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Blue Ocean Strategyは何であるか。 記述
よりもむしろ既存の企業の範囲内で競うか、または競争相手(血か赤い海洋の作戦)からの顧客をw. Chan KimおよびRenée Mauborgne盗むことを試みてBlue Ocean Strategyを提案している: 競争を関係がなくする成長の無競争の市場スペース。
2004年10月のHBRのKimそしてMauborgneに従う、混雑した企業の競争は高性能を支える方法でない。 実質の機会は次のとおりである: 無競争の市場スペースの青い海洋を創造するため。
競合上の優位性の批評
当然競争は重要である。 しかし、KimおよびMauborgneに従って、学者競争そして競合上の優位性に焦点を合わせることによって、会社およびコンサルタントは作戦の2つの非常に重要な-およびはるかにもうかる-面を無視した:
- 青い海洋を開発するため見つけ、
- 青い海洋を保護するため開発し。 これらの挑戦はと非常に異なっている戦略家が彼らの注意のほとんどを捧げた挑戦。
青い海洋では要求は創造されたり、よりもむしろ戦う。 有益、急速の成長のための十分な機会がある。
青い海洋を創造する2つの方法
- 1つはeBayオンラインオークションとしたように完全に新しい企業を進水させることである。
- それは会社が既存の企業の境界を拡大するとき中創造されるべき青い海洋のために共通赤い海洋からである。
確かにKimおよびMauborgneは作る競合上の優位性でに焦点のポイントをとまた2つのタイプの海洋の美しい隠喩のための信用に値する。
本: W. Chan Kim， Renée Mauborgne - Blue Ocean Strategy
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ブルーオーシャン戦略 特別興味グループ。
特別興味グループ
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ブルーオーシャン戦略フォーラム。
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BOS is More of the Same
Blue Ocean Strategy is just more of the same old stuff. It takes industry analysis from Porter, differentiation from Tro...
 16  17コメント |
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ベストプラクティス
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ブルーオーシャン戦略に関する最も評価の高いディスカッショントピック。ここでは、最も価値のあるアイデアと実用的な提案を見つけます。
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Purple Ocean Strategy
If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of unt...
67 32コメント
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エキスパートのヒント
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Blue Ocean Strategyについての高度な洞察（英語）。ここには専門家による専門的なアドバイスがあります。
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All Blue Ocean Strategy Tools, Frameworks and Methodologies Summaries of all BOS Tools
Summaries and in-depth links to all 15 Blue Ocean Strategy tools by Kim & Mauborgne:
1. Pioneer-Migrator-Settler Map (P...
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Eliminate-Reduce-Raise-Create Grid Blue Ocean Strategy Tools
A great BOS-tool Kim and Mauborgne described is the "Four Actions Framework". This Four Actions Framework can be used to...
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The Strategy Canvas Diagnostic Framework Blue Ocean Strategy Formation
Kim and Mauborgne introduce in their book an interesting tool they call "The Strategy Canvas". The Strategy Canvas is b...
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How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches
In his book Product Leadership: Creating and Launching Superior New Products, Robert Cooper suggests following ten way...
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Innovation Pitfalls Avoiding Innovation Traps
Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006):
1. S...
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The Value Creation Logic Types Discovering Blue Oceans
Based on Stabell and Fjeldstads value creation logics, Norman T. Sheehan and Ganesh Vaidyanathan are introducing a uniq...
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Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation
Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las...
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Six Paths Framework: How to Find or Create A Blue Ocean? Approaches to Reconstruct Market Boundaries
In their book: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Kim and ...
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How to Detect Consumer Needs that are Unmet? Product Innovation, New Product Development, Innovation Strategy
In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. E...
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A Closer Look Into Customer Value Customer Value Analysis, Strategic Marketing, Innovation Strategy
It is often argued that customer value is required for staying competitive and successful as organization. But in what w...
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Pitfalls and Obstacles in Product Development Strategy Product Development, Product Portfolio Management
Although product development can be an important growth strategy, it is necessary to keep in mind that several factors t...
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Value Innovation Strategy Best Practices Understanding the Fundamentals of Blue Ocean Strategy
The fundamentals of the "Blue Ocean" concept can be found in an earlier HBR artice by W. C. Kim and R. Mauborgne (1997) ...
