Strategia Blu Ocean

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Strategia Blu Ocean red ocean

Che cosa è la Strategia Blu Ocean? Descrizione

Piuttosto che competere all'interno dei confini del settore attuale o provare a rubare clienti dai rivali (Bloody [Sanguinosa] o Strategia Red Ocean) W. Chan Kim e Renée Mauborgne hanno suggerito la Strategia Blu Ocean: spazio incontestato di sviluppo del mercato che rende la concorrenza irrilevante.


Secondo Kim e Mauborgne nel HBR dell'ottobre 2004, competendo in settori sovraccaricati non c'è nessun modo di sostenere rendimenti elevati. L'opportunità reale è: creare blue oceans di spazio incontestato di mercato.


Valutazione del Vantaggio Competitivo

Naturalmente la concorrenza è importante. Ma mettendo a fuoco sulla concorrenza e sul vantaggio competitivo, secondo Kim e Mauborgne, gli studiosi, le aziende ed i consulenti hanno ignorato due - e molto più lucrativo - funzioni molto importanti di strategia:

  • Trovare e sviluppare blue oceans e
  • Sfruttare e proteggere blue oceans. Queste sfide sono molto differenti da quelle a cui gli strateghi hanno dedicato la maggior parte della loro attenzione.

In blue oceans la domanda è creata, piuttosto che combatterci sopra. C'è un'ampia opportunità di sviluppo profittevole e veloce.


Due modi di creare blue oceans

  1. Uno è di lanciare settori completamente nuovi, come ha fatto eBay con le aste online.
  2. È più comune chè un blu ocean sia creato da un red ocean quando un'azienda espande i confini di un settore già esistente.

Certamente Kim e Mauborgne meritano degli accreditamenti per aver fatto il punto sul vantaggio competitivo ed anche per la loro splendida metafora sui due tipi di oceani.


Referenza Bibliografica: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -


Gruppo di Interesse Speciale Strategia Blu Ocean


Gruppo di Interesse Speciale (27 membri)

Forum sul Strategia Blu Ocean  

I argomenti più recenti su: Strategia Blu Ocean.


🔥 NUOVO Porter Differenziazione e la Strategia Blu Ocean
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4 reazioni
 
Filtering Blue Ocean Ideas: Strategic Overlays
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How to Start with Blue Ocean Strategy?
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Validated Instrument for Measuring Blue Ocean Strategy
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Migliori Pratiche sul Strategia Blu Ocean

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🥇 Visionary Leadership and Blue Ocean Strategy
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🥈 Blue, Green or Even Violet Ocean Strategies
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🥉 What is a Strategic Sequence?
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Using Blue Ocean Strategy Inside Companies
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Blue Ocean Strategy Disadvantages
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What is a Pioneer-Migrator-Settler Map (PMS Map)?
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Differences in BOS / ROS Cultures
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BOS = Niche Market Strategy
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How to Avoid Imitation of Blue Ocean Strategy?
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Blue Ocean Strategy in Small Companies
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Why is it called 'Blue' Ocean Strategy?
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Creating a New Mental Category
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Six Paths to Moving from Red to Blue Ocean
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BOS: more of the same
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Porter Model vs Blue Ocean Strategy
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What is the Four Action Framework?
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What are Execution Hurdles in Blue Ocean Strategy?
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Can a Blue Ocean Eventually Turn Into a Red Ocean?
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'Purple' Ocean Strategy
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Blue Ocean Strategy - Three Tiers of Noncustomers
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Blue Ocean Strategy - Buyer Experience Cycle
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The Context Determines BOS or ROS
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Blue Ocean Strategy: Buyer Utility Levers
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Blue Ocean Strategic Sequencing - Apple
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The Importance of Innovating
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Define the Gap in the Market
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Blue Ocean Strategy of Google
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This Isn't Strategy?
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BOS in Less Developed Countries
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Navy Federal Credit Union
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Not Properly Contested Markets
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Blue Ocean Strategy for UPS
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Blue Ocean Strategy Sequence L.L. Bean
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Blue Ocean is Economics Failure
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Blue Ocean Strategic Sequencing - Amtrak
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Blue Ocean Strategy Sequencing for Blockbuster
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Blue Ocean Strategy Research
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Blue Ocean Strategy versus RBV and MBV
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Blue Ocean Strategic Sequencing for US Airways?
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Verizon Communications Strategic Sequencing
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Nintendo's Wii BOS Strategic Sequence
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Nestle Blue Ocean Strategy Sequencing
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Blue Ocean Strategic Sequencing on Disney
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Blue Ocean Strategic Sequence for Amazon.com
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Blue Ocean Strategic Sequence for Barnes and Noble
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The Blue Ocean Strategy (BOS) Sequence of Citibank
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Getting the Strategic Sequence Right for Verizon Wireless Droid Pro
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Best Buy - Blue Ocean Strategy Proposal
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Papa Murphy's Strategic Sequence
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BOS and ROS are Both Supplier Centric
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Blue Ocean Strategic Sequencing for Delta Airlines
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Blue Ocean Strategy Success Example in India
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First Mover Advantage / Price Maker in BOS
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Blue Ocean Strategic Sequence for Blockbuster
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eBay's Blue Ocean Strategy Strategic Sequence
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Blue Ocean Strategic Sequencing - Exxon Mobil
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Sony Playstation in Medical Field
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CSR Part of Blue Ocean Strategy
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Six Paths Framework for Property Management Companies
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Strategic Sequencing Education Industry for Adults
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Blue Ocean Strategic Sequence for Oreck Direct
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Blue Ocean Sequencing - Bank of America
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BP Moving From Red Ocean to Blue Ocean
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Blue Ocean Strategic Sequencing in Office Furniture
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Blue Ocean Strategic Sequencing - Best Buy
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Wal-Mart Strategic Sequence
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Blue Ocean Strategic Sequencing - Dell
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Consigli degli Esperti sul Blue Ocean Strategy (Inglese)

Qui troverai consigli professionali di esperti.


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The Value Creation Logic Types

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How to Find or Create A Blue Ocean?

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Recent Innovation Trends | New Innovation Types

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How to Detect Consumer Needs that are Unmet?

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Pitfalls and Obstacles in Product Development Strategy

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Value Innovation Strategy Best Practices

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A Closer Look Into Customer Value

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How to Think Differently in Blue Ocean Strategy and Innovation?

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How to Determine the Right PRICING?

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How Can Incumbents Respond to Disruptors?

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How to Lead an Innovation Team

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In Which Direction Should we Grow our Portfolio?

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Innovating by Reconsidering Value Delivery

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Classes of Innovation | Sources of Innovation

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How to Design Experiments to Support Decision-making on Strategic Innovations

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Why Large Firms are Having Difficulties to Deal with Disruptive Innovations

Innovation Management (...)
   
 
 
 

What Makes a Company Innovative?

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Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping

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Entrepreneurial Strategies in Emerging Markets

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Paragonare a Strategia Blu Ocean:  Business Process Reengineering  |  Griglia Prodotto/Mercato  |  Core Competence  |  Matrice del BCG  |  Matrice della McKinsey  |  Resource-Based View  |  Disruptive Innovation  |  Dimenticare, Prendere in Prestito ed Imparare  |  Regola del Tre  |  Tipi Strategici


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