Análise do SWOT

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Identificando forças, fraquezas, oportunidades e ameaças. Explanação da análise do SWOT.



Análise do SWOT

Que é uma análise do SWOT? Descrição

Uma análise do SWOT é uma ferramenta, usada na gerência e na formulação da estratégia. Pode ajudar identificar as forças, as fraquezas, as oportunidades e as ameaças de uma companhia particular. 

As forças e as fraquezas são os fatores internos que criam o valor ou destroem o valor. Podem incluir recursos, habilidades, ou recursos que uma companhia tem em sua eliminação, comparados a seus concorrentes. Podem ser medidos usando avaliações internas ou benchmarking externo.

As oportunidades e as ameaças são os fatores externos que criam o valor ou destroem o valor. Uma companhia não pode controlá-los. Mas emergem da dinâmica do competidor da indústria/mercado ou dos fatores demográficos, econômicos, políticos, técnicos, sociais, legais ou cultural (PEST).

Exemplos típicos dos fatores em um diagrama da análise do SWOT:


  • Perícia de marketing do Specialist
  • Acesso exclusivo aos recursos naturais
  • Patentes
  • Produto novo, inovativo ou serviço
  • Posição de seu negócio
  • Vantagem do custo com o know-how proprietário
  • Processos e procedimentos da qualidade
  • Tipo ou reputação forte


  • Falta da perícia de marketing
  • Produtos e serviço de Undifferentiated (isto é com relação a seus concorrentes)
  • Posição de sua companhia
  • Os concorrentes têm o acesso superior às canaletas de distribuição
  • Qualidade pobre dos bens ou dos serviços
  • Reputação danificada


  • Mercado tornando-se (China, o Internet)
  • Mergers, riscos comuns ou alliances estratégicos
  • Mover-se em segmentos de mercado atrativos novos
  • Um mercado internacional novo
  • Afrouxar dos regulamentos
  • Remoção de barreiras de comércio internacionais
  • Um mercado que seja conduzido por um concorrente fraco


  • Um concorrente novo em seu próprio mercado home
  • Guerra de preço
  • O concorrente tem um produto substitute ou um serviço novo, inovativo
  • Regulamentos novos
  • Barreiras de comércio aumentadas
  • Um taxation novo potencial em seu produto ou serviço

Toda a organização deve tentar criar um ajuste com suas circunstâncias externas. O diagrama do SWOT é uma ferramenta muito boa para analisar as forças e as fraquezas (internas) de um corporaçõ e as oportunidades e as ameaças (externas). Entretanto, esta análise é justa a primeira etapa. Criar realmente o ajuste com as circunstâncias externas é frequentemente o trabalho o mais difícil.

Matriz do Confrontation

Uma ferramenta para combinar os fatores internos com os fatores externos é a matriz do Confrontation.







faça o a maioria destes


restaure forças




competição do relógio pròxima


gire ao redor

Frequentemente na realidade as duas colunas do diagrama do SWOT estão apontando em sentidos opostos. Os Strategists devem negócio imóvel com o paradox de criar o alignment. Isto pode ser feito através da formulação da formulação da estratégia de Outside-in (estratégia market-driven) ou da estratégia de Inside-out (recurso-dirigida).

Nota: você pode também aplicar uma análise do SWOT aos concorrentes, fornecendo frequentemente perspectives novos interessando.

SWOT Analysis Grupo de Interesse Especial

Grupo de Interesse Especial (52 membros)

