Bottom of the Pyramid
(C.K. Prahalad)

Centro de Conhecimento

Que é o Bottom of the Pyramid? Descrição

O fundo da pirâmide (econômica) consiste nos 4 bilhão povos que vivem menos em de $2 por o dia. Para mais de 50 anos, as nações do banco de mundo, as fornecedoras, várias agências do dae (dispositivo automático de entrada), governos nacionais, e, organizações civis tudo da sociedade têm feito ultimamente seu mais melhor, mas eram incapazes de eradicate a pobreza.

Ciente deste fato frustrar, C.K. Prahalad começa seu livro: “The Fortune at the Bottom of the Pyramid” com um proposition simples contudo revolucionário: Se nós pararmos de pensar dos pobres como vítimas ou como um burden e começarmos as reconhecer como empreendedores resilient e creativos e consumidores valor-conscious, um mundo novo inteiro da oportunidade abrirá acima.

Prahalad sugere que quatro bilhão pobres podem ser o motor do círculo seguinte do comércio e da prosperidade globais, e pode ser uma fonte das inovações. Servir aos clientes do Bottom of the Pyramid requer que as empresa grandes trabalham collaboratively com organizações civis da sociedade e governos locais. Além disso, o desenvolvimento de mercado no Bottom of the Pyramid criará também milhões de empreendedores novos nos grassroots ao nível.
 

Prahalad apresenta sua vista nova a respeito de resolver o problema da pobreza como uma solução de Co-Creation para o desenvolvimento econômico e a transformação social (figura), de que os partidos envolvidos são:

• Empresas confidenciais
• Agências do desenvolvimento e do dae (dispositivo automático de entrada)
• Consumidores do Bottom of the Pyramid
• Empreendedores do Bottom of the Pyramid
• Organizações civis da sociedade e governo local

12 princípios da inovação para mercados do Bottom of the Pyramid

Prahalad fornece os seguintes blocos de edifício criando produtos e serviços para mercados do Bottom of the Pyramid:

1. Focalize (o quantum salta dentro) no performance do preço.
2. Soluções Hybrid, misturando a tecnologia velha e nova.
3. Scaleable e operações transportáveis através dos países, das culturas e das línguas.
4. Intensidade reduzida do recurso: produtos eco-amigáveis.
5. Redesign radical do produto do começo: as mudanças marginais aos produtos ocidentais existentes não trabalharão.
6. Configuração logistical e infrastructure da manufatura.
7. Trabalho de Deskill (serviços).
8. Eduque clientes (do semiliterate) no uso do produto.
9. Os produtos devem trabalhar em circunstâncias hostis: ruído, poeira, circunstâncias unsanitary, abuso, escurecimentos elétricos, poluição da água.
10. Relação de usuário Adaptable às bases heterogêneas do consumidor.
11. Os métodos da distribuição devem ser projetados alcançar mercados rurais altamente dispersados e mercados urbanos altamente densos.
12. Focalize na arquitetura larga, na incorporação rápida e fácil permitir de características novas.

Origem do Bottom of the Pyramid. História

Antes de seu livro 2005, Prahalad publicou dois artigos a respeito deste framework sobre aliviar a pobreza:

• Janeiro 2002: The Fortune at the Bottom of the Pyramid (Strategy+Business), com Stu Hart
• Setembro 2002: Sirva aos pobres do mundo, Serve the World's Poor, Profitable (Harvard Business Review), com Allen Hammond

Uso do Bottom of the Pyramid. Aplicações

• Este framework fornece um ímpeto para uma participação mais ativa do setor confidencial em construir os ecosystems do marketing para transformar o Bottom of the Pyramid.
• As ajudas a reconsider por muito tempo e mudar prenderam a opinião, as suposições e os ideologies.
• Fornece indícios em produtos tornando-se e serviços para consumidores do Bottom of the Pyramid.

