Dimensions of Change
(Pettigrew and Whipp)

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Content, Process and Context. Explanation of Dimensions of Change of Pettigrew and Whipp. ('91)

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In their book 'Managing Change for Competitive Success' (1991) Andrew Pettigrew and Richard Whipp distinguish between three dimensions of strategic change.


What are the three Dimensions of Strategic Change? Explanation

  1. Content (objectives, purpose and goals) - WHAT
  2. Process (implementation) - HOW
  3. Context (the internal and external environment) - WHERE

Pettigrew and Whipp emphasize the continuous interplay between these change dimensions. The implementation of change is an "iterative, cumulative and reformulation-in-use process." Successful change is a result of the interaction between the content or what of change (objectives, purpose and goals); the process or how of change (implementation); and the organizational context or where of change (the internal and external environment).
 

Based on substantial empirical research, they also present five central interrelated factors, belonging to successfully managing strategic change.
 

Five change factors of Pettigrew and Whipp

  1. Environmental assessment. Continuous monitoring of both the internal and external environment [competition] of the organization through open learning systems.
  2. Human resources as assets and liabilities. Employees should know that they are seen as valuable, and they should feel that the organization trusts them.
  3. Linking strategic and operational change. Intentions are implemented through time. Bundling of operational activities is powerful and can lead to new strategic changes.
  4. Leading the change. Move the organization ahead. Creating the right climate for change. Coordinating activities. Steering. Set the agenda not only for the direction of the change, but also for the right vision and values.
  5. Overall coherence. A change strategy should be consistent (clear goals), consonant (with its environment), provide a competitive edge and be feasible.

Dimensions of Change Forum
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  Other Changes Factors
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  Some Thoughts on Change
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Dimensions of Change Education & Events


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Best Practices - Dimensions of Change Premium

Expert Tips - Dimensions of Change Premium
 

Personal Networks of Successful Change Agents

Organizational change is often difficult to achiev...
Usage (application): Leading Major and Minor Change Initiatives
 
 
 

Alternate Model for Dimensions of Change

A related / similar organizational design concept ...
Usage (application): Change Management, Organizational Change
 
 
 

Leadership Strategies for Change

In response to the high rate of change failure, Ke...
Usage (application): Initiate, implement, develop and sustain change
 
 
 

Key Success Factors when you're Designing your Change Management Program

In their article "Making Change Happen, and Making...
Usage (application): Best Practices, Change Management, Organizational Change
 
 
 

Strategic Change is Acausal and Subject to Equifinality

The change concept by Pettigrew and Whipp represen...
Usage (application): Understanding the True Complexity of Organizational Change
 
 
 

Assessing the Risks of Change and the Organizationís Capacity for Change

In their book "Transforming Public and Nonprofit O...
Usage (application): Leading Change
 
 
 

Six Crucial Mind Shifts for Strategy Execution / Implementation

Speculand (2009) suggests six mind shifts that peo...
Usage (application): Change Management, Strategic Change, Resistance to CHange, Strategy Implementation
 
 
 

Strategic Change: Why, What, When, Who and How

If we need to change strategically, we need to thi...
Usage (application): Preparing Strategic Change
 
 

Resources - Dimensions of Change Premium

The Nature and Complexity of Organizational Change

Presentation about organizational change. The pres...
Usage (application): Change Management, Organizational Change
 

22 Best Practices in Change Management

Presentation starts with short introduction of man...
Usage (application): Change Management, Organizational Change
 

Resistance to Change and Its Management

This presentation focuses on a specific dimension ...
Usage (application): Change Management, Resistance to Change, Change Resistance
 

Dealing with Resistance to Change

This presentation focuses on resistance to change ...
Usage (application): Change Management, Resistance to Change
 

What is Change Management?

In this video Elissa Farrow from About Your Transi...
Usage (application): Initial Understanding of Change Management
 

Managing Organizational Change

This is a presentation about the ways to manage ch...
Usage (application): Change Management, Leading Change, Organizational Development
 

Tips for Successful Change Management

Gavin Wedell explains that to change one's organiz...
Usage (application): Initial Understanding of How to Manage Change Successfully
 
 

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Compare with: Causal Model of Organizational Performance and Change  |  Change Management Iceberg  |  DICE Framework  |  Organic Organization  |  Force Field Analysis  |  RACI  |  Change Model Beckhard  |  Change Phases  |  Six Change Approaches  |  Core Group Theory  |  Planned Behavior  |  Business Process Reengineering  |  Kaizen  |  Office of Strategy Management


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