What is the Innovation Adoption Curve? Description
The innovation adoption curve of Rogers is a model that classifies adopters
of innovations into various categories. It is based on the idea that certain
individuals are inevitably more open for adaptation than others. It is also
called: Multi-Step Flow Theory or Diffusion of Innovations Theory.
The
research focus of Diffusion has Five elements:
- Characteristics of an innovation which may influence its adoption;
- Decision-making process that occurs when individuals consider to adopt
a new idea, product or practice;
- Characteristics of individuals that make them likely to adopt an innovation;
- Consequences for individuals and society of adopting an innovation;
and
- Communication channels used in the adoption process.
Innovation Adoption Curve categories
-
Innovators. Brave people, pulling the
change. Innovators are very important communication mechanisms.
-
Early Adopters. Respectable people, opinion
leaders, try out new ideas, but in a careful way.
-
Early Majority. Thoughtful people, careful
but accept change more quickly than average people do.
-
Late Majority. Skeptic people, will use
new ideas or products only when the majority is using it.
-
Laggards. Traditional people, love to
stick to the "old ways", are critical about new ideas and will only accept
it if the new idea has become mainstream or even tradition.
Usage of Innovation Adoption Curve. Practice
The adoption curve of Rogers for innovation is useful to remember it is
useless to try to quickly and massively convince the mass of a new controversial
idea. It is better to start first with convincing the innovators and the early
adopters. Also the categories and percentages can be used as a first draft
to estimate target groups for communication purposes.
Recent topics
|
Innovation Adoption Curves Variants
Innovation adoption curves crystallize well the parallel path of innovation and product life cycle. They however omit to address the fact that the inn...
|
|
|
|
|
|
Changes In- and Outside a Company
The changes inside a company must be faster than the changes outside of a company. Looking for new innovative Ideas should be on the first place in th...
|
|
|
|
|
|
|
|
Innovation Pitfalls
Avoiding Innovation Traps
Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (...
|
|
|
|
|
|
|
Accidental Influentials
How Public Opinion is Driven
The HBR of Feb 2007 has a short "breakthrough idea article" by Professor Duncan J. Watts, in which h...
|
|
|
|
|
|
|
Crafting Organizational Innovation Processes
Five Stages of Successful Innovation
The authors of a September 2006 working paper titled ‘Crafting Organizational Innovation Processes’ ...
|
|
|
|
|
|
|
Recent Innovation Trends | New Innovation Types
Open innovation, User Innovation, Value Innovation, Bottom-up Innovation
Roland Bel (2012) outlines and explains four types of innovations that have become more and more imp...
|
|
|
|
|
|
|
How to Design Experiments to Support Decision-making on Strategic Innovations
Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes
The probability of success of a major innovation is difficult to assess. Statistics and other...
|
|
|
|
|
|
|
Innovating by Reconsidering Value Delivery
Fundamental Innovation
When innovating their business model, companies need to reconsider their value proposition from all ...
|
|
|
|
|
|
|
Big-Bang Disruption
Technological Innovation
BBD is a term coined by Accenture gurus Larry Drownes and Paul F. Numes.
Technological innovati...
|
|
|
|
|
|
|
A Closer Look at How Change and Innovation Decisions are Made
Decision-making on Organizational Change, Innovation Decision-making, Contingent, Participative Decision-making
Kim, T (2015) elaborates on decision making on "non-routines" or innovations. According to him, non-...
|
|
|
|
|
|
|
Social Persuasion: Determining the Potential of Social Influencers
Social Media Marketing, Social Influence, Opinion Leadership
Which consumers are best able to influence others in social groups? What characteristics and what fa...
|
|
|
|
|
|
|
Why Some Technology Revolutions Take Off and Others Don't
Adoption of New Technologies
Back in 1962, Thomas Kuhn wrote “Structure of Scientific Revolutions”, in which he suggested that th...
|
|
|
|
|
|
|
|
|
Rethink Innovation Approach
Revitalize the Innovation Proc
Bob Donath describes recent development and the actions to rethink the Innovation process to become ...
|
|
|
|
|
|
Introduction to Managing Creativity and Innovation
Innovation Management, Managing Innovation, Managing Innovative Employees, Managing Creative Employees
Presentation about Innovation and Creativity, thereby mainly focusing on creativity in organizations...
|
|
|
|
|
|
Diffusion of Linux
Technology Dimensions
This paper by Nir Kshetri attempts to gain an understanding of the diffusion dynamics of Linux by as...
|
|
|
|
|
|
Oversight of Various Theories About Media Effects
Media Effects, Media Management, Mass Media
Presentation that gives an oversight of theories about media and its effects on their audience.
...
|
|
|
|
|
|
Innovation Adoption Curve Diagram
Innovation Management
Download and edit the 12manage PowerPoint model for limited personal, educational and business use.
...
|
|
|
|
|
|
News about Innovation Curve
|
|
|
|
|
News about Innovation Adoption
|
|
|
|
|
Videos about Innovation Curve
|
|
|
|
|
Videos about Innovation Adoption
|
|
|
|
|
Presentations about Innovation Curve
|
|
|
|
|
Presentations about Innovation Adoption
|
|
|
|
|
Books about Innovation Curve
|
|
|
|
|
Books about Innovation Adoption
|
|
|
|
|
More about Innovation Curve
|
|
|
|
|
More about Innovation Adoption
|
|
|
|
|
|
Compare with the Innovation Adoption Curve:
Product Life Cycle |
Bass Diffusion Model
| Positioning |
ADL Matrix
Return to Management Hub: Change & Organization | Marketing
| Strategy
More Management Methods, Models and Theory
|
|
|
Special Interest Group Leader
|
|
|
|
|
|
|