TUDO sobre Análise do SWOT

Uma análise do SWOT é uma ferramenta, usada na gerência e na formulação da estratégia. Pode ajudar identificar as forças, as fraquezas, as oportunidades e as ameaças de uma companhia particular.

As forças e as fraquezas são os fatores internos que criam o valor ou destroem o valor. Podem incluir recursos, habilidades, ou recursos que uma companhia tem em sua eliminação, comparados a seus concorrentes. Podem ser medidos usando avaliações internas ou benchmarking externo.

As oportunidades e as ameaças são os fatores externos que criam o valor ou destroem o valor. Uma companhia não pode controlá-los. Mas emergem da dinâmica do competidor da indústria/mercado ou dos fatores demográficos, econômicos, políticos, técnicos, sociais, legais ou cultural (PEST).

Forças

Perícia de marketing do Specialist
Acesso exclusivo aos recursos naturais
Patentes
Produto novo, inovativo ou serviço
Posição de seu negócio
Vantagem do custo com o know-how proprietário
Processos e procedimentos da qualidade
Tipo ou reputação forte

Fraquezas

Falta da perícia de marketing
Produtos e serviço de Undifferentiated (isto é com relação a seus concorrentes)
Posição de sua companhia
Os concorrentes têm o acesso superior às canaletas de distribuição
Qualidade pobre dos bens ou dos serviços
Reputação danificada

Oportunidades

Mercado tornando-se (China, o Internet)
Mergers, riscos comuns ou alliances estratégicos
Mover-se em segmentos de mercado atrativos novos
Um mercado internacional novo
Afrouxar dos regulamentos
Remoção de barreiras de comércio internacionais
Um mercado que seja conduzido por um concorrente fraco

Ameaças

Um concorrente novo em seu próprio mercado home
Guerra de preço
O concorrente tem um produto substitute ou um serviço novo, inovativo
Regulamentos novos
Barreiras de comércio aumentadas
Um taxation novo potencial em seu produto ou serviço

Toda a organização deve tentar criar um ajuste com suas circunstâncias externas. O diagrama do SWOT é uma ferramenta muito boa para analisar as forças e as fraquezas (internas) de um corporaçõ e as oportunidades e as ameaças (externas). Entretanto, esta análise é justa a primeira etapa. Criar realmente o ajuste com as circunstâncias externas é frequentemente o trabalho o mais difícil.

Matriz do Confrontation

Uma ferramenta para combinar os fatores internos com os fatores externos é a matriz do Confrontation.

Oportunidades

Ameaças

Forças

Ofensivo

faça o a maioria destes

Ajuste

restaure forças

Fraquezas

Defensivo

competição do relógio pròxima

Sobreviva

gire ao redor

Frequentemente na realidade as duas colunas do diagrama do SWOT estão apontando em sentidos opostos. Os Strategists devem negócio imóvel com o paradox de criar o alignment. Isto pode ser feito através da formulação da formulação da estratégia de Outside-in (estratégia market-driven) ou da estratégia de Inside-out (recurso-dirigida).

Nota: você pode também aplicar uma análise do SWOT aos concorrentes, fornecendo frequentemente perspectives novos interessando.

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Fórum sobre SWOT Analysis.

Combine SWOT Analysis with 5 Ps
I always do a SWOT analysis against the 5 Ps. People, Product, Promotion, Place and last of all Price. (...)

Design Shool Theory vs. SWOT
Whats the difference between a SWOT analysis and the Design School Theory? (...)

1 comentários

SWOT - research is important
A swot analysis can only be effectively executed if detailed and proper research work has been carried out. With detaile (...)

1 comentários

SWOT Analysis Well Suited as First Step
Swot is an effective tool for analyzing competitiveness only when it is used as first step. Other frameworks such as Por (...)

1 comentários

SWOC Analysis instead of SWOT Analysis
The "T" in SWOT can be changed to "C" for Challenge to create a more positive attitude. (...)

2 comentários

Well suited for Crisis too
In this moment of crisis, I never see a better tool for help us in our decisions. This analysis model gives the necessar (...)

Be Careful with Viewing Industry Opportunities as Company Opportunities
Managers are advised to guard against considering every industry opportunity as a company opportunity. An opportunity wi (...)

1 comentários

SWOT Analysis or SWOCC Analysis?
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10 comentários

SWOT Analysis as a Brainstorming Technique
SWOT analysis can be used in each organization. It can be used as brainstorming technique where individuals come up with (...)

2 comentários

Using SWOT Analysis for Supplier Audits
This would be a good tool to use during the evaluation of a supplier like when conduction a quality audit.
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Internal and External Factors in SWOT Analysis
Does it make sense to classify internal and external Factors? In practice, such distinctions are difficult. An arbitrary (...)

1 comentários

SWOT and Strategic Marketing Process
How does the SWOT analysis relate to the strategic marketing process (SMP)? (...)

1 comentários

Competetive Analysis with SWOT
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1 comentários

SWOT Analysis + Weightage
SWOT analysis is a basic tool for any marketing manager to determine their future strategies. But just listing the stren (...)

Divide and Conquer Approach to SWOT
I recommend that the SWOT analysis be disaggregated into its 4 parts and distributed to different people for undivided f (...)

1 comentários

Involve Stakeholders in SWOT Analysis
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1 comentários

Evaluation and Giving Weights to Internal Factors
Response factors to listed strengths and weaknesses of a firm identified by an internal audit are typically to be rated (...)

