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Blåa Oceanens Strategi och Röda Oceanen

Vad är Blue Ocean Strategy (Att skapa nya marknader förutsättningar) Kim? Beskrivning

I stället för att konkurrera inom begränsningarna hos den existerande industrin eller att pröva att stjäla kunder från rivaler (den blodiga eller "Röda Oceanens Strategi") W. Chan Kim och Renée Mauborgne föreslår den "Blåa Oceanens Strategi": utveckla obestridda marknadsområden som gör konkurrensen irrelevant.

Enligt Kim och Mauborgne ifrån HBR Oktober 2004, att konkurrera i överbefolkade industrier är inget bra sätt att bibehålla en hög prestationsnivå. Den verkliga möjligheten är: att skapa blå oceaner av oomtvistade marknadsområden.

Konkurrensfördel kritik

Naturligtvis är konkurrensen viktig. Men genom att fokusera på konkurrensen och konkurrensfördel, enligt Kim och Mauborgne, har forskare, företag och konsulter ignorerat två mycket viktiga - och långt mer inbringande - aspekter av strategin:

Att finna och utveckla blå oceaner, och
Att exploatera och skydda blå oceaner. Dessa utmaningar är mycket olika de som strategerna har givit mest uppmärksamhet åt.

På blå oceaner skapas behov, i stället för att slåss om dem. Det finns mycket goda möjligheter för tillväxt som är både lönsamma och snabba.

Två vägar till att skapa blå oceaner

En är att lansera helt nya industrier, som t.ex. eBay gjorde med onlineauktioner.
Det är mer vanligt för en "blå ocean" att skapas inifrån en röd ocean, när ett företag utvidgar gränserna i en existerande industri.

Självklart förtjänar Kim och Mauborgne beröm för att ha belyst det faktum att det blivit lite för mycket fokus på konkurrensfördelar och också för deras härliga metafor med de två typerna av oceaner.

Bok: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -

Blåa Oceanens Strategi Särskild Intressegrupp SIG

Särskild Intressegrupp SIG (17 medlemmar)

Forum om Blåa Oceanens Strategi

De senaste ämnena om: Blåa Oceanens Strategi.

	Filtering Blue Ocean Ideas: Strategic Overlays When developing Blue Ocean Strategies with organisations we find that some of the Blue Ocean ideas generated, while grea (...)

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Best Practices om Blåa Oceanens Strategi

Här hittar du de mest värdefulla idéerna och praktiska förslagen.

🥇	Visionary Leadership and Blue Ocean Strategy I think Blue Ocean Strategy (BOS) success merely depends on the leadership of the leader and how visionary the leader is (...)

🥈	Blue, Green or Even Violet Ocean Strategies I think ROS and BOS are parts of a process that all active companies will pass. In fact they are inevitable events durin (...)

🥉	What is a Strategic Sequence? According to Kim and Mauborgne (2005) a BOS will only work if it’s formulated in the right strategic sequence. Without f (...)

	Using Blue Ocean Strategy Inside Companies Many people think BOS is only applicable for creating new markets, outside a company. Though, the Blue Ocean concept can (...)

	Blue Ocean Strategy Disadvantages While most of the participants in this forum are quick to point out the that a BOS creator gets, we need to be aware of (...)

	What is a Pioneer-Migrator-Settler Map (PMS Map)? In Blue Ocean Strategy, what is a Pioneer-Migrator-Settler Map? I read it is a key tool in the Blue Ocean Strategy proce (...)

	BOS = Niche Market Strategy Is BOS not just another phrase for a strategy? They share the common feature of a 'lone player'. (...)

	How to Avoid Imitation of Blue Ocean Strategy? After creating a new market/industry, how can competitors be restricted to imitate the same. Is a complete overlook by t (...)

	Differences in BOS / ROS Cultures I have discovered over the last five years that in Red Ocean Strategies (ROS) people compete to maintain a competitive e (...)

	Why is it called 'Blue' Ocean Strategy? I would like to know meaning of 'blue' and its meaning when we refer to Blue Ocean startegy. Why it is called blue and n (...)

	Creating a New Mental Category Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull (...)

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	Six Paths to Moving from Red to Blue Ocean I am seeking feedback on my class project. I am trying to move a red ocean company to a Blue Ocean company. I am working (...)

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	What is the Four Action Framework? I am looking for more information on the 4 action framework. I found that it's a key tool in the Blue Ocean Strategy pro (...)

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	Can a Blue Ocean Eventually Turn Into a Red Ocean? When a company creates a blue ocean by foreseeing an opportunity, there is always a chance of other companies entering t (...)

	'Purple' Ocean Strategy If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of unt (...)

	Blue Ocean Strategy - Three Tiers of Noncustomers There are three tiers of non-customers that can be transformed into customers. They differ in their relative distance fr (...)

	Blue Ocean Strategy - Buyer Experience Cycle In Blue Ocean Strategy there is a tool called Buyer Experience Cycle. It deals with the experience a buyer has in the va (...)

	Blue Ocean Strategy: Buyer Utility Levers In Blue Ocean Strategy, the Buyer Utility Map is a chart that shows the six buy utility levers: 1. Productivity 2. Sim (...)

