analysis and had no clue of what SWOT Analysis is, but in my research I became a (...)

	SWOT Analysis Strength I think companies strategies on which company is working and that is giving positive response from a long time is its st (...)

	Internal Opportunities and Threats What about the opportunities and threats that exist within the organization and we are not aware about them? How we will (...)

	Ranking model for the Opportunities and Threats In order to remove subjectivity in ranking Opportunities and Threats I am looking for a ranking model/theory/approach wh (...)

	Turning Competitor's Weaknesses Into Opportunities How can I turn my rival's internal weaknesses into my opportunities since some companies succeed in keeping their intern (...)

	SWOT or (maybe better) TOWS? While I was teaching Business Policy, I noted the limitation of the SWOT analysis because students did not take the next (...)

	Combine SWOT Analysis with 5 Ps I always do a SWOT analysis against the 5 Ps. People, Product, Promotion, Place and last of all Price. (...)

	Confrontation Matrix I am using the SWOT analysis with my research and find it really helpfull. This site however displays a wrong confrontat (...)

	Design Shool Theory vs. SWOT Whats the difference between a SWOT analysis and the ? (...)

	SWOT - research is important A swot analysis can only be effectively executed if detailed and proper research work has been carried out. With (...)

	SWOC Analysis instead of SWOT Analysis The "T" in SWOT can be changed to "C" for Challenge to create a more positive attitude. (...)

	Well suited for Crisis too In this moment of crisis, I never see a better tool for help us in our decisions. This analysis model gives the necessar (...)

	Be Careful with Viewing Industry Opportunities as Company Opportunities Managers are advised to guard against considering every industry opportunity as a company opportunity. An opportunity wi (...)

	Swot Analysis Well Suited as First Step Swot becomes an effective tool for analysing competitiveness only when it is used as first step. Other frame work such a (...)

	SWOT Analysis as a Brainstorming Technique SWOT analysis can be used in each organization. It can be used as where individuals come up with distinctive ideas abou (...)

	Using SWOT Analysis for Supplier Audits This would be a good tool to use during the evaluation of a supplier like when conduction a quality audit. How would I (...)

	SWOT and Strategic Marketing Process How does the SWOT analysis relate to the strategic marketing process (SMP)? (...)

	Internal and External Factors in SWOT Analysis Does it make sense to classify internal and external Factors? In practice, such distinctions are difficult. An arbitrary (...)

	Competetive Analysis with SWOT Is only a SWOT Analysis enough for competitive analysis or should it be combined with other techniques? (...)

	Involve Stakeholders in SWOT Analysis Usually SWOT analysis is used by middle or higher managers/decision makers who are responsible for strategic planning. B (...)

	Divide and Conquer Approach to SWOT I recommend that the SWOT analysis be disaggregated into its 4 parts and distributed to different people for undivided f (...)

	SWOT Analysis + Weightage SWOT analysis is a basic tool for any marketing manager to determine their future strategies. But just listing the stren (...)

Melhores Práticas - SWOT Analysis

Aqui você encontrará as discussões mais valiosas do passado.

	WHEN to do a SWOT Analysis? At what stage should an organization develop a SWOT analysis? At the inception or developing stage? (...)

	Opportunity or Threat? There can be considerable debate about what is a threat and what is an opportunity. When a company spots a new trend ear (...)

	Uses of SWOT analysis A SWOT analysis is frequently used in an early stage of strategic or marketing planning for decision-making, problem sol (...)

	SWOT Analysis for British Airways and Ryan Air Would anybody be able to suggest some key points to include under SWOT for the above firms. I'm having problems keeping (...)

	How to Proceed after the SWOT Analysis to the Strategy? What should we do after the SWOT analysis. In other words, depending on the SWOT outcomes, what strategy can we use? (...)

	Combining SWOT with other Strategy Tools It is my experience that the SWOT analysis as a standalone tool is not better than a simple brainstorming process focuse (...)

	SWOT Analysis or SWOCC Analysis? I think SWOT Analysis does not always help analyze the organization. For example, the letter 'T" which stands for 'Threa (...)

Expert Tips (ENG) - SWOT Analysis

Aqui você encontrará conselhos de especialistas.

	Steps of Typical SWOT Process SWOT Analysis (...)

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	SWOT Dos and Donts Successful Implementation (...)

	10 SWOT Golden Rules SWOT Implementation, SWOT Best Practices (...)

	SWOT Applications and Aims SWOT Insight (...)

	Critics on SWOT Analysis SWOT PItfalls, Improve your Usage of SWOT (...)

	How to Attribute Scores to All SWOT Factors SWOT Analysis Implementation (...)

	SWOT Disadvantages SWOT in Strategic Planning (...)

	SWOT Advantages SWOT in Strategic Planning (...)

	Questions to Analyze the External Environment External Environment Analysis (...)

	History of SWOT. Early Strategic Planning Background SWOT Analysis (...)

Recursos - SWOT Analysis

Aqui você encontrará apresentações em powerpoint, vídeos de microaprendizagem e outras fontes de informação.

Mais Métodos, Modelos e Teorias de Gestão

Análise do SWOT

Identificando forças, fraquezas, oportunidades e ameaças. Explanação da análise do SWOT.

Que é uma análise do SWOT? Descrição

Forças

Fraquezas

Oportunidades

Ameaças

Matriz do Confrontation

Oportunidades

Ameaças

Forças

Fraquezas