Change Phases
(Kotter)

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Often, creating value requires significant change. John Kotter concluded in his book "A force for Change: How Leadership Differs from Management" (1990) that there are eight reasons why many change processes do not succeed:


Eight reasons why many change processes don't succeed

  • Allowing too much complacency.

  • Failing to build a substantial coalition.

  • Not understanding the need for a clear vision.

  • Failing to clearly communicate the vision.

  • Permitting roadblocks against the vision.

  • Not planning for short term results and not realizing them.

  • Declaring victory too soon.

  • Fail to anchor changes in corporate culture.

The change phases model

To prevent making these mistakes, Kotter created the following Change Phases model. It consists also out of eight steps:

  1. Establish a sense of urgency (more).
  2. Create a coalition (more).
  3. Develop a clear vision (more).
  4. Share the vision (more).
  5. Empower people to clear obstacles (more).
  6. Secure short-term wins (more).
  7. Consolidate and keep moving (more).
  8. Anchor the change (more).

According to Kotter, it is crucial to follow the eight phases of change in the above exact sequence.


Book: John Kotter - A force for Change -


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Change Phases Special Interest Group.



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Forum about Change Phases.


🔥 NEW Emotions During Organizational Change: the Change Curve
Swiss-American psychiatrist Kübler-Ross in her 1969 book "On Death and Dying" described 5 stages of grief to describe th (...)
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15 reactions
 
How to Anchor the Change (Kotter)? Ideas
The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the ste (...)
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0 reactions
 
How to Structure Large Scale Change Efforts
Hello All: For a textbook chapter that I am authoring, I am compiling a list of different change effort structures that (...)
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7 reactions
 
Best Practices

The top-rated discussion topics about Change Phases. Here you will find the most valuable ideas and practical suggestions.


🥇 Kotter's New 8 Accelerators for Strategic Change
KOTTER'S ORIGINAL 8-STEP METHOD John Kotter published his “Leading Change” article in the 1995 issue of HBR. He introdu (...)
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26 reactions

 
🥈 Why do so Many Change Processes Fail?
Most often change processes do not succeed because of some ASSUMPTIONS we make before and during the change process. (...)
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45 reactions

 
🥉 Neglecting the Change Phases
I lead a change process where I was acutely aware of the fact that the initiation of change was based on a positive visi (...)
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0 reactions

 
How to Establish a Sense of Urgency (Kotter)? Ideas
The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the ste (...)
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0 reactions

 
Disadvantages of the Kotter Change Theory
I would like to know If someone thinks there are disadvantages to using the Kotter Change Phases theory? (...)
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11 reactions

 
Using Kotter After Cameron and Quinn's Competing Values Framework
At the moment I am describing the organisational situation using the (Cameron and Quinn) and would like to know if anyb (...)
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1 reactions

 
How to Secure Short-term Wins (Kotter)? Ideas
The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the ste (...)
11
 
0 reactions

 
The Roles of Top and Middle Management in Change
Top management must commit itself in words and deeds to accomplish the planned change. We must go more for substance rat (...)
11
 
6 reactions

 
How is the Change Presented and Communicated?
Though I believe that with change management substance is important, I believe that form is also important. That which (...)
11
 
1 reactions

 
How to Consolidate and Keep Moving (Kotter)? Ideas
The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the ste (...)
9
 
0 reactions

 
How to Share / Communicate the Vision (Kotter)? Ideas
The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the ste (...)
9
 
0 reactions

 
How to Develop a Clear Vision (Kotter)? Ideas
The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the ste (...)
9
 
0 reactions

 
How to Create a Coalition (Kotter)? Ideas
The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the ste (...)
9
 
0 reactions

 
Kotter's Dual Operating System
John Kotter in his book proposes a dual operating system: the hierarchy to take care of business and the network to res (...)
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1 reactions

 
Organizational Change: Why Establish a Sense of Urgency First?
Let's focus on point number one of Kotter's Change Phases model. The statement/phrase, "Establish a sense of urgency", (...)
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0 reactions

