Análise do SWOT Centro de Conhecimento e Fórum

Uma análise do SWOT é uma ferramenta, usada na gerência e na formulação da estratégia. Pode ajudar identificar as forças, as fraquezas, as oportunidades e as ameaças de uma companhia particular.

As forças e as fraquezas são os fatores internos que criam o valor ou destroem o valor. Podem incluir recursos, habilidades, ou recursos que uma companhia tem em sua eliminação, comparados a seus concorrentes. Podem ser medidos usando avaliações internas ou benchmarking externo.

As oportunidades e as ameaças são os fatores externos que criam o valor ou destroem o valor. Uma companhia não pode controlá-los. Mas emergem da dinâmica do competidor da indústria/mercado ou dos fatores demográficos, econômicos, políticos, técnicos, sociais, legais ou cultural (PEST).

Forças

Perícia de marketing do Specialist
Acesso exclusivo aos recursos naturais
Patentes
Produto novo, inovativo ou serviço
Posição de seu negócio
Vantagem do custo com o know-how proprietário
Processos e procedimentos da qualidade
Tipo ou reputação forte

Fraquezas

Falta da perícia de marketing
Produtos e serviço de Undifferentiated (isto é com relação a seus concorrentes)
Posição de sua companhia
Os concorrentes têm o acesso superior às canaletas de distribuição
Qualidade pobre dos bens ou dos serviços
Reputação danificada

Oportunidades

Mercado tornando-se (China, o Internet)
Mergers, riscos comuns ou alliances estratégicos
Mover-se em segmentos de mercado atrativos novos
Um mercado internacional novo
Afrouxar dos regulamentos
Remoção de barreiras de comércio internacionais
Um mercado que seja conduzido por um concorrente fraco

Ameaças

Um concorrente novo em seu próprio mercado home
Guerra de preço
O concorrente tem um produto substitute ou um serviço novo, inovativo
Regulamentos novos
Barreiras de comércio aumentadas
Um taxation novo potencial em seu produto ou serviço

Toda a organização deve tentar criar um ajuste com suas circunstâncias externas. O diagrama do SWOT é uma ferramenta muito boa para analisar as forças e as fraquezas (internas) de um corporaçõ e as oportunidades e as ameaças (externas). Entretanto, esta análise é justa a primeira etapa. Criar realmente o ajuste com as circunstâncias externas é frequentemente o trabalho o mais difícil.

Matriz do Confrontation

Uma ferramenta para combinar os fatores internos com os fatores externos é a matriz do Confrontation.

Oportunidades

Ameaças

Forças

Ofensivo

faça o a maioria destes

Ajuste

restaure forças

Fraquezas

Defensivo

competição do relógio pròxima

Sobreviva

gire ao redor

Frequentemente na realidade as duas colunas do diagrama do SWOT estão apontando em sentidos opostos. Os Strategists devem negócio imóvel com o paradox de criar o alignment. Isto pode ser feito através da formulação da formulação da estratégia de Outside-in (estratégia market-driven) ou da estratégia de Inside-out (recurso-dirigida).

Nota: você pode também aplicar uma análise do SWOT aos concorrentes, fornecendo frequentemente perspectives novos interessando.

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Fórum sobre SWOT Analysis.

Combine SA with 5 Ps
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Design Shool Theory vs. SWOT
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SWOT - research is important
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SA Well Suited as First Step
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SWOC Analysis instead of SA
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Well suited for Crisis too
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Be Careful with Viewing Industry Opportunities as Company Opportunities
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SA or SWOCC Analysis?
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SA as a Brainstorming Technique
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Using SA for Supplier Audits
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Internal and External Factors in SA
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SWOT and Strategic Marketing Process
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Competetive Analysis with SWOT
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SA + Weightage
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Divide and Conquer Approach to SWOT
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1 comentários

Involve Stakeholders in SA
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1 comentários

Evaluation and Giving Weights to Internal Factors
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Melhores Práticas

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Os tópicos mais bem avaliados sobre SWOT Analysis. Aqui você vai encontrar as idéias mais valiosas e sugestões práticas.

SA is Simple and Easy
As an MBA student, when we started to learn SWOT analysis it was difficult for us to understand, but once I found that i (...)

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Be Careful with SA. Issues and Risks of SWOT
I am not that happy with SA. My issue does not concern the tool itself, but the way it is often used. People (...)

28 comentários

What is SWOT analysis?
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WHEN to do a SA?
At what stage should an organization develop a SWOT analysis?
At the inception or developing stage? (...)

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SWOT - Absolutely essential
This is the most important tool companies around the globe will need to survive and grow in our current uncertain econom (...)

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Significance of SA
I have been given an assignment on SA and had no clue of what SA is, but in my research I became a (...)

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Opportunity or Threat?
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Uses of SWOT analysis
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SA Strength
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Internal Opportunities and Threats
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Ranking model for the Opportunities and Threats
In order to remove subjectivity in ranking Opportunities and Threats I am looking for a ranking model/theory/approach wh (...)

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Turning Competitor's Weaknesses Into Opportunities
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SA for British Airways and Ryan Air
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SWOT or (maybe better) TOWS?
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How to Proceed after the SA to the Strategy?
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Combining SWOT with other Strategy Tools
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Dicas de Especialistas

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Conhecimentos avançados sobre SWOT Analysis (Inglês). Aqui você encontrará conselhos profissionais de especialistas.

	Steps of Typical SWOT Process SA Here's a list of typical phases in a medium size SWOT process (modify as needed). 1. Determine clear objective(s) 2. D (...)
	SWOT Strengths and VRIO test Thoroughly Analyzing Strengths In order to analyze true, valid strengths in a SA, you can use the VRIO test: VALUE - Does the strength gene (...)
	SWOT Dos and Donts Successful Implementation - Do create an environment that stimulates active contribution of all members participating in the SWOT analysis. - Do (...)
	10 SWOT Golden Rules SWOT Implementation, SWOT Best Practices 1. Precisely specify all factors to be listed. Avoid gray areas and misinterpretable data. 2. Consider realistically st (...)
	SWOT Applications and Aims SWOT Insight The SA can be generally carried out on: a product, a brand, a service, a company and its positioning, a distr (...)
	Critics on SA SWOT PItfalls, Improve your Usage of SWOT Although over the last 40 years SA has been widely used and appreciated as an effective technique for strateg (...)
	How to Attribute Scores to All SWOT Factors SA Implementation A typical best practice in implementing a SA is to attribute a score to all factors that represent strengths, (...)
	SWOT Disadvantages SWOT in Strategic Planning Here are the main disadvantages of using a SA for Strategic Planning. - It lacks a detailed structure, typi (...)
	SWOT Advantages SWOT in Strategic Planning Here following are the main advantages of using a SWOT analysis for Strategic Planning. – SWOT analysis is a flexible (...)
	Questions to Analyze the External Environment External Environment Analysis When performing a SA, a common practice is to ask the following 7 questions to analyze the external environme (...)
	History of SWOT. Early Strategic Planning Background SA The origin of the SA has been credited to Albert Humphrey in the 1960s. At that time he was leading a researc (...)

Fontes de Informação

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Várias fontes de informação sobre SWOT Analysis. Aqui você encontrará powerpoints, vídeos, notícias, etc. para usar em suas próprias palestras e workshops.

	Internal Analysis Strategic Analysis Comprehensive presentation about the internal part of strategic analysis. Includes: SWOT, BSC, defining objectives, reco (...)
	SA SA Presentation by Shabbar Suterwala with some good graphics. (...)
	SA with Example Self SA Lecture about SA by Shashi includes self analysis. (...)
	SA SA Short presentation by Carlos A. Benito about SWOT analysis distinguishes internal factors and external factors plus some (...)
	Techniques for Entrepreneurial Thinking Entrepreneurship, Critical Thinking, Creative Thinking, Lateral Thinking, Entrepreneurial Thinking This presentation elaborates on the different types of thinking for successful entrepreneurship. The presentation includ (...)
	SWOT, SOFT Diagrams SWOT, SOFT Analysis Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in (...)
	TOWS Matrix (Heinrich) TOWS Analysis, SA In-depth article by Prof. Klaus Weihrich introducing and explaining the TOWS Matrix. Also called confrontation matrix. (...)