Blue Ocean Strategy


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無競争の市場スペースの創造。 w. Chan KimおよびRenée MauborgneのBlue Ocean Strategyの説明。 (「04)


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Blue Ocean Strategyの赤の海洋

Blue Ocean Strategyは何であるか。 記述

よりもむしろ既存の企業の範囲内で競うか、または競争相手(血か赤い海洋の作戦)からの顧客をw. Chan KimおよびRenée Mauborgne盗むことを試みてBlue Ocean Strategyを提案している: 競争を関係がなくする成長の無競争の市場スペース。

2004年10月のHBRのKimそしてMauborgneに従う、混雑した企業の競争は高性能を支える方法でない。 実質の機会は次のとおりである: 無競争の市場スペースの青い海洋を創造するため。


当然競争は重要である。 しかし、KimおよびMauborgneに従って、学者競争そして競合上の優位性に焦点を合わせることによって、会社およびコンサルタントは作戦の2つの非常に重要な-およびはるかにもうかる-面を無視した:

  • 青い海洋を開発するため見つけ、
  • 青い海洋を保護するため開発し。 これらの挑戦はと非常に異なっている戦略家が彼らの注意のほとんどを捧げた挑戦。

青い海洋では要求は創造されたり、よりもむしろ戦う。 有益、急速の成長のための十分な機会がある。


  1. 1つはeBayオンラインオークションとしたように完全に新しい企業を進水させることである。
  2. それは会社が既存の企業の境界を拡大するとき創造されるべき青い海洋のために共通赤い海洋からである。


本: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -

Blue Ocean Strategy フォーラム
  How to Start with Blue Ocean Strategy?
I am in the process of starting up a company. I wa...
  Filtering Blue Ocean Ideas: Strategic Overlays
When developing Blue Ocean Strategies with organis...
  Blue Ocean Strategy - Three Tiers of Noncustomers
There are three tiers of non-customers that can be...
  Blue Ocean Strategy: Buyer Utility Map
In Blue Ocean Strategy, the Buyer Utility Map is a...
  Blue Ocean Strategy - Buyer Experience Cycle
In Blue Ocean Strategy there is a tool called Buye...
  Blue Ocean Strategic Sequencing for Delta Airlines
The fourth principle of the Blue Ocean Marketing S...
  eBay's Blue Ocean Strategy Strategic Sequence
eBay operates in a Blue Ocean today due to their a...
  Blue Ocean Strategy Sequence L.L. Bean
The four steps of strategic sequencing for L.L. Be...
  The Blue Ocean Strategy (BOS) Sequence of Citibank
This week in a college class I am attending, we ar...
  Blue Ocean Strategic Sequence for Barnes and Noble
Barnes and Noble while it is not presently in a Bl...
  Blue Ocean Strategic Sequence for Blockbuster
The BOS sequencing for Blockbuster is as follows:<...
  Blue Ocean Strategic Sequence for Oreck Direct
Oreck direct has been providing home cleaning prod...
  Blue Ocean Strategic Sequence for
To create a Blue Ocean Strategy company there has ...
  Blue Ocean Sequencing - Bank of America
As described by Kim and Mauborgne (2005) there are...
  Blue Ocean Strategy of Google
First it was IBM, then Microsoft and now Google. H...
  Blue Ocean Strategy Sequencing for Blockbuster
BLOCKBUSTER is an american-based provider of home ...
  Blue Ocean Strategic Sequencing - Exxon Mobil
Im completing a college assignment and request fe...
  Blue Ocean Strategic Sequencing - Dell
I have been researching dell for the past several ...

Blue Ocean Strategy 特別興味グループ


Blue Ocean Strategy 教育とイベント


ベストプラクティス - Blue Ocean Strategy プレミアム
  'Purple' Ocean Strategy
If there are shallow, boiling, highly competitive,...
  Why is it called 'Blue' Ocean Strategy?
I would like to know meaning of 'blue' and its mea...
  Blue Ocean Strategy Disadvantages
While most of the participants in this forum are q...
  Blue, Green or Even Violet Ocean Strategies
I think ROS and BOS are parts of a process that al...
  Blue Ocean Strategy in Small Companies
For most small businesses in the current environme...
  Differences in BOS / ROS Cultures
I have discovered over the last five years that in...
  What is a Strategic Sequence?
According to Kim and Mauborgne (2005) a BOS will o...
  Can a Blue Ocean Eventually Turn Into a Red Ocean?
When a company creates a blue ocean by foreseeing ...
  Six Paths to Moving from Red to Blue Ocean
I am seeking feedback on my class project. I am tr...
  Creating a New Mental Category
Blue ocean strategies are basically about creating...
  Porter Model vs Blue Ocean Strategy
Does anyone know about the differences between Por...
  Visionary Leadership and Blue Ocean Strategy
  BOS: more of the same
Blue Ocean Strategy is just more of the same old s...
  How to Avoid Imitation of Blue Ocean Strategy?
After creating a new market/industry, how can comp...

