블루오션전략 (Blue Ocean Strategy)

지식 센터





요약, 포럼, 모범 사례, 전문가 팁 및 리소스.


Blue Ocean Strategy [블루오션전략] 빨강 대양

블루오션전략이란 무엇인가? 기술

김위찬교수와 르네 마보안 교수는 기존 산업의 경계내에서 경쟁하거나, 경쟁업체로 부터 고객을 빼앗아오는 레드오션전략 (Bloody or Red Ocean Strategy) 대신 블루오션전략을 제안하고 있다 : 경쟁이란 말이 무의미한 즉, 경쟁이 없는 시장공간을 개발.


HBR 2004년 10월호에서 Kim 교수와 Mauborgne 교수는, 과잉산업에서 경쟁할 경우 높은 성과를 유지할 수 없다고 하였다. 진짜 기회는 : 경쟁이 없는 시장공간인 블루오션을 창출하는 것이다.


경쟁우위론 비판

물론 경쟁은 중요하다 그러나, Kim와 Mauborgne에 따르면 경쟁 그리고 경쟁우위에 집중해서, 학자, 기업, 컨설턴트들은 전략의 2개의 아주 중요한 - 그리고 훨씬 매력적인 - 측면을 무시했다:

  • 블루오션을 찾고 개발하는 것,
  • 블루오션을 활용하고 보호하는 것. 이러한 주장은 기존의 전략가들이 주의를 기울였던 것들과는 상당히 다른 주장이라 할 수 있다.

블루오션에서는, 수요는 싸워서 얻는 것이 아니라 창출된다. 이윤이나 속도면에서 거대한 성장의 기회가 있다.


블루오션 창출의 2가지 방법

  1. 하나는 이베이eBay의 온라인 경매처럼, 완전히 새로운 산업을 만드는 것.
  2. 좀 더 일반적인 방법으로, 어느 한 기업이 기존 산업의 경계를 확장하는 방법을 통해, 레드오션내에서 블루오션을 창출하는 것.

확실히 김위찬교수와 마보안 교수는 경쟁우위에 지나친 초점을 맞춰온 것을 지적하고, 멋진 은유법으로 두 가지 전략을 표현한 것으로 명성을 얻을 만하다.


참고도서: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -


블루오션전략 시그(SIG)


시그(SIG) (16 개 회원)


블루오션전략 포럼  

주제에 대한 토론 : 블루오션전략.


'Purple' Ocean Strategy
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Filtering Blue Ocean Ideas: Strategic Overlays
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Validated Instrument for Measuring Blue Ocean Strategy
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How to Start with Blue Ocean Strategy?
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블루오션전략모범 사례

여기에서 과거의 가장 소중한 토론을 찾을 수 있습니다.


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🥈 Blue, Green or Even Violet Ocean Strategies
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🥉 What is a Strategic Sequence?
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Using Blue Ocean Strategy Inside Companies
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Blue Ocean Strategy Disadvantages
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What is a Pioneer-Migrator-Settler Map (PMS Map)?
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BOS = Niche Market Strategy
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How to Avoid Imitation of Blue Ocean Strategy?
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Differences in BOS / ROS Cultures
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Why is it called 'Blue' Ocean Strategy?
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Creating a New Mental Category
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Blue Ocean Strategy in Small Companies
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Six Paths to Moving from Red to Blue Ocean
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Porter Model vs Blue Ocean Strategy
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BOS: more of the same
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What is the Four Action Framework?
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What are Execution Hurdles in Blue Ocean Strategy?
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Can a Blue Ocean Eventually Turn Into a Red Ocean?
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Blue Ocean Strategy - Three Tiers of Noncustomers
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Blue Ocean Strategy - Buyer Experience Cycle
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Blue Ocean Strategy: Buyer Utility Levers
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The Context Determines BOS or ROS
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Blue Ocean Strategic Sequencing - Apple
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This Isn't Strategy?
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The Importance of Innovating
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Define the Gap in the Market
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Blue Ocean Strategy of Google
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Not Properly Contested Markets
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Navy Federal Credit Union
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Blue Ocean Strategy for UPS
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BOS in Less Developed Countries
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Blue Ocean Strategy Sequence L.L. Bean
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Blue Ocean Strategic Sequencing - Amtrak
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Blue Ocean is Economics Failure
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Blue Ocean Strategy Sequencing for Blockbuster
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Blue Ocean Strategy Research
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Verizon Communications Strategic Sequencing
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Blue Ocean Strategic Sequencing for US Airways?
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Nintendo's Wii BOS Strategic Sequence
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Blue Ocean Strategy versus RBV and MBV
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Blue Ocean Strategic Sequencing for Delta Airlines
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Papa Murphy's Strategic Sequence
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BOS and ROS are Both Supplier Centric
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Nestle Blue Ocean Strategy Sequencing
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Blue Ocean Strategic Sequence for Barnes and Noble
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Blue Ocean Strategic Sequence for Amazon.com
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Blue Ocean Strategic Sequencing on Disney
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Best Buy - Blue Ocean Strategy Proposal
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Sony Playstation in Medical Field
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CSR Part of Blue Ocean Strategy
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Blue Ocean Strategic Sequencing - Exxon Mobil
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Blue Ocean Strategic Sequence for Blockbuster
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First Mover Advantage / Price Maker in BOS
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Blue Ocean Strategy Success Example in India
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Strategic Sequencing Education Industry for Adults
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Six Paths Framework for Property Management Companies
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eBay's Blue Ocean Strategy Strategic Sequence
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Blue Ocean Strategic Sequence for Oreck Direct
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Blue Ocean Sequencing - Bank of America
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BP Moving From Red Ocean to Blue Ocean
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Blue Ocean Strategic Sequencing in Office Furniture
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Blue Ocean Strategic Sequencing - Best Buy
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Wal-Mart Strategic Sequence
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Blue Ocean Strategic Sequencing - Dell
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Blue Ocean Strategy전문가 팁 (영어)

