Blue Ocean Strategy

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Blue Ocean Strategyは何であるか。 記述

よりもむしろ既存の企業の範囲内で競うか、または競争相手(血か赤い海洋の作戦)からの顧客をw. Chan KimおよびRenée Mauborgne盗むことを試みてBlue Ocean Strategyを提案している: 競争を関係がなくする成長の無競争の市場スペース。

2004年10月のHBRのKimそしてMauborgneに従う、混雑した企業の競争は高性能を支える方法でない。 実質の機会は次のとおりである: 無競争の市場スペースの青い海洋を創造するため。

競合上の優位性の批評

当然競争は重要である。 しかし、KimおよびMauborgneに従って、学者競争そして競合上の優位性に焦点を合わせることによって、会社およびコンサルタントは作戦の2つの非常に重要な-およびはるかにもうかる-面を無視した:

• 青い海洋を開発するため見つけ、
• 青い海洋を保護するため開発し。 これらの挑戦はと非常に異なっている戦略家が彼らの注意のほとんどを捧げた挑戦。

青い海洋では要求は創造されたり、よりもむしろ戦う。 有益、急速の成長のための十分な機会がある。

青い海洋を創造する2つの方法

1. 1つはeBayオンラインオークションとしたように完全に新しい企業を進水させることである。
2. それは会社が既存の企業の境界を拡大するとき中創造されるべき青い海洋のために共通赤い海洋からである。

確かにKimおよびMauborgneは作る競合上の優位性でに焦点のポイントをとまた2つのタイプの海洋の美しい隠喩のための信用に値する。

本: W. Chan Kim， Renée Mauborgne - Blue Ocean Strategy

フォーラム フォーラムでの議論:ブルーオーシャン戦略。以下で、このトピックについて質問したり、経験を共有したり、新しい開発を報告したり、何かを説明したりできます. Why is it Called 'Blue' Ocean Strategy? I would like to know the meaning of 'blue' when we refer to Blue Ocean strategy. Why it is called blue and not yellow, purple or white?... 21   15コメント BOS is More of the Same Blue Ocean Strategy is just more of the same old stuff. It takes industry analysis from Porter, differentiation from Trout and the ancient concept of strategy from Sun Tzu. There is not anything new w... 16   17コメント Execution Hurdles in Blue Ocean Strategy Stumbling on the web I found there are 4 main execution hurdles in Blue Ocean Strategy: 1. Cognitive 2. Motivation 3. Resource 4. Political That seems to make sense. Does anyone have more info a... 16   2コメント The Four Actions Framework for Blue Ocean Strategy The 4 action framework is a key tool in the Blue Ocean Strategy process made up of the four strategic moves - Eliminate - Reduce - Raise - Create This tool helps create new buyer value elements t... 16   1コメント Porter Model vs Blue Ocean Strategy Does anyone know about the differences between Porter's (5 Forces, Competitive Advantage) Strategy Model and Blue Ocean strategy?... 15   8コメント Filtering Blue Ocean Ideas: Strategic Overlays When developing Blue Ocean Strategies with organisations we find that some of the Blue Ocean ideas generated, while great ideas, do not fit with where the organisation is prepared to go. For example,... 12   13コメント Blue Ocean Strategy - Three Tiers of Noncustomers There are three tiers of non-customers that can be transformed into customers. They differ in their relative distance from your market: 1. Non-customers that are closest to your market. They sit on t... 10   BOS and ROS are Both Supplier Centric In both ROS and BOS the focus is on the supplier essentially and on competition with other supplier(s). Both try to outdo the competition by studying competition and fighting or bypassing its USP. In... 9   How to Start with Blue Ocean Strategy? I am in the process of starting up a company. I was advised to use Blue Ocean strategy but there is a lot of information... How do I start developing the company with the Blue Ocean strategy?... 9   5コメント Use CSR as Part of your Blue Ocean Strategy Companies should consider Corporate Social Responsibility (CSR) as part of a Blue Ocean strategy. Recent research concluded that most people preferred to buy from a business bringing out a product / ... 8   Blue Ocean Strategy - Buyer Experience Cycle In Blue Ocean Strategy there is a tool called Buyer Experience Cycle. It deals with the experience a buyer has in the various stages of buying-owning-disposing of a product or service. There are six s... 8   2コメント Blue Ocean Strategy: Buyer Utility Levers In Blue Ocean Strategy, the Buyer Utility Map is a chart that shows the six buy utility levers: 1. Productivity 2. Simplicity 3. Risk 4. Fun/image 5. Convenience 6. Environmental friendliness T... 8   2コメント First Mover Advantage / Price Maker in BOS As soon as an organisation identified a new sector/industry as a part of BOS and entered it successfully, they will get a First Mover Advantage which helps them to dictate the terms and be a "price ma... 8   BOS / ROS Isn't a Strategy This could be a few things but, strategy, really? It's a process at best either, deliberate (ROS) or emergent (BOS). It could be a question for managers to ponder in forming strategy. Arguably those i... 8   2コメント Importance of BOS is Focus on Innovating This model is useful because it makes managers think about breaking the rules of competition. Aristoteles said: "You can't change the wind, you can however adjust your sails." So let's adjust our sa... 7   3コメント Validated Instrument for Measuring Blue Ocean Strategy I am examining the relationship between the Blue Ocean Strategy and firm performance in the construction industry using a quantitative methodology. I am considering the Blue Ocean Strategy as an antec... 6   5コメント BOS in Less Developed Countries Kim & Mauborgne: create uncontested market space and make the competition irrelevant. In the market place in less developed countries there are informal small businesses and illegal points of sale. I... 6   1コメント 新しいフォーラムトピックを開始するについてのブルーオーシャン戦略

