Product Life Cycleについての高度な洞察（英語）。ここには専門家による専門的なアドバイスがあります。
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Why PLC is not Done at the Company Level Innovation Management, Product Management
In MIT Sloan Management Review of Fall 2006, Donald Sull and Dominic Houlder of LBS stress that NOT companies, but chanc (...)
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Market Leader Strategies in the GROWTH Stage of the Product Life Cycle Growth Stage Strategy, Market Leader Strategy, PLC
The appropriate marketing strategies for products or services that are in the growing stage of the PLC depend on the pos (...)
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Don't Make this Frequently Made Mistake in Product Life Cycle Management! Innovation Management, Product Marketing, Product Lifecycle Management
Watch out for a frequently made mistake that is based on a wrong interpretation of this model:
Do not assume aut (...)
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Unconventional Product Life Cycle: High Tech Managing the PLC of High-tech Products
In his 1991 book 'Crossing the Chasm' Geoffrey A. Moore presented the unconventional PLC of high-tech products. In Moore (...)
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Typical Product Characteristics and Changes during PLC Product Management
Products may change dramatically during their PLC in terms of quality, design, differentiation degree, destination of us (...)
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Marketing Strategies in INTRODUCTION Stage of PLC Introduction of a New Product, Introduction of a New Service, Introduction Stage, Introduction Strategies
When a business is launching a totally new product or service it could select the following marketing strategies during (...)
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Framework for Decline Phase of the Product Life Cycle Managing the Decline Phase
The decline phase of a product PLC is as important as its introduction in the market stage. When products enter this sta (...)
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Challenges of the Product Life Cycle for Marketing and R&D PLC at Functional Level, Marketing and R&D
Here following there are some elements which can be useful as a description of the most common challenges faced by both (...)
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Critics of the Product Life Cycle Concept During the Years Product Life Cycle History
In the current fast changing environment the efficacy of the PLC model as a marketing tool has been widely questioned b (...)
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Organizational Life Cycle Organizational Development
Also organizations evolve through a kind of life cycle, a series of developmental stages similar to those described in L (...)
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Challenges of the Product Life Cycle for Manufacturing & Distribution PLC at Functional Level, Manufacturing & Distribution
Here are some typical challenges faced by Manufacturing and Distribution functions, on each development stage of a produ (...)
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How Can Incumbents Respond to Disruptors? 5 Strategic Options in Reaction to Disruptors
In recent years, the challenges to incumbent majors across industries have come mainly from low-cost competitors and fr (...)
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Innovation Pitfalls Avoiding Innovation Traps
Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006):
1. S (...)
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How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches
In his book Product Leadership: Creating and Launching Superior New Products, Robert Cooper suggests following ten way (...)
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Marketing Strategies in the DECLINE Stage of the Product Life Cycle Decline Stage Strategy, Market Decline Strategy, PLC
When a business has its product or service in the decline stage, the following strategies can be used:
1. Profitable su (...)
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Follower Marketing Strategies in the GROWTH Stage of the PLC Growth Stage Strategy, Follower Growth Strategy, PLC
A company that is characterized as a FOLLOWER in the market should aim at building a market share by winning over some o (...)
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Buyer Types and their Behaviours Depending on PLC Stage Understanding what Buyers Want in a Particular Stage
It is important to understand that different kinds of people will buy a product in different development stages. And eve (...)
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Designing Complex Products or Systems Through User Involvement Early in the Life Cycle Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation
Today, organizations are increasingly developing and designing new and complex products or systems. In other words, the (...)
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The Time Scale of a PLC Must Match the Product Time Scale of PLC, Product Management
Too many times the plot is shown in a general mode - but for real products the plot MUST place numbers on the time axis. (...)
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Limitations of Product Life Cycle in FMCG PLC Boundaries
In his 1993 article 'A Two-Decade Test of Product Life Cycle Theory', D. Mercer from The Open University, School of Man (...)
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Three Critical Capabilities in Developing a Strategic Corporate Disruptive Innovation Competence (Disruptive) Innovation Competence, Strategic Innovation Capability, Corporate Strategy, Innovation Leadership
Skarzynski and Rufat-Latre (2011) discovered that the successes of disruptive innovators are driven by 3 critical capabi (...)
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Marketing Strategies for Market Leaders in the MATURITY Stage Maturity Stage Strategy, Market Leader Strategy, PLC
A company that operates its products in the maturity stage can make use of several strategies. The main objective of the (...)
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Product Life Cycles do Not Exist in Reality Decision-making
Always remember, in reality, products do not have a predictable life and specific life cycle curves followed by differen (...)
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Why Some Technology Revolutions Take Off and Others Don't Adoption of New Technologies
Back in 1962, Thomas Kuhn wrote Structure of Scientific Revolutions, in which he suggested that the entrenched interes (...)
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それはProduct Life Cycleの概念に経営策および企業業績に重大な影響があること明らかである。 Product Life Cycle方法はプロダクトの販売に影響を与える明瞭な段階を識別する。 退職までのプロダクトの開始から。
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