Strategia Blu Ocean

Centro di Conoscenza

Creare uno spazio di mercato incontestato. Spiegazione di Strategia Blu Ocean di W. Chan Kim e Renée Mauborgne. ('04)

Che cosa è la Strategia Blu Ocean? Descrizione

Piuttosto che competere all'interno dei confini del settore attuale o provare a rubare clienti dai rivali (Bloody [Sanguinosa] o Strategia Red Ocean) W. Chan Kim e Renée Mauborgne hanno suggerito la Strategia Blu Ocean: spazio incontestato di sviluppo del mercato che rende la concorrenza irrilevante.

Secondo Kim e Mauborgne nel HBR dell'ottobre 2004, competendo in settori sovraccaricati non c'è nessun modo di sostenere rendimenti elevati. L'opportunità reale è: creare blue oceans di spazio incontestato di mercato.

Valutazione del Vantaggio Competitivo

Naturalmente la concorrenza è importante. Ma mettendo a fuoco sulla concorrenza e sul vantaggio competitivo, secondo Kim e Mauborgne, gli studiosi, le aziende ed i consulenti hanno ignorato due - e molto più lucrativo - funzioni molto importanti di strategia:

• Trovare e sviluppare blue oceans e
• Sfruttare e proteggere blue oceans. Queste sfide sono molto differenti da quelle a cui gli strateghi hanno dedicato la maggior parte della loro attenzione.

In blue oceans la domanda è creata, piuttosto che combatterci sopra. C'è un'ampia opportunità di sviluppo profittevole e veloce.

Due modi di creare blue oceans

1. Uno è di lanciare settori completamente nuovi, come ha fatto eBay con le aste online.
2. È più comune chè un blu ocean sia creato da un red ocean quando un'azienda espande i confini di un settore già esistente.

Certamente Kim e Mauborgne meritano degli accreditamenti per aver fatto il punto sul vantaggio competitivo ed anche per la loro splendida metafora sui due tipi di oceani.

Referenza Bibliografica: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -

Special Interest Group - Strategia Blu Ocean Special Interest Group (27 membri)

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(1 reazioni) US Airways is in in a red ocean, they must determine there t...           Blue Ocean Sequencing - Bank of America As described by Kim and Mauborgne (2005) there are four prin...           2 Wheeler Market in India in Mid 80s Another example of huge success of blue ocean strategy is 2 ...           Blue Ocean Strategy - Three Tiers of Noncustomers There are three tiers of non-customers that can be transform...           The Blue Ocean Strategy (BOS) Sequence of Citibank This week in a college class I am attending, we are looking ...           Blue Ocean Strategic Sequence for Barnes and Noble Barnes and Noble while it is not presently in a Blue Ocean e...           Blue Ocean Strategic Sequence for Blockbuster The BOS sequencing for Blockbuster is as follows: - Buyer u...           Blue Ocean Strategic Sequence for Amazon.com (1 reazioni) To create a Blue Ocean Strategy company there has to be . 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Migliori Pratiche - Strategia Blu Ocean Qui troverai le idee più preziose.   Porter Differenziazione e la Strategia Blu Ocean (4 reazioni) Ultimamente Porter sta parlando di unicità come concetto di ...           Visionary Leadership and Blue Ocean Strategy (43 reazioni) I think Blue Ocean Strategy (BOS) success merely depends ...           Blue, Green or Even Violet Ocean Strategies (7 reazioni) I think ROS and BOS are parts of a process that all active c...           What is a Strategic Sequence? (4 reazioni) According to Kim and Mauborgne (2005) a BOS will only work i...           Using Blue Ocean Strategy Inside Companies (1 reazioni) Many people think BOS is only applicable for creating new ma...           Blue Ocean Strategy Disadvