
Che cosa è la Strategia Blu Ocean? Descrizione
Piuttosto che competere all'interno dei confini del settore attuale o provare a rubare clienti dai rivali (Bloody [Sanguinosa] o Strategia Red Ocean) W. Chan Kim e Renée Mauborgne hanno suggerito la Strategia Blu Ocean: spazio incontestato di sviluppo del mercato che rende la concorrenza irrilevante.
Secondo Kim e Mauborgne nel HBR dell'ottobre 2004, competendo in settori sovraccaricati non c'è nessun modo di sostenere rendimenti elevati. L'opportunità reale è: creare blue oceans di spazio incontestato di mercato.
Valutazione del Vantaggio Competitivo
Naturalmente la concorrenza è importante. Ma mettendo a fuoco sulla concorrenza e sul vantaggio competitivo, secondo Kim e Mauborgne, gli studiosi, le aziende ed i consulenti hanno ignorato due - e molto più lucrativo - funzioni molto importanti di strategia:
- Trovare e sviluppare blue oceans e
- Sfruttare e proteggere blue oceans. Queste sfide sono molto differenti da quelle a cui gli strateghi hanno dedicato la maggior parte della loro attenzione.
In blue oceans la domanda è creata, piuttosto che combatterci sopra. C'è un'ampia opportunità di sviluppo profittevole e veloce.
Due modi di creare blue oceans
- Uno è di lanciare settori completamente nuovi, come ha fatto eBay con le aste online.
- È più comune chè un blu ocean sia creato da un red ocean quando un'azienda espande i confini di un settore già esistente.
Certamente Kim e Mauborgne meritano degli accreditamenti per aver fatto il punto sul vantaggio competitivo ed anche per la loro splendida metafora sui due tipi di oceani.
Referenza Bibliografica: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy - 
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Gruppo di Interesse Speciale Strategia Blu Ocean .

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Forum sul Strategia Blu Ocean.
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This Isn't Strategy?
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Gli argomenti più votati su Strategia Blu Ocean. Qui troverai le idee più preziose e suggerimenti pratici.
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Approfondimenti avanzati sul Blue Ocean Strategy (Inglese). Qui troverai consigli professionali di esperti.
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Diagnostic Framework for Building a Blue Ocean Strategy Blue Ocean Strategy Formation Kim and Mauborgne introduce in their book an interesting tool they call "The Strategy Canvas". The Strategy Canvas is b (...)
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How to Determine the Right PRICING? Steps to Strategic Pricing One major part of the Blue Ocean Strategy is the Strategic Pricing. To help managers find the right price for a product/ (...)
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How Can Incumbents Respond to Disruptors? 5 Strategic Options in Reaction to Disruptors In recent years, the challenges to incumbent majors across industries have come mainly from low-cost competitors and fr (...)
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Innovating by Reconsidering Value Delivery Fundamental Innovation When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of (...)
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Innovation can be triggered or enabled by two broad classes:
KNOWLEDGE PUSH: Innovation trig (...)
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Why Large Firms are Having Difficulties to Deal with Disruptive Innovations Innovation Management Christensen explains why many firms, especially large firms, have trouble with adapting and thus with surviving when dea (...)
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- Ability to create a climate that continuously fosters innovat (...)
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Entrepreneurial Strategies in Emerging Markets Emergent Strategy, Entrepreneurship, Strategic Innovation Chanvatipsakul and Wongsurawat (2013) examined the reasons why SMEs are successful in entering emerging markets while bi (...)
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Paragonare a Strategia Blu Ocean: Business Process Reengineering | Griglia Prodotto/Mercato | Core Competence | Matrice del BCG | Matrice della McKinsey | Resource-Based View | Disruptive Innovation | Dimenticare, Prendere in Prestito ed Imparare | Regola del Tre | Tipi Strategici
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