Change Phases
(Kotter)

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Summary

Often, creating value requires significant change. John Kotter concluded in his book "A force for Change: How Leadership Differs from Management" (1990) that there are eight reasons why many change processes do not succeed:


Eight reasons why many change processes don't succeed

  • Allowing too much complacency.

  • Failing to build a substantial coalition.

  • Not understanding the need for a clear vision.

  • Failing to clearly communicate the vision.

  • Permitting roadblocks against the vision.

  • Not planning for short term results and not realizing them.

  • Declaring victory too soon.

  • Fail to anchor changes in corporate culture.

The change phases model

To prevent making these mistakes, Kotter created the following Change Phases model. It consists also out of eight steps:

  1. Establish a sense of urgency (more).
  2. Create a coalition (more).
  3. Develop a clear vision (more).
  4. Share the vision (more).
  5. Empower people to clear obstacles (more).
  6. Secure short-term wins (more).
  7. Consolidate and keep moving (more).
  8. Anchor the change (more).

According to Kotter, it is crucial to follow the eight phases of change in the above exact sequence.


Book: John Kotter - A force for Change


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🔥 NEW The Roles of Managers in Organizational Change (Carnall)
Effective change management goes beyond the mere implementation of change and involves leading, managing, directing the (...)
25
 
10 comments
How is the Change Presented and Communicated?
Though I believe that with change management substance is important, I believe that form is also important.
That w (...)
11
 
1 comments
Add Unlearning to Kotter's Change Phase Model
Even when a lot has been discussed about why change process don't succeed and various points have been outlined, but I f (...)
10
 
4 comments
Using Kotter After Cameron and Quinn's Competing Values Framework
At the moment I am describing the organisational situation using the competing values framework (Cameron and Quinn) and (...)
9
 
1 comments
Kotter Change Steps for Political Change
Since I learned the 8 steps change approach of Kotter, I've started following them in my business initiatives and I noti (...)
8
 
2 comments
Organizational Change: Why Establish a Sense of Urgency First?
Let's focus on point number one of Kotter's CP model.
The statement/phrase, "Establish a sense of urgenc (...)
6
 
Our Iceberg is Melting
A recent book by Kotter is: "Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions". In this light, quick (...)
3
 
1 comments
Kotter and Public Sector Change
As a 2yr MBA student and a middle manager within the fire service, I'm investigating an organisational change programme (...)
3
 
1 comments

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Kotter's New 8 Accelerators for Strategic Change
KOTTER'S ORIGINAL 8-STEP METHOD
John Kotter published his “Leading Change” article in the 1995 issue of HBR. He int (...)
52
 
26 comments

Emotions During Organizational Change: the Change Curve
Swiss-American psychiatrist Kübler-Ross in her 1969 book "On Death and Dying" described 5 stages of grief to describe th (...)
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15 comments

Why do so Many Change Processes Fail?
Most often change processes do not succeed because of some ASSUMPTIONS we make before and during the change process.
(...)
33
 
46 comments

Neglecting the CP
I lead a change process where I was acutely aware of the fact that the initiation of change was based on a positive visi (...)
17
 
How to Establish a Sense of Urgency (Kotter)? Ideas
The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the ste (...)
17
 
Disadvantages of the Kotter Change Theory
I would like to know If someone thinks there are disadvantages to using the Kotter CP theory? (...)
15
 
11 comments

How to Consolidate and Keep Moving (Kotter)? Ideas
The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the ste (...)
15
 
How to Develop a Clear Vision (Kotter)? Ideas
The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the ste (...)
15
 
How to Create a Coalition (Kotter)? Ideas
The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the ste (...)
15
 
Kotter's Dual Operating System
John Kotter in his book Accelerate proposes a dual operating system: the hierarchy to take care of business and the netw (...)
14
 
1 comments

How to Share / Communicate the Vision (Kotter)? Ideas
The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the ste (...)
14
 
How to Anchor the Change (Kotter)? Ideas
The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the ste (...)
13
 
How to Clear Obstacles (Kotter)? Ideas
The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the ste (...)
11
 
How to Secure Short-term Wins (Kotter)? Ideas
The 8-Step Change Model sets out the eight key phases of any major change effort, arguing that neglecting any of the ste (...)
11
 
The Roles of Top and Middle Management in Change
Top management must commit itself in words and deeds to accomplish the planned change. We must go more for substance rat (...)
11
 
6 comments

How to Structure Large Scale Change Efforts
Hello All: For a textbook chapter that I am authoring, I am compiling a list of different change effort structures that (...)
10
 
7 comments

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Advanced insights about Change Phases. Here you will find professional advices by experts.


Creating the Right Conditions Before Implementing the 8 Steps

Things to do Before Starting a Major Change Initiative
Kotter's 8-Step Change Process is clear, concise and simple to implement. It is a superb framework for change.Before im (...)

