がり勉の分析は何であるか。 記述
がり勉の分析は経営および作戦の公式で使用される用具である。 それは特定の会社の強さ、弱さ、機会および脅威の識別を助けることができる。
強さおよび弱さは価値を創造するか、または価値を破壊する内部要因である。 それらは資産、技術を、または会社に処分である競争相手と比較される資源を含んでもいい。 それらは内部査定か外的なbenchmarkingを使用して測定することができる。
機会および脅威は価値を創造するか、または価値を破壊する外的な要因ある。 会社はそれらを制御できない。 しかしそれらは企業の競争の原動力か市場または人口統計学、経済的な、政治、技術的な、社会的な、法的または文化的な要因(PEST)から現れる。
がり勉の分析の要因の典型的な例は図表で示す:
強さ
- 専門家のマーケティング専門知識
- 天然資源への排他的なアクセス
- パテント
- 新しく、革新的なプロダクトかサービス
- あなたのビジネスの位置
- 専有ノウーハウによる費用の利点
- 質のプロセスおよびプロシージャ
- 強いブランドか評判
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弱さ
- マーケティング専門知識の欠乏
- 画一的なプロダクトおよびサービス(すなわちあなたの競争相手に関連して)
- あなたの会社の位置
- 競争相手に流通経路への優秀なアクセスがある
- 商品かサービスの質の悪い
- 損なわれた評判
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機会
- 成長の市場(中国のインターネット)
- 合併、共同請負または戦略的な同盟
- 新しく魅力的な市場区分に移動
- 新しい国際市場
- 規則のゆるむこと
- 国際貿易の障壁の取り外し
- 弱い競争相手によって導かれる市場
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脅威
- あなた自身の国内市場の新しい競争相手
- 価格戦争
- 競争相手に新しく、革新的な代替プロダクトかサービスがある
- 新しい規則
- 高められた貿易障害
- あなたのプロダクトまたはサービスの潜在的で新しい課税
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どの構成でも外部環境との適合を創造することを試みなければならない。 がり勉の図表は株式会社の(内部)強さそして弱さおよび(外的な)機会および脅威分析するための非常によい用具である。 但し、この分析はちょうど第一歩である。 実際に外部環境との適合を創造することは頻繁に最も困難な仕事である。
対立のマトリクス
外的な要因と内部要因を結合する用具は対立のマトリクスである。
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機会
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脅威
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強さ
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攻撃的
これらをできるだけ利用しなさい
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調節しなさい 強さを元通りにしなさい
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弱さ
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防御
密接に腕時計の競争
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存続させなさい 向き直しなさい
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頻繁に現実にはがり勉の図表の2つのコラムは反対の方向で指している。 戦略家はまだalignmentの創造のパラドックスを取扱わなければならない。 これはOutside-inの作戦の公式(市場に目を向けた作戦)またはInside-outの作戦の公式によってことができる(資源運転される)する。
注: また頻繁に興味を起こさせる新しい見通しを提供している競争相手にがり勉の分析を、適用できる。
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 Using SWOT Analysis for Supplier Audits
This would be a good tool to use during the evaluation of a supplier like when conduction a quality audit.
How would I draft such a report? Would I just comment on each area, e.g., S, W, O and T.
What would a project manager or procurement ...
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Involve Stakeholders in SWOT Analysis
Usually SWOT analysis is used by middle or higher managers/decision makers who are responsible for strategic planning. But don't overlook anyone else in the creation stage!
While it is possible to develop a SWOT analysis in a small group, it wil...
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Internal Opportunities and Threats
What about the opportunities and threats that exist within the organization and we are not aware about them? How we will evaluate them through SWOT framework?...
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SWOT Analysis Strength
I think companies strategies on which company is working and that is giving positive response from a long time is its strength.
Therefore
"strategies giving positive response is the strength"....
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SWOT Analysis for British Airways and Ryan Air
Would anybody be able to suggest some key points to include under SWOT for the above firms.
