Blue Ocean Strategy

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概要

Blue Ocean Strategyの赤の海洋

Blue Ocean Strategyは何であるか。 記述

よりもむしろ既存の企業の範囲内で競うか、または競争相手(血か赤い海洋の作戦)からの顧客をw. Chan KimおよびRenée Mauborgne盗むことを試みてBlue Ocean Strategyを提案している: 競争を関係がなくする成長の無競争の市場スペース。


2004年10月のHBRのKimそしてMauborgneに従う、混雑した企業の競争は高性能を支える方法でない。 実質の機会は次のとおりである: 無競争の市場スペースの青い海洋を創造するため。


競合上の優位性の批評

当然競争は重要である。 しかし、KimおよびMauborgneに従って、学者競争そして競合上の優位性に焦点を合わせることによって、会社およびコンサルタントは作戦の2つの非常に重要な-およびはるかにもうかる-面を無視した:

  • 青い海洋を開発するため見つけ、
  • 青い海洋を保護するため開発し。 これらの挑戦はと非常に異なっている戦略家が彼らの注意のほとんどを捧げた挑戦。

青い海洋では要求は創造されたり、よりもむしろ戦う。 有益、急速の成長のための十分な機会がある。


青い海洋を創造する2つの方法

  1. 1つはeBayオンラインオークションとしたように完全に新しい企業を進水させることである。
  2. それは会社が既存の企業の境界を拡大するとき創造されるべき青い海洋のために共通赤い海洋からである。

確かにKimおよびMauborgneは作る競合上の優位性でに焦点のポイントをとまた2つのタイプの海洋の美しい隠喩のための信用に値する。


本: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy


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BOS is More of the Same
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ベストプラクティス

ブルーオーシャン戦略に関する最も評価の高いディスカッショントピック。ここでは、最も価値のあるアイデアと実用的な提案を見つけます。


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Blue Ocean Strategy Disadvantages
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エキスパートのヒント

Blue Ocean Strategyについての高度な洞察(英語)。ここには専門家による専門的なアドバイスがあります。


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Eliminate-Reduce-Raise-Create Grid

Blue Ocean Strategy Tools
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The Strategy Canvas Diagnostic Framework

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The Value Creation Logic Types

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Recent Innovation Trends | New Innovation Types

Open innovation, User Innovation, Value Innovation, Bottom-up Innovation
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Six Paths Framework: How to Find or Create A Blue Ocean?

Approaches to Reconstruct Market Boundaries
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Product Innovation, New Product Development, Innovation Strategy
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Product Development, Product Portfolio Management
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Value Innovation Strategy Best Practices

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How to Determine the Right PRICING?

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Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation
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Emergent Strategy, Entrepreneurship, Strategic Innovation
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ブルーオーシャン戦略に関するさまざまな情報源。ここでは、独自の講義やワークショップで使用するパワーポイント、ビデオ、ニュースなどが見つかります。


Introduction to BOS

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Conversation with Chan Kim and Mauborgne

Interview
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Co-opetition, PARTS and Changing the Strategic Game

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First Introduction to Blue Ocean Strategy

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A presentation that clearly explains the concept of changing business models according to Kagermann, Johnson and Christe...

Blue Ocean Theory Success Stories

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In worlds business today many companies are swimming in the red ocean of bloody competition. To obtain profitable grow...

Blue and Red Ocean Strategy Diagram

Strategic Innovation
Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in ...

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Blue Ocean Strategyをと比較した:  Business Process Reengineering  |  Product/market grid  |  Core Competence  |  BCG Matrix  |  McKinsey matrix  |  Resource-Based View  |  Disruptive Innovation  |  Forget Borrow Learn  |  Rule of Three  |  戦略的なタイプ


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