Blåa Oceanens Strategi

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Vad är Blue Ocean Strategy (Att skapa nya marknader förutsättningar) Kim? Beskrivning

I stället för att konkurrera inom begränsningarna hos den existerande industrin eller att pröva att stjäla kunder från rivaler (den blodiga eller "Röda Oceanens Strategi") W. Chan Kim och Renée Mauborgne föreslår den "Blåa Oceanens Strategi": utveckla obestridda marknadsområden som gör konkurrensen irrelevant.

Enligt Kim och Mauborgne ifrån HBR Oktober 2004, att konkurrera i överbefolkade industrier är inget bra sätt att bibehålla en hög prestationsnivå. Den verkliga möjligheten är: att skapa blå oceaner av oomtvistade marknadsområden.

Konkurrensfördel kritik

Naturligtvis är konkurrensen viktig. Men genom att fokusera på konkurrensen och konkurrensfördel, enligt Kim och Mauborgne, har forskare, företag och konsulter ignorerat två mycket viktiga - och långt mer inbringande - aspekter av strategin:

• Att finna och utveckla blå oceaner, och
• Att exploatera och skydda blå oceaner. Dessa utmaningar är mycket olika de som strategerna har givit mest uppmärksamhet åt.

På blå oceaner skapas behov, i stället för att slåss om dem. Det finns mycket goda möjligheter för tillväxt som är både lönsamma och snabba.

Två vägar till att skapa blå oceaner

1. En är att lansera helt nya industrier, som t.ex. eBay gjorde med onlineauktioner.
2. Det är mer vanligt för en "blå ocean" att skapas inifrån en röd ocean, när ett företag utvidgar gränserna i en existerande industri.

Självklart förtjänar Kim och Mauborgne beröm för att ha belyst det faktum att det blivit lite för mycket fokus på konkurrensfördelar och också för deras härliga metafor med de två typerna av oceaner.

Bok: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy

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Best Practices Bli Medlem Topprankade ämnen om Blåa Oceanens Strategi. Här hittar du de mest värdefulla idéerna och praktiska förslagen. Visionary Leadership and Blue Ocean Strategy I think Blue Ocean Strategy (BOS) success merely depends on the leadership of the leader and how visionary the leader is (...) 76   43 kommentarer Blue, Green or Even Violet Ocean Strategies I think ROS and BOS are parts of a process that all active companies will pass. In fact they are inevitable events durin (...) 71   7 kommentarer What is a Strategic Sequence? According to Kim and Mauborgne (2005) a BOS will only work if it’s formulated in the right strategic sequence. Without f (...) 39   4 kommentarer Using Blue Ocean Strategy Inside Companies Many people think BOS is only applicable for creating new markets, outside a company. Though, the Blue Ocean concept can (...) 36   1 kommentarer Blue Ocean Strategy Disadvantages While most of the participants in this forum are quick to point out the first mover advantage that a BOS creator gets, w (...) 32   10 kommentarer What is a Pioneer-Migrator-Settler Map (PMS Map)? In Blue Ocean Strategy, what is a Pioneer-Migrator-Settler Map? I read it is a key tool in the Blue Ocean Strategy proce (...) 22   1 kommentarer Differences in BOS / ROS Cultures I have discovered over the last five years that in Red Ocean Strategies (ROS) people compete to maintain a competitive e (...) 20   15 kommentarer BOS = Niche Market Strategy Is BOS not just another phrase for a niche market strategy? They share the common feature of a 'lone player'. (...) 20   4 kommentarer How to Avoid Imitation of Blue Ocean Strategy? After creating a new market/industry, how can competitors be restricted to imitate the same. Is a complete overlook by t (...) 20   5 kommentarer Blue Ocean Strategy in Small Companies For most small businesses in the current environment, staying alive is a major issue! Simply paying the bills tends to d (...) 19   11 kommentarer Creating a New Mental Category Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull (...) 19   25 kommentarer Why is it called 'Blue' Ocean Strategy? I would like to know meaning of 'blue' and its meaning when we refer to Blue Ocean startegy. Why it is called blue and n (...) 19   9 kommentarer Six Paths to Moving from Red to Blue Ocean I am seeking feedback on my class project. I am trying to move a red ocean company to a Blue Ocean company. I am working (...) 17   3 kommentarer Porter Model vs Blue Ocean Strategy Does anyone know about the differences between Porter's (5 Forces, Competitive Advantage) Strategy Model and Blue Ocean (...) 15   8 kommentarer BOS: more of the same Blue Ocean Strategy is just more of the same old stuff. It takes industry analysis from Porter, differentiation from Tro (...) 15   17 kommentarer Can a Blue Ocean Eventually Turn Into a Red Ocean? When a company creates a blue ocean by foreseeing an opportunity, there is always a chance of other companies entering t (...) 11   8 kommentarer 'Purple' Ocean Strategy If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of unt (...) 10   32 kommentarer The Context Determines BOS or ROS A good strategy is a winning strategy. So in some circumstances we need to use BOS and in some other ROS fits better. Th (...) 8   3 kommentarer Blue Ocean Strategy of Google First it was IBM, then Microsoft and now Google. How Google made it to the top ? Adopting BOS ? Google is a wonderf (...) 7   3 kommentarer Define the Gap in the Market Launching new company (for example in medical equipment) with a me-too kind of product is always having a traction into (...) 7   3 kommentarer Blue Ocean is Economics Failure In my opinion, the idea of a Blue Ocean hurts the basic principles of economics which results in all economic profits te (...) 5   6 kommentarer