ベストプラクティス ブルーオーシャン戦略に関する最も評価の高いディスカッショントピック。ここでは、最も価値のあるアイデアと実用的な提案を見つけます。 🥇 Visionary Leadership and Blue Ocean Strategy I think Blue Ocean Strategy (BOS) success merely depends on the leadership of the leader and how visionary the leader is, and how far ahead the business is seen/predicted. The process of achieving ... 78   45コメント 🥈 Purple Ocean Strategy If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of untapped opportunity, are there also "PURPLE" - less competitive - oceans in betwee... 67   32コメント 🥉 Blue, Green or Even Violet Ocean Strategies I think ROS and BOS are parts of a process that all active companies will pass. In fact they are inevitable events during organizations' perfection. Only a creative company can enter BOS. A dynamic s... 59   7コメント Strategic Sequence: Best Practices and Pitfalls According to Kim and Mauborgne (2005) a BOS will only work if it's formulated in the right strategic sequence. Without fulfilling one of these, the plan will fail. The sequence laid out by the authors... 42   5コメント Blue Ocean Strategy Disadvantages While most of the participants in this forum are quick to point out the first mover advantage that a BOS creator gets, we need to be aware of the cost in case the strategy flops. Given today's global ... 32   10コメント A BOS is Creating a New Mental Category Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull created a new category called "energy drinks" within the existing "beverage" cat... 25   25コメント What is a Pioneer-Migrator-Settler Map (PMS Map)? In Blue Ocean Strategy, what is a Pioneer-Migrator-Settler Map? I read it is a key tool in the Blue Ocean Strategy process that involves plotting each offering or product as to whether it is a: - Pio... 22   1コメント Differences in BOS / ROS Cultures I have discovered over the last five years that in Red Ocean Strategies (ROS) people compete to maintain a competitive edge over the rival companies, organizations or individuals through a number of u... 20   15コメント BOS = Niche Market Strategy Is BOS not just another phrase for a niche market strategy? They share the common feature of a 'lone player'.... 20   4コメント How to Avoid Imitation of Blue Ocean Strategy? After creating a new market/industry, how can competitors be restricted to imitate the same. Is a complete overlook by the competition possible ?... 19   5コメント Blue Ocean Strategy in Small Companies For most small businesses in the current environment, staying alive is a major issue! Simply paying the bills tends to drive one towards the ROS concepts. The smaller companies have little spare capa... 19   11コメント Can a Blue Ocean Eventually Turn Into a Red Ocean? When a company creates a blue ocean by foreseeing an opportunity, there is always a chance of other companies entering the same segment by sensing the opportunity already created. Thus, can we say tha... 17   8コメント Six Paths to Moving from Red to Blue Ocean I am seeking feedback on my class project. I am trying to move a red ocean company to a Blue Ocean company. I am working with the world famous Pike Place Fish Market in the fish and seafood industry. ... 17   3コメント Blue Ocean Strategy of Google First it was IBM, then Microsoft and now Google. How Google made it to the top ? Adopting BOS ? Google is a wonderful company revolutionizing information technology. The success of the networking com... 10   3コメント Blue Ocean Strategy - Apple I think Apple computers have demonstrated remarkable success of Blue Ocean strategies time and again by launching new products: first iMac, then iPods, then iPhones and now iPads. I hope they keep thi... 8   2コメント Blue Ocean Strategy for UPS UPS currently operates world wide and is at the forefront with electronic shipping technologies and a massive fleet of transportation to support business. By identifying the three tiers of non-custome... 6   1コメント Blue Ocean Strategy Sequence L.L. Bean The four steps of strategic sequencing for L.L. Bean's Blue Ocean Strategy (BOS) begin with buyer utility and the six stages of the buyer experience. (Kim & Mauborgne, 2005, P. 121). When I analyzed ... 