	The Context Determines BOS or ROS A good strategy is a winning strategy. So in some circumstances we need to use BOS and in some other ROS fits better. Th (...)

	Blue Ocean Strategic Sequencing - Apple I think Apple computers have demonstrated remarkable success of Blue Ocean strategies time and again by launching new pr (...)

	This Isn't Strategy? This could be a few things but, strategy, really? It's a process at best either, deliberate (ROS) or emergent (BOS). It (...)

	The Importance of Innovating This model is useful because it makes managers think about breaking the rules of competition. Aristoteles said: "You ca (...)

	Define the Gap in the Market Launching new company (for example in medical equipment) with a me-too kind of product is always having a traction into (...)

	Blue Ocean Strategy of Google First it was IBM, then Microsoft and now Google. How Google made it to the top ? Adopting BOS ? Google is a wonderful c (...)

	Not Properly Contested Markets Some markets are not properly contested, can such a situation be considered as a blue ocean? (...)

	Navy Federal Credit Union I am seeking to identify ways in which Navy Federal Credit Union (NFCU) can convert and break away from the competition. (...)

	Blue Ocean Strategy for UPS UPS currently operates world wide and is at the forefront with electronic shipping technologies and a massive fleet of t (...)

	BOS in Less Developed Countries Kim & Mauborgne: create uncontested market space and make the competition irrelevant. In the market place in less devel (...)

	Blue Ocean Strategy Sequence L.L. Bean The four steps of strategic sequencing for L.L. Bean's Blue Ocean Strategy (BOS) begin with buyer utility and the six st (...)

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	Blue Ocean is Economics Failure In my opinion, the idea of a Blue Ocean hurts the basic principles of economics which results in all economic profits te (...)

	Blue Ocean Strategy Sequencing for Blockbuster BLOCKBUSTER is an american-based provider of home video and video game rental services. - Buyer utility: Blockbuster al (...)

	Blue Ocean Strategy Research I am a Phd Student and would like to do a research in Blue Ocean Strategy. Any research model can you suggest. (...)

	Verizon Communications Strategic Sequencing Verizon communications : - Buyer utility-mobile devices unlock exceptional buyer utility in terms of convenience and en (...)

	Blue Ocean Strategic Sequencing for US Airways? US Airways is in in a red ocean, they must determine there their 3 tiers of consumers. For them to work toward a Blue Oc (...)

	Nintendo's Wii BOS Strategic Sequence Get the right," is an important part of the Blue Ocean strategy. Buyer utility, price, cost and adoption. Nintendo has (...)

	Blue Ocean Strategy versus RBV and MBV Hi everybody, how does Blue Ocean Strategy fit in between the major strategy approaches (e.g. Market-based view () and ) (...)

	Blue Ocean Strategic Sequencing for Delta Airlines The fourth principle of the Blue Ocean Marketing Strategy is to get the Strategic Sequence of the Blue Ocean Strategy co (...)

	Papa Murphy's Strategic Sequence Papa Murphy’s strategic sequence: - Buyer Utility - as a retailer of take n bake pizzas, Papa Murphy’s provides an alte (...)

	BOS and ROS are Both Supplier Centric In both ROS and BOS the focus is on the supplier and on competition with other supplier(s). Both try to outdo the compet (...)

	Nestle Blue Ocean Strategy Sequencing Nestle's Blue Ocean Strategy Sequence Greetings to the group. For an assignment I described a Blue Ocean strategy seque (...)

	Blue Ocean Strategic Sequence for Barnes and Noble Barnes and Noble while it is not presently in a Blue Ocean environment it is certainly a company that has a history of p (...)

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	Blue Ocean Strategic Sequencing on Disney For school, I have to devise a blue ocean strategy for a specific business and industry (and post it in a user group suc (...)

	Best Buy - Blue Ocean Strategy Proposal I’ve chosen Best Buy to form a Blue Ocean strategy. The idea is to offer music lessons and basic computer courses to acc (...)

	Getting the Strategic Sequence Right for Verizon Wireless Droid Pro Verizon wireless has come out with a new phone called the droid pro. The sequence of Blue Ocean strategy consists of: th (...)

	The Blue Ocean Strategy (BOS) Sequence of Citibank This week in a college class I am attending, we are looking at the sequence of the Blue Ocean Strategy. And more specifi (...)

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	CSR Part of Blue Ocean Strategy Companies may consider Corporate Social Responsibility (CSR) as part of Blue Ocean strategy. Recent research concluded t (...)

	Blue Ocean Strategic Sequencing - Exxon Mobil I’m completing a college assignment and request feedback on my thoughts about Exxon Mobil and Blue Ocean sequencing. Bu (...)

	Blue Ocean Strategic Sequence for Blockbuster The BOS sequencing for Blockbuster is as follows: - Buyer utility. They created buyer utility by offering convenience a (...)

	First Mover Advantage / Price Maker in BOS As soon as an organisation identified a new sector/industry as a part of BOS and enter it successfully, they will get a (...)

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Experttips om Blue Ocean Strategy (Engelsk)

Här hittar du professionella råd från experter.

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