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Vanligtvis vid värdeskapande krävs betydande förändringar. John Kotter sammanfattade i hans bok "A force for Change: How Leadership Differs from Management" (1990) att det finns åtta skäl varför många förändringsprocesser inte lyckas:

Åtta skäl till varför många förändringsprocesser inte lyckas

  • Att tillåta alltför mycket komplexitet.

  • Att misslyckas att bygga en betydande koalition.

  • Att inte ha förståelse för behovet av en tydlig vision.

  • Att misslyckas med att tydligt kommunicera ut visionen.

  • Att tillåta att vägspärrar sätts upp som hinder mot visionen.

  • Att inte planera för kortfristiga resultat och att realisera dem.

  • Att ta ut segern i förskott.

  • Att misslyckas med att förankra förändringar i företagskulturen.

Förändringsfasernas modell

För att förhindra att göra dessa fel skapade Kotter följande modell för Förändringsfaser. Den består också av åtta steg:

  1. Upprätta en känsla av skyndsamhet.

  2. Skapa en koalition.

  3. Utveckla en tydlig vision.

  4. Kommunicera visionen.

  5. Bemyndiga personer till att rensa bort hinder.

  6. Säkra kortfristiga segrar.

  7. Konsolidera och fortsätt framåt.

  8. Förankra förändringen.

Enligt Kotter är det viktigt att följa de åtta faserna vid förändring som i den ovan presenterade ordningsföljden.

Bok: John Kotter - A force for Change

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