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What is MAGIC? Description

MAGIC (Measuring and Accounting Intellectual Capital) is a European research and development project partly funded by the European Commission. The goal of the project was to develop a methodology and measurement system for Intellectual Capital.

These results of the project include: a practical methodology to measure intellectual capital, and a software system to support the implementation of a measurement system for intangible assets.

Some 40 European companies including Siemens AG and Volkswagen from Germany and Sonera from Finland have participated in the project's Business Interest Group to test and give feedback on the methodology and software technology.

Four categories of Intellectual Capital:

  1. Human Capital. Comprises all the skills, expertise and competencies of the company to react on market demands and customer needs including leadership and management issues and capabilities.
  2. Organizational Capital. Comprises the capabilities of a company, its infrastructure and organizational processes to create products and services for the market.
  3. Market Capital. Represents the capabilities of a company to interact with the external interface like the customer, partners, and suppliers and other stakeholders.
  4. Innovation Capital. Refers to a company's ability to innovate , improve and develop unutilized potential as well as generate long-term wealth.

Special Interest Group

MAGIC Special Interest Group.

Special Interest Group
Special Interest Group (38 members)


Forum discussions about MAGIC. Below you can ask a question about this topic, share your experiences, report a new development, or explain something.

🔥 Should Investments in Human Capital Appear on the Balance Sheet?
Often we hear that people or employees are claimed as the greatest company assets, even though they don't appear on the balance sheet, unlike other capital investments that are present there. Under U...
Comments3 comments
topic Rationalization of Knowledge and Expertise in Mental Health Care Provision
Canada invests millions into mental health care but little work has been done to evaluate the expertise of care provides and ways to optimize this capital. I assume that there great experiences in oth...
topic Intellectual Capital : MAGIC
Hello, I'm a student from the University in Brussels and I'm working on a paper on intellectual capital. I find the MAGIC project very interesting but I can't find any information on this project... ...
Comments1 comments
topic Add Reputational Capital to MAGIC
We must add "reputational capital" to this list (esp. after recent scams in US markets and sports celebrities)....

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Best Practices

The best, top-rated topics about MAGIC. Here you will find the most valuable ideas and practical suggestions.

Expert Tips

Advanced insights about MAGIC. Here you will find professional advices by experts.

Information Sources

Various sources of information regarding MAGIC. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.


Innovation and Knowledge Management

The Importance of Innovation and Knowledge Management
Authors: Dr. Siddhan and Dr. Abdul Halam A presentation in which the importance of Knowledge Management and Innovation ...

IC Reporting

User demand for IC reporting
Paper by Suresh Cuganesan, Richard Petty and Nigel Finch. Despite widespread pronouncements that businesses report their...

Design Thinking for Innovation

Innovation, Entrepreneurship, Design Thinking, CSR, Social Entrepreneurship, Social Innovation
This presentation is about design thinking and the connection to social entrepreneurship. The presentation includes the ...

Introduction to Managing Creativity and Innovation

Innovation Management, Managing Innovation, Managing Innovative Employees, Managing Creative Employees
Presentation about Innovation and Creativity, thereby mainly focusing on creativity in organizations. The presentation i...

Research Links

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Compare with: Organizational Learning  |  IC Rating  |  Balanced Scorecard  |  Intangible Assets Monitor  |  Organizational Memory  |  Knowledge Management (Collison & Parcell)

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Special Interest Group

Special Interest Group

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