Blue Ocean Strategie

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Wat is Blue Ocean Strategie? Beschrijving

Liever dan te concurreren binnen de grenzen van de bestaande industrie of te proberen om klanten van rivalen weg te kapen (Bloody of Red Ocean Strategie), stellen W. Chan Kim en Renée Mauborgne de Blue Ocean Strategie voor: het ontwikkelen van braakliggend marktgebied waardoor concurrentie onbelangrijk wordt.

Volgens Kim en Mauborgne in de HBR van Oktober 2004 biedt het concurreren in overvolle industrieën geen manier om voortdurend hoge prestaties te leveren. De echte kans is: blauwe oceanen van onbetwiste marktruimte te creëren.

kritiek op concurrentievoordeel

Natuurlijk is concurrentie belangrijk. Maar door zich te focussen op concurrentie en concurrentievoordeel hebben geleerden, bedrijven en adviseurs, volgens Kim en Mauborgne twee belangrijke - en veel winstgevendere - aspecten van strategie genegeerd:

• Het vinden en ontwikkelen van blauwe oceanen, en
• Het exploiteren en beschermen van blauwe oceanen. Deze uitdagingen zijn zeer verschillend van diegene waaraan strategen het grootste gedeelte van hun aandacht hebben geschonken.

In blauwe oceanen wordt de vraag gecreëerd, eerder dan dat er over gevochten wordt. Er is ruime kans voor zowel winstgevende als snelle groei.

Twee manieren om blauwe oceanen te creëren

1. De eerste is het lanceren van volledig nieuwe industrieën, zoals eBay dit met online veilingen deed.
2. Maar het is gebruikelijker om een blauwe oceaan vanuit een rode oceaan te creëren, wanneer een bedrijf de grenzen uitbreidt van de bestaande industrie.

Kim en Mauborgne hebben terecht een punt gemaakt met de over-focus op concurrentievoordeel en hebben een mooie metafoor gevonden in de twee types van oceanen.

Boek: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -

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Best Practices Schrijf u in De best beoordeelde onderwerpen over Blue Ocean Strategie. Hier vindt u de meest waardevolle ideeën en praktische suggesties. Visionary Leadership and Blue Ocean Strategy I think Blue Ocean Strategy (BOS) success merely depends on the leadership of the leader and how visionary the leader is (...) 76   43 reacties Blue, Green or Even Violet Ocean Strategies I think ROS and BOS are parts of a process that all active companies will pass. In fact they are inevitable events durin (...) 71   7 reacties What is a Strategic Sequence? According to Kim and Mauborgne (2005) a BOS will only work if it’s formulated in the right strategic sequence. Without f (...) 39   4 reacties Using Blue Ocean Strategy Inside Companies Many people think BOS is only applicable for creating new markets, outside a company. Though, the Blue Ocean concept can (...) 36   1 reacties Blue Ocean Strategy Disadvantages While most of the participants in this forum are quick to point out the first mover advantage that a BOS creator gets, w (...) 32   10 reacties What is a Pioneer-Migrator-Settler Map (PMS Map)? In Blue Ocean Strategy, what is a Pioneer-Migrator-Settler Map? I read it is a key tool in the Blue Ocean Strategy proce (...) 22   1 reacties How to Avoid Imitation of Blue Ocean Strategy? After creating a new market/industry, how can competitors be restricted to imitate the same. Is a complete overlook by t (...) 20   5 reacties Differences in BOS / ROS Cultures I have discovered over the last five years that in Red Ocean Strategies (ROS) people compete to maintain a competitive e (...) 20   15 reacties BOS = Niche Market Strategy Is BOS not just another phrase for a niche market strategy? They share the common feature of a 'lone player'. (...) 20   4 reacties Blue Ocean Strategy in Small Companies For most small businesses in the current environment, staying alive is a major issue! Simply paying the bills tends to d (...) 19   11 reacties Why is it called 'Blue' Ocean Strategy? I would like to know meaning of 'blue' and its meaning when we refer to Blue Ocean startegy. Why it is called blue and n (...) 19   9 reacties Creating a New Mental Category Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull (...) 19   25 reacties Six Paths to Moving from Red to Blue Ocean I am seeking feedback on my class project. I am trying to move a red ocean company to a Blue Ocean company. I am working (...) 17   3 reacties BOS: more of the same Blue Ocean Strategy is just more of the same old stuff. It takes industry analysis from Porter, differentiation from Tro (...) 15   17 reacties Porter Model vs Blue Ocean Strategy Does anyone know about the differences between Porter's (5 Forces, Competitive Advantage) Strategy Model and Blue Ocean (...) 15   8 reacties Can a Blue Ocean Eventually Turn Into a Red Ocean? When a company creates a blue ocean by foreseeing an opportunity, there is always a chance of other companies entering t (...) 11   8 reacties 'Purple' Ocean Strategy If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of unt (...) 10   32 reacties The Context Determines BOS or ROS A good strategy is a winning strategy. So in some circumstances we need to use BOS and in some other ROS fits better. Th (...) 8   3 reacties Define the Gap in the Market Launching new company (for example in medical equipment) with a me-too kind of product is always having a traction into (...) 7   3 reacties Blue Ocean Strategy of Google First it was IBM, then Microsoft and now Google. How Google made it to the top ? Adopting BOS ? Google is a wonderful c (...) 7   3 reacties Blue Ocean is Economics Failure In my opinion, the idea of a Blue Ocean hurts the basic principles of economics which results in all economic profits te (...) 5   6 reacties

Expert Tips Schrijf u in Geavanceerde inzichten over Blue Ocean Strategy (Engels). Hier vindt u professionele adviezen van deskundigen. Diagnostic Framework for Building a Blue Ocean Strategy Blue Ocean Strategy Formation Kim and Mauborgne introduce in their book an interesting tool they call "The Strategy Canvas". The Strategy Canvas is b (...) Challenging the Existing Strategic Logic Blue Ocean Strategy Tools A great BOS-tool Kim and Mauborgne described is the "Four Actions Framework". This Four Actions Framework can be used to (...) How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches In his book “Product Leadership: Creating and Launching Superior New Products”, Robert Cooper suggests following ten way (...) Blue Ocean Strategy Tools, Frameworks and Methodologies Summaries of all BOS Tools Summaries of 12 Blue Ocean Strategy tools by Kim & Mauborgne: 1. PMS Map – Pioneer-Migrator-Settler Map. A key tool in (...) 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Informatiebronnen Schrijf u in Diverse informatiebronnen betreffende Blue Ocean Strategie. Hier vindt u powerpoints, video's, nieuws etc. om te gebruiken in uw eigen lezingen en workshops.

Vergelijk Blue Ocean Strategie met:   Herontwerpen van Bedrijfsprocessen  |  Product/Markt Matrix  |  Kerncompetenties  |  BCG Matrix  |  McKinseymatrix  |  Resource-Based Perspectief  |  Disruptive Innovatie (Ontwrichtende Innovatie)  |  Vergeet Leen Leer  |  Regel van Drie  |  Strategische Types

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