Fórum de SWOT Analysis  

Tópicos recentes

  Be Careful with SWOT Analysis. Issues and Risks of SWOT
I am not that happy with SWOT Analysis. My issue does not concern the tool itself, but the way it is often used. People like to make some statements w...
  SWOT - research is important
A swot analysis can only be effectively executed if detailed and proper research work has been carried out. With detailed research you won't be...
  SWOC Analysis instead of SWOT Analysis
The "T" in SWOT can be changed to "C" for Challenge to create a more positive attitude....
  Well suited for Crisis too
In this moment of crisis, I never see a better tool for help us in our decisions. This analysis model gives the necessary matrix for fast and proper ...
  Be Careful with Viewing Industry Opportunities as Company Opportunities
Managers are advised to guard against considering every industry opportunity as a company opportunity. An opportunity without the MEANS to capture it ...
  SWOT Analysis or SWOCC Analysis?
I think SWOT Analysis does not always help analyze the organization. For example, the letter 'T" which stands for 'Threat' is not applicable to social...
  Swot Analysis Well Suited as First Step
Swot becomes an effective tool for analysing competitiveness only when it is used as first step. Other frame work such as Porters' five forces, benchm...
  SWOT Analysis as a Brainstorming Technique
SWOT analysis can be used in each organization. It can be used as brainstorming technique where individuals c...
  Using SWOT Analysis for Supplier Audits
This would be a good tool to use during the evaluation of a supplier like when conduction a quality audit.
How would I draft such a report? Would...
  SWOT and Strategic Marketing Process
How does the SWOT analysis relate to the strategic marketing process (SMP)?...
  Internal and External Factors in SWOT Analysis
Does it make sense to classify internal and external Factors? In practice, such distinctions are difficult. An arbitrary classification of external fa...
  Competetive Analysis with SWOT
Is only a SWOT Analysis enough for competitive analysis or should it be combined with other techniques?...
  Involve Stakeholders in SWOT Analysis
Usually SWOT analysis is used by middle or higher managers/decision makers who are responsible for strategic planning. But don't overlook anyone else ...
  Divide and Conquer Approach to SWOT
I recommend that the SWOT analysis be disaggregated into its 4 parts and distributed to different people for undivided focus on the one aspect. Each e...
  SWOT Analysis + Weightage
SWOT analysis is a basic tool for any marketing manager to determine their future strategies. But just listing the strengths, weaknesses, opportunitie...

Melhores Práticas - SWOT Analysis
  SWOT Analysis is Simple and Easy
As an MBA student, when we started to learn SWOT analysis it was difficult for us to understand, but once I found that it is so simple to learn, once ...
  WHEN to do a SWOT Analysis?
At what stage should an organization develop a SWOT analysis?
At the inception or developing stage?...
  SWOT - Absolutely essential
This is the most important tool companies around the globe will need to survive and grow in our current uncertain economic climate!...
  What is SWOT analysis?
A SWOT analysis is like showing a mirror to oneself. It tells where the person stands. Strength: gives power. One should analyse his Weakness. Opportu...
  Significance of SWOT Analysis
I have been given an assignment on SWOT Analysis and had no clue of what SWOT Analysis is, but in my research I became aware of what is it all about. ...
  Opportunity or Threat?
There can be considerable debate about what is a threat and what is an opportunity. When a company spots a new trend early and acts upon it well, then...
  Uses of SWOT analysis
A SWOT analysis is frequently used in an early stage of strategic or marketing planning for decision-making, problem solving, and as a tool to increas...
  SWOT Analysis Strength
I think companies strategies on which company is working and that is giving positive response from a long time is its strength.
  Internal Opportunities and Threats
What about the opportunities and threats that exist within the organization and we are not aware about them? How we will evaluate them through ...
  Ranking model for the Opportunities and Threats
In order to remove subjectivity in ranking Opportunities and Threats I am looking for a ranking model/theory/approach which could be used to rank the ...
  SWOT Analysis for British Airways and Ryan Air
Would anybody be able to suggest some key points to include under SWOT for the above firms.
I'm having problems keeping it short and succinct as ...
  Turning Competitor's Weaknesses Into Opportunities
How can I turn my rival's internal weaknesses into my opportunities since some companies succeed in keeping their internal weaknesses as a secr...
  SWOT or (maybe better) TOWS?
While I was teaching Business Policy, I noted the limitation of the SWOT analysis because students did not take the next step in developing alternativ...
  How to Proceed after the SWOT Analysis to the Strategy?
What should we do after the SWOT analysis. In other words, depending on the SWOT outcomes, what strategy can we use?...
  Combining SWOT with other Strategy Tools
It is my experience that the SWOT analysis as a standalone tool is not better than a simple brainstorming process focused on the four different issues...
  Combine SWOT Analysis with 5 Ps
I always do a SWOT analysis against the 5 Ps. People, Product, Promotion, Place and last of all Price....
  Confrontation Matrix
I am using the SWOT analysis with my research and find it really helpfull. This site however displays a wrong confrontation matrix. The T/S cell must ...
  Design Shool Theory vs. SWOT
Whats the difference between a SWOT analysis and the Design School Theory?...

Expert Tips (ENG) - SWOT Analysis

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SWOT Applications and Aims


Critics on SWOT Analysis


How to Attribute Scores to All SWOT Factors


SWOT Disadvantages


SWOT Advantages


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History of SWOT. Early Strategic Planning


Recursos - SWOT Analysis

Notícias sobre Swot Analysis


Notícias sobre Swot Concept


Vídeos sobre Swot Analysis


Vídeos sobre Swot Concept


Apresentações sobre Swot Analysis


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Compare com: Core Competence  |  Parenting Advantage  |  Modelo das forças do Porter cinco  |  Outsourcing  |  Industry Change  |  OODA Loop  |  BCG Matrix  GE

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