|
Product Life Cycleモデルはプロダクトおよび企業の製品成熟段階の分析を助けることができる。
言葉はHarvard Business Reviewの記事で1965年にセオドアLevittによってはじめて使用された: 「Exploit the Product Life Cycle」 (Vol. 43、1965年、PP 11月12月81-94)。 どの会社でも絶えずプロダクトおよびサービスの販売からの最大になる収入による未来の現金流動を育てる方法を追求している。 現金流動は会社が実行可能性を維持し、新製品の開発に投資し、労働力を向上することを可能にする。 すべて付加的な市場占有率を得、それぞれの企業のリーダーになるこれ。
プロダクト販売からの一定した、支持できる現金流動(収入)の流れはあらゆる長期投資に主であり、安定した収入の道を成し遂げる最もよい方法に1つ以上Cash Cowsがあるためにである。 Cash Cowsは成長した市場の大きい市場占有率を達成した強いプロダクトである。
また、現代Product Life Cycleはより短く、より短くなっている。 成長した企業の多くのプロダクトは製品差別化および市場細分化によって生き返らせられる。 組織はますます空き時間がプロダクトを販売し、投資を回復するために縮まるので、product life cycleの費用および収入を再査定する。
product life cycleが縮まるが、多くのプロダクトの作動の生命は延びている。 例えば、ある耐久財の作動の生命は、自動車および電気器具のような、大幅に増加した。 その結果、これらのプロダクトを生産する会社は計画しているとき彼らの市場生命および耐用年数を注意して取らなければならない。 ますます、会社は全体のライフサイクル上の収入そして利益を最大限に活用するように試みている。 彼らはプロダクト保証、予備品および機能の考察によってこれを既存のプロダクトを改善するする。
 それはProduct Life Cycleの概念に経営策および企業業績に重大な影響があること明らかである。 Product Life Cycle方法はプロダクトの販売に影響を与える明瞭な段階を識別する。 退職までのプロダクトの開始から。
Product Life Cycleの段階
- 導入段階。 プロダクトは明らかなアイデンティティを確立し、最高意識を促進するように設計されている集中され、強い売込みによる市場で導入される。 多くの試験または衝動買いはこの段階に起こる。
- 成長の段階。 競争相手の販売そして出現を高めることによって確認することができる。 売り手の側面で、成長の段階はまた支えられたマーケティングの活動によって特徴付けられる。 何人かの顧客は繰り返しの購入をする。
- 製品成熟段階。 この段階は時市場を残し始めている競争相手確認することができる。 また、販売の速度は劇的に減り、売上高は安定したレベルに達する。 この時点で時間に、普通忠節な顧客はプロダクトを購入する。
- 低下段階。 競争、好ましくない経済情勢、新しい傾向、等の長引く効果は頻繁に、販売の低下を説明する。
Industry Life Cycleモデルの複数の変化はプロダクト、市場、および/または企業の開発を扱うために開発された。 モデルが類似しているが、段階の数そして名前に関して異なる。 ある主要なモデルのリストはここにある:
ライフサイクルの変化は模倣する
1973年: Fox: precommercialization -導入-成長-成熟度-低下。
1974年: Wasson: 市場開発-急成長-競争の乱れ-飽和か成熟度-低下
1984年: アンダーソン及びZeithaml: 導入-成長-成熟度-低下
1998年: Hillおよびジョーンズ: 萌芽期の-成長- shakeout -成熟度-低下
| |
 PLC and Food Standards
Dear all,
I am looking for information about the potential relationship between the PLC and food standards. In particularly, I am interesting how can the PLC can be used to analyze food standards; and can the phases defined in the original PLC b...
|
|
|
|
| |
| |
Importance of the Product Life Cycle for the CEO
Generally the product life cycle is co-determined by a CEO of the organization where he starts. The idea then culminates into a product, grows up and attains maturity and gradually declines by which time CEO also gets obselete in his function.
T...
|
|
|
|
| |
| |
Configuration Management Summary
CM is a process for managing complex (mostly technical) systems by establishing and maintaining consistency of a products performance and functional and physical attributes with its requirements, design and operational information throughout its lif...
|
|
|
|
| |
| |
Comparing the Product Life Cycle and the BCG Matrix
We can map or plot the product life cycle stages to the BCG matrix quadrants as follows:
1. Introduction - Question Mark
2. Growth - Star
3. Mature - Cash Cow
4. Decline - Dog
Reactions are welcome......
|
|
|
|
| |
| |
Product Life Cycles are Not Fluent
In reality, product life curves are not so smooth nor bell curve shaped.