I'm having problems keeping it short and succinct as well as assessing what are actually relative strengths and weaknesses....
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SWOT Analysis + Weightage
SWOT analysis is a basic tool for any marketing manager to determine their future strategies. But just listing the strengths, weaknesses, opportunities and threats are not adequate especially for the challenging business environment. Sometimes manage...
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Well suited for Crisis too
In this moment of crisis, I never see a better tool for help us in our decisions. This analysis model gives the necessary matrix for fast and proper action....
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Swot Analysis Well Suited as First Step
Swot becomes an effective tool for analysing competitiveness only when it is used as first step. Other frame work such as Porters' five forces, benchmarking and pest need to come into play before final analysis, decisions and strategy is formulated....
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SWOT - Absolutely essential
This is the most important tool companies around the globe will need to survive and grow in our current uncertain economic climate!...
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Ranking model for the Opportunities and Threats
In order to remove subjectivity in ranking Opportunities and Threats I am looking for a ranking model/theory/approach which could be used to rank the Opportunities and Threats.
Does anyone have experience in using a ranking model, other than using...
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SWOT Analysis 特別興味グループ
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SWOT Analysis 教育とイベント
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 Combining SWOT with other Strategy Tools
It is my experience that the SWOT analysis as a standalone tool is not better than a simple brainstorming process focused on the four different issues.
In order to make it work, it is necessary to work several other analysis e.g. |
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Uses of SWOT analysis
A SWOT analysis is frequently used in an early stage of strategic or marketing planning for decision-making, problem solving, and as a tool to increase the awareness of certain people about the situation the firm is in. But you can also use SWOT as a...
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Steps of Typical SWOT Process
Here's a list of typical phases in a medium size SWOT process (modify as needed).
1. Determine clear objective(s)
2. Determine SWOT t...
Usage (application)SWOT Analysis
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SWOT Strengths and VRIO test
In order to analyze true, valid strengths in a SWOT Analysis, you can use the VRIO test:
VALUE - Does the strength generate efficie...
Usage (application)Thoroughly Analyzing Strengths
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SWOT Dos and Donts
- Do create an environment that stimulates active contribution of all members participating in the SWOT analysis. - Do take into consideration, w...
Usage (application)Successful Implementation
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10 SWOT Golden Rules
1. Precisely specify all factors to be listed. Avoid gray areas and misinterpretable data.
2. Consider realistically strengths and weaknesses of ...
Usage (application)SWOT Implementation, SWOT Best Practices
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SWOT Applications and Aims
The SWOT Analysis can be generally carried out on: a product, a brand, a servic...
Usage (application)SWOT Insight
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Critics on SWOT Analysis
Although over the last 40 years SWOT Analysis has been widely used and appreciated as an effective technique for strategic analysis, some major academ...
Usage (application)SWOT PItfalls, Improve your Usage of SWOT
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How to Attribute Scores to All SWOT Factors
A typical best practice in implementing a SWOT Analysis is to attribute a score to all factors that represent strengths, weaknesses, threats and oppor...
Usage (application)SWOT Analysis Implementation
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Questions to Analyze the External Environment
When performing a SWOT Analysis, a common practice is to ask the following 7 questions to analyze the external environment:
1. How can int...
Usage (application)External Environment Analysis
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History of SWOT. Early Strategic Planning
The origin of the SWOT Analysis has been credited to Albert Humphrey in the 1960s. At that time he was leading a research project at Stanford Universi...
Usage (application)Background SWOT Analysis
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ニュース
SWOT analysis
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ニュース
SWOT concept
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動画
SWOT analysis
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動画
SWOT concept
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プレゼンテーション
SWOT analysis
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プレゼンテーション
SWOT concept
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もっと
SWOT analysis
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もっと
SWOT concept
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より多くの方法、モデル、理論
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Special Interest Group Leader
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