6   1コメント Blue Ocean Strategy Strategic Sequence - EBay eBay operates in a Blue Ocean today due to their ability to capitalize on their first mover advantage and immense popularity. The BOS sequencing for eBay is: - Buyer utility: eBay innovated a conveni... 5   8コメント Blue Ocean Strategy Sequencing for Blockbuster BLOCKBUSTER is an american-based provider of home video and video game rental services. - Buyer utility: Blockbuster already offers different videos, but it could unlock exceptional utility if it als... 5   2コメント Strategic Sequencing for Adult Education / Learning There needs to be significant changes in the way education is delivered to adult learners. A new company could use this strategy. Buyer utility: with high unemployment, new skills are needed by most ... 5   Blue Ocean is Economics Failure In my opinion, the idea of a Blue Ocean conflicts with and hurts the basic principles of economics which results in all economic profits tending to zero. Whenever an industry presents abnormal earning... 5   6コメント Blue Ocean Strategy - Best Buy I've chosen Best Buy to form a Blue Ocean strategy. The idea is to offer music lessons and basic computer courses to accompany the products they provide for sell. The first consideration is the buyer... 4   4コメント Blue Ocean Strategic Sequencing for US Airways? US Airways is in in a red ocean, they must determine there their 3 tiers of consumers. For them to work toward a Blue Ocean they need to think of non consumers first, commonalities before differences ... 4   1コメント Blue Ocean Strategic Sequencing - Dell I have been researching dell for the past several weeks in my business class and we are currently looking at the Blue Ocean strategy. I was asked to describe my sequencing of Dell and this is what I h... 3   3コメント Blue Ocean Strategy Sequencing - Nestle Nestle's Blue Ocean Strategy Sequence Greetings to the group. For an assignment I described a Blue Ocean strategy sequence for Nestle. Please read the following and make any comments or suggestions y... 3   2コメント Blue Ocean Strategic Sequence for Barnes and Noble Barnes and Noble while it is not presently in a Blue Ocean environment it is certainly a company that has a history of pursuing such environments and appears to be following the same procedures to ach... 3   The Blue Ocean Strategy (BOS) Sequence of Citibank This week in a college class I am attending, we are looking at the sequence of the Blue Ocean Strategy. And more specifically, I have been researching Citibank. Today, I would like to examine Citiba... 3   Blue Ocean Strategic Sequencing on Disney For school, I have to devise a blue ocean strategy for a specific business and industry (and post it in a user group such as this one_- I also need your responses to work with, lol:) I chose to use t... 3   7コメント Blue Ocean Strategic Sequencing for Delta Airlines The fourth principle of the Blue Ocean Marketing Strategy is to get the Strategic Sequence of the Blue Ocean Strategy correct. The sequence has four steps which are utility, price, cost, and adoption.... 3   Blue Ocean Strategic Sequence for Amazon.com To create a Blue Ocean Strategy company there has to be Strategic Sequencing. The components of BOS strategic sequencing are: buyer utility, price, cost, and adoption, in this order. It is very impo... 3   1コメント Blue Ocean Strategic Sequence for Blockbuster The BOS sequencing for Blockbuster is as follows: - Buyer utility. They created buyer utility by offering convenience and affordability with their new online renting business model. They took away th... 2   Blue Ocean Strategic Sequencing in Office Furniture I am working on a Blue Ocean strategy for a course I am taking, and am hoping to get a bit of input on what I have developed for its sequencing. My goal is to take a fictitious office furniture manuf... 1   1コメント

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Blue Ocean Strategyをと比較した:  Business Process Reengineering  |  Product/market grid  |  Core Competence  |  BCG Matrix  |  McKinsey matrix  |  Resource-Based View  |  Disruptive Innovation  |  Forget Borrow Learn  |  Rule of Three  |  戦略的なタイプ

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