Blåa Oceanens Strategi

Kunskapscenter

Skapa oomtvistade marknadsområden. Förklaring av Blåa Oceanens Strategi (Blue Ocean Strategy) av W. Chan Kim och Renée Mauborgne. ('04)

Vad är Blue Ocean Strategy (Att skapa nya marknader förutsättningar) Kim? Beskrivning

I stället för att konkurrera inom begränsningarna hos den existerande industrin eller att pröva att stjäla kunder från rivaler (den blodiga eller "Röda Oceanens Strategi") W. Chan Kim och Renée Mauborgne föreslår den "Blåa Oceanens Strategi": utveckla obestridda marknadsområden som gör konkurrensen irrelevant.

Enligt Kim och Mauborgne ifrån HBR Oktober 2004, att konkurrera i överbefolkade industrier är inget bra sätt att bibehålla en hög prestationsnivå. Den verkliga möjligheten är: att skapa blå oceaner av oomtvistade marknadsområden.

Konkurrensfördel kritik

Naturligtvis är konkurrensen viktig. Men genom att fokusera på konkurrensen och konkurrensfördel, enligt Kim och Mauborgne, har forskare, företag och konsulter ignorerat två mycket viktiga - och långt mer inbringande - aspekter av strategin:

• Att finna och utveckla blå oceaner, och
• Att exploatera och skydda blå oceaner. Dessa utmaningar är mycket olika de som strategerna har givit mest uppmärksamhet åt.

På blå oceaner skapas behov, i stället för att slåss om dem. Det finns mycket goda möjligheter för tillväxt som är både lönsamma och snabba.

Två vägar till att skapa blå oceaner

1. En är att lansera helt nya industrier, som t.ex. eBay gjorde med onlineauktioner.
2. Det är mer vanligt för en "blå ocean" att skapas inifrån en röd ocean, när ett företag utvidgar gränserna i en existerande industri.

Självklart förtjänar Kim och Mauborgne beröm för att ha belyst det faktum att det blivit lite för mycket fokus på konkurrensfördelar och också för deras härliga metafor med de två typerna av oceaner.

Bok: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -

Särskild Intressegrupp SIG - Blåa Oceanens Strategi Särskild Intressegrupp SIG (17 medlemmar)

