Blue Ocean Strategie

Kenniscentrum

• Over 12manage
• Home
• Woordenboek
• Encyclopedie
• Vraag?
• Visies

• Word Lid
• Log in
• Help

• Organisatie en Verandering
• Communicatie en Vaardigheden
• Besluitvorming en Waardering
• Ethiek en Verantwoordelijkheid
• Financiën en Investeren
• Human Resources Management
• Kennismanagement en Intangibles
• Leiderschap
• Marketing
• Programma- en Projectmanagement
• Strategie
• Supply Chain en Kwaliteitsmanagement

Het creëren van onbetwiste marktruimte. Verklaring van Blue Ocean Strategie van W. Chan Kim en Renée Mauborgne. ('04)

Wat is Blue Ocean Strategie? Beschrijving

Liever dan te concurreren binnen de grenzen van de bestaande industrie of te proberen om klanten van rivalen weg te kapen (Bloody of Red Ocean Strategie), stellen W. Chan Kim en Renée Mauborgne de Blue Ocean Strategie voor: het ontwikkelen van braakliggend marktgebied waardoor concurrentie onbelangrijk wordt.

Volgens Kim en Mauborgne in de HBR van Oktober 2004 biedt het concurreren in overvolle industrieën geen manier om voortdurend hoge prestaties te leveren. De echte kans is: blauwe oceanen van onbetwiste marktruimte te creëren.

kritiek op concurrentievoordeel

Natuurlijk is concurrentie belangrijk. Maar door zich te focussen op concurrentie en concurrentievoordeel hebben geleerden, bedrijven en adviseurs, volgens Kim en Mauborgne twee belangrijke - en veel winstgevendere - aspecten van strategie genegeerd:

• Het vinden en ontwikkelen van blauwe oceanen, en
• Het exploiteren en beschermen van blauwe oceanen. Deze uitdagingen zijn zeer verschillend van diegene waaraan strategen het grootste gedeelte van hun aandacht hebben geschonken.

In blauwe oceanen wordt de vraag gecreëerd, eerder dan dat er over gevochten wordt. Er is ruime kans voor zowel winstgevende als snelle groei.

Twee manieren om blauwe oceanen te creëren

1. De eerste is het lanceren van volledig nieuwe industrieën, zoals eBay dit met online veilingen deed.
2. Maar het is gebruikelijker om een blauwe oceaan vanuit een rode oceaan te creëren, wanneer een bedrijf de grenzen uitbreidt van de bestaande industrie.

Kim en Mauborgne hebben terecht een punt gemaakt met de over-focus op concurrentievoordeel en hebben een mooie metafoor gevonden in de twee types van oceanen.

Boek: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -

Blue Ocean Strategie Special Interest Group Special Interest Group (193 leden)