여기서 당신은 전문가의 조언을 찾을 수 있습니다.


Diagnostic Framework for Building a Blue Ocean Strategy

Blue Ocean Strategy Formation (...)
   
 
 
 

Challenging the Existing Strategic Logic

Blue Ocean Strategy Tools (...)
   
 
 
 

How to Find Good Product Ideas? List of 10 Approaches

Discovering New-Product Ideas, Creative Approaches (...)
   
 
 
 

Blue Ocean Strategy Tools, Frameworks and Methodologies

Summaries of all BOS Tools (...)
   
 
 
 

Innovation Pitfalls

Avoiding Innovation Traps (...)
   
 
 
 

The Value Creation Logic Types

Discovering Blue Oceans (...)
   
 
 
 

How to Find or Create A Blue Ocean?

Approaches to Reconstruct Market Boundaries (...)
   
 
 
 

Recent Innovation Trends | New Innovation Types

Open innovation, User Innovation, Value Innovation, Bottom-up Innovation (...)
   
 
 
 

How to Detect Consumer Needs that are Unmet?

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Pitfalls and Obstacles in Product Development Strategy

Product Development, Product Portfolio Management (...)
   
 
 
 

Value Innovation Strategy Best Practices

Understanding the Fundamentals of Blue Ocean Strategy (...)
   
 
 
 

A Closer Look Into Customer Value

Customer Value Analysis, Strategic Marketing, Innovation Strategy (...)
   
 
 
 

How to Think Differently in Blue Ocean Strategy and Innovation?

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How to Determine the Right PRICING?

Steps to Strategic Pricing (...)
   
 
 
 

How Can Incumbents Respond to Disruptors?

5 Strategic Options in Reaction to Disruptors (...)
   
 
 
 

How to Lead an Innovation Team

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In Which Direction Should we Grow our Portfolio?

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Innovating by Reconsidering Value Delivery

Fundamental Innovation (...)
   
 
 
 

Classes of Innovation | Sources of Innovation

Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy (...)
   
 
 
 

How to Design Experiments to Support Decision-making on Strategic Innovations

Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes (...)
   
 
 
 

Why Large Firms are Having Difficulties to Deal with Disruptive Innovations

Innovation Management (...)
   
 
 
 

What Makes a Company Innovative?

Innovation Best Practices, R&D Best Practices, Corporate Innovation (...)
   
 
 
 

Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping

Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation (...)
   
 
 
 

Entrepreneurial Strategies in Emerging Markets

Emergent Strategy, Entrepreneurship, Strategic Innovation (...)
   
 
 
 

블루오션전략정보 출처

여기에서 당신은 발견 할 것이다 파워 포인트, 동영상, 뉴스 등.



블루오션전략 관련개념:   Business Process Reengineering [BPR, 사업재구축]  |  Product/Market Grid [제품/시장 그리드]  |  Core Competence[핵심역량]  |  BCG 매트릭스  |  McKinsey Matrix [GE 매트릭스, 매킨지 매트릭스]  |  Resource-Based View [자원기준관점]  |  Disruptive Innovation [파괴적 혁신]  |  Forget Borrow Learn 모형  |  Rule of Three [빅3 법칙]  |  Strategic Types [전략 형태]


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