Base della Piramide
(C.K. Prahalad)

Centro di Conoscenza

Che cosa è La Base della Piramide? Descrizione

La base della piramide (economica) consiste nei 4 miliardi di persone che vivono con meno di $2 al giorno. Per più di 50 anni, la Banca Mondiale, nazioni erogatrici, varie agenzie di sussidio,  governi nazionali e, ultimamente, le organizzazioni sociali civili hanno tutte fatto del loro meglio, ma non sono riuscite a sradicare la povertà.

Consapevole di questo fatto frustrante, C.K. Prahalad comincia il suo libro: “La fortuna alla Base della Piramide„ con una proposta semplice ma rivoluzionaria: Se smettiamo di pensare ai poveri come vittime o come un fardello e cominciamo a riconoscerli come imprenditori resilienti e creativi o consumatori attenti al valore, un nuovo mondo pieno di opportunità si aprirà.

Prahalad suggerisce che quattro miliardi di poveri possono essere il motore del prossimo turno del commercio e della prosperità globale e possono essere fonte di innovazioni. Servire i clienti alla Base della Piramide richiede che le grandi aziende lavorano in collaborazione con le organizzazioni sociali civili e gli enti pubblici territoriali. Ancora, lo sviluppo del mercato alla Base della Piramide inoltre creerà milioni di nuovi imprenditori come fili di erba.
 

Prahalad presenta il suo nuovo punto di vista per quanto riguarda la risoluzione del problema della povertà come una soluzione di Co-Creazione verso lo sviluppo economico e la trasformazione sociale (figura), di cui le parti in causa sono:

• Imprese private
• Agenzie di sussidio e sviluppo
• Consumatori della Base della Piramide
• Imprenditori della Base della Piramide
• Organizzazioni sociali civili ed enti pubblici territoriali

12 principii di innovazione per i mercati della Base della Piramide

Prahalad fornisce i seguenti blocchi di costruzione per creare prodotti e servizi per i mercati della Base della Piramide:

1. Concentrarsi (anzi tuffarsi) sulle performance dei prezzi.
2. Soluzioni ibride, miscelando nuove e vecchie tecnologie.
3. Funzionamenti Scalabili e trasportabili attraverso paesi, culture e lingue.
4. Intensità ridotta delle risorse: prodotti ecologici.
5. Riprogettazione radicale del prodotto dall'inizio: i cambiamenti marginali agli esistenti prodotti occidentali non funzioneranno.
6. Costruire infrastrutture logistiche e di produzione.
7. De qualificare il lavoro (di servizi).
8. Istruire i clienti all'uso del prodotto.
9. I prodotti devono funzionare in ambienti ostili: rumore, polvere, circostanze antigieniche, abuso, mancanze di corrente elettrica elettriche, inquinamento dell'acqua.
10. Interfaccia utente adattabile a basi eterogenee di consumatori.
11. I metodi di distribuzione dovrebbero essere progettati raggiungere sia i mercati rurali altamente dispersi che i mercati urbani altamente densi.
12. Concentrare su una vasta architettura, permettendo l'incorporazione rapida e facile di nuove caratteristiche.

Origine di Base della Piramide. Storia

Prima del suo libro del 2005, Prahalad ha pubblicato due articoli per quanto riguarda questa struttura su come alleviare la povertà:

• Gen. 2002: The Fortune at the Bottom of the Pyramid (Strategia+Business), con Stu Hart 
• Set. 2002: Serve the World's Poor, Profitable (Harvard Business Review), con Allen Hammond

Uso della Base della Piramide. Applicazioni

• Questa struttura fornisce uno slancio per una partecipazione più attiva del settore privato nel costruire gli ecosistemi di vendita per la trasformazione della Base della Piramide.
• Aiuti per riconsiderare e cambiare credenze, presupposti e ideologie di vecchia data.
• Fornisce indizii sullo sviluppo di prodotti e servizi per i consumatori della Base della Piramide.

Punti di Forza del concetto della Base della Piramide. Benefici

I maggiori punti di forza del metodo della Base della Piramide di Prahalad è, che contribuisce a riconsiderare e cambiare credenze, presupposti e ideologie di vecchia data, tutte sono basate e che supportano il concetto di vittima e fardello:

• Ci sono soldi alla Base della Piramide: è un mercato potenziale.
• L'accesso ai mercati della Base della Piramide non è necessariamente difficile. I metodi non convenzionali quale il metodo delle signore di Avon possono funzionare.
• I poveri sono molto attenti alla marca.
• Il mercato della Base della Piramide è stato collegato (telefoni mobili, TV, Internet).
• I consumatori della Base della Piramide sono molto aperti verso le tecnologie avanzate.

Presupposti di Base della Piramide. Circostanze

1. I poveri non possono partecipare ai benefici della globalizzazione senza una partecipazione attiva del settore privato e senza accesso a prodotti e servizi che rappresentano gli standard di qualità globale.
2. Il mercato della Base della Piramide offre una nuova occasione di sviluppo del settore privato e un forum per le innovazioni. Le vecchie e provate soluzioni non possono creare mercati per la Base della Piramide.
3. I mercati della Base della Piramide devono trasformarsi in parte integrante del lavoro e del business centrale del settore privato. I mercati della Base della Piramide non possono soltanto essere lasciati al regno delle iniziative aziendali di Responsabilità Sociale (CSR).

