Innovation Adoption Curve
(Rogers)

Knowledge Center

• About
• Home
• Dictionary
• Encyclopedia
• Question?
• Views

• Register
• Log in
• Help

• Change & Organization
• Communication & Skills
• Decision-making & Valuation
• Ethics & Responsibility
• Finance & Investing
• HRM
• Knowledge & Intangibles
• Leadership
• Marketing
• Program & Project
• Strategy
• Supply Chain & Quality

Analyse the rate at which innovations are adopted. Explanation of Innovation Adoption Curve of Everett Rogers.

What is the Innovation Adoption Curve? Description

The innovation adoption curve of Rogers is a model that classifies adopters of innovations into various categories. It is based on the idea that certain individuals are inevitably more open for adaptation than others. It is also called: Multi-Step Flow Theory or Diffusion of Innovations Theory.

The research focus of Diffusion has Five elements:

1. Characteristics of an innovation which may influence its adoption;
2. Decision-making process that occurs when individuals consider to adopt a new idea, product or practice;
3. Characteristics of individuals that make them likely to adopt an innovation;
4. Consequences for individuals and society of adopting an innovation; and
5. Communication channels used in the adoption process.

Innovation Adoption Curve categories

• Innovators. Brave people, pulling the change. Innovators are very important communication mechanisms.

• Early Adopters. Respectable people, opinion leaders, try out new ideas, but in a careful way.

• Early Majority. Thoughtful people, careful but accept change more quickly than average people do.

• Late Majority. Skeptic people, will use new ideas or products only when the majority is using it.

• Laggards. Traditional people, love to stick to the "old ways", are critical about new ideas and will only accept it if the new idea has become mainstream or even tradition.

Usage of Innovation Adoption Curve. Practice

The adoption curve of Rogers for innovation is useful to remember it is useless to try to quickly and massively convince the mass of a new controversial idea. It is better to start first with convincing the innovators and the early adopters. Also the categories and percentages can be used as a first draft to estimate target groups for communication purposes.

Special Interest Group - Innovation Adoption Curve Special Interest Group (72 members)

Forum - Innovation Adoption Curve   In the forum section you will find recent discussions within this knowledge area.   Relationship Between Product Life Cycle and Innovation Adoption Curve? (1 reactions) Pls could someone explain the relationship between the           Innovation Adoption Curves Variants (3 reactions) Innovation adoption curves crystallize well the parallel pat...           Adopters and Non-Adopters (1 reactions) What are adopters and non-adopters?...           Changes In- and Outside a Company The changes inside a company must be faster than the changes...           Example of Innovation Adoption Curve: Apple The I-Pod is a very good and matched example for adoption cu...           5 Elements of Innovation (3 reactions) Does anyone know what the five elements of innovation are?...           Influence of Culture and Sub-cultures on Innovation? (1 reactions) What is the impact culture and sub-cultures have on adoption...           Market Strategies per Stage of the Adoption Curve Each stage has its own unique characteristics which have to...           Adoption Curve Profiling Tool (1 reactions) Does anyone know of an adoption curve profiling tool that is...

Best Practices - Innovation Adoption Curve In the best practices section you will find the best forum discussions within this knowledge area.

Expert Tips - Innovation Adoption Curve In the expert tips section you will find advices from experts within this knowledge area.   Innovation Pitfalls Avoiding Innovation Traps...       Accidental Influentials How Public Opinion is Driven...       Crafting Organizational Innovation Processes Five Stages of Successful Innovation...       Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation...       How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes...       Innovating by Reconsidering Value Delivery Fundamental Innovation...       Big-Bang Disruption Technological Innovation...       A Closer Look at How Change and Innovation Decisions are Made Decision-making on Organizational Change, Innovation Decision-making, Contingent, Participative Decision-making...       Social Persuasion: Determining the Potential of Social Influencers Social Media Marketing, Social Influence, Opinion Leadership...       Why Some Technology Revolutions Take Off and Others Don't Adoption of New Technologies...

Resources - Innovation Adoption Curve In the Resources section you will find powerpoint presentations, micro-learning videos, articles, news items, etc. within this knowledge area. Rethink Innovation Approach Revitalize the Innovation Proc...   Introduction to Managing Creativity and Innovation Innovation Management, Managing Innovation, Managing Innovative Employees, Managing Creative Employees...   Diffusion of Linux Technology Dimensions...   Oversight of Various Theories About Media Effects Media Effects, Media Management, Mass Media...   Innovation Adoption Curve Diagram Innovation Management...     News about Innovation Curve         News about Innovation Adoption         Videos about Innovation Curve         Videos about Innovation Adoption         Presentations about Innovation Curve         Presentations about Innovation Adoption         Books about Innovation Curve         Books about Innovation Adoption         More about Innovation Curve         More about Innovation Adoption

Compare with the Innovation Adoption Curve: Product Life Cycle  |  Bass Diffusion Model  |  Positioning  |  ADL Matrix

Return to Management Hub: Change & Organization  |  Marketing  |  Strategy

More Management Methods, Models and Theory