Innovation Adoption Curve
(Rogers)

Knowledge Center

What is the Innovation Adoption Curve? Description

The innovation adoption curve of Rogers is a model that classifies adopters of innovations into various categories. It is based on the idea that certain individuals are inevitably more open for adaptation than others. It is also called: Multi-Step Flow Theory or Diffusion of Innovations Theory.

The research focus of Diffusion has Five elements:

1. Characteristics of an innovation which may influence its adoption;
2. Decision-making process that occurs when individuals consider to adopt a new idea, product or practice;
3. Characteristics of individuals that make them likely to adopt an innovation;
4. Consequences for individuals and society of adopting an innovation; and
5. Communication channels used in the adoption process.

Innovation Adoption Curve categories

• Innovators. Brave people, pulling the change. Innovators are very important communication mechanisms.

• Early Adopters. Respectable people, opinion leaders, try out new ideas, but in a careful way.

• Early Majority. Thoughtful people, careful but accept change more quickly than average people do.

• Late Majority. Skeptic people, will use new ideas or products only when the majority is using it.

• Laggards. Traditional people, love to stick to the "old ways", are critical about new ideas and will only accept it if the new idea has become mainstream or even tradition.

Usage of Innovation Adoption Curve. Practice

The adoption curve of Rogers for innovation is useful to remember it is useless to try to quickly and massively convince the mass of a new controversial idea. It is better to start first with convincing the innovators and the early adopters. Also the categories and percentages can be used as a first draft to estimate target groups for communication purposes.

Discuss Forum about the Innovation Adoption Curve. Start a new topic Share your knowledge or ask a question   Relationship Between Product Life Cycle and Innovation Adoption Curve? Pls could someone explain the relationship between the PLC and the Innovation Adoption Curve? Thanks.... 10   1 comments Adopters and Non-Adopters What are adopters and non-adopters?... 7   1 comments Changes In- and Outside a Company The changes inside a company must be faster than the changes outside of a company. Looking for new innovative Ideas shou... 7   Example of Innovation Adoption Curve: Apple The I-Pod is a very good and matched example for adoption curve. Innovators percentage was same little like 2%, strongly... 4   🔥 NEW 5 Elements of Innovation Does anyone know what the five elements of innovation are?... 3   3 comments Influence of Culture and Sub-cultures on Innovation? What is the impact culture and sub-cultures have on adoption of innovation?... 3   1 comments Market Strategies per Stage of the Adoption Curve Each stage has its own unique characteristics which have to be considered. What marketing strategies are most effective... 0   Adoption Curve Profiling Tool Does anyone know of an adoption curve profiling tool that is used to identify innovators and early adapters?... 0   1 comments

Best Practices The top-rated topics about the Innovation Adoption Curve. Here you will find the most valuable ideas and practical suggestions. Innovation Adoption Curves Variants Innovation adoption curves crystallize well the parallel path of innovation and product life cycle. They however omit to... 10   3 comments

Expert Tips Advanced insights about the Innovation Adoption Curve. Here you will find professional advices by experts. Innovation Pitfalls Avoiding Innovation Traps Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006): 1. S... Accidental Influentials How Public Opinion is Driven The HBR of Feb 2007 has a short "breakthrough idea article" by Professor Duncan J. Watts, in which he argues that trends... Crafting Organizational Innovation Processes Five Stages of Successful Innovation The authors of a September 2006 working paper titled ‘Crafting Organizational Innovation Processes’ identified following... Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las... Innovating by Reconsidering Value Delivery Fundamental Innovation When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of... How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide info... Big-Bang Disruption Technological Innovation BBD is a term coined by Accenture gurus Larry Drownes and Paul F. Numes. Technological innovation lately started out fr... A Closer Look at How Change and Innovation Decisions are Made Decision-making on Organizational Change, Innovation Decision-making, Contingent, Participative Decision-making Kim, T (2015) elaborates on decision making on "non-routines" or innovations. According to him, non-routines can be seen... Social Persuasion: Determining the Potential of Social Influencers Social Media Marketing, Social Influence, Opinion Leadership Which consumers are best able to influence others in social groups? What characteristics and what factors identify those... Why Some Technology Revolutions Take Off and Others Don't Adoption of New Technologies Back in 1962, Thomas Kuhn wrote “Structure of Scientific Revolutions”, in which he suggested that the entrenched interes...

Information Sources Various sources of information regarding the Innovation Adoption Curve. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops. Rethink Innovation Approach Revitalize the Innovation Proc Bob Donath describes recent development and the actions to rethink the Innovation process to become more successful, in ... Introduction to Managing Creativity and Innovation Innovation Management, Managing Innovation, Managing Innovative Employees, Managing Creative Employees Presentation about Innovation and Creativity, thereby mainly focusing on creativity in organizations. The presentation i... Diffusion of Linux Technology Dimensions This paper by Nir Kshetri attempts to gain an understanding of the diffusion dynamics of Linux by assessing it on Rogers... Oversight of Various Theories About Media Effects Media Effects, Media Management, Mass Media Presentation that gives an oversight of theories about media and its effects on their audience. The following theories ... Innovation Adoption Curve Diagram Innovation Management Download and edit the 12manage PowerPoint model for limited personal, educational and business use. Republishing in int...

Research Links Automatically jump to further useful sources regarding the Innovation Adoption Curve. News Videos Presentations Books Academic More

Compare with the Innovation Adoption Curve: Product Life Cycle  |  Bass Diffusion Model  |  Positioning  |  ADL Matrix

Return to Management Hub: Change & Organization  |  Marketing & Sales  |  Strategy & Innovation

More Management Methods, Models and Theory