Experttips Bli Medlem Avancerad insikt om Blue Ocean Strategy (Engelsk). Här hittar du professionella råd från experter. Diagnostic Framework for Building a Blue Ocean Strategy Blue Ocean Strategy Formation Kim and Mauborgne introduce in their book an interesting tool they call "The Strategy Canvas". The Strategy Canvas is b (...) Challenging the Existing Strategic Logic Blue Ocean Strategy Tools A great BOS-tool Kim and Mauborgne described is the "Four Actions Framework". This Four Actions Framework can be used to (...) How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches In his book “Product Leadership: Creating and Launching Superior New Products”, Robert Cooper suggests following ten way (...) Blue Ocean Strategy Tools, Frameworks and Methodologies Summaries of all BOS Tools Summaries of 12 Blue Ocean Strategy tools by Kim & Mauborgne: 1. PMS Map – Pioneer-Migrator-Settler Map. A key tool in (...) Innovation Pitfalls Avoiding Innovation Traps Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006): 1. S (...) The Value Creation Logic Types Discovering Blue Oceans Based on Stabell and Fjeldstad’s value creation logics, Norman T. Sheehan and Ganesh Vaidyanathan are introducing a uniq (...) How to Find or Create A Blue Ocean? Approaches to Reconstruct Market Boundaries In their book: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Kim and (...) Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las (...) How to Detect Consumer Needs that are Unmet? Product Innovation, New Product Development, Innovation Strategy In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. E (...) Pitfalls and Obstacles in Product Development Strategy Product Development, Product Portfolio Management Although product development can be an important growth strategy, it is necessary to keep in mind that several factors t (...) Value Innovation Strategy Best Practices Understanding the Fundamentals of Blue Ocean Strategy The fundamentals of the "Blue Ocean" concept can be found in an earlier HBR artice by W. C. Kim and R. Mauborgne (1997) (...) A Closer Look Into Customer Value Customer Value Analysis, Strategic Marketing, Innovation Strategy It is often argued that customer value is required for staying competitive and successful as organization. But in what w (...) How to Think Differently in Blue Ocean Strategy and Innovation? How to Be Innovative Strategy is always related with risk, due to market volatility. Also today´s volatility is increasing very fast. So inno (...) How to Determine the Right PRICING? Steps to Strategic Pricing One major part of the Blue Ocean Strategy is the Strategic Pricing. To help managers find the right price for a product/ (...) How Can Incumbents Respond to Disruptors? 5 Strategic Options in Reaction to Disruptors In recent years, the challenges to incumbent majors across industries have come mainly from low-cost competitors and fr (...) How to Lead an Innovation Team Best Practices, Innovation Team Management In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strate (...) In Which Direction Should we Grow our Portfolio? Portfolio Strategy, Innovation Strategy According to Professor Aneel G. Karnani in 'Mastering Strategy', there's no standard way to gain market value for all bu (...) Innovating by Reconsidering Value Delivery Fundamental Innovation When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of (...) Classes of Innovation | Sources of Innovation Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy TWO CLASSES OF INNOVATION Innovation can be triggered or enabled by two broad classes: KNOWLEDGE PUSH: Innovation trig (...) How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide info (...) 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Informationskällor Bli Medlem Olika informationskällor om Blåa Oceanens Strategi. Här hittar du powerpoints, videor, nyheter etc. som du kan använda i dina egna föreläsningar och workshops. Introduction to BOS Comprehensive Presentation Introducing BOS Comprehensive presentation introducing BOS. Topics: - Blue Ocean Vs. Red Ocean Strategy - Blue Ocean Strategy Tools - (...) Conversation with Chan Kim and Mauborgne Interview Interview with W. Chan Kim and Renee Mauborgne. 10 questions and answers about BOS and ROS. (...) Co-opetition, PARTS and Changing the Strategic Game Business Strategy, Innovation Strategy Comprehensive presentation about the concept of co-opetition based on Brandenburger and Nalebuff (1998), including the f (...) First Introduction to Blue Ocean Strategy Understanding the Definitions of Blue and Red Ocean Strategy Short visual introduction of the 2 types of strategy as conceived by Kim and Mauborgne. Blue Ocean Strategy is a way to (...) Techniques for Entrepreneurial Thinking Entrepreneurship, Critical Thinking, Creative Thinking, Lateral Thinking, Entrepreneurial Thinking This presentation elaborates on the different types of thinking for successful entrepreneurship. The presentation includ (...) Reinventing your Business Model Business Model Change, Strategic Innovation A presentation that clearly explains the concept of changing business models according to Kagermann, Johnson and Christe (...) Blue Ocean Theory Success Stories Short Introduction and Success Stories of BOS In world’s business today many companies are swimming in the red ocean of bloody competition. To obtain profitable grow (...) Blue and Red Ocean Strategy Diagram Strategic Innovation Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in (...)

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