Innovation Adoption Curve
(Rogers)

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Summary, forum, best practices, expert tips and resources.


What is the Innovation Adoption Curve? Description

The innovation adoption curve of Rogers is a model that classifies adopters of innovations into various categories. It is based on the idea that certain individuals are inevitably more open for adaptation than others. It is also called: Multi-Step Flow Theory or Diffusion of Innovations Theory.


Rogers innovation adoption curveThe research focus of Diffusion has Five elements:

  1. Characteristics of an innovation which may influence its adoption;
  2. Decision-making process that occurs when individuals consider to adopt a new idea, product or practice;
  3. Characteristics of individuals that make them likely to adopt an innovation;
  4. Consequences for individuals and society of adopting an innovation; and
  5. Communication channels used in the adoption process.

Innovation Adoption Curve categories

  • Innovators. Brave people, pulling the change. Innovators are very important communication mechanisms.

  • Early Adopters. Respectable people, opinion leaders, try out new ideas, but in a careful way.

  • Early Majority. Thoughtful people, careful but accept change more quickly than average people do.

  • Late Majority. Skeptic people, will use new ideas or products only when the majority is using it.

  • Laggards. Traditional people, love to stick to the "old ways", are critical about new ideas and will only accept it if the new idea has become mainstream or even tradition.

Usage of Innovation Adoption Curve. Practice

The adoption curve of Rogers for innovation is useful to remember it is useless to try to quickly and massively convince the mass of a new controversial idea. It is better to start first with convincing the innovators and the early adopters. Also the categories and percentages can be used as a first draft to estimate target groups for communication purposes.


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Forum about Innovation Adoption Curve  

Discussions about Innovation Adoption Curve.


Relationship Between Product Life Cycle and Innovation Adoption Curve?
Pls could someone explain the relationship between the and the Innovation Adoption Curve? Thanks. (...)
 
 
 
 
Innovation Adoption Curves Variants
Innovation adoption curves crystallize well the parallel path of innovation and product life cycle. They however omit to (...)
 
 
 
 
Adopters and Non-Adopters
What are adopters and non-adopters? (...)
 
 
 
 
Changes In- and Outside a Company
The changes inside a company must be faster than the changes outside of a company. Looking for new innovative Ideas shou (...)
 
 
 
 
Example of Innovation Adoption Curve: Apple
The I-Pod is a very good and matched example for adoption curve. Innovators percentage was same little like 2%, strongly (...)
 
 
 
 
🔥 NEW 5 Elements of Innovation
Does anyone know what the five elements of innovation are? (...)
 
 
 
 
Influence of Culture and Sub-cultures on Innovation?
What is the impact culture and sub-cultures have on adoption of innovation? (...)
 
 
 
 
Market Strategies per Stage of the Adoption Curve
Each stage has its own unique characteristics which have to be considered. What marketing strategies are most effective (...)
 
 
 
 
Adoption Curve Profiling Tool
Does anyone know of an adoption curve profiling tool that is used to identify innovators and early adapters? (...)
 
 
 
 

Best Practices about Innovation Adoption Curve

Here you find the most valuable discussions from the past.



Expert Tips about Innovation Adoption Curve

Here you will find advices by experts.


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Information Sources about Innovation Adoption Curve

Here you will find powerpoints, videos, news, etc.


Rethink Innovation Approach

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Innovation Adoption Curve Diagram

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Compare with the Innovation Adoption Curve: Product Life Cycle  |  Bass Diffusion Model  |  Positioning  |  ADL Matrix


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