Innovation Adoption Curve



革新が採用される率を分析しなさい。 Everett RogersのInnovation Adoption Curveの説明。


  1. 要約
  2. フォーラム
  3. ベストプラクティス
  4. Expert Tips
  5. リソース
  6. 印字

Innovation Adoption Curveは何であるか。 記述

Rogersの革新の採用のカーブは様々な部門に革新の採用者を分類するモデルである。 ある特定の個人が当然適応のために開いた他より多くであるというが考えに基づいている。 それはまたと称される: Multi-Step Flow TheoryDiffusion of Innovations Theory


  1. 採用に影響を及ぼすかもしれない革新の特徴;
  2. 新しい考え、プロダクトまたは練習を採用すると個人が考慮すると起こる意思決定過程;
  3. 革新を採用するためにそれらを多分作る個人の特徴;
  4. 採用するの個人そして社会のための結果革新; そして
  5. 採用プロセスで使用される通信チャネル。

Innovation Adoption Curveの部門

  • 改新者。 変更を引っ張っている勇敢な人々。 改新者は非常に重要なコミュニケーションのメカニズムである。

  • Earlyな採用者。 立派な人々、世論指導者は、注意深い方法で新しい考えを、試す。

  • Earlyな大半。 思慮深い人々、注意深いしかし受容の変更は一般人よりすぐに。

  • 遅い大半。 懐疑的な人々は、大半がそれを使用している場合だけ新しい考えかプロダクトを使用する。

  • のろま。 新しい考えになった主流また更に伝統があればその時だけ従来の人々、「古い方法」への棒への愛は、新しい考えについて重大、それを受け入れる。

Innovation Adoption Curveの使用法。 練習

革新のためのRogersの採用のカーブはすぐににそして大きく試みることは無用新しい論争の的になる考えの固まりを確信させるためにであることを覚えてが有用である。 改新者および早い採用者の確信から最初に始まることはよい。 また部門およびパーセントは第一草稿としてコミュニケーションの為にターゲットグループを推定するのに使用することができる。

Innovation Adoption Curve フォーラム
  5 Elements of Innovation
Does anyone know what the five elements of innovation are?...
  Relationship Between Product Life Cycle and Innovation Adoption Curve?
Pls could someone explain the relationship between the PLC and the Innovation Adoption Curve? Thanks....
  Market Strategies per Stage of the Adoption Curve
Each stage has its own unique characteristics which have to be considered. What marketing strategies are most effective to use in each of the 5 stages of the adoption curve? Thanks for your advise...
  Adopters and Non-Adopters
What are adopters and non-adopters?...
  Example of Innovation Adoption Curve: Apple
The I-Pod is a very good and matched example for adoption curve. Innovators percentage was same little like 2%, strongly influence early adopters to use, which also convinced the early majority after analyzing pilot adopters (starters), now every hom...
  Influence of Culture and Sub-cultures on Innovation?
What is the impact culture and sub-cultures have on adoption of innovation?...
  Adoption Curve Profiling Tool
Does anyone know of an adoption curve profiling tool that is used to identify innovators and early adapters?...
  Changes In- and Outside a Company
The changes inside a company must be faster than the changes outside of a company. Looking for new innovative Ideas should be on the first place in the policy of any company. Innovation must be included in the strategy and the plan of a company even ...
  Innovation Adoption Curves Variants
Innovation adoption curves crystallize well the parallel path of innovation and product life cycle. They however omit to address the fact that the innovation adoption curves will be different for each industry and each country.

Innovation Adoption Curve 特別興味グループ


Innovation Adoption Curve 教育とイベント


ベストプラクティス - Innovation Adoption Curve プレミアム

Expert Tips (ENG) - Innovation Adoption Curve プレミアム

Innovation Pitfalls

Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006):
Usage (application)Avoiding Innovation Traps

Accidental Influentials

The HBR of Feb 2007 has a short "breakthrough idea article" by Professor Duncan J. Watts, in which he argues that trends in public opinion are not dri...
Usage (application)How Public Opinion is Driven

Crafting Organizational Innovation Processes

The authors of a September 2006 working paper titled Crafting Organizational Innovation Processes identified following five discrete and essential s...
Usage (application)Five Stages of Successful Innovation

Recent Innovation Trends | New Innovation Types

Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the last decade. These recent inno...
Usage (application)Open innovation, User Innovation, Value Innovation, Bottom-up Innovation

How to Design Experiments to Support Decision-making on Strategic Innovations

The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide information about past beha...
Usage (application)Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes

Innovating by Reconsidering Value Delivery

When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of the perspectives is how compa...
Usage (application)Fundamental Innovation

Big-Bang Disruption

BBD is a term coined by Accenture gurus Larry Drownes and Paul F. Numes.
Technological innovation lately started out from the low-end. Initially ...
Usage (application)Technological Innovation

A Closer Look at How Change and Innovation Decisions are Made

Kim, T (2015) elaborates on decision making on "non-routines" or innovations. According to him, non-routines can be seen as innovation in the sense th...
Usage (application)Decision-making on Organizational Change, Innovation Decision-making, Contingent, Participative Decision-making

Social Persuasion: Determining the Potential of Social Influencers

Which consumers are best able to influence others in social groups? What characteristics and what factors identify those consumers with the greates...
Usage (application)Social Media Marketing, Social Influence, Opinion Leadership

Why Some Technology Revolutions Take Off and Others Don't

Back in 1962, Thomas Kuhn wrote Structure of Scientific Revolutions, in which he suggested that the entrenched interests in an old paradigm will res...
Usage (application)Adoption of New Technologies

リソース - Innovation Adoption Curve プレミアム


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Innovation Adoption Curveをと比較した: Product Life Cycle  |  Bass Diffusion model  |  Positioning  |  ADL Matrix

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版権 2017 12manage - 幹部ファーストトラック。V14.1 - 最近の更新: 25-7-2017。所有者別の全 tm 名。