Blue Ocean Strategie

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Het creëren van onbetwiste marktruimte. Verklaring van Blue Ocean Strategie van W. Chan Kim en Renée Mauborgne. ('04)


De Rode Oceaan van het Blue Ocean Strategie

Wat is Blue Ocean Strategie? Beschrijving

Liever dan te concurreren binnen de grenzen van de bestaande industrie of te proberen om klanten van rivalen weg te kapen (Bloody of Red Ocean Strategie), stellen W. Chan Kim en Renée Mauborgne de Blue Ocean Strategie voor: het ontwikkelen van braakliggend marktgebied waardoor concurrentie onbelangrijk wordt.


Volgens Kim en Mauborgne in de HBR van Oktober 2004 biedt het concurreren in overvolle industrieën geen manier om voortdurend hoge prestaties te leveren. De echte kans is: blauwe oceanen van onbetwiste marktruimte te creëren.


kritiek op concurrentievoordeel

Natuurlijk is concurrentie belangrijk. Maar door zich te focussen op concurrentie en concurrentievoordeel hebben geleerden, bedrijven en adviseurs, volgens Kim en Mauborgne twee belangrijke - en veel winstgevendere - aspecten van strategie genegeerd:

  • Het vinden en ontwikkelen van blauwe oceanen, en
  • Het exploiteren en beschermen van blauwe oceanen. Deze uitdagingen zijn zeer verschillend van diegene waaraan strategen het grootste gedeelte van hun aandacht hebben geschonken.

In blauwe oceanen wordt de vraag gecreëerd, eerder dan dat er over gevochten wordt. Er is ruime kans voor zowel winstgevende als snelle groei.


Twee manieren om blauwe oceanen te creëren

  1. De eerste is het lanceren van volledig nieuwe industrieën, zoals eBay dit met online veilingen deed.
  2. Maar het is gebruikelijker om een blauwe oceaan vanuit een rode oceaan te creëren, wanneer een bedrijf de grenzen uitbreidt van de bestaande industrie.

Kim en Mauborgne hebben terecht een punt gemaakt met de over-focus op concurrentievoordeel en hebben een mooie metafoor gevonden in de twee types van oceanen.


Boek: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -


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Forum - Blue Ocean Strategie  

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  Types van Strategieën en Blue Ocean Strategie (2 reacties)
Ik schrijf een thesis over de blauwe oceaanstrategie.
I...
 
 
 
 
  What is the Four Action Framework? (0 reacties)
I am looking for more information on the 4 action framework....
 
 
 
 
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  The Context Determines BOS or ROS (3 reacties)
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  Filtering Blue Ocean Ideas: Strategic Overlays (14 reacties)
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  BOS in Less Developed Countries (1 reacties)
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  Navy Federal Credit Union (1 reacties)
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  Blue Ocean Strategy for UPS (1 reacties)
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  Blue Ocean Strategy Sequence L.L. Bean (1 reacties)
The four steps of strategic sequencing for L.L. Bean's Blue ...
 
 
 
 
  Not Properly Contested Markets (0 reacties)
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  Blue Ocean Strategic Sequencing - Amtrak (0 reacties)
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  Blue Ocean Strategy Sequencing for Blockbuster (2 reacties)
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Nestle's Blue Ocean Strategy Sequence
Greetings ...
 
 
 
 
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There needs to be significant changes in the way education i...
 
 
 
 
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eBay operates in a Blue Ocean today due to their ability to ...
 
 
 
 
  Blue Ocean Strategy - Buyer Experience Cycle (1 reacties)
In Blue Ocean Strategy there is a tool called Buyer Experien...
 
 
 
 
  Blue Ocean Strategy: Buyer Utility Map (1 reacties)
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  Blue Ocean Strategic Sequencing - Best Buy (2 reacties)
Buyer utility. For Best Buy, I see the most compellin...
 
 
 
 
  Verizon Communications Strategic Sequencing (0 reacties)
Verizon communications  
 
 
 
  Nintendo's Wii BOS Strategic Sequence (1 reacties)
Get the ...
 
 
 
 
  Blue Ocean Strategic Sequence for Oreck Direct (1 reacties)
Oreck direct has been providing home cleaning products, such...
 
 
 
 
  Blue Ocean Strategic Sequencing in Office Furniture (1 reacties)
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  Blue Ocean Strategy versus RBV and MBV (0 reacties)
Hi everybody, I need to understand where Blue Ocean Strategy...
 
 
 
 
  Blue Ocean Strategic Sequencing for US Airways? (1 reacties)
US Airways is in in a red ocean, they must determine there t...
 
 
 
 
  Blue Ocean Sequencing - Bank of America (0 reacties)
As described by Kim and Mauborgne (2005) there are four prin...
 
 
 
 
  BP Moving From Red Ocean to Blue Ocean (3 reacties)
BP have much to do to move from red ocean to blue ocean. The...
 
 
 
 
  2 Wheeler Market in India in Mid 80s (0 reacties)
Another example of huge success of blue ocean strategy is 2 ...
 
 
 
 
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  The Blue Ocean Strategy (BOS) Sequence of Citibank (0 reacties)
This week in a college class I am attending, we are looking ...
 
 
 
 
  Blue Ocean Strategic Sequence for Barnes and Noble (0 reacties)
Barnes and Noble while it is not presently in a Blue Ocean e...
 
 
 
 
  Blue Ocean Strategic Sequence for Blockbuster (0 reacties)
The BOS sequencing for Blockbuster is as follows:
- Buy...
 
 
 
 
  Blue Ocean Strategic Sequence for Amazon.com (1 reacties)
To create a Blue Ocean Strategy company there has to be
 
 
 
 
  Blue Ocean Strategic Sequencing - Dell (3 reacties)
I have been researching dell for the past several weeks in m...
 
 
 
 
  Best Buy - Blue Ocean Strategy Proposal (1 reacties)
I’ve chosen Best Buy to form a Blue Ocean strategy. T...
 
 
 
 
  Wal-Mart Strategic Sequence (2 reacties)
Based on the BOS sequence, Wal-Mart (branded as Walmart s...
 
 
 
 
  First Mover Advantage / Price Maker in BOS (0 reacties)
As soon as an organisation identified a new sector/industry ...
 
 
 
 
  Blue Ocean Strategic Sequencing - Exxon Mobil (1 reacties)
I’m completing a college assignment and request feedback on ...
 
 
 
 
  Blue Ocean Strategic Sequencing - Boeing (0 reacties)
Buyer utility: Boeing has a buyer utility that reaches a sma...
 
 
 
 

Best Practices - Blue Ocean Strategie

In de best practices sectie vindt u de beste forumdiscussies binnen dit kennisgebied.


  Blue Ocean Strategy is niet Nieuw (6 reacties)
De Blue Ocean is allesbehalve een nieuwe revolutionaire mark...
 
 
 
 
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I think Blue Ocean Strategy (BOS) success merely depends ...
 
 
 
 
  Blue, Green or Even Violet Ocean Strategies (7 reacties)
I think ROS and BOS are parts of a process that all active c...
 
 
 
 
  What is a Strategic Sequence? (4 reacties)
According to Kim and Mauborgne (2005) a BOS will only work i...
 
 
 
 
  Using Blue Ocean Strategy Inside Companies (1 reacties)
Many people think BOS is only applicable for creating new ma...
 
 
 
 
  Blue Ocean Strategy Disadvantages (10 reacties)
While most of the participants in this forum are quick to po...
 
 
 
 
  What is a Pioneer-Migrator-Settler Map (PMS Map)? (0 reacties)
In Blue Ocean Strategy, what is a Pioneer-Migrator-Settler M...
 