Expert Tips (ENG) - Blue Ocean Strategy プレミアム

Diagnostic Framework for Building a Blue Ocean Strategyメンバーになろう

Kim and Mauborgne introduce in their book an inter...
Usage (application)Blue Ocean Strategy Formation

Challenging the Existing Strategic Logicメンバーになろう

A great BOS-tool Kim and Mauborgne described is th...
Usage (application)Blue Ocean Strategy Tools

How to Find Good Product Ideas? List of 10 Approachesメンバーになろう

In his book Product Leadership: Creating and L...
Usage (application)Discovering New-Product Ideas, Creative Approaches

Blue Ocean Strategy Tools, Frameworks and Methodologiesメンバーになろう

Summaries of 12 Blue Ocean Strategy tools by Kim &...
Usage (application)Summaries of all BOS Tools

Innovation Pitfallsメンバーになろう

Harvard Professor R. Moss Kanter describes 4 commo...
Usage (application)Avoiding Innovation Traps

The Value Creation Logic Typesメンバーになろう

Based on Stabell and Fjeldstads value creation lo...
Usage (application)Discovering Blue Oceans

Recent Innovation Trends | New Innovation Typesメンバーになろう

Roland Bel (2012) outlines and explains four types...
Usage (application)Open innovation, User Innovation, Value Innovation, Bottom-up Innovation

How to Detect Consumer Needs that are Unmet?メンバーになろう

In their article New Business Models in Emerging M...
Usage (application)Product Innovation, New Product Development, Innovation Strategy

How to Find or Create A Blue Ocean?メンバーになろう

In their book: Blue Ocean Strategy: How to Create ...
Usage (application)Approaches to Reconstruct Market Boundaries

Pitfalls and Obstacles in Product Development Strategyメンバーになろう

Although product development can be an important g...
Usage (application)Product Development, Product Portfolio Management

A Closer Look Into Customer Valueメンバーになろう

It is often argued that customer value is required...
Usage (application)Customer Value Analysis, Strategic Marketing, Innovation Strategy

How to Determine the Right PRICING?メンバーになろう

One major part of the Blue Ocean Strategy is the S...
Usage (application)Steps to Strategic Pricing

Value Innovation Strategy Best Practicesメンバーになろう

The fundamentals of the "Blue Ocean" concept can b...
Usage (application)Understanding the Fundamentals of Blue Ocean Strategy

How to Think Differently in Blue Ocean Strategy and Innovation?メンバーになろう

Strategy is always related with risk, due to marke...
Usage (application)How to Be Innovative

How Can Incumbents Respond to Disruptors?メンバーになろう

In recent years, the challenges to incumbent major...
Usage (application)5 Strategic Options in Reaction to Disruptors

Innovating by Reconsidering Value Deliveryメンバーになろう

When innovating their business model, companies ne...
Usage (application)Fundamental Innovation

Classes of Innovation | Sources of Innovationメンバーになろう

Innovation can be t...
Usage (application)Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy

In Which Direction Should we Grow our Portfolio?メンバーになろう

According to Professor Aneel G. Karnani in 'Master...
Usage (application)Portfolio Strategy, Innovation Strategy

How to Design Experiments to Support Decision-making on Strategic Innovationsメンバーになろう

The probability of success of a major innovatio...
Usage (application)Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes

How to Lead an Innovation Teamメンバーになろう

In order to become a great innovation team leader,...
Usage (application)Best Practices, Innovation Team Management

What Makes a Company Innovative?メンバーになろう

A futurethink 2006 Innovation Tracker Survey menti...
Usage (application)Innovation Best Practices, R&D Best Practices, Corporate Innovation

Why Large Firms are Having Difficulties to Deal with Disruptive Innovationsメンバーになろう

Christensen explains why many firms, especially la...
Usage (application)Innovation Management

Designing Complex Products or Systems Through Iterative Rapid-cycle Prototypingメンバーになろう

Today, organizations are increasingly developing a...
Usage (application)Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation

Entrepreneurial Strategies in Emerging Marketsメンバーになろう

Chanvatipsakul and Wongsurawat (2013) examined the...
Usage (application)Emergent Strategy, Entrepreneurship, Strategic Innovation

リソース - Blue Ocean Strategy プレミアム

blue strategyについてのニュースメンバーになろう


red strategyについてのニュースメンバーになろう


blue strategyについての動画メンバーになろう


red strategyについての動画メンバーになろう


blue strategyについてのプレゼンテーションメンバーになろう


red strategyについてのプレゼンテーションメンバーになろう


blue strategyについてのもっとメンバーになろう


red strategyについてのもっとメンバーになろう


Blue Ocean Strategyをと比較した:  Business Process Reengineering  |  Product/market grid  |  Core Competence  |  BCG Matrix  |  McKinsey matrix  |  Resource-Based View  |  Disruptive Innovation  |  Forget Borrow Learn  |  Rule of Three  |  戦略的なタイプ

経営ハブに戻る: マーケティング  |  戦略


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