Referenza Bibliografica: C.K. Prahalad - The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits

Forum Discussioni nei forum sul Base della Piramide. Di seguito puoi porre una domanda su questo argomento, condividere le tue esperienze, segnalare un nuovo sviluppo o spiegare qualcosa. Increase the Whole Pyramid It is easy to imagine that if someone moves up to the top, another one will move in the opposite direction, that is down to the bottom. This happens when the pyramid does not grow in its volume. Since... 12   1 commenti Bottom of the Pyramid and Technology The assumption that only the developed world would appreciate and pay for new technology while previous technology are reserved for the poor, is a delusion. The poor equally appreciate new technology.... 11   1 commenti The BOO Model, BOOM Model and BOOT Model. 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Unfortunately ... 9   1 commenti Using House of Quality With Bottom of the Pyramid Framework The Bottom of the Pyramid framework can be perceived as an idea that will make the poorest people in our society more creative and innovative. Whichever approach or policy is adopted to make this a re... 8   Responsibility of International Corporations Large corporations such as Nestle and Exxon mobile have traditionally supplied raw materials with a low price from developing countries, but they have shown only little amount of co-operation with l... 3   1 commenti Enabling Bottom of the Pyramid (BOP) Entrepreneurs Micro credit organizations such as KIVA are enabling access to credit. It's a good start. Education institutions (now often profit driven) need to make the access to trade education as well as other m... 3   2 commenti Problems with Bottom of Pyramid No matter how liberal and open we project ourselves... 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Migliori Pratiche Gli argomenti migliori e più votati su Base della Piramide. Qui troverai le idee più preziose e suggerimenti pratici. 🥇 Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers? The people at the Bottom of the Pyramid are referred to as brand conscious and at the same time they are price sensitive. How should these two factors go together?... 47   6 commenti 🥈 Fighthing Corruption in Developing Countries. The Role of Leaders I am looking for ideas to start a study on how to "eliminate" corruption in developing countries. Actually, most developing countries depend on rich countries and international organizations to run th... 25   94 commenti 🥉 The Role of Government in Bottom of the Pyramid Thinking Africa is a place with extremities. There is abundance of arable land and sufficient amount of water sources for agriculture. On the other hand, the bulk of the population live in abject poverty hence... 19   5 commenti A Bottom of the Pyramid Solution Must Be High Tech, Low Cost and Mass Producible Many present solutions to the developing countries are based on high tech and high cost. The problems of BOP countries is they need solutions of high tech but of low cost so they're applicable to a ma... 11   3 commenti What is Jugaad? Meaning, Definitions and Examples What is the role of 'Jugaad' (Hindi term for innovative, improvising, lateral fixes and hacks using limited resources) within Bottom of the Pyramid thinking?... 10   4 commenti Developing and Exporting Ideas From BOP Countries I have redesigned traditional hand-pumps and park equipments to work together. The result is a water lifting device which is twice as efficient as manual water pumps and has minimal operational costs.... 7   3 commenti Lighting Up African Village Schools Nigerian population: 150 million - Electricity: < 16bln KwH South African population: 44 million - Electricity > 195bln KwH. In a month, millions of Nigerian students in high schools will be writing... 7   5 commenti

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Fonti di Informazione Varie fonti di informazioni su Base della Piramide. Qui troverai powerpoint, video, notizie, ecc. da utilizzare nelle tue lezioni e seminari. BOP is at Best a Harmless Illusion and Potentially a Dangerous Delusion BOP Critics Poor people – at the bottom of the pyramid (BOP) - represent a very attractive market opportunity. The 'BOP proposition'... Reverse Innovation Understanding Reverse Innovation, Innovation Strategy, Emerging Markets, BOP Professor Vijay Govindarajan, a leading expert on innovation strategy explains the concept of Reverse Innovation. "Reve... Perspective: Biography Prahalad (1941-2010) Developing a Broader Perspective towards the Ideas of Prahalad A short biography on C.K. Prahalad's career and ideas.... Bottom of the Pyramid Diagram Alleviating World Poverty by Involving the Prviate Sector Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in ... Risk Management in Agricultural Lending Agricultural Risk Management, Micro Finance, Bottom of the Pyramid, Agriculture Risk Management Presentation about Risk Management, especially focused on the Risks in Agricultural Lending. The presentation includes t... Interview with Prahalad about Assumptions in Bottom of the Pyramid (BOP) Thinking Errors to Avoid in BOP Strategy Interview with business guru C.K. Prahalad on "The Unexplored Last Market". In this short video, Prahalad explains 3 wr...

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Paragonare a Base della Piramide:  Modello del Diamante  |  Dimensioni Culturali  |  Intento Strategico  |  Co-Creation Prahalad Ramaswamy  |  Business Process Reengineering

Ritornare alla Disciplina di Gestione: Etica & Responsabilità Sociale  |  Marketing & Vendite  |  Strategia e Innovazione

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