Blue Ocean Strategy



Blue Ocean Strategyの赤の海洋

Blue Ocean Strategyは何であるか。 記述

よりもむしろ既存の企業の範囲内で競うか、または競争相手(血か赤い海洋の作戦)からの顧客をw. Chan KimおよびRenée Mauborgne盗むことを試みてBlue Ocean Strategyを提案している: 競争を関係がなくする成長の無競争の市場スペース。

2004年10月のHBRのKimそしてMauborgneに従う、混雑した企業の競争は高性能を支える方法でない。 実質の機会は次のとおりである: 無競争の市場スペースの青い海洋を創造するため。


当然競争は重要である。 しかし、KimおよびMauborgneに従って、学者競争そして競合上の優位性に焦点を合わせることによって、会社およびコンサルタントは作戦の2つの非常に重要な-およびはるかにもうかる-面を無視した:

  • 青い海洋を開発するため見つけ、
  • 青い海洋を保護するため開発し。 これらの挑戦はと非常に異なっている戦略家が彼らの注意のほとんどを捧げた挑戦。

青い海洋では要求は創造されたり、よりもむしろ戦う。 有益、急速の成長のための十分な機会がある。


  1. 1つはeBayオンラインオークションとしたように完全に新しい企業を進水させることである。
  2. それは会社が既存の企業の境界を拡大するとき創造されるべき青い海洋のために共通赤い海洋からである。


本: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -

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Blue Ocean Strategyエキスパートのヒント(英語)


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Blue Ocean Strategyをと比較した:  Business Process Reengineering  |  Product/market grid  |  Core Competence  |  BCG Matrix  |  McKinsey matrix  |  Resource-Based View  |  Disruptive Innovation  |  Forget Borrow Learn  |  Rule of Three  |  戦略的なタイプ

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