STRATPORT (Larreche and Srinivasan)
10 items • 183.477 visits
What is STRATPORT? Description
The STRATPORT model of Larreche and Srinivasan (1981, 1982), is an on-line
computerized mathematical decision support model, that utilizes empirical
and (managerial) judgment-based data. STRATPORT is an abbreviation of: "STRATegic
PORTfolio planning". This system was designed to assist top managers and corporate
planners in the evaluation and formulation of business portfolio strategies,
and it represents both an operationalization and an extension of the business
portfolio analysis mentioned at the bottom of this page.
In the approach by the Boston Consulting Group (BCG Matrix), relative market share and the market growth are used to classify business units as Question Marks, Stars, Cash Cows, or Dogs.
In the GE Matrix approach, the business units are classified into nine groups according to company strength and industry attractiveness. The position of a given business unit on each of these dimensions is determined qualitatively from a number of market, competitive, environmental, and internal factors.
The approach by Royal Dutch Shell is somewhat similar although the two dimensions are called "company's competitive capabilities" and "prospects for sector profitability", and the set of factors and their integration into these composite dimensions are also different. The philosophy underlying these approaches is, however, similar. At a given point in time, each business unit has a specific role in the portfolio according to its short-term and long-term economic potential. This role determines the allocation of financial resources among elements of the portfolio. A minimum of maintenance investments will be made in a group of business units so that they generate a maximum cash flow in the short term.
Compare with: Brand Asset Valuator | BCG Matrix | GE / McKinsey Matrix | ADL Matrix | Core Competence | Reputation Quotient | Brand Personality Dimensions | Product Life Cycle | Bass Diffusion Model | Positioning
Return to Management Hub: Decision-making & Valuation | Finance & Investing | Marketing & Sales | Strategy & Innovation
About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2023 12manage - The Executive Fast Track. V16.1 - Last updated: 7-6-2023. All names ™ of their owners.