Personal Networks of Successful Change Agents

Leading Major and Minor Change Initiatives
Organizational change is often difficult to achieve because it disturbs the hierarchical structures and the way to accom (...)

Leadership Strategies for Change

Initiate, implement, develop and sustain change
In response to the high rate of change failure, Ken Blanchard and his team have developed the Blanchard Leading Through (...)

Why Employee Involvement (Phases 1-5) is so Important

Acknowledging the Power of Employees
The concept of bases of social power is very important for organizations in the context of change initiatives. The sour (...)

Strategic Change is Acausal and Subject to Equifinality

Understanding the True Complexity of Organizational Change
The CP concept by Kotter represents a traditional reflection on the problem of strategic change, the construc (...)

Key Success Factors when you're Designing your Change Management Program

Best Practices, Change Management, Organizational Change
In their article "Making Change Happen, and Making It Stick" (published in the online edition of strategy+business, Dece (...)

Innovating Under the Radar

Avoiding 5 Obstacles to Major Innovation
If somewhere below in a large corporation an innovator has a very bright, daring, promising but for some perhaps also th (...)

Assessing the Risks of Change and the Organization’s Capacity for Change

Leading Change
In their book "Transforming Public and Nonprofit Organization – Stewardship for Leading Change", James Edwin Kee and Kat (...)

Causes for Resistance Behavior

Identify Forces Against Change
Identifying the forces against change involves a two-step approach. First, the change agent needs to identify resistance (...)

Unfreezing, Moving, Freezing

Change Management
Kotter's CP are a further refinement of the 3 phases/stages of change identified by early 20th century psycho (...)

Strategic Change: Why, What, When, Who and How

Preparing Strategic Change
If we need to change strategically, we need to think about why, what, when, who and how: - Why do we want to change? - (...)

A Closer Look at How Change and Innovation Decisions are Made

Decision-making on Organizational Change, Innovation Decision-making, Contingent, Participative Decision-making
Kim, T (2015) elaborates on decision making on "non-routines" or innovations. According to him, non-routines can be seen (...)

The Role of the CEO in Strategic Change Initiation

Communicating Strategic Change
In management literature the role of the CEO in formulating and implementing strategic change has often been emphasized. (...)

The 7C Framework for Successful Personal and Professional Change

Personal Change, Professional Change, Personal Transition, Professional Transition, Embracing Change
In the article 'Managing Yourself: How to Embrace Complex Change", Brimm (2015) provides a framework of seven C’s that c (...)
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Your Organization Needs to Change its Strategy Implementation Method

Strategy Execution, Strategic Change, Change Management, Strategy Implementation
Dr. John Kotter explains most clearly how the rate of change of events, technology, globalization, products and markets (...)

Effective Change Leadership and Management: Principles, Frameworks and Tools

Change Management, Change Leadership
Comprehensive presentation on leadership and management in a change context. 1. Introduction and Overview 2. What is t (...)

The Nature and Complexity of Organizational Change

Change Management, Organizational Change
Presentation about organizational change. The presentation discusses and highlights the complexity and multi-dimensional (...)

Change Management or Change Leadership?

Understanding the Difference Between Change Management and Change Leadership
This video explores and explains some differences between Change Management and Change Leadership: CHANGE MANAGEMENT (...)

Managing Organizational Change

Change Management, Leading Change, Organizational Development
This is a presentation about the ways to manage change. The presentation includes the following sections: 1. Introducti (...)

What is Change Management?

Initial Understanding of Change Management
In this video Elissa Farrow from About Your Transition explains the relatively new concept of Organizational Change Mana (...)

22 Best Practices in Change Management

Change Management, Organizational Change
Presentation starts with short introduction of managing organizational change and then outlines 22 best practices in cha (...)

Dealing with Roadblocks…

Dealing with Resistance to Change, Change Management, Training, Workshop
Dr. John Kotter gives remarkable advice on dealing with "No, No, People" (strong resisters in change initiatives). Acco (...)

Tips for Successful Change Management

Initial Understanding of How to Manage Change Successfully
Gavin Wedell explains that to change one's organization, one must change one's inner being. In today's world market con (...)

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Compare with the Change Phases:  Six Change Approaches  |  Forget Borrow Learn  |  Organic Organization  |  Force Field Analysis  |  Appreciative Inquiry  |  Positive Deviance  |  Changing Organization Cultures  |  Culture Types  |  Core Group Theory  |  Planned Behavior  |  Business Process Reengineering  |  Kaizen  |  Change Management  |  DICE Framework  |  Change Model Beckhard  |  Dimensions of Change  |  Result Oriented Management  |  Causal Model of Organizational Performance and Change


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