Change Phases[变革阶段]
(Kotter)

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预防变革进程中的常犯错误。 John Kotter的Change Phases[变革阶段]解析。 (‘90)

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企业的价值创造过程,往往也是巨大的变革过程。 John Kotter在他的《变革的力量:领导与管理的区别》 (A Force for Change: How Leadership Differs from Management,1990)一书中总结道,变革失败不外乎八个原因。


变革失败的八个原因

  • 允许许多自满。

  • 缺少坚实的合作基础。

  • 缺少一个清晰的愿景。

  • 缺少对愿景的有效沟通。

  • 存有阻挠愿景实现的障碍。

  • 缺少短期目标计划。

  • 过早宣告变革成功。

  • 变革脱离企业文化。

变革阶段模型

为了预防以上错误,Kotter提出了变革阶段模型, 包括以下八个变革阶段:

  1. 产生紧迫之感。

  2. 构建联合基础。

  3. 制定清晰愿景。

  4. 分享变革愿景。

  5. 给予清障权力。

  6. 保护短期成绩。

  7. 继续扩大战果。

  8. 巩固变革成果。

Kotter主张,变革一定要严格按照这八个阶段步骤来执行。


参考书: John Kotter - A force for Change -


变革阶段 小组


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变革阶段论坛  

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