がり勉の分析すべて

がり勉の分析は経営および作戦の公式で使用される用具である。それは特定の会社の強さ、弱さ、機会および脅威の識別を助けることができる。

強さおよび弱さは価値を創造するか、または価値を破壊する内部要因である。それらは資産、技術を、または会社に処分である競争相手と比較される資源を含んでもいい。それらは内部査定か外的なbenchmarkingを使用して測定することができる。

機会および脅威は価値を創造するか、または価値を破壊する外的な要因ある。会社はそれらを制御できない。しかしそれらは企業の競争の原動力か市場または人口統計学、経済的な、政治、技術的な、社会的な、法的または文化的な要因(PEST)から現れる。

強さ

専門家のマーケティング専門知識
天然資源への排他的なアクセス
パテント
新しく、革新的なプロダクトかサービス
あなたのビジネスの位置
専有ノウーハウによる費用の利点
質のプロセスおよびプロシージャ
強いブランドか評判

弱さ

マーケティング専門知識の欠乏
画一的なプロダクトおよびサービス(すなわちあなたの競争相手に関連して)
あなたの会社の位置
競争相手に流通経路への優秀なアクセスがある
商品かサービスの質の悪い
損なわれた評判

機会

成長の市場(中国のインターネット)
合併、共同請負または戦略的な同盟
新しく魅力的な市場区分に移動
新しい国際市場
規則のゆるむこと
国際貿易の障壁の取り外し
弱い競争相手によって導かれる市場

脅威

あなた自身の国内市場の新しい競争相手
価格戦争
競争相手に新しく、革新的な代替プロダクトかサービスがある
新しい規則
高められた貿易障害
あなたのプロダクトまたはサービスの潜在的で新しい課税

どの構成でも外部環境との適合を創造することを試みなければならない。がり勉の図表は株式会社の(内部)強さそして弱さおよび(外的な)機会および脅威分析するための非常によい用具である。但し、この分析はちょうど第一歩である。実際に外部環境との適合を創造することは頻繁に最も困難な仕事である。

対立のマトリクス

外的な要因と内部要因を結合する用具は対立のマトリクスである。

機会

脅威

強さ

攻撃的

これらをできるだけ利用しなさい

調節しなさい

強さを元通りにしなさい

弱さ

防御

密接に腕時計の競争

存続させなさい

向き直しなさい

頻繁に現実にはがり勉の図表の2つのコラムは反対の方向で指している。戦略家はまだalignmentの創造のパラドックスを取扱わなければならない。これはOutside-inの作戦の公式(市場に目を向けた作戦)またはInside-outの作戦の公式によってことができる(資源運転される)する。

注: また頻繁に興味を起こさせる新しい見通しを提供している競争相手にがり勉の分析を、適用できる。

特別興味グループ

参加する

SWOT Analysis 特別興味グループ。

特別興味グループ

フォーラム

新しいトピック

SWOT Analysisフォーラム。

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SWOC Analysis instead of SWOT Analysis
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Well suited for Crisis too
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新しいフォーラムトピックを開始するについてのSWOT Analysis
あなたの考えを交換することはあなたの個人的および専門的な発達を刺激します。そして、あなたは他の人を助けることができます！視点を動機付けてください。あなたはまだ3時間のためにあなたのトピックを編集することができます。

ベストプラクティス

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SWOT Analysisに関する最も評価の高いディスカッショントピック。ここでは、最も価値のあるアイデアと実用的な提案を見つけます。

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28コメント

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エキスパートのヒント

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SWOT Analysisについての高度な洞察（英語）。ここには専門家による専門的なアドバイスがあります。

	Steps of Typical SWOT Process SWOT Analysis Here's a list of typical phases in a medium size SWOT process (modify as needed). 1. Determine clear objective(s) 2. D (...)
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	Critics on SWOT Analysis SWOT PItfalls, Improve your Usage of SWOT Although over the last 40 years SWOT Analysis has been widely used and appreciated as an effective technique for strateg (...)
	How to Attribute Scores to All SWOT Factors SWOT Analysis Implementation A typical best practice in implementing a SWOT Analysis is to attribute a score to all factors that represent strengths, (...)
	SWOT Disadvantages SWOT in Strategic Planning Here are the main disadvantages of using a SWOT Analysis for Strategic Planning. - It lacks a detailed structure, typi (...)
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	Questions to Analyze the External Environment External Environment Analysis When performing a SWOT Analysis, a common practice is to ask the following 7 questions to analyze the external environme (...)
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の情報源

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SWOT Analysisに関するさまざまな情報源。ここでは、独自の講義やワークショップで使用するパワーポイント、ビデオ、ニュースなどが見つかります。

	Internal Analysis Strategic Analysis Comprehensive presentation about the internal part of strategic analysis. Includes: SWOT, BSC, defining objectives, reco (...)
	SWOT Analysis SWOT Analysis Presentation by Shabbar Suterwala with some good graphics. (...)
	SWOT Analysis with Example Self SWOT Analysis Lecture about SWOT Analysis by Shashi includes self analysis. (...)
	SWOT Analysis SWOT Analysis Short presentation by Carlos A. Benito about SWOT analysis distinguishes internal factors and external factors plus some (...)
	Techniques for Entrepreneurial Thinking Entrepreneurship, Critical Thinking, Creative Thinking, Lateral Thinking, Entrepreneurial Thinking This presentation elaborates on the different types of thinking for successful entrepreneurship. The presentation includ (...)
	SWOT, SOFT Diagrams SWOT, SOFT Analysis Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in (...)
	TOWS Matrix (Heinrich) TOWS Analysis, SWOT Analysis In-depth article by Prof. Klaus Weihrich introducing and explaining the TOWS Matrix. Also called confrontation matrix. (...)