Innovation Adoption Curve
(Rogers)

Knowledge Center

• About
• Home
• Dictionary
• Encyclopedia
• Question?
• Views

• Register
• Log in
• Help

• Change & Organization
• Communication & Skills
• Decision-making & Valuation
• Ethics & Responsibility
• Finance & Investing
• HRM
• Knowledge & Intangibles
• Leadership
• Marketing
• Program & Project
• Strategy
• Supply Chain & Quality

Analyse the rate at which innovations are adopted. Explanation of Innovation Adoption Curve of Everett Rogers.

What is the Innovation Adoption Curve? Description

The innovation adoption curve of Rogers is a model that classifies adopters of innovations into various categories. It is based on the idea that certain individuals are inevitably more open for adaptation than others. It is also called: Multi-Step Flow Theory or Diffusion of Innovations Theory.

The research focus of Diffusion has Five elements:

1. Characteristics of an innovation which may influence its adoption;
2. Decision-making process that occurs when individuals consider to adopt a new idea, product or practice;
3. Characteristics of individuals that make them likely to adopt an innovation;
4. Consequences for individuals and society of adopting an innovation; and
5. Communication channels used in the adoption process.

Innovation Adoption Curve categories

• Innovators. Brave people, pulling the change. Innovators are very important communication mechanisms.

• Early Adopters. Respectable people, opinion leaders, try out new ideas, but in a careful way.

• Early Majority. Thoughtful people, careful but accept change more quickly than average people do.

• Late Majority. Skeptic people, will use new ideas or products only when the majority is using it.

• Laggards. Traditional people, love to stick to the "old ways", are critical about new ideas and will only accept it if the new idea has become mainstream or even tradition.

Usage of Innovation Adoption Curve. Practice

The adoption curve of Rogers for innovation is useful to remember it is useless to try to quickly and massively convince the mass of a new controversial idea. It is better to start first with convincing the innovators and the early adopters. Also the categories and percentages can be used as a first draft to estimate target groups for communication purposes.

Innovation Adoption Curve Special Interest Group Special Interest Group (67 members)

Innovation Adoption Curve Forum   Recent topics   Relationship Between Product Life Cycle and Innovation Adoption Curve? Pls could someone explain the relationship between the PLC and the Innovation Adoption Curve? Thanks....           5 Elements of Innovation Does anyone know what the five elements of innovation are?...           Market Strategies per Stage of the Adoption Curve Each stage has its own unique characteristics which have to be considered. What marketing strategies are most effective to use in each of the 5 stage...

Best Practices - Innovation Adoption Curve   Innovation Adoption Curves Variants Innovation adoption curves crystallize well the parallel path of innovation and product life cycle. They however omit to address the fact that the inn...           Adopters and Non-Adopters What are adopters and non-adopters?...           Changes In- and Outside a Company The changes inside a company must be faster than the changes outside of a company. Looking for new innovative Ideas should be on the first place in th...           Example of Innovation Adoption Curve: Apple The I-Pod is a very good and matched example for adoption curve. Innovators percentage was same little like 2%, strongly influence early adopters to u...         All you need to know about management   Influence of Culture and Sub-cultures on Innovation? What is the impact culture and sub-cultures have on adoption of innovation?...           Adoption Curve Profiling Tool Does anyone know of an adoption curve profiling tool that is used to identify innovators and early adapters?...

Expert Tips - Innovation Adoption Curve   Innovation Pitfalls       Accidental Influentials       Crafting Organizational Innovation Processes       Recent Innovation Trends | New Innovation Types       How to Design Experiments to Support Decision-making on Strategic Innovations       Innovating by Reconsidering Value Delivery       Big-Bang Disruption       A Closer Look at How Change and Innovation Decisions are Made       Social Persuasion: Determining the Potential of Social Influencers       Why Some Technology Revolutions Take Off and Others Don't     Advance yourself in business administration and management

Resources - Innovation Adoption Curve Rethink Innovation Approach   Introduction to Managing Creativity and Innovation   Diffusion of Linux   Oversight of Various Theories About Media Effects   Innovation Adoption Curve Diagram     News about Innovation Curve         News about Innovation Adoption         Videos about Innovation Curve         Videos about Innovation Adoption         Presentations about Innovation Curve         Presentations about Innovation Adoption         Books about Innovation Curve         Books about Innovation Adoption         More about Innovation Curve         More about Innovation Adoption       Accelerate your management career

Compare with the Innovation Adoption Curve: Product Life Cycle  |  Bass Diffusion Model  |  Positioning  |  ADL Matrix

Return to Management Hub: Change & Organization  |  Marketing  |  Strategy

More Management Methods, Models and Theory