Blåa Oceanens Strategi

Kunskapscenter

• Om 12manage
• Home
• Ordbok
• Encyklopedi
• Fråga?
• Views

• Registrera
• Logga in
• Hjälp

• Organisation och Förändring
• Kommunikation och Färdigheter
• Beslutsfattande och Värdering
• Etik och Ansvar
• Ekonomi och Investera
• HRM och Personalfrågor
• Kunskap och Immateriella Tillgångar
• Ledarskap
• Marknadsföring
• Program- och Projektledning
• Strategi, Företagsledning, Styrning, Mål
• Supply Chain och Kvalitetsledning

Skapa oomtvistade marknadsområden. Förklaring av Blåa Oceanens Strategi (Blue Ocean Strategy) av W. Chan Kim och Renée Mauborgne. ('04)

Vad är Blue Ocean Strategy (Att skapa nya marknader förutsättningar) Kim? Beskrivning

I stället för att konkurrera inom begränsningarna hos den existerande industrin eller att pröva att stjäla kunder från rivaler (den blodiga eller "Röda Oceanens Strategi") W. Chan Kim och Renée Mauborgne föreslår den "Blåa Oceanens Strategi": utveckla obestridda marknadsområden som gör konkurrensen irrelevant.

Enligt Kim och Mauborgne ifrån HBR Oktober 2004, att konkurrera i överbefolkade industrier är inget bra sätt att bibehålla en hög prestationsnivå. Den verkliga möjligheten är: att skapa blå oceaner av oomtvistade marknadsområden.

Konkurrensfördel kritik

Naturligtvis är konkurrensen viktig. Men genom att fokusera på konkurrensen och konkurrensfördel, enligt Kim och Mauborgne, har forskare, företag och konsulter ignorerat två mycket viktiga - och långt mer inbringande - aspekter av strategin:

• Att finna och utveckla blå oceaner, och
• Att exploatera och skydda blå oceaner. Dessa utmaningar är mycket olika de som strategerna har givit mest uppmärksamhet åt.

På blå oceaner skapas behov, i stället för att slåss om dem. Det finns mycket goda möjligheter för tillväxt som är både lönsamma och snabba.

Två vägar till att skapa blå oceaner

1. En är att lansera helt nya industrier, som t.ex. eBay gjorde med onlineauktioner.
2. Det är mer vanligt för en "blå ocean" att skapas inifrån en röd ocean, när ett företag utvidgar gränserna i en existerande industri.

Självklart förtjänar Kim och Mauborgne beröm för att ha belyst det faktum att det blivit lite för mycket fokus på konkurrensfördelar och också för deras härliga metafor med de två typerna av oceaner.

Bok: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -

Blåa Oceanens Strategi Särskild Intressegrupp SIG Särskild Intressegrupp SIG (17 medlemmar)

