Blue Ocean Strategy

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Blue Ocean Strategyの赤の海洋

Blue Ocean Strategyは何であるか。 記述

よりもむしろ既存の企業の範囲内で競うか、または競争相手(血か赤い海洋の作戦)からの顧客をw. Chan KimおよびRenée Mauborgne盗むことを試みてBlue Ocean Strategyを提案している: 競争を関係がなくする成長の無競争の市場スペース。


2004年10月のHBRのKimそしてMauborgneに従う、混雑した企業の競争は高性能を支える方法でない。 実質の機会は次のとおりである: 無競争の市場スペースの青い海洋を創造するため。


競合上の優位性の批評

当然競争は重要である。 しかし、KimおよびMauborgneに従って、学者競争そして競合上の優位性に焦点を合わせることによって、会社およびコンサルタントは作戦の2つの非常に重要な-およびはるかにもうかる-面を無視した:

  • 青い海洋を開発するため見つけ、
  • 青い海洋を保護するため開発し。 これらの挑戦はと非常に異なっている戦略家が彼らの注意のほとんどを捧げた挑戦。

青い海洋では要求は創造されたり、よりもむしろ戦う。 有益、急速の成長のための十分な機会がある。


青い海洋を創造する2つの方法

  1. 1つはeBayオンラインオークションとしたように完全に新しい企業を進水させることである。
  2. それは会社が既存の企業の境界を拡大するとき創造されるべき青い海洋のために共通赤い海洋からである。

確かにKimおよびMauborgneは作る競合上の優位性でに焦点のポイントをとまた2つのタイプの海洋の美しい隠喩のための信用に値する。


本: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -


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BOS in Less Developed Countries
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Blue Ocean Strategy Sequence L.L. Bean
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Blue Ocean Strategy Sequencing for Blockbuster
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Blue Ocean Strategy Research
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Blue Ocean Strategy versus RBV and MBV
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Verizon Communications Strategic Sequencing
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Nintendo's Wii BOS Strategic Sequence
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Blue Ocean Strategic Sequencing on Disney
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Papa Murphy's Strategic Sequence
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eBay's Blue Ocean Strategy Strategic Sequence
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Sony Playstation in Medical Field
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Six Paths Framework for Property Management Companies
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ここでは、過去から最も価値のある議論が見つかります。


🥇 Blue, Green or Even Violet Ocean Strategies
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🥈 What is a Strategic Sequence?
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🥉 Blue Ocean Strategy Disadvantages
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How to Avoid Imitation of Blue Ocean Strategy?
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Why is it called 'Blue' Ocean Strategy?
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Six Paths to Moving from Red to Blue Ocean
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Porter Model vs Blue Ocean Strategy
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Can a Blue Ocean Eventually Turn Into a Red Ocean?
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Blue Ocean Strategyエキスパートのヒント(英語)

ここでは、専門家によるアドバイスを見つけるでしょう。


Diagnostic Framework for Building a Blue Ocean Strategy

Blue Ocean Strategy Formation (...)
 
 

Challenging the Existing Strategic Logic

Blue Ocean Strategy Tools (...)
 
 

How to Find Good Product Ideas? List of 10 Approaches

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Blue Ocean Strategy Tools, Frameworks and Methodologies

Summaries of all BOS Tools (...)
 
 

Innovation Pitfalls

Avoiding Innovation Traps (...)
 
 

The Value Creation Logic Types

Discovering Blue Oceans (...)
 
 

How to Find or Create A Blue Ocean?

Approaches to Reconstruct Market Boundaries (...)
 
 

Recent Innovation Trends | New Innovation Types

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How to Detect Consumer Needs that are Unmet?

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Pitfalls and Obstacles in Product Development Strategy

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Value Innovation Strategy Best Practices

Understanding the Fundamentals of Blue Ocean Strategy (...)
 
 

A Closer Look Into Customer Value

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How to Think Differently in Blue Ocean Strategy and Innovation?

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How to Determine the Right PRICING?

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How Can Incumbents Respond to Disruptors?

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How to Lead an Innovation Team

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In Which Direction Should we Grow our Portfolio?

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Innovating by Reconsidering Value Delivery

Fundamental Innovation (...)
 
 

Classes of Innovation | Sources of Innovation

Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy (...)
 
 

How to Design Experiments to Support Decision-making on Strategic Innovations

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Why Large Firms are Having Difficulties to Deal with Disruptive Innovations

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What Makes a Company Innovative?

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Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping

Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation (...)
 
 

Entrepreneurial Strategies in Emerging Markets

Emergent Strategy, Entrepreneurship, Strategic Innovation (...)
 
 

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Blue Ocean Strategyをと比較した:  Business Process Reengineering  |  Product/market grid  |  Core Competence  |  BCG Matrix  |  McKinsey matrix  |  Resource-Based View  |  Disruptive Innovation  |  Forget Borrow Learn  |  Rule of Three  |  戦略的なタイプ


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