Change Phases[变革阶段]
(Kotter)

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预防变革进程中的常犯错误。 John Kotter的Change Phases[变革阶段]解析。 (‘90)

企业的价值创造过程，往往也是巨大的变革过程。 John Kotter在他的《变革的力量：领导与管理的区别》 （A Force for Change: How Leadership Differs from Management，1990）一书中总结道，变革失败不外乎八个原因。

变革失败的八个原因

• 允许许多自满。

• 缺少坚实的合作基础。

• 缺少一个清晰的愿景。

• 缺少对愿景的有效沟通。

• 存有阻挠愿景实现的障碍。

• 缺少短期目标计划。

• 过早宣告变革成功。

• 变革脱离企业文化。

变革阶段模型

为了预防以上错误，Kotter提出了变革阶段模型， 包括以下八个变革阶段：

1. 产生紧迫之感。

2. 构建联合基础。

3. 制定清晰愿景。

4. 分享变革愿景。

5. 给予清障权力。

6. 保护短期成绩。

7. 继续扩大战果。

8. 巩固变革成果。

Kotter主张，变革一定要严格按照这八个阶段步骤来执行。

参考书： John Kotter - A force for Change -

变革阶段 小组 小组 (7名成员)

变革阶段论坛   最近的话题   How to Establish a Sense of Urgency (Kotter)? Ideas The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the steps can be enough for the whole...           How to Secure Short-term Wins (Kotter)? Ideas The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the steps can be enough for the whole...           How to Anchor the Change (Kotter)? Ideas The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the steps can be enough for the whole...           How to Consolidate and Keep Moving (Kotter)? Ideas The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the steps can be enough for the whole...           How to Share / Communicate the Vision (Kotter)? Ideas The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the steps can be enough for the whole...           How to Develop a Clear Vision (Kotter)? Ideas The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the steps can be enough for the whole...           How to Create a Coalition (Kotter)? Ideas The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the steps can be enough for the whole...           How to Clear Obstacles (Kotter)? Ideas The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the steps can be enough for the whole...           Kotter's Dual Operating System John Kotter in his book Accelerate proposes a ...

最佳实践 - 变革阶段   Kotter's New 8 Accelerators for Strategic Change KOTTER'S ORIGINAL 8-STEP METHOD John Kotter published his �Leading Change� article in the 1995 issue of HBR. He introduces a framework with           Why do so Many Change Processes Fail? Most often change processes do not succeed because of some ASSUMPTIONS we make before and during the change process.           Neglecting the Change Phases I lead a change process where I was acutely aware of the fact that the initiation of change was based on a positive vision but nothing was broken, we ...           Disadvantages of the Kotter Change Theory I would like to know If someone thinks there are disadvantages to using the Kotter Change Phases theory?...           Using Kotter After Cameron and Quinn's Competing Values Framework At the moment I am describing the organisational situation using the competing values framewor...         管理资讯一站式平台   The Roles of Top and Middle Management in Change Top management must commit itself in words and deeds to accomplish the planned change. We must go more for substance rather than form. Engageme...           How is the Change Presented and Communicated? Though I believe that with change management substance is important, I believe that form is also important. That which is first noticeable in th...           Kotter Change Steps for Political Change Since I learned the 8 steps change approach of Kotter, I've started following them in my business initiatives and I noticed that althoug...           Add Unlearning to Kotter's Change Phase Model Even when a lot has been discussed about why change process don't succeed and various points have been outlined, but I feel that the power of unlea...           Our Iceberg Is Melting A recent book by Kotter is: Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions. In this light, quick read in the form of an allegory...           Organizational Change: Why Establish a Sense of Urgency First? Let's focus on point number one of Kotter's Change Phases model. The statement/phrase, "Establish a sense of urgency", is not and should not be a...           Kotter and Public Sector Change As a 2yr MBA student and a middle manager within the fire service, I'm investigating an organisational change programme. I am interested to hear...

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