Blåa Oceanens Strategi Forumet   I avsnittet forumet hittar du senaste diskussioner inom detta kunskapsområde.   'Purple' Ocean Strategy (32 reaktioner) If there are shallow, boiling, highly competitive, bloody RE...           Filtering Blue Ocean Ideas: Strategic Overlays (14 reaktioner) When developing Blue Ocean Strategies with organisations we ...           Blue Ocean Strategy Research (2 reaktioner) I am a Phd Student and would like to do a research in Blue O...           Getting the Strategic Sequence Right for Verizon Wireless Droid Pro (1 reaktioner) Verizon wireless has come out with a new phone called the dr...           BOS and ROS are Both Supplier Centric (0 reaktioner) In both ROS and BOS the focus is on the supplier and ...           Blue Ocean Strategic Sequencing for Delta Airlines (0 reaktioner) The fourth principle of the Blue Ocean Marketing Strategy is...           Nestle Blue Ocean Strategy Sequencing (2 reaktioner) Nestle's Blue Ocean Strategy Sequence Greetings ...           Blue Ocean Strategic Sequencing on Disney (7 reaktioner) For school, I have to devise a blue ocean strategy for a spe...           How to Start with Blue Ocean Strategy? (4 reaktioner) I am in the process of starting up a company. I was advised ...           Papa Murphy's Strategic Sequence (0 reaktioner) Papa Murphy’s strategic sequence: - Buyer Utility - as ...           Strategic Sequencing Education Industry for Adults (0 reaktioner) There needs to be significant changes in the way education i...           CSR Part of Blue Ocean Strategy (1 reaktioner) Companies may consider Corporate Social Responsibility (C...           eBay's Blue Ocean Strategy Strategic Sequence (8 reaktioner) eBay operates in a Blue Ocean today due to their ability to ...           Blue Ocean Strategy - Buyer Experience Cycle (1 reaktioner) In Blue Ocean Strategy there is a tool called Buyer Experien...           Sony Playstation in Medical Field (2 reaktioner) Part of my class assignment is to overlook the transition of...           Blue Ocean Strategy: Buyer Utility Map (1 reaktioner) In Blue Ocean Strategy, the Buyer Utility Map is a chart tha...           Six Paths Framework for Property Management Companies (0 reaktioner) For the property management industry, one of the major issue...           BP Moving From Red Ocean to Blue Ocean (3 reaktioner) BP have much to do to move from red ocean to blue ocean. The...           Blue Ocean Strategy versus RBV and MBV (0 reaktioner) Hi everybody, I need to understand where Blue Ocean Strategy...           Blue Ocean Strategic Sequencing - Best Buy (2 reaktioner) Buyer utility. For Best Buy, I see the most compellin...           Verizon Communications Strategic Sequencing (0 reaktioner) Verizon communications           Nintendo's Wii BOS Strategic Sequence (1 reaktioner) Get the ...           Blue Ocean Strategic Sequencing in Office Furniture (1 reaktioner) I am working on a Blue Ocean strategy for a course I am taki...           Blue Ocean Strategic Sequence for Oreck Direct (1 reaktioner) Oreck direct has been providing home cleaning products, such...           Blue Ocean Strategic Sequencing for US Airways? (1 reaktioner) US Airways is in in a red ocean, they must determine there t...           Blue Ocean Sequencing - Bank of America (0 reaktioner) As described by Kim and Mauborgne (2005) there are four prin...           2 Wheeler Market in India in Mid 80s (0 reaktioner) Another example of huge success of blue ocean strategy is 2 ...           Blue Ocean Strategy - Three Tiers of Noncustomers (0 reaktioner) There are three tiers of non-customers that can be transform...           The Blue Ocean Strategy (BOS) Sequence of Citibank (0 reaktioner) This week in a college class I am attending, we are looking ...           Blue Ocean Strategic Sequence for Barnes and Noble (0 reaktioner) Barnes and Noble while it is not presently in a Blue Ocean e...           Blue Ocean Strategic Sequence for Blockbuster (0 reaktioner) The BOS sequencing for Blockbuster is as follows: - Buy...           Blue Ocean Strategic Sequence for Amazon.com (1 reaktioner) To create a Blue Ocean Strategy company there has to be           Blue Ocean Strategic Sequencing - Dell (3 reaktioner) I have been researching dell for the past several weeks in m...           Wal-Mart Strategic Sequence (2 reaktioner) Based on the BOS sequence, Wal-Mart (branded as Walmart s...           Best Buy - Blue Ocean Strategy Proposal (1 reaktioner) I’ve chosen Best Buy to form a Blue Ocean strategy. T...           First Mover Advantage / Price Maker in BOS (0 reaktioner) As soon as an organisation identified a new sector/industry ...           Blue Ocean Strategic Sequencing - Exxon Mobil (1 reaktioner) I’m completing a college assignment and request feedback on ...           Blue Ocean Strategic Sequencing - Boeing (0 reaktioner) Buyer utility: Boeing has a buyer utility that reaches a sma...

Best Practices - Blåa Oceanens Strategi I avsnittet bästa praxis hittar du bästa diskussionerna inom detta kunskapsområde.   Visionary Leadership and Blue Ocean Strategy (43 reaktioner) I think Blue Ocean Strategy (BOS) success merely depends ...           Blue, Green or Even Violet Ocean Strategies (7 reaktioner) I think ROS and BOS are parts of a process that all active c...           What is a Strategic Sequence? (4 reaktioner) According to Kim and Mauborgne (2005) a BOS will only work i...           Using Blue Ocean Strategy Inside Companies (1 reaktioner) Many people think BOS is only applicable for creating new ma...           Blue Ocean Strategy Disadvantages (10 reaktioner) While most of the participants in this forum are quick to po...           What is a Pioneer-Migrator-Settler Map (PMS Map)? (0 reaktioner) In Blue Ocean Strategy, what is a Pioneer-Migrator-Settler M...           Differences in BOS / ROS Cultures (15 reaktioner) I have discovered over the last five years that in Red Oc...           How to Avoid Imitation of Blue Ocean Strategy? (5 reaktioner) After creating a new market/industry, how can competitors be...           BOS = Niche Market Strategy (4 reaktioner) Is BOS not just another phrase for a           Why is it called 'Blue' Ocean Strategy? (9 reaktioner) I would like to know meaning of 'blue' and its meaning when ...           Creating a New Mental Category (25 reaktioner) Blue ocean strategies are basically about creating a new men...           Blue Ocean Strategy in Small Companies (11 reaktioner) For most small businesses in the current environment, sta...           Six Paths to Moving from Red to Blue Ocean (3 reaktioner) I am seeking feedback on my class project. I am trying to mo...           BOS: more of the same (17 reaktioner) Blue Ocean Strategy is just more of the same old stuff. It t...           Porter Model vs Blue Ocean Strategy (8 reaktioner) Does anyone know about the differences between Porter's (5 F...           What is the Four Action Framework? (0 reaktioner) I am looking for more information on the 4 action framework....           What are Execution Hurdles in Blue Ocean Strategy? (0 reaktioner) Stumbling on the web I found there are 4 execution hurdles i...           Can a Blue Ocean Eventually Turn Into a Red Ocean? (8 reaktioner) When a company creates a blue ocean by foreseeing an opportu...           The Context Determines BOS or ROS (3 reaktioner) A good strategy is a winning strategy. So in some circumstan...           Blue Ocean Strategic Sequencing - Apple (2 reaktioner) I think Apple computers have demonstrated remarkable success...           This Isn't Strategy? (2 reaktioner) This could be a few things but, strategy, really? It's a ...           Blue Ocean Strategy of Google (3 reaktioner) First it was IBM, then Microsoft and now Google. How Google ...           Define the Gap in the Market (3 reaktioner) Launching new company (for example in medical equipment) wit...           The Importance of Innovating (1 reaktioner) This model is useful because it makes managers think about b...           BOS in Less Developed Countries (1 reaktioner) Kim & Mauborgne: create uncontested market space and make th...           Blue Ocean Strategy for UPS (1 reaktioner) UPS currently operates world wide and is at the forefront wi...           Navy Federal Credit Union (1 reaktioner) I am seeking to identify ways in which Navy Federal Credit U...           Not Properly Contested Markets (0 reaktioner) Some markets are not properly contested, can such a situatio...           Blue Ocean Strategy Sequence L.L. Bean (1 reaktioner) The four steps of strategic sequencing for L.L. Bean's Blue ...           Blue Ocean is Economics Failure (6 reaktioner) In my opinion, the idea of a Blue Ocean hurts the basic prin...           Blue Ocean Strategic Sequencing - Amtrak (0 reaktioner) To get Amtrak to a blue ocean, I propose to make it a mor...           Blue Ocean Strategy Sequencing for Blockbuster (2 reaktioner) BLOCKBUSTER is an american-based provider of home video and ...