Forças de pensar do Bottom of the Pyramid. Benefícios

As forças as mais grandes do abordagem do Bottom of the Pyramid por Prahalad são, isso que ajuda reconsider e mudar a opinião por muito tempo prendida, suposições, e ideologies, que todos são baseados sobre e estão suportando pensar da vítima e do burden:

• Há dinheiro no Bottom of the Pyramid: é um mercado viable.
• O acesso aos mercados do Bottom of the Pyramid não é necessariamente difícil. Os abordagens Unconventional tais como o abordagem de Avon ladies podem trabalhar.
• Os pobres são muito tipo-conscious.
• O mercado do Bottom of the Pyramid foi conectado (telefones móveis, tevê, Internet).
• Os consumidores do Bottom of the Pyramid são muito muito aberto para tecnologia avançada.

Suposições do Bottom of the Pyramid. Circunstâncias

1. Os pobres não podem participar nos benefícios do globalization sem uma participação ativa do setor confidencial e sem acesso aos produtos e aos serviços que representam padrões de qualidade globais.
2. O mercado do Bottom of the Pyramid fornece uma oportunidade nova do crescimento para o setor confidencial e um forum para inovações. As soluções velhas e experimentadas não podem criar mercados no Bottom of the Pyramid.
3. Os mercados do Bottom of the Pyramid devem transformar-se uma parte integral do trabalho e do negócio de núcleo do setor confidencial. Os mercados do Bottom of the Pyramid não podem meramente ser deixados ao reino de iniciativas de Corporate Social Responsibility (CSR).

Livro: C.K. Prahalad - The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits

Fórum Fórum de discussões sobre Base da Pirâmide. Abaixo você pode fazer uma pergunta sobre este tópico, compartilhar suas experiências, relatar um novo desenvolvimento ou explicar algo. Comece um novo tópico sobre Base da Pirâmide Compartilhe seu conhecimento aqui (ou faça uma pergunta)   Increase the Whole Pyramid It is easy to imagine that if someone moves up to the top, another one will move in the opposite direction, that is down to the bottom. This happens when the pyramid does not grow in its volume. Since... 12   1 comentários Bottom of the Pyramid and Technology The assumption that only the developed world would appreciate and pay for new technology while previous technology are reserved for the poor, is a delusion. The poor equally appreciate new technology.... 11   1 comentários The BOO Model, BOOM Model and BOOT Model. Implementation in BOP Countries The financial models, such as BOO (Build Own Operate), Build Own Operate and Maintain (BOOM), BOOT (Build, Own, Operate, and Transfer), tailor-made for the mega-energy-products which were planned for ... 10   1 comentários Bottom of the Pyramid Concept by CK Prahalad is Profound A profound concept. Aiming at a win-win solution for all. As Mahatma Gandhi said something like this (I do not remember exact words) if you govern a state, think about whether your action brings a sm... 10   1 comentários Bottom of the Pyramid People and SMEs The development of SME strategies to mobilize the financial resources of the BOP will help get the BOP out of the $2 per day zone.... 10   2 comentários Packaging at the Bottom of the Pyramid Perhaps one can look at the BOP concept from the point of view that low income earners require to consume quality products as much as the individuals on the higher parts of the pyramid. Unfortunately ... 9   1 comentários Using House of Quality With Bottom of the Pyramid Framework The Bottom of the Pyramid framework can be perceived as an idea that will make the poorest people in our society more creative and innovative. Whichever approach or policy is adopted to make this a re... 8   Responsibility of International Corporations Large corporations such as Nestle and Exxon mobile have traditionally supplied raw materials with a low price from developing countries, but they have shown only little amount of co-operation with l... 3   1 comentários Enabling Bottom of the Pyramid (BOP) Entrepreneurs Micro credit organizations such as KIVA are enabling access to credit. It's a good start. Education institutions (now often profit driven) need to make the access to trade education as well as other m... 3   2 comentários Problems with Bottom of Pyramid No matter how liberal and open we project ourselves... It's easy to say we should improve the capabilities and position of those at the bottom of pyramid. But when it comes to implementing it, it req... 3   1 comentários Why Informal Economies can Become Larger than Illegal Economies Over the last decades, the concept "informal economy" has been conceptualized in many ways (see here for detailed info); scholars often refer to it as economic activities that take place outside a def... 3   Definition of Informal Economy People that belong to the bottom part of the economic pyramid are often unable to generate income from the so-called formal economy, and therefore they aim to sustain themselves via informal economic ... 3   Rural Marketing - Rural (Tourism) Marketing How is rural tourism marketing different? How can rural tourism be used as an effective tool to remove unemployment of rural people?... 3   5 comentários Effective Humanitairian Aid to BOP Countries: The Case of Haiti Haiti has once again been hit hard, this time by a devastating hurricane named Matthew. The country – which is one of the poorest in the world – needs help from abroad, as their own chronic ineffectiv... 2   Relations Between Informal & Formal Sector Despite the fact that the definition of the informal economy is debatable, a lot of scholars focus on how an informal sector can be formalised. In particular these scholars research to what extent th... 2   Improving the Lot of People at Bottom of the Pyramid (BOP) Takes More I don't subscribe to the view that the lot of 4 billion people at the BOP can be changed by above measures and initiative alone. Unless their basic daily needs of food, shelter, literacy and health ca... 2   2 comentários Bottom of Pyramid and Network Marketing Hybrid Plan Being an entrepreneur and having very practical knowledge of sales and marketing and of challenges faced by the middle & lower middle class in our society (i.e. how to increase income or how to get ba... 2   4 comentários Best Practices in Extending Medical Facilities to the Poor Has anyone experienced a successful business case that extends medical facilities to the poor? In a country like India about 42% of the population is below BPL (below poverty line). All these people c... 1   2 comentários Community Marketing in Developing Countries Due to the lack of well-functioning distribution networks in developing countries, potential buyers in those countries are hard to reach. In such economies/countries, organizations need to use unconv... 1   Differences in Purchasing Decision Making and Consumer Behavior in BOP-markets It is often assumed that the behavioral trends and practices of consumers in BOP-markets are the same as in developed markets (only buyers have less money to spend). The general description of BOP-mar... 0   Ideas for Development Phase of Papua New Guinea How can Papua New Guinea (PNG) improve the living standard and efficient use of resources to improve infrastructure and increase development? What strategies can PNG use to improve lives in the resou... 0   Bottom of Pyramid People? Which class of people come under BOP?... -1   1 comentários Bottom of the Pyramid (BOP) and Communication If the bottom of the pyramid is not connected with communication tools and media, how can marketers position their product to the BOP consumers (keeping in mind crisis of resources for further investm... -1

