Changes In- and Outside a Company
The changes inside a company must be faster than the changes outside of a company. Looking for new innovative Ideas should be on the first place in the policy of any company. Innovation must be includ...
Example of Innovation Adoption Curve: Apple
The I-Pod is a very good and matched example for adoption curve. Innovators percentage was same little like 2%, strongly influence early adopters to use, which also convinced the early majority after ...
Market Strategies per Stage of the Adoption Curve
Each stage has its own unique characteristics which have to be considered. What marketing strategies are most effective to use in each of the 5 stages of the adoption curve? Thanks for your advise...
Innovation Adoption Curves Variants
Innovation adoption curves crystallize well the parallel path of innovation and product life cycle. They however omit to address the fact that the innovation adoption curves will be different for each...
How Public Opinion is Driven The HBR of Feb 2007 has a short "breakthrough idea article" by Professor Duncan J. Watts, in which he argues that trends...
Five Stages of Successful Innovation The authors of a September 2006 working paper titled Crafting Organizational Innovation Processes identified following...
Open innovation, User Innovation, Value Innovation, Bottom-up Innovation Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las...
Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide info...
Decision-making on Organizational Change, Innovation Decision-making, Contingent, Participative Decision-making Kim, T (2015) elaborates on decision making on "non-routines" or innovations. According to him, non-routines can be seen...
Social Media Marketing, Social Influence, Opinion Leadership Which consumers are best able to influence others in social groups? What characteristics and what factors identify those...
Revitalize the Innovation Proc Bob Donath describes recent development and the actions to rethink the Innovation process to become more successful, in ...
Innovation Management, Managing Innovation, Managing Innovative Employees, Managing Creative Employees Presentation about Innovation and Creativity, thereby mainly focusing on creativity in organizations. The presentation i...
Media Effects, Media Management, Mass Media Presentation that gives an oversight of theories about media and its effects on their audience.
The following theories ...