Expert Tips (ENG) - Blue Ocean Strategy I avsnittet expert tips hittar du råd från experter inom detta kunskapsområde.   Diagnostic Framework for Building a Blue Ocean Strategy Blue Ocean Strategy Formation...       Challenging the Existing Strategic Logic Blue Ocean Strategy Tools...       How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches...       Blue Ocean Strategy Tools, Frameworks and Methodologies Summaries of all BOS Tools...       Innovation Pitfalls Avoiding Innovation Traps...       The Value Creation Logic Types Discovering Blue Oceans...       How to Find or Create A Blue Ocean? Approaches to Reconstruct Market Boundaries...       Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation...       How to Detect Consumer Needs that are Unmet? Product Innovation, New Product Development, Innovation Strategy...       Pitfalls and Obstacles in Product Development Strategy Product Development, Product Portfolio Management...       Value Innovation Strategy Best Practices Understanding the Fundamentals of Blue Ocean Strategy...       A Closer Look Into Customer Value Customer Value Analysis, Strategic Marketing, Innovation Strategy...       How to Think Differently in Blue Ocean Strategy and Innovation? How to Be Innovative...       How to Determine the Right PRICING? Steps to Strategic Pricing...       How Can Incumbents Respond to Disruptors? 5 Strategic Options in Reaction to Disruptors...       How to Lead an Innovation Team Best Practices, Innovation Team Management...       In Which Direction Should we Grow our Portfolio? Portfolio Strategy, Innovation Strategy...       Innovating by Reconsidering Value Delivery Fundamental Innovation...       Classes of Innovation | Sources of Innovation Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy...       How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes...       Why Large Firms are Having Difficulties to Deal with Disruptive Innovations Innovation Management...       What Makes a Company Innovative? Innovation Best Practices, R&D Best Practices, Corporate Innovation...       Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation...       Entrepreneurial Strategies in Emerging Markets Emergent Strategy, Entrepreneurship, Strategic Innovation...

Resurser - Blåa Oceanens Strategi I avsnittet resurser hittar du PowerPoint-presentationer, mikroinlärningsvideor, artiklar, nyhetsartiklar mm inom detta kunskapsområde.   Nyheter om Blåa Oceanens Strategi         Nyheter om Red Marknadsförutsättningar         Videor om Blåa Oceanens Strategi         Videor om Red Marknadsförutsättningar         Presentationer om Blåa Oceanens Strategi         Presentationer om Red Marknadsförutsättningar         Mer om Blåa Oceanens Strategi         Mer om Red Marknadsförutsättningar

Jämför Blåa Oceanens Strategi med:   Business Process Reengineeringmetoden Hammer och Champy  |  Produkt/Marknadsmatris  |  Kärnkompetens  |  BCG Matrisen  |  McKinsey Matrisen  |  Resursbaserad Vy på Företaget (Barney)  |  Omvälvande Innovation  |  Glömma, Låna och Lära Ramverk  |  Regeln om Tre  |  Strategic Types

Retur till Management Start: Marknadsföring  |  Strategi

Mer Management Metoder, Modeller och Teori