 
Kotter Change Steps for Political Change
Since I learned the 8 steps change approach of Kotter, I've started following them in my business initiatives and I noti (...)
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2 reactions

 
How to Clear Obstacles (Kotter)? Ideas
The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the ste (...)
5
 
0 reactions

 
Add Unlearning to Kotter's Change Phase Model
Even when a lot has been discussed about why change process don't succeed and various points have been outlined, but I f (...)
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4 reactions

 
Kotter and Public Sector Change
As a 2yr MBA student and a middle manager within the fire service, I'm investigating an organisational change programme (...)
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1 reactions

 
Our Iceberg Is Melting
A recent book by Kotter is: Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions. In this light, quick r (...)
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1 reactions

 
Expert Tips

Advanced insights about Change Phases. Here you will find professional advices by experts.


Creating the Right Conditions Before Implementing the 8 Steps

Things to do Before Starting a Major Change Initiative (...)
   
 
 
 

Personal Networks of Successful Change Agents

Leading Major and Minor Change Initiatives (...)
   
 
 
 

Leadership Strategies for Change

Initiate, implement, develop and sustain change (...)
   
 
 
 

Why Employee Involvement (Phases 1-5) is so Important

Acknowledging the Power of Employees (...)
   
 
 
 

Strategic Change is Acausal and Subject to Equifinality

Understanding the True Complexity of Organizational Change (...)
   
 
 
 

Key Success Factors when you're Designing your Change Management Program

Best Practices, Change Management, Organizational Change (...)
   
 
 
 

Innovating Under the Radar

Avoiding 5 Obstacles to Major Innovation (...)
   
 
 
 

Assessing the Risks of Change and the Organization’s Capacity for Change

Leading Change (...)
   
 
 
 

Causes for Resistance Behavior

Identify Forces Against Change (...)
   
 
 
 

Unfreezing, Moving, Freezing

Change Management (...)
   
 
 
 

Strategic Change: Why, What, When, Who and How

Preparing Strategic Change (...)
   
 
 
 

A Closer Look at How Change and Innovation Decisions are Made

Decision-making on Organizational Change, Innovation Decision-making, Contingent, Participative Decision-making (...)
   
 
 
 

The Role of the CEO in Strategic Change Initiation

Communicating Strategic Change (...)
   
 
 
 

The 7C Framework for Successful Personal and Professional Change

Personal Change, Professional Change, Personal Transition, Professional Transition, Embracing Change (...)
   
 
 
 
Information Sources

Various sources of information regarding Change Phases. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.


Your Organization Needs to Change its Strategy Implementation Method

Strategy Execution, Strategic Change, Change Management, Strategy Implementation (...)
 
 
 
 

Effective Change Leadership and Management: Principles, Frameworks and Tools

Change Management, Change Leadership (...)
 
 
 
 

The Nature and Complexity of Organizational Change

Change Management, Organizational Change (...)
 
 
 
 

Change Management or Change Leadership?

Understanding the Difference Between Change Management and Change Leadership (...)
 
 
 
 

Managing Organizational Change

Change Management, Leading Change, Organizational Development (...)
 
 
 
 

What is Change Management?

Initial Understanding of Change Management (...)
 
 
 
 

22 Best Practices in Change Management

Change Management, Organizational Change (...)
 
 
 
 

Dealing with Roadblocks…

Dealing with Resistance to Change, Change Management, Training, Workshop (...)
 
 
 
 

Tips for Successful Change Management

Initial Understanding of How to Manage Change Successfully (...)
 
 
 
 

Compare with the Change Phases:  Six Change Approaches  |  Forget Borrow Learn  |  Organic Organization  |  Force Field Analysis  |  Appreciative Inquiry  |  Positive Deviance  |  Changing Organization Cultures  |  Culture Types  |  Core Group Theory  |  Planned Behavior  |  Business Process Reengineering  |  Kaizen  |  Change Management  |  DICE Framework  |  Change Model Beckhard  |  Dimensions of Change  |  Result Oriented Management  |  Causal Model of Organizational Performance and Change


Return to Management Hub: Change & Organization  |  Human Resources  |  Leadership  |  Program & Project Management  |  Strategy


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