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How to Think Differently in Blue Ocean Strategy and Innovation? How to Be Innovative
Strategy is always related with risk, due to market volatility. Also todays volatility is increasing very fast. So inno...
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How to Determine the Right PRICING? Steps to Strategic Pricing
One major part of the Blue Ocean Strategy is the Strategic Pricing. To help managers find the right price for a product/...
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How Can Incumbents Respond to Disruptors? 5 Strategic Options in Reaction to Disruptors
In recent years, the challenges to incumbent majors across industries have come mainly from low-cost competitors and fr...
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Classes of Innovation | Sources of Innovation Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy
TWO CLASSES OF INNOVATION
Innovation can be triggered or enabled by two broad classes:
KNOWLEDGE PUSH: Innovation trig...
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How to Lead an Innovation Team Best Practices, Innovation Team Management
In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strate...
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In Which Direction Should we Grow our Portfolio? Portfolio Strategy, Innovation Strategy
According to Professor Aneel G. Karnani in 'Mastering Strategy', there's no standard way to gain market value for all bu...
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Innovating by Reconsidering Value Delivery Fundamental Innovation
When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of...
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How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes
The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide info...
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Why Large Firms are Having Difficulties to Deal with Disruptive Innovations Innovation Management
Christensen explains why many firms, especially large firms, have trouble with adapting and thus with surviving when dea...
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What Makes a Company Innovative? Innovation Best Practices, R&D Best Practices, Corporate Innovation
A futurethink 2006 Innovation Tracker Survey mentions:
- Ability to create a climate that continuously fosters innovat...
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Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation
Today, organizations are increasingly developing and designing new and complex products or systems. In other words, the ...
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Entrepreneurial Strategies in Emerging Markets Emergent Strategy, Entrepreneurship, Strategic Innovation
Chanvatipsakul and Wongsurawat (2013) examined the reasons why SMEs are successful in entering emerging markets while bi...
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の情報源
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ブルーオーシャン戦略に関するさまざまな情報源。ここでは、独自の講義やワークショップで使用するパワーポイント、ビデオ、ニュースなどが見つかります。
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Introduction to BOS Comprehensive Presentation Introducing BOS
Comprehensive presentation introducing BOS. Topics:
- Blue Ocean Vs. Red Ocean Strategy
- Blue Ocean Strategy Tools
-...
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Conversation with Chan Kim and Mauborgne Interview
Interview with W. Chan Kim and Renee Mauborgne. 10 questions and answers about BOS and ROS....
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Co-opetition, PARTS and Changing the Strategic Game Business Strategy, Innovation Strategy
Comprehensive presentation about the concept of co-opetition based on Brandenburger and Nalebuff (1998), including the f...
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First Introduction to Blue Ocean Strategy Understanding the Definitions of Blue and Red Ocean Strategy
Short visual introduction of the 2 types of strategy as conceived by Kim and Mauborgne.
Blue Ocean Strategy is a way to...
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An Integrated Model of Value Creation Based on the Refined Kano's Model and the Blue Ocean Strategy Blue Ocean Strategy, Customer Value, Value of Customer, Refined Kano Model, Creative Value
It is not sufficient for a contemporary firm to satisfy its customers; to be really successful, a firm must create value...
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Techniques for Entrepreneurial Thinking Entrepreneurship, Critical Thinking, Creative Thinking, Lateral Thinking, Entrepreneurial Thinking
This presentation elaborates on the different types of thinking for successful entrepreneurship. The presentation includ...
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Reinventing your Business Model Business Model Change, Strategic Innovation
A presentation that clearly explains the concept of changing business models according to Kagermann, Johnson and Christe...
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Blue Ocean Theory Success Stories Short Introduction and Success Stories of BOS
In worlds business today many companies are swimming in the red ocean of bloody competition. To obtain profitable grow...
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Blue and Red Ocean Strategy Diagram Strategic Innovation
Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use.
Republishing in ...
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研究リンク
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ニュース
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もっと
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Blue Ocean Strategyをと比較した: Business Process Reengineering | Product/market grid | Core Competence | BCG Matrix | McKinsey matrix | Resource-Based View | Disruptive Innovation | Forget Borrow Learn | Rule of Three | 戦略的なタイプ
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