Vantaggio Competitivo
(Porter)

Centro di Conoscenza

Secondo il modello del Vantaggio Competitivo di Porter, una strategia competitiva agisce in maniera offensiva o difensiva per creare una posizione difendibile in un determinato settore, per fare fronte con successo alle forze competitive e generare un Return on Investment superiore. Secondo Michael Porter, la base, per avere performance sopra la media in un dato settore, è il vantaggio competitivo sostenibile.

2 tipi di Vantaggio Competitivo

1. Leadership di Costo (basso costo)
2. Differenziazione

Entrambi possono essere più ampi o più ristretti,  generando la terza strategia competitiva possibile:

3. Focus o Concentrazione

Vantaggio Competitivo di Tipo 1: Leadership di Costo

• Realizzare la Leadership di Costo significa che un'azienda sceglie di diventare il produttore a basso costo nel suo settore.
• Un leader di costo deve realizzare la parità o almeno la prossimità nelle basi di differenziazione, anche se conta sulla leadership di costo per il suo vantaggio competitivo.
• Se più di una azienda tenta di realizzare la Leadership di Costo, solitamente è un disastro.
• Spesso è realizzato grazie ad economie di scala.

Vantaggio Competitivo di Tipo 2: Differenziazione

• Realizzare la differenziazione significa che un'azienda cerca di essere unica nel proprio settore su alcune dimensioni ampiamente apprezzate dai compratori.
• Un differenziatore non può ignorare la sua posizione di costo. In tutte le aree che non interessano la propria differenziazione dovrebbe provare a fare diminuire il costo; nell'area di differenziazione i costi dovrebbero  essere almeno più bassi del premium price che riceve dai compratori.
• Le aree di differenziazione possono essere: prodotto, distribuzione, vendite, marketing, servizio, immagine, ecc.

Vantaggio Competitivo di Tipo 3: Focus o Concentrazione

• Realizzare il Focus significa che un'azienda ha scelto di essere la migliore in un segmento o in un gruppo di segmenti.
• 2 varianti: Focus di costo e Focus di differenziazione.

A metà

• Questa, di solito, è una ricetta per raggiungere una redditività al di sotto della media del settore.
• Eppure, è possibile realizzare profitti attraenti se e finchè, il settore nell'insieme, sarà molto attrattivo.
• Manifestazione della mancanza di scelta.
• Particolarmente pericoloso per accaniti promotori di questa strategia che poi cominciano a trascurare il loro focus. Devono cercare altre nicchie dove perseguire il Focus. Altrimenti possono compromettere la loro strategia di Focus.

Descrizione del libro  “Strategia competitiva„

• Nella parte I, Porter discute l'analisi strutturale dei settori (con le cinque forze), delle tre strategie competitive in generale (Leadership di Costo, Focus e Differenziazione), offrendo una struttura eccellente per l'analisi dei concorrenti, le mosse competitive, la strategia verso compratori e fornitori, analisi strutturale all'interno dei settori (gruppi strategici, tracciati strategici, barriere di mobilità) e lo sviluppo del settore (ciclo di vita, processi evolutivi).
• Nella parte II, Porter discute la strategia competitiva all'interno di vari ambienti generici del settore. Come: settori frammentati (senza un vero leader di mercato), settori emergenti, settori maturi, settori in declino e settori globali.
• Nella parte III, Porter discute le decisioni strategiche che i business o le aziende possono prendere. Come: integrazione verticale (verso l'alto, il basso o in partnership), espansione della capacità e entrata in nuovi settori/business.

Referenza Bibliografica: Michael E. Porter - Competitive Strategy

Referenza Bibliografica: Michael E. Porter - Competitive Advantage

Discussioni Forum sul Vantaggio Competitivo. Inizia un nuovo argomento Condividi le tue conoscenze o fai una domanda   🔥 NUOVO Strategie non Generiche…: Secondo Porter le seguenti non sono strategie generiche: - Costruire / Tenere /Raccogliere / Liquidare / Question M... 2   Life Cycle Approach to Competitive Advantage Rita Gunther McGrath and Ian C. MacMillan in MITSloan Management Review Vol 50 No 3 mention the term Transient Competiti... 16   2 commenti Focus your Efforts in Building Competitive Advantage In any given company, there are hundreds of fields where you can improve. The key thing to do is to determine the value ... 14   Competitive Advantage in Tough Times Does need to change, in tough times, imply that one has to do things different or different things? In times of tough bu... 11   1 commenti Is Superior Value to Customers a Competitive Advantage? Could superior value to customers imply competitive advantage? Considering that competitive advantage is achieving super... 10   24 commenti Knowledge Management is more important than CA An authentic - that means, in simple words: not easy to be copied - Competitive Advantage in the contemporary - that mea... 9   2 commenti Why are Firms Different? Why Successful Firms Differ? It is an obvious fact that firms differ. However, according to Carroll (1993) it is important to distinguish between the... 2   Cost and Value in Analysis of Competitive Advantage: 2 Sides of the Same Coin? COST and VALUE are words used to identify the same quality, but from different viewpoints. The producer/manufacturer con... 1   2 commenti The Role of AI in Competitive Advantage Do you think Artificial Intelligence (big data, self-learning software, digital networks, algorithms) represents an enti... 0   Successful Companies: Only Three Rules Needed? Raynor and Ahmed did a statistical study of a large amount of companies and discovered that just 3 seemingly easy rules ... 0

Migliori Pratiche Gli argomenti più votati su Vantaggio Competitivo. Qui troverai le idee più preziose e suggerimenti pratici. Quotes Competitive Advantage Do you know some deep, famous or funny quotes on Competitive Advantage? Quotations? Proverbs? Please share them as a rea... 76   4 commenti 10 Routes to Competitive Advantage In todays lean, time starved world, competitive advantage is the way forward. I have produced the following 10 routes to... 37   5 commenti Case studies in "Cost Leadership" Are there any recent case studies to demonstrate how firms can compete on the basis of cost leadership?... 34   4 commenti Stuck in the Middle? Why is getting stuck in the middle (=mixing the 3 types of competitive advantage) so problematic? Could an intelligent m... 30   8 commenti How Can Logistics Help to Achieve a Competitive Advantage? How can logistics (transport, warehousing, customer service, inventory control) contribute to a Competitive Advantage (C... 29   37 commenti Changing from a Cost Leadership Strategy Into Differentiation I'm wondering how enterprises which have a cost leadership strategy turn into a differentiation strategy. Please advise.... 28   4 commenti Competition versus Cooperation Porter has undermined society with his over-emphasis on competition. Co-operation should be the driver of business and p... 25   12 commenti Competitive Advantage or Die? To all the sharks out there who seem to have missed the point of cooperation, sharpen your swords and keep them so!... 23   2 commenti What is Competitive Advantage? Is it in simple terms "to be better than your competitors"? Is this correct?... 22   8 commenti Competitive Advantage in a Monopolistic Market? Can Porter's competitive advantage work in monopolistic markets, such as utility companies where the product they sell i... 17   2 commenti Health/Fitness Club Industry Analysis I am the Marketing consultant of a Health & fitness club in Maseru, the capital city of Lesotho. Within a radius of abou... 16   1 commenti What are the Risks of a Differentiation Strategy? What are the risks involved when using differentiation as a competitive strategy? Why?... 12   3 commenti Weaknesses of Porter's Three Basic Types of Competitive Advantage Mouillot (2013) argues that although Porter's three basic types of Competitive Advantage are very useful with regard to ... 10   3 commenti 4 Stages of Hypercompetition D'Aveni argues sustainable competitive advantage is not really possible. He shows a mechanism that causes faster and fas... 9   3 commenti

Consigli degli Esperti Approfondimenti avanzati sul Competitive Advantage (Inglese). Qui troverai consigli professionali di esperti. Sustained Competitive Advantage Industry Competitiveness As claimed by M. Porter the only way to sustain a competitive advantage is to upgrade it over time – to move to more sop... Not Generic Strategies...: Pseudo Strategies! All the following categeories are NOT generic strategies according to Porter: - Build / Hold / Harvest / Liquidate / Qu... Differentiation and 5 Forces Influence of Differentiation A differentiation strategy usually requires consistent investments in operative marketing, particularly in communication... Low-Cost Strategy Pitfalls The main Risks of a Low-Cost Strategy are:The cost leadership is not sustained, because of: - competitors imitatating ... Focus Strategy Pitfalls The main Risks of a Focus Strategy are: 1. The focus strategy is imitated 2. The target segment becomes structurally u... Differentiation Strategy When to apply Differentiation strategies tend to work best in following market circumstances: - The needs and uses of buyers are div... Extreme Customer Trust as a Source of Competitive Advantage Competitive Advantage, CRM, Customer Loyalty, Customer Intimacy Many companies are already highlighting the importance of trustworthiness by setting and sustaining honest prices and pr... The Key Role of Strategists in Creating Competitive Advantage Business Strategy, Corporate Strategy, Competitive Advantage, Strategy Education Most organizational performance theories assume that there are certain “best practices”, or “best ways” that are needed ... Knowledge as Competitive Advantage The New Form of Advantange In an interview of Tomas Friedman to Hani Iskander, former CEO of Chevron Middle East Ltd who was negotiating a partners... Factors to Create a Sustainable Competitive Advantage Porter's SCA Factors In HBR article “What is strategy”, Nov-Dec 1996, M. Porter discusses the critical factors that help to create a sustaina...

Fonti di Informazione Varie fonti di informazioni su Vantaggio Competitivo. Qui troverai powerpoint, video, notizie, ecc. da utilizzare nelle tue lezioni e seminari. How to Sustain Competitive Advantage? Business Strategy, Sustaining Competitive Advantage, Sustainable Competitive Advantage, This presentation is about the question how a competitive advantage can be sustained. The presentation begins with compe... The Role of Value Chain Functions, Quality Management and Innovation in Competitive Advantage Value Chain Management, Quality Management, Innovation, Operational Excellence This presentation firstly presents the role of functional strategies and the value chain in the achievement of competiti... How Businesses can Use Information Technology (IT) in Strategic Ways Strategic Management, Information Technology This presentation looks at Information Technology from a strategic point of view. In other words, it discusses in what w... Competitor Analysis External Strategic Analysis Presentation by G.M.H. Broekema about competitor analysis as part of external strategic analysis. Included: Steps to com... Introduction to Competitive Strategy: The 3 Circle Model Initial Understanding of Competitive Strategy Prof. Joe Urbany goes to the heart of Competitive Strategy by explaining the Three Circles of Competitive Strategy: 1. ... Porter's Industrial Organization Versus Barney's Resource Based View Business Strategy, Value Chain Management This presentation compares Porter's competitive advantage thinking with Barney's Resource Based View, focusing on how co... Porter: Misconceptions about Strategy and Competitive Advantage Understanding Strategy and (Sustainable) Competitive Advantage Prof. M. Porter mentions some big mistakes when people are mixing up "strategy" with other kind of goals and objectives ... Developing a (Sustainable) Competitive Advantage Competitive Advantage, Sustainable Competitive Advantage, SCA, CA This presentation outlines how to develop a business model for sustainable competitive advantage. The presentation inclu... Competitive Advantage Diagram Strategy Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in ...

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