There are ditches, then relaunches with an improved product, then steady growth, then decline in hiccups....
|
|
|
|
| |
| |
The Element of Time in Product Life Cycle
Has anyone researched the "time characteristics" of various markets with the intention to establish early warnings/triggers of the next product life-cycle stage? This would allow time and revenue trends to guide management decisions....
|
|
|
|
| |
| |
Effect of Moment of Introduction on Product Life Cycle?
Is there a relationship between the introduction time in various parts of the world of a certain product (for example the iPhone which is introduced earlier in the US) and the product life cycle of the iPhone?
Is Apple trying to extend the life ...
|
|
|
|
| |
| |
Pepto Bismol's Long Life
Pepto Bismol is alive and leader of it's category despite its old age (108 years); the product is basically the same... How do you explain that?...
|
|
|
|
| |
| |
Real Estate Business, Life Cycle
In the present state, the life cycle of a particular product/project in real estate could have a long flat phase, before it achieves growth as well as maturity.. In such case, the curve shall have horizontal line of longer duratio in stages....
|
|
|
|
| |
| |
Opportunity for Value Engineering in PD?
Opportunity for VE in terms of areas during the life span of a product. We all know that as product development goes in to maturity stage, the opportunity for VE is limited but still opportunity is there. Can we discuss those areas in brief.......
|
|
|
|
| |
|
|
|
Product Life Cycle 特別興味グループ
|
|
|
|
Product Life Cycle 教育とイベント
|
|
|
| |
 The Product Life Cycle is not always Shaped like a Wave Form!
The wave form is not carved in stone. Sometimes a product (or service) that is already in its Maturity or even Decline phase can suddenly re-emerge in a growth phase. Often this is the result of a technology breakthrough or of a crisis.
Example:...
|
|
|
|
| |
|
|
|
|
Market Leader Strategies in the Growth Stage of the Product Life Cycle
The appropriate marketing strategies for products or services that are in the growing stage of the PLC depend on the position of the firm at hand: is ...
Usage (application)Growth Stage Strategy, Market Leader Strategy, PLC
|
|
|
|
|
| |
|
|
Don't Make this Frequently Made Mistake in Product Life Cycle Management!
Watch out for a frequently made mistake that is based on a wrong interpretation of this model:
Do not assume automatically that a product ...
Usage (application)Innovation Management, Product Marketing, Product Lifecycle Management
|
|
|
|
|
| |
|
|
Unconventional Product Life Cycle: High Tech
In his 1991 book 'Crossing the Chasm' Geoffrey A. Moore presented the unconventional PLC of high-tech products. In Moore's thinking, the majority of n...
Usage (application)Managing the PLC of High-tech Products
|
|
|
|
|
| |
|
|
Typical Product Characteristics and Changes during PLC
Products may change dramatically during their PLC in terms of quality, design, differentiation degree, destination of use. Here are some typical aspec...
Usage (application)Product Management
|
|
|
|
|
| |
|
|
Framework for Decline Phase of the Product Life Cycle
The decline phase of a product PLC is as important as its introduction in the market stage. When products enter this stage, they must be managed to
Usage (application)Managing the Decline Phase
|
|
|
|
|
| |
|
|
Marketing Strategies in Introduction Stage of PLC
When a business is launching a totally new product or service it could select the following marketing strategies during the introduction stage:...
Usage (application)Introduction of a New Product, Introduction of a New Service, Introduction Stage, Introduction Strategies
|
|
|
|
|
| |
|
|
Critics of the Product Life Cycle Concept During the Years
In the current fast changing environment the efficacy of the PLC model as a marketing tool has been widely questioned by various writers in the acade...
Usage (application)Product Life Cycle History
|
|
|
|
|
| |
|
|
Challenges of the Product Life Cycle for Marketing and R&D
Here following there are some elements which can be useful as a description of the most common challenges faced by both Marketing and R&D functions on...
Usage (application)PLC at Functional Level, Marketing and R&D
|
|
|
|
|
| |
|
|
How to Find Good Product Ideas? List of 10 Approaches
In his book Product Leadership: Creating and Launching Superior New Products, Robert Cooper suggests following ten ways to great new-product ...
Usage (application)Discovering New-Product Ideas, Creative Approaches
|
|
|
|
|
| |
|
|
Innovation Pitfalls
Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006):
1. STRATEGY MISTAKES - Seeking...
Usage (application)Avoiding Innovation Traps
|
|
|
|
|
| |
|
|
Organizational Life Cycle
Also organizations evolve through a kind of life cycle, a series of developmental stages similar to those described in Levitts Product Life Cycle. Th...
Usage (application)Organizational Development
|
|
|
|
|
| |
|
|
How Can Incumbents Respond to Disruptors?
In recent years, the challenges to incumbent majors across industries have come mainly from low-cost competitors and from dotcoms (e.g. British Airwa...
Usage (application)5 Strategic Options in Reaction to Disruptors
|
|
|
|
|
| |
|
|
Challenges of the Product Life Cycle for Manufacturing & Distribution
Here are some typical challenges faced by Manufacturing and Distribution functions, on each development stage of a product life cycle:
1. Manu...
Usage (application)PLC at Functional Level, Manufacturing & Distribution
|
|
|
|
|
| |
|
|
Marketing Strategies in the Decline Stage of the Product Life Cycle
When a business has its product or service in the decline stage, the following strategies can be used:
1....
Usage (application)Decline Stage Strategy, Market Decline Strategy, PLC
|
|
|
|
|
| |
|
|
Designing Complex Products or Systems Through User Involvement Early in the Life Cycle
Today, organizations are increasingly developing and designing new and complex products or systems. In other words, the complexity of the design proce...
Usage (application)Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation
|
|
|
|
|
| |
|
|
Marketing Strategies for Market Leaders in the Maturity Stage
A company that operates its products in the maturity stage can make use of several strategies. The main objective of these strategies for a market lea...
Usage (application)Maturity Stage Strategy, Market Leader Strategy, PLC
|
|
|
|
|
| |
|
|
Buyer Types and their Behaviours Depending on PLC Stage
It is important to understand that different kinds of people will buy a product in different development stages. And even the same people can adopt di...
Usage (application)Understanding what Buyers Want in a Particular Stage
|
|
|
|
|
| |
|
|
Follower Marketing Strategies in the Growth Stage of the PLC
A company that is characterized as a FOLLOWER in the market should aim at building a market share by winning over some of the competitor's customers a...
Usage (application)Growth Stage Strategy, Follower Growth Strategy, PLC
|
|
|
|
|
| |
|
|
Limitations of Product Life Cycle in FMCG
In his 1993 article 'A Two-Decade Test of Product Life Cycle Theory', D. Mercer from The Open University, School of Management in UK, draws some rele...
Usage (application)PLC Boundaries
|
|
|
|
|
| |
|
|
Three Critical Capabilities in Developing a Strategic Corporate Disruptive Innovation Competence
Skarzynski and Rufat-Latre (2011) discovered that the successes of disruptive innovators are driven by 3 critical capabilities, which are important le...
Usage (application)(Disruptive) Innovation Competence, Strategic Innovation Capability, Corporate Strategy, Innovation Leadership
|
|
|
|
|
| |
|
|
Why Some Technology Revolutions Take Off and Others Don't
Back in 1962, Thomas Kuhn wrote Structure of Scientific Revolutions, in which he suggested that the entrenched interests in an old paradigm will res...
Usage (application)Adoption of New Technologies
|
|
|
|
|
| |
|
|
Product Life Cycles do Not Exist in Reality
Always remember, in reality, products do not have a predictable life and specific life cycle curves followed by different products may vary substantia...
Usage (application)Decision-making
|
|
|
|
|
| |
|
|
| |
ニュース
product life cycle model
|
|
|
|
| |
ニュース
product life cycle stages
|
|
|
|
| |
動画
product life cycle model
|
|
|
|
| |
動画
product life cycle stages
|
|
|
|
| |
プレゼンテーション
product life cycle model
|
|
|
|
| |
プレゼンテーション
product life cycle stages
|
|
|
|
| |
もっと
product life cycle model
|
|
|
|
| |
もっと
product life cycle stages
|
|
|
|
|
|
Product Life Cycleをと比較した: Bass Diffusion model | Stage-Gate | ADL Matrix | BCG Matrix | Relative Value of Growth | Positioning | GE | Innovation Adoption Curve | STRATPORT | Profit Pools | marketing mix | 4 Trajectories of Industry Change | Co-Creation | Disruptive Innovation
経営ハブに戻る: 変更と組織 | 方針決定と評価 | 財務と投資 | マーケティング | 作戦 | サプライチェーンと質
より多くの方法、モデル、理論
|
|
|
|
Special Interest Group Leader
|
|
|
|
|
|
