Change Phases[变革阶段]
(Kotter)

知识中心

企业的价值创造过程，往往也是巨大的变革过程。 John Kotter在他的《变革的力量：领导与管理的区别》 （A Force for Change: How Leadership Differs from Management，1990）一书中总结道，变革失败不外乎八个原因。

变革失败的八个原因

• 允许许多自满。

• 缺少坚实的合作基础。

• 缺少一个清晰的愿景。

• 缺少对愿景的有效沟通。

• 存有阻挠愿景实现的障碍。

• 缺少短期目标计划。

• 过早宣告变革成功。

• 变革脱离企业文化。

变革阶段模型

为了预防以上错误，Kotter提出了变革阶段模型， 包括以下八个变革阶段：

1. 产生紧迫之感。

2. 构建联合基础。

3. 制定清晰愿景。

4. 分享变革愿景。

5. 给予清障权力。

6. 保护短期成绩。

7. 继续扩大战果。

8. 巩固变革成果。

Kotter主张，变革一定要严格按照这八个阶段步骤来执行。

参考书： John Kotter - A force for Change -

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