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Melhores Práticas

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Os tópicos mais bem avaliados sobre SWOT Analysis. Aqui você vai encontrar as idéias mais valiosas e sugestões práticas.

SWOT Analysis is Simple and Easy
As an MBA student, when we started to learn SWOT analysis it was difficult for us to understand, but once I found that i (...)

2 comentários

Be Careful with SWOT Analysis. Issues and Risks of SWOT
I am not that happy with SWOT Analysis. My issue does not concern the tool itself, but the way it is often used. People (...)

28 comentários

What is SWOT analysis?
A SWOT analysis is like showing a mirror to oneself. It tells where the person stands. Strength: gives power. One should (...)

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WHEN to do a SWOT Analysis?
At what stage should an organization develop a SWOT analysis?
At the inception or developing stage? (...)

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SWOT - Absolutely essential
This is the most important tool companies around the globe will need to survive and grow in our current uncertain econom (...)

2 comentários

Significance of SWOT Analysis
I have been given an assignment on SWOT Analysis and had no clue of what SWOT Analysis is, but in my research I became a (...)

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Opportunity or Threat?
There can be considerable debate about what is a threat and what is an opportunity. When a company spots a new trend ear (...)

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Uses of SWOT analysis
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SWOT Analysis Strength
I think companies strategies on which company is working and that is giving positive response from a long time is its st (...)

Internal Opportunities and Threats
What about the opportunities and threats that exist within the organization and we are not aware about them? How we will (...)

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Ranking model for the Opportunities and Threats
In order to remove subjectivity in ranking Opportunities and Threats I am looking for a ranking model/theory/approach wh (...)

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Turning Competitor's Weaknesses Into Opportunities
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SWOT Analysis for British Airways and Ryan Air
Would anybody be able to suggest some key points to include under SWOT for the above firms.
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SWOT or (maybe better) TOWS?
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How to Proceed after the SWOT Analysis to the Strategy?
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Combining SWOT with other Strategy Tools
It is my experience that the SWOT analysis as a standalone tool is not better than a simple brainstorming process focuse (...)

3 comentários

Dicas de Especialistas

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Conhecimentos avançados sobre SWOT Analysis (Inglês). Aqui você encontrará conselhos profissionais de especialistas.

	Steps of Typical SWOT Process SWOT Analysis Here's a list of typical phases in a medium size SWOT process (modify as needed). 1. Determine clear objective(s) 2. D (...)
	SWOT Strengths and VRIO test Thoroughly Analyzing Strengths In order to analyze true, valid strengths in a SWOT Analysis, you can use the VRIO test: VALUE - Does the strength gene (...)
	SWOT Dos and Donts Successful Implementation - Do create an environment that stimulates active contribution of all members participating in the SWOT analysis. - Do (...)
	10 SWOT Golden Rules SWOT Implementation, SWOT Best Practices 1. Precisely specify all factors to be listed. Avoid gray areas and misinterpretable data. 2. Consider realistically st (...)
	SWOT Applications and Aims SWOT Insight The SWOT Analysis can be generally carried out on: a product, a brand, a service, a company and its positioning, a distr (...)
	Critics on SWOT Analysis SWOT PItfalls, Improve your Usage of SWOT Although over the last 40 years SWOT Analysis has been widely used and appreciated as an effective technique for strateg (...)
	How to Attribute Scores to All SWOT Factors SWOT Analysis Implementation A typical best practice in implementing a SWOT Analysis is to attribute a score to all factors that represent strengths, (...)
	SWOT Disadvantages SWOT in Strategic Planning Here are the main disadvantages of using a SWOT Analysis for Strategic Planning. - It lacks a detailed structure, typi (...)
	SWOT Advantages SWOT in Strategic Planning Here following are the main advantages of using a SWOT analysis for Strategic Planning. – SWOT analysis is a flexible (...)
	Questions to Analyze the External Environment External Environment Analysis When performing a SWOT Analysis, a common practice is to ask the following 7 questions to analyze the external environme (...)
	History of SWOT. Early Strategic Planning Background SWOT Analysis The origin of the SWOT Analysis has been credited to Albert Humphrey in the 1960s. At that time he was leading a researc (...)

Fontes de Informação

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Várias fontes de informação sobre SWOT Analysis. Aqui você encontrará powerpoints, vídeos, notícias, etc. para usar em suas próprias palestras e workshops.

	Internal Analysis Strategic Analysis Comprehensive presentation about the internal part of strategic analysis. Includes: SWOT, BSC, defining objectives, reco (...)
	SWOT Analysis SWOT Analysis Presentation by Shabbar Suterwala with some good graphics. (...)
	SWOT Analysis with Example Self SWOT Analysis Lecture about SWOT Analysis by Shashi includes self analysis. (...)
	SWOT Analysis SWOT Analysis Short presentation by Carlos A. Benito about SWOT analysis distinguishes internal factors and external factors plus some (...)
	Techniques for Entrepreneurial Thinking Entrepreneurship, Critical Thinking, Creative Thinking, Lateral Thinking, Entrepreneurial Thinking This presentation elaborates on the different types of thinking for successful entrepreneurship. The presentation includ (...)
	SWOT, SOFT Diagrams SWOT, SOFT Analysis Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in (...)
	TOWS Matrix (Heinrich) TOWS Analysis, SWOT Analysis In-depth article by Prof. Klaus Weihrich introducing and explaining the TOWS Matrix. Also called confrontation matrix. (...)