Blue Ocean Strategie Forum   Recente onderwerpen   Blue Ocean Strategy is niet Nieuw De Blue Ocean is allesbehalve een nieuwe revolutionaire mark...           Types van Strategieën en Blue Ocean Strategie Ik schrijf een thesis over de blauwe oceaanstrategie. I...           'Purple' Ocean Strategy If there are shallow, boiling, highly competitive, bloody RE...           Filtering Blue Ocean Ideas: Strategic Overlays When developing Blue Ocean Strategies with organisations we ...           Blue Ocean Strategy Research I am a Phd Student and would like to do a research in Blue O...           Blue Ocean Strategic Sequencing on Disney For school, I have to devise a blue ocean strategy for a spe...           Getting the Strategic Sequence Right for Verizon Wireless Droid Pro Verizon wireless has come out with a new phone called the dr...           Papa Murphy's Strategic Sequence Papa Murphy’s strategic sequence: - Buyer Utility - as ...           Nestle Blue Ocean Strategy Sequencing Nestle's Blue Ocean Strategy Sequence Greetings ...           Blue Ocean Strategic Sequencing for Delta Airlines The fourth principle of the Blue Ocean Marketing Strategy is...           BOS and ROS are Both Supplier Centric In both ROS and BOS the focus is on the supplier and ...           How to Start with Blue Ocean Strategy? I am in the process of starting up a company. I was advised ...           CSR Part of Blue Ocean Strategy Companies may consider Corporate Social Responsibility (C...           Sony Playstation in Medical Field Part of my class assignment is to overlook the transition of...           Strategic Sequencing Education Industry for Adults There needs to be significant changes in the way education i...           Six Paths Framework for Property Management Companies For the property management industry, one of the major issue...           eBay's Blue Ocean Strategy Strategic Sequence eBay operates in a Blue Ocean today due to their ability to ...           Blue Ocean Strategy - Buyer Experience Cycle In Blue Ocean Strategy there is a tool called Buyer Experien...           Blue Ocean Strategy: Buyer Utility Map In Blue Ocean Strategy, the Buyer Utility Map is a chart tha...           Blue Ocean Strategic Sequencing - Best Buy Buyer utility. For Best Buy, I see the most compellin...           Verizon Communications Strategic Sequencing Verizon communications           Nintendo's Wii BOS Strategic Sequence Get the ...           Blue Ocean Strategic Sequence for Oreck Direct Oreck direct has been providing home cleaning products, such...           Blue Ocean Strategic Sequencing in Office Furniture I am working on a Blue Ocean strategy for a course I am taki...           Blue Ocean Strategy versus RBV and MBV Hi everybody, I need to understand where Blue Ocean Strategy...           Blue Ocean Strategic Sequencing for US Airways? US Airways is in in a red ocean, they must determine there t...           Blue Ocean Sequencing - Bank of America As described by Kim and Mauborgne (2005) there are four prin...           BP Moving From Red Ocean to Blue Ocean BP have much to do to move from red ocean to blue ocean. The...           2 Wheeler Market in India in Mid 80s Another example of huge success of blue ocean strategy is 2 ...           Blue Ocean Strategy - Three Tiers of Noncustomers There are three tiers of non-customers that can be transform...           The Blue Ocean Strategy (BOS) Sequence of Citibank This week in a college class I am attending, we are looking ...           Blue Ocean Strategic Sequence for Barnes and Noble Barnes and Noble while it is not presently in a Blue Ocean e...           Blue Ocean Strategic Sequence for Blockbuster The BOS sequencing for Blockbuster is as follows: - Buy...           Blue Ocean Strategic Sequence for Amazon.com To create a Blue Ocean Strategy company there has to be           Blue Ocean Strategic Sequencing - Dell I have been researching dell for the past several weeks in m...           Best Buy - Blue Ocean Strategy Proposal I’ve chosen Best Buy to form a Blue Ocean strategy. T...           Wal-Mart Strategic Sequence Based on the BOS sequence, Wal-Mart (branded as Walmart s...           First Mover Advantage / Price Maker in BOS As soon as an organisation identified a new sector/industry ...           Blue Ocean Strategic Sequencing - Exxon Mobil I’m completing a college assignment and request feedback on ...           Blue Ocean Strategic Sequencing - Boeing Buyer utility: Boeing has a buyer utility that reaches a sma...

Best Practices - Blue Ocean Strategie   Visionary Leadership and Blue Ocean Strategy I think Blue Ocean Strategy (BOS) success merely depends ...           Blue, Green or Even Violet Ocean Strategies I think ROS and BOS are parts of a process that all active c...           What is a Strategic Sequence? According to Kim and Mauborgne (2005) a BOS will only work i...           Using Blue Ocean Strategy Inside Companies Many people think BOS is only applicable for creating new ma...           Blue Ocean Strategy Disadvantages While most of the participants in this forum are quick to po...           What is a Pioneer-Migrator-Settler Map (PMS Map)? In Blue Ocean Strategy, what is a Pioneer-Migrator-Settler M...           How to Avoid Imitation of Blue Ocean Strategy? After creating a new market/industry, how can competitors be...           BOS = Niche Market Strategy Is BOS not just another phrase for a           Differences in BOS / ROS Cultures I have discovered over the last five years that in Red Oc...           Why is it called 'Blue' Ocean Strategy? I would like to know meaning of 'blue' and its meaning when ...           Creating a New Mental Category Blue ocean strategies are basically about creating a new men...           Blue Ocean Strategy in Small Companies For most small businesses in the current environment, sta...           Six Paths to Moving from Red to Blue Ocean I am seeking feedback on my class project. I am trying to mo...           BOS: more of the same Blue Ocean Strategy is just more of the same old stuff. It t...           What is the Four Action Framework? I am looking for more information on the 4 action framework....           Porter Model vs Blue Ocean Strategy Does anyone know about the differences between Porter's (5 F...           What are Execution Hurdles in Blue Ocean Strategy? Stumbling on the web I found there are 4 execution hurdles i...           Can a Blue Ocean Eventually Turn Into a Red Ocean? When a company creates a blue ocean by foreseeing an opportu...           Blue Ocean Strategic Sequencing - Apple I think Apple computers have demonstrated remarkable success...           The Context Determines BOS or ROS A good strategy is a winning strategy. So in some circumstan...           Blue Ocean Strategy of Google First it was IBM, then Microsoft and now Google. How Google ...           Define the Gap in the Market Launching new company (for example in medical equipment) wit...           This Isn't Strategy? This could be a few things but, strategy, really? It's a ...           The Importance of Innovating This model is useful because it makes managers think about b...           BOS in Less Developed Countries Kim & Mauborgne: create uncontested market space and make th...           Navy Federal Credit Union I am seeking to identify ways in which Navy Federal Credit U...           Blue Ocean Strategy for UPS UPS currently operates world wide and is at the forefront wi...           Blue Ocean Strategy Sequence L.L. Bean The four steps of strategic sequencing for L.L. Bean's Blue ...           Not Properly Contested Markets Some markets are not properly contested, can such a situatio...           Blue Ocean Strategic Sequencing - Amtrak To get Amtrak to a blue ocean, I propose to make it a mor...           Blue Ocean is Economics Failure In my opinion, the idea of a Blue Ocean hurts the basic prin...           Blue Ocean Strategy Sequencing for Blockbuster BLOCKBUSTER is an american-based provider of home video and ...

