Relative Value of Growth

Knowledge Center

Summary, forum, best practices, expert tips and information sources.

Relative Value of Growth (Mass)What is the Relative Value of Growth? Description

The Relative Value of Growth framework (RVG) from Nathaniel J. Mass is a technique that can be used for comparing how growth- and margin improvement effect shareholder value. The relative value of growth expresses the value of an extra percentage point of growth as a multiple of the value of a percentage point increase in a company's operating profit margin. If the multiple is higher, the growth will be more valuable to a company.

An RVG of 3, for example, means that a firm would generate three times as much shareholder value by adding 1% of growth, than it would add by increasing operating profit by 1%.

Mass claims that the shareholder value creation potential of growth strategies often outweighs by a factor that of Cost Cutting strategies. In his article in HBR of April 2005, Mass concludes furthermore that growth is often far more valuable than managers think, especially when considering long-term.

Calculation of the Relative Value of Growth. Formula

RVG is calculated by dividing the value of 1% revenue growth by the value of 1% margin improvement (see fig).

Usage the Relative Value of Growth model. Applications

  • Making investing decisions.
  • Corporate Strategy formulation.
  • Business Strategy formulation.
  • Establishing a long-term focus.
  • Show the potential of growth as a source of value.
  • Understanding shareholders expectations.
  • Performance Management.
  • Executive Compensation.

Strengths of the Relative Value of Growth framework. Benefits

  • Ease of use and simplicity.
  • Find right balance between growth and margin improvement at corporate level.
  • Find right balance between growth and margin improvement at SBU level.
  • Establishing a long-term focus.
  • Helps to show the potential of growth as a source of value.
  • Provide managers with an understanding what shareholders expect of them.
  • Maybe used in the future for Performance Management and Executive Compensation.

Limitations of the Relative Value of Growth method. Disadvantages

  • Margin calculation is EBIT based / Operating Profit based: limited reliability. Relatively easy to manipulate.
  • Technically flawed and not very precise:
    • DCF model does not distinguish short-term and long-term.
    • Cost of capital and growth-return prospects are taken at corporate level.
    • No distinction is made between acquisition-driven growth and organic growth.
  • RVG is a relative measure: does not show the actual amount of the contribution of growth and margin improvement.
  • RVG helps shifting the investment focus to the long term. However it does not prevent a short-term view by analysts or by investors.
  • Intangibles valuation?

Assumptions of the Relative Value of Growth model. Conditions

  • A simplified numeric approach can help to make the right strategic choices and investment decisions
  • The limited reliability of the Relative Value of Growth formula is not a major problem.

Relative Value of Growth Special Interest Group

Special Interest Group (2 members)

Forum about Relative Value of Growth  

The most recent topics about: Relative Value of Growth.

Best Practices about Relative Value of Growth

Here you will find the most valuable ideas and practical suggestions.

Expert Tips about Relative Value of Growth

Here you will find professional advices by experts.

The Steps in Calculating Relative Value of Growth

Measuring RVG (...)

The Factors Determining Long-term, Sustainable Growth

Profitable Growth, Shareholder Value (...)
Information Sources about Relative Value of Growth

Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

Business Valuation | Company Valuation | Firm Valuation

Business Analysis, Company Analysis | Firm Analysis (...)

Relative Value of Growth Diagram

Effect of Growth on Corporate Value (...)

Compare with Mass's Relative Value of Growth: PEG Ratio  |  Economic Value Added  |  Market Value Added  |  CFROI  |  CAPM  |  WACC  |  Discounted Cash Flow  |  Return on Investment  |  EBIT  |  EBITDA  |  Growth Phases  |  BCG Matrix  |  Product Life Cycle  |  Product/Market Grid  |  Profit Pools  |  Competitive Advantage framework  |  Rule of Three

Return to Management Hub: Decision-making & Valuation  |  Finance & Investing  |  Marketing  |  Strategy

More Management Methods, Models and Theory

Special Interest Group Leader

Are you an expert in Relative Value of Growth? Sign up for free

Link to this knowledge center

Copy this code to your web site:


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2020 12manage - The Executive Fast Track. V15.6 - Last updated: 28-9-2020. All names ™ of their owners.