Innovation Adoption Curve
(Rogers)

Knowledge Center

   

Analyse the rate at which innovations are adopted. Explanation of Innovation Adoption Curve of Everett Rogers.

Contents

  1. Summary
  2. Forum
  3. Best Practices
  4. Expert Tips
  5. Resources
  6. Print

What is the Innovation Adoption Curve? Description

The innovation adoption curve of Rogers is a model that classifies adopters of innovations into various categories. It is based on the idea that certain individuals are inevitably more open for adaptation than others. It is also called: Multi-Step Flow Theory or Diffusion of Innovations Theory.


Rogers innovation adoption curveThe research focus of Diffusion has Five elements:

  1. Characteristics of an innovation which may influence its adoption;
  2. Decision-making process that occurs when individuals consider to adopt a new idea, product or practice;
  3. Characteristics of individuals that make them likely to adopt an innovation;
  4. Consequences for individuals and society of adopting an innovation; and
  5. Communication channels used in the adoption process.

Innovation Adoption Curve categories

  • Innovators. Brave people, pulling the change. Innovators are very important communication mechanisms.

  • Early Adopters. Respectable people, opinion leaders, try out new ideas, but in a careful way.

  • Early Majority. Thoughtful people, careful but accept change more quickly than average people do.

  • Late Majority. Skeptic people, will use new ideas or products only when the majority is using it.

  • Laggards. Traditional people, love to stick to the "old ways", are critical about new ideas and will only accept it if the new idea has become mainstream or even tradition.

Usage of Innovation Adoption Curve. Practice

The adoption curve of Rogers for innovation is useful to remember it is useless to try to quickly and massively convince the mass of a new controversial idea. It is better to start first with convincing the innovators and the early adopters. Also the categories and percentages can be used as a first draft to estimate target groups for communication purposes.


Innovation Adoption Curve Forum
  5 Elements of Innovation
Does anyone know what the five elements of innovat...
     
 
  Relationship Between Product Life Cycle and Innovation Adoption Curve?
Pls could someone explain the relationship between...
     
 
  Market Strategies per Stage of the Adoption Curve
Each stage has its own unique characteristics whic...
     
 
  Adopters and Non-Adopters
What are adopters and non-adopters?...
     
 
  Example of Innovation Adoption Curve: Apple
The I-Pod is a very good and matched example for a...
     
 
  Influence of Culture and Sub-cultures on Innovation?
What is the impact culture and sub-cultures have o...
     
 
  Adoption Curve Profiling Tool
Does anyone know of an adoption curve profiling to...
     
 
  Changes In- and Outside a Company
The changes inside a company must be faster than t...
     
 
  Innovation Adoption Curves Variants
Innovation adoption curves crystallize well the pa...
     
 

Innovation Adoption Curve Special Interest Group


Special Interest Group

Innovation Adoption Curve Education & Events


Find Trainings, Seminars and Events


Best Practices - Innovation Adoption Curve Premium

Expert Tips - Innovation Adoption Curve Premium
 

Innovation Pitfalls

Harvard Professor R. Moss Kanter describes 4 commo...
Usage (application): Avoiding Innovation Traps
 
 
 

Accidental Influentials

The HBR of Feb 2007 has a short "breakthrough idea...
Usage (application): How Public Opinion is Driven
 
 
 

Crafting Organizational Innovation Processes

The authors of a September 2006 working paper titl...
Usage (application): Five Stages of Successful Innovation
 
 
 

Recent Innovation Trends | New Innovation Types

Roland Bel (2012) outlines and explains four types...
Usage (application): Open innovation, User Innovation, Value Innovation, Bottom-up Innovation
 
 
 

How to Design Experiments to Support Decision-making on Strategic Innovations

The probability of success of a major innovatio...
Usage (application): Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes
 
 
 

Innovating by Reconsidering Value Delivery

When innovating their business model, companies ne...
Usage (application): Fundamental Innovation
 
 
 

Big-Bang Disruption

BBD is a term coined by Accenture gurus Larry Drow...
Usage (application): Technological Innovation
 
 
 

A Closer Look at How Change and Innovation Decisions are Made

Kim, T (2015) elaborates on decision making on "no...
Usage (application): Decision-making on Organizational Change, Innovation Decision-making, Contingent, Participative Decision-making
 
 
 

Social Persuasion: Determining the Potential of Social Influencers

Which consumers are best able to influence others ...
Usage (application): Social Media Marketing, Social Influence, Opinion Leadership
 
 
 

Why Some Technology Revolutions Take Off and Others Don't

Back in 1962, Thomas Kuhn wrote “Structure of Scie...
Usage (application): Adoption of New Technologies
 
 

Resources - Innovation Adoption Curve Premium

Rethink Innovation Approach

Bob Donath describes recent development and the ac...
Usage (application): Revitalize the Innovation Proc
 

Introduction to Managing Creativity and Innovation

Presentation about Innovation and Creativity, ther...
Usage (application): Innovation Management, Managing Innovation, Managing Innovative Employees, Managing Creative Employees
 

Diffusion of Linux

This paper by Nir Kshetri attempts to gain an unde...
Usage (application): Technology Dimensions
 

Oversight of Various Theories About Media Effects

Presentation that gives an oversight of theories a...
Usage (application): Media Effects, Media Management, Mass Media
 

Innovation Adoption Curve Diagram

Download and edit the 12manage PowerPoint model fo...
Usage (application): Innovation Management
 
 

News about Innovation Curve


     
 

News about Innovation Adoption


     
 

Videos about Innovation Curve


     
 

Videos about Innovation Adoption


     
 

Presentations about Innovation Curve


     
 

Presentations about Innovation Adoption


     
 

Books about Innovation Curve


     
 

Books about Innovation Adoption


     
 

More about Innovation Curve


     
 

More about Innovation Adoption


     

Compare with the Innovation Adoption Curve: Product Life Cycle  |  Bass Diffusion Model  |  Positioning  |  ADL Matrix


Return to Management Hub: Change & Organization  |  Marketing  |  Strategy


More Management Methods, Models and Theory

Special Interest Group Leader

You here


About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2017 12manage - The Executive Fast Track. V14.1 - Last updated: 20-11-2017. All names tm by their owners.