Expert Tips (ENG) - Blue Ocean Strategy   Diagnostic Framework for Building a Blue Ocean Strategy Blue Ocean Strategy Formation...       Challenging the Existing Strategic Logic Blue Ocean Strategy Tools...       How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches...       Blue Ocean Strategy Tools, Frameworks and Methodologies Summaries of all BOS Tools...       Innovation Pitfalls Avoiding Innovation Traps...       The Value Creation Logic Types Discovering Blue Oceans...       How to Find or Create A Blue Ocean? Approaches to Reconstruct Market Boundaries...       Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation...       How to Detect Consumer Needs that are Unmet? Product Innovation, New Product Development, Innovation Strategy...       Pitfalls and Obstacles in Product Development Strategy Product Development, Product Portfolio Management...       Value Innovation Strategy Best Practices Understanding the Fundamentals of Blue Ocean Strategy...       A Closer Look Into Customer Value Customer Value Analysis, Strategic Marketing, Innovation Strategy...       How to Think Differently in Blue Ocean Strategy and Innovation? How to Be Innovative...       How to Determine the Right PRICING? Steps to Strategic Pricing...       How Can Incumbents Respond to Disruptors? 5 Strategic Options in Reaction to Disruptors...       How to Lead an Innovation Team Best Practices, Innovation Team Management...       In Which Direction Should we Grow our Portfolio? Portfolio Strategy, Innovation Strategy...       Innovating by Reconsidering Value Delivery Fundamental Innovation...       Classes of Innovation | Sources of Innovation Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy...       How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes...       Why Large Firms are Having Difficulties to Deal with Disruptive Innovations Innovation Management...       What Makes a Company Innovative? Innovation Best Practices, R&D Best Practices, Corporate Innovation...       Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation...       Entrepreneurial Strategies in Emerging Markets Emergent Strategy, Entrepreneurship, Strategic Innovation...

Hulpbronnen - Blue Ocean Strategie   Nieuws over Blue Ocean Strategie         Nieuws over Blue Ocean Strategy         Video's over Blue Ocean Strategie         Video's over Blue Ocean Strategy         Presentaties over Blue Ocean Strategie         Presentaties over Blue Ocean Strategy         Meer over Blue Ocean Strategie         Meer over Blue Ocean Strategy

Vergelijk Blue Ocean Strategie met:   Herontwerpen van Bedrijfsprocessen  |  Product/Markt Matrix  |  Kerncompetenties  |  BCG Matrix  |  McKinseymatrix  |  Resource-Based Perspectief  |  Disruptive Innovatie (Ontwrichtende Innovatie)  |  Vergeet Leen Leer  |  Regel van Drie  |  Strategische Types

Keer terug naar Management Discipline: Marketing  |  Strategie

Meer Managementmethoden, managementmodellen en managementtheorie