Forum - Blåa Oceanens Strategi   Här hittar du intressanta och pedagogiska diskussioner.   What is the Four Action Framework? I am looking for more information on the 4 action framework....           What are Execution Hurdles in Blue Ocean Strategy? Stumbling on the web I found there are 4 execution hurdles i...           The Context Determines BOS or ROS (3 reaktioner) A good strategy is a winning strategy. So in some circumstan...           Blue Ocean Strategic Sequencing - Apple (2 reaktioner) I think Apple computers have demonstrated remarkable success...           This Isn't Strategy? (2 reaktioner) This could be a few things but, strategy, really? 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(4 reaktioner) I am in the process of starting up a company. I was advised ...           Papa Murphy's Strategic Sequence Papa Murphy’s strategic sequence: - Buyer Utility - as a re...           Strategic Sequencing Education Industry for Adults There needs to be significant changes in the way education i...           CSR Part of Blue Ocean Strategy (1 reaktioner) Companies may consider Corporate Social Responsibility (C...           eBay's Blue Ocean Strategy Strategic Sequence (8 reaktioner) eBay operates in a Blue Ocean today due to their ability to ...           Blue Ocean Strategy - Buyer Experience Cycle (1 reaktioner) In Blue Ocean Strategy there is a tool called Buyer Experien...           Sony Playstation in Medical Field (2 reaktioner) Part of my class assignment is to overlook the transition of...           Blue Ocean Strategy: Buyer Utility Map (1 reaktioner) In Blue Ocean Strategy, the Buyer Utility Map is a chart tha...           Six Paths Framework for Property Management Companies For the property management industry, one of the major issue...           BP Moving From Red Ocean to Blue Ocean (3 reaktioner) BP have much to do to move from red ocean to blue ocean. The...           Blue Ocean Strategy versus RBV and MBV Hi everybody, I need to understand where Blue Ocean Strategy...           Blue Ocean Strategic Sequencing - Best Buy (2 reaktioner) Buyer utility. For Best Buy, I see the most compellin...           Verizon Communications Strategic Sequencing Verizon communications : - Buyer utility-mobile devices unl...           Nintendo's Wii BOS Strategic Sequence (1 reaktioner) Get the right," is an important part of the Blue Ocean stra...           Blue Ocean Strategic Sequencing in Office Furniture (1 reaktioner) I am working on a Blue Ocean strategy for a course I am taki...           Blue Ocean Strategic Sequence for Oreck Direct (1 reaktioner) Oreck direct has been providing home cleaning products, such...           Blue Ocean Strategic Sequencing for US Airways? (1 reaktioner) US Airways is in in a red ocean, they must determine there t...           Blue Ocean Sequencing - Bank of America As described by Kim and Mauborgne (2005) there are four prin...           2 Wheeler Market in India in Mid 80s Another example of huge success of blue ocean strategy is 2 ...           Blue Ocean Strategy - Three Tiers of Noncustomers There are three tiers of non-customers that can be transform...           The Blue Ocean Strategy (BOS) Sequence of Citibank This week in a college class I am attending, we are looking ...           Blue Ocean Strategic Sequence for Barnes and Noble Barnes and Noble while it is not presently in a Blue Ocean e...           Blue Ocean Strategic Sequence for Blockbuster The BOS sequencing for Blockbuster is as follows: - Buyer u...           Blue Ocean Strategic Sequence for Amazon.com (1 reaktioner) To create a Blue Ocean Strategy company there has to be . 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Best Practices - Blåa Oceanens Strategi Här hittar du de mest värdefulla idéerna.   Visionary Leadership and Blue Ocean Strategy (43 reaktioner) I think Blue Ocean Strategy (BOS) success merely depends ...           Blue, Green or Even Violet Ocean Strategies (7 reaktioner) I think ROS and BOS are parts of a process that all active c...           What is a Strategic Sequence? (4 reaktioner) According to Kim and Mauborgne (2005) a BOS will only work i...           Using Blue Ocean Strategy Inside Companies (1 reaktioner) Many people think BOS is only applicable for creating new ma...           Blue Ocean Strategy Disadvantages (10 reaktioner) While most of the participants in this forum are quick to po...           What is a Pioneer-Migrator-Settler Map (PMS Map)? In Blue Ocean Strategy, what is a Pioneer-Migrator-Settler M...           Differences in BOS / ROS Cultures (15 reaktioner) I have discovered over the last five years that in Red Oc...           How to Avoid Imitation of Blue Ocean Strategy? (5 reaktioner) After creating a new market/industry, how can competitors be...           BOS = Niche Market Strategy (4 reaktioner) Is BOS not just another phrase for a strategy? They share t...           Why is it called 'Blue' Ocean Strategy? (9 reaktioner) I would like to know meaning of 'blue' and its meaning when ...           Creating a New Mental Category (25 reaktioner) Blue ocean strategies are basically about creating a new men...           Blue Ocean Strategy in Small Companies (11 reaktioner) For most small businesses in the current environment, sta...           Six Paths to Moving from Red to Blue Ocean (3 reaktioner) I am seeking feedback on my class project. I am trying to mo...           BOS: more of the same (17 reaktioner) Blue Ocean Strategy is just more of the same old stuff. It t...           Porter Model vs Blue Ocean Strategy (8 reaktioner) Does anyone know about the differences between Porter's (5 F...           Can a Blue Ocean Eventually Turn Into a Red Ocean? (8 reaktioner) When a company creates a blue ocean by foreseeing an opportu...           'Purple' Ocean Strategy (32 reaktioner) If there are shallow, boiling, highly competitive, bloody RE...           Blue Ocean Strategy of Google (3 reaktioner) First it was IBM, then Microsoft and now Google. How Google ...

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