Melhores Práticas Os tópicos mais bem avaliados sobre Base da Pirâmide. Aqui você vai encontrar as idéias mais valiosas e sugestões práticas. 🥇 Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers? The people at the Bottom of the Pyramid are referred to as brand conscious and at the same time they are price sensitive. How should these two factors go together?... 47   6 comentários 🥈 Fighthing Corruption in Developing Countries. The Role of Leaders I am looking for ideas to start a study on how to "eliminate" corruption in developing countries. Actually, most developing countries depend on rich countries and international organizations to run th... 25   94 comentários 🥉 The Role of Government in Bottom of the Pyramid Thinking Africa is a place with extremities. There is abundance of arable land and sufficient amount of water sources for agriculture. On the other hand, the bulk of the population live in abject poverty hence... 19   5 comentários A Bottom of the Pyramid Solution Must Be High Tech, Low Cost and Mass Producible Many present solutions to the developing countries are based on high tech and high cost. The problems of BOP countries is they need solutions of high tech but of low cost so they're applicable to a ma... 11   3 comentários What is Jugaad? Meaning, Definitions and Examples What is the role of 'Jugaad' (Hindi term for innovative, improvising, lateral fixes and hacks using limited resources) within Bottom of the Pyramid thinking?... 10   4 comentários Developing and Exporting Ideas From BOP Countries I have redesigned traditional hand-pumps and park equipments to work together. The result is a water lifting device which is twice as efficient as manual water pumps and has minimal operational costs.... 7   3 comentários Lighting Up African Village Schools Nigerian population: 150 million - Electricity: < 16bln KwH South African population: 44 million - Electricity > 195bln KwH. In a month, millions of Nigerian students in high schools will be writing... 7   5 comentários