 
 
 
  How to Avoid Imitation of Blue Ocean Strategy? (5 reacties)
After creating a new market/industry, how can competitors be...
 
 
 
 
  BOS = Niche Market Strategy (4 reacties)
Is BOS not just another phrase for a  
 
 
 
  Differences in BOS / ROS Cultures (15 reacties)
I have discovered over the last five years that in Red Oc...
 
 
 
 
  Why is it called 'Blue' Ocean Strategy? (9 reacties)
I would like to know meaning of 'blue' and its meaning when ...
 
 
 
 
  Creating a New Mental Category (25 reacties)
Blue ocean strategies are basically about creating a new men...
 
 
 
 
  Blue Ocean Strategy in Small Companies (11 reacties)
For most small businesses in the current environment, sta...
 
 
 
 
  Six Paths to Moving from Red to Blue Ocean (3 reacties)
I am seeking feedback on my class project. I am trying to mo...
 
 
 
 
  BOS: more of the same (17 reacties)
Blue Ocean Strategy is just more of the same old stuff. It t...
 
 
 
 
  Porter Model vs Blue Ocean Strategy (8 reacties)
Does anyone know about the differences between Porter's (5 F...
 
 
 
 
  Can a Blue Ocean Eventually Turn Into a Red Ocean? (8 reacties)
When a company creates a blue ocean by foreseeing an opportu...
 
 
 
 
  'Purple' Ocean Strategy (32 reacties)
If there are shallow, boiling, highly competitive, bloody RE...
 
 
 
 
  Blue Ocean Strategy of Google (3 reacties)
First it was IBM, then Microsoft and now Google. How Google ...
 
 
 
 

Expert Tips (ENG) - Blue Ocean Strategy

In de expert tips sectie vindt u adviezen van experts binnen dit kennisgebied.


 

Diagnostic Framework for Building a Blue Ocean Strategy

Blue Ocean Strategy Formation...
 
 
 

Challenging the Existing Strategic Logic

Blue Ocean Strategy Tools...
 
 
 

How to Find Good Product Ideas? List of 10 Approaches

Discovering New-Product Ideas, Creative Approaches...
 
 
 

Blue Ocean Strategy Tools, Frameworks and Methodologies

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Innovation Pitfalls

Avoiding Innovation Traps...
 
 
 

The Value Creation Logic Types

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How to Find or Create A Blue Ocean?

Approaches to Reconstruct Market Boundaries...
 
 
 

Recent Innovation Trends | New Innovation Types

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How to Detect Consumer Needs that are Unmet?

Product Innovation, New Product Development, Innovation Strategy...
 
 
 

Pitfalls and Obstacles in Product Development Strategy

Product Development, Product Portfolio Management...
 
 
 

Value Innovation Strategy Best Practices

Understanding the Fundamentals of Blue Ocean Strategy...
 
 
 

A Closer Look Into Customer Value

Customer Value Analysis, Strategic Marketing, Innovation Strategy...
 
 
 

How to Think Differently in Blue Ocean Strategy and Innovation?

How to Be Innovative...
 
 
 

How to Determine the Right PRICING?

Steps to Strategic Pricing...
 
 
 

How Can Incumbents Respond to Disruptors?

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How to Lead an Innovation Team

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In Which Direction Should we Grow our Portfolio?

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Innovating by Reconsidering Value Delivery

Fundamental Innovation...
 
 
 

Classes of Innovation | Sources of Innovation

Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy...
 
 
 

How to Design Experiments to Support Decision-making on Strategic Innovations

Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes...
 
 
 

Why Large Firms are Having Difficulties to Deal with Disruptive Innovations

Innovation Management...
 
 
 

What Makes a Company Innovative?

Innovation Best Practices, R&D Best Practices, Corporate Innovation...
 
 
 

Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping

Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation...
 
 
 

Entrepreneurial Strategies in Emerging Markets

Emergent Strategy, Entrepreneurship, Strategic Innovation...
 
 

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