Dimensions of Change
(Pettigrew and Whipp)

Knowledge Center

In their book 'Managing Change for Competitive Success' (1991) Andrew Pettigrew and Richard Whipp distinguish between three dimensions of strategic change.

What are the three Dimensions of Strategic Change? Explanation

1. Content (objectives, purpose and goals) - WHAT
2. Process (implementation) - HOW
3. Context (the internal and external environment) - WHERE

Pettigrew and Whipp emphasize the continuous interplay between these change dimensions. The implementation of change is an "iterative, cumulative and reformulation-in-use process." Successful change is a result of the interaction between the content or what of change (objectives, purpose and goals); the process or how of change (implementation); and the organizational context or where of change (the internal and external environment).
 

Based on substantial empirical research, they also present five central interrelated factors, belonging to successfully managing strategic change.
 

Five change factors of Pettigrew and Whipp

1. Environmental assessment. Continuous monitoring of both the internal and external environment [competition] of the organization through open learning systems.
2. Human resources as assets and liabilities. Employees should know that they are seen as valuable, and they should feel that the organization trusts them.
3. Linking strategic and operational change. Intentions are implemented through time. Bundling of operational activities is powerful and can lead to new strategic changes.
4. Leading the change. Move the organization ahead. Creating the right climate for change. Coordinating activities. Steering. Set the agenda not only for the direction of the change, but also for the right vision and values.
5. Overall coherence. A change strategy should be consistent (clear goals), consonant (with its environment), provide a competitive edge and be feasible.

Forum Forum discussions about the Dimensions of Change. Below you can ask a question about this topic, share your experiences, report a new development, or explain something. Start a new topic about Dimensions of Change Share your knowledge here (or ask a question)   Managing Change is Key 1. Organisations and people in organisations should be adaptive. 2. Proper planning and good execution can smoothen the change process. 3. Emotional intelligence plays a key role in managing change.... 7   2 comments The Need to Accompany Change with Relationship Besides the 3 dimensions (Content, Process and Context), we need to accompany change. Without change there is no progress, but change without Relationship (and emotional intelligence) is hard and we m... 4   1 comments Other Changes Factors An alternate vocabulary for change factors: 1. Why - Why do we need to change? This is on going process; we are looking for new and positive changes. 2. Motivation - People who undergo the change sh... 1   🔥 NEW How to Manage the Drawbacks of Affiliate Marketing How to Manage the Drawbacks of Affiliate Marketing Affiliate marketing has gained immense popularity as a way to generate passive income and build online businesses. However, it is not without its ch... 0   Some Thoughts on Change Change is an everyday concept. Without change there will not be continuity, and without continuity there will be a collapse in the system. Organizational change requires transparency. There needs to ... 0   1 comments

Expert Tips Advanced insights about the Dimensions of Change. Here you will find professional advices by experts. Personal Networks of Successful Change Agents Leading Major and Minor Change Initiatives Organizational change is often difficult to achieve because it disturbs the hierarchical structures and the way to accom... Alternate Model for Dimensions of Change Change Management, Organizational Change A related / similar organizational design concept is the Star Model by Galbraith. The star has 5 points: 1. Strategy - ... Leadership Strategies for Change Initiate, implement, develop and sustain change In response to the high rate of change failure, Ken Blanchard and his team have developed the Blanchard Leading Through ... Key Success Factors when you're Designing your Change Management Program Best Practices, Change Management, Organizational Change In their article "Making Change Happen, and Making It Stick" (published in the online edition of strategy+business, Dece... Strategic Change is Acausal and Subject to Equifinality Understanding the True Complexity of Organizational Change The change concept by Pettigrew and Whipp represents a traditional reflection on the problem of strategic change, the co... Assessing the Risks of Change and the Organization’s Capacity for Change Leading Change In their book "Transforming Public and Nonprofit Organization – Stewardship for Leading Change", James Edwin Kee and Kat... Six Crucial Mind Shifts for Strategy Execution / Implementation Change Management, Strategic Change, Resistance to CHange, Strategy Implementation Speculand (2009) suggests six mind shifts that people should consider when they're implementing new strategies in organi... Strategic Change: Why, What, When, Who and How Preparing Strategic Change If we need to change strategically, we need to think about why, what, when, who and how: - Why do we want to change? - ...

Information Sources Various sources of information regarding the Dimensions of Change. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops. The Nature and Complexity of Organizational Change Change Management, Organizational Change Presentation about organizational change. The presentation discusses and highlights the complexity and multi-dimensional... 22 Best Practices in Change Management Change Management, Organizational Change Presentation starts with short introduction of managing organizational change and then outlines 22 best practices in cha... Resistance to Change and Its Management Change Management, Resistance to Change, Change Resistance This presentation focuses on a specific dimension of change management, namely the management of resistance to change of... Dealing with Resistance to Change Change Management, Resistance to Change This presentation focuses on resistance to change and ways to overcome or prevent it. The presentation has good graphics... What is Change Management? Initial Understanding of Change Management In this video Elissa Farrow from About Your Transition explains the relatively new concept of Organizational Change Mana... Managing Organizational Change Change Management, Leading Change, Organizational Development This is a presentation about the ways to manage change. The presentation includes the following sections: 1. Introducti... Tips for Successful Change Management Initial Understanding of How to Manage Change Successfully Gavin Wedell explains that to change one's organization, one must change one's inner being. In today's world market con...

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Compare with: Causal Model of Organizational Performance and Change  |  Change Management Iceberg  |  DICE Framework  |  Organic Organization  |  Force Field Analysis  |  RACI  |  Change Model Beckhard  |  Change Phases  |  Six Change Approaches  |  Core Group Theory  |  Planned Behavior  |  Business Process Reengineering  |  Kaizen  |  Office of Strategy Management

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