Dicas de Especialistas Conhecimentos avançados sobre Bottom of the Pyramid (Inglês). Aqui você encontrará conselhos profissionais de especialistas. Organizing Large Corporations to Capture BOP Opportunities Organizational Development, Best Practices To capture the gigantic opportunities and to deal with the immense complexities of the many emerging markets, C.K. Praha... Bottom of the Pyramid Pitfalls Avoid these Problems when you're Building a BoP-Business According to Ashish Karamchandani, Mike Kubzansky, and Nishant Lalwani ("The Globe: Is the Bottom of the Pyramid Really ... Is your Firm Ready to Enter into BoP Markets? BOP Self-Questionnaire In a recent article titled "The Globe: Is the Bottom of the Pyramid Really for You?" by Ashish Karamchandani, Mike Kubza... Bottom of the Pyramid in Financial Services Microfinance Strategy A success story of a BOP approach in financial services is the case of India-based 250M$ SKS Microfinance. In HBR June 2... Organizational Infrastructure to Address the Bottom of the Pyramid OD, Organizational Development, Best Practices In order to address the opportunities at the “Bottom of the Pyramid”, companies have to build an organizational infrastr... Innovation Principles Behind Bottom of the Pyramid Strategies BOP Strategy Focus Points The 12 principles of market innovation for the BOP are: 1. Focus on value, on delivering performance for the price 2. ... Base of the Pyramid Strategic Innovation Strategic innovation in developing markets In their article “Strategic Innovation at the Base of the Pyramid” (MIT Sloan Management Review, Fall 2007), Jamie Ander... Bottom of the Pyramid Commercial infrastructure BOP Commercial Strategy 1. “Creating Buying Power”, through access to credit and rise in income level to help the world’s poor Tier 4 consumers ... Going Global: Adaptation of Marketing Mix Components Marketing Strategy, Global Marketing, International Marketing, Marketing Mix, 4Ps As we all know, companies that conduct business internationally are often adapting their products to the markets served.... Differences in Purchasing Decision Making and Consumer Behavior in BOP-markets Bottom of the Pyramid, Consumer Behavior, Consumer Marketing It is often assumed that the behavioral trends and practices of consumers in BOP-markets are the same as in developed ma... Marketing for the BOP market Segmentation The three steps to use for segmenting a BOP market are: 1. Create segments – Break down the largest group with an inter... Examples of Bottom of the Pyramid Strategies Strategy, Marketing, Innovation - Micro-credit: An example of the “Bottom of the Pyramid” is the growing micro-credit market in South Asia, especially i... How BOP Countries Can Disrupt Western Markets Disruptive Innovation, Bottom of the Pyramid, Country-level Strategy After the Second World War, Japan started to develop fast as a result of their disruptive innovation strategy. This disr... BOP Success Cases BOP Strategy 1. Small-scale distributed energy solutions using renewable alternative resources such as biofuels for generation of ele...

Fontes de Informação Várias fontes de informação sobre Base da Pirâmide. Aqui você encontrará powerpoints, vídeos, notícias, etc. para usar em suas próprias palestras e workshops. BOP is at Best a Harmless Illusion and Potentially a Dangerous Delusion BOP Critics Poor people – at the bottom of the pyramid (BOP) - represent a very attractive market opportunity. The 'BOP proposition'... Reverse Innovation Understanding Reverse Innovation, Innovation Strategy, Emerging Markets, BOP Professor Vijay Govindarajan, a leading expert on innovation strategy explains the concept of Reverse Innovation. "Reve... Perspective: Biography Prahalad (1941-2010) Developing a Broader Perspective towards the Ideas of Prahalad A short biography on C.K. Prahalad's career and ideas.... Bottom of the Pyramid Diagram Alleviating World Poverty by Involving the Prviate Sector Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in ... Risk Management in Agricultural Lending Agricultural Risk Management, Micro Finance, Bottom of the Pyramid, Agriculture Risk Management Presentation about Risk Management, especially focused on the Risks in Agricultural Lending. The presentation includes t... Interview with Prahalad about Assumptions in Bottom of the Pyramid (BOP) Thinking Errors to Avoid in BOP Strategy Interview with business guru C.K. Prahalad on "The Unexplored Last Market". In this short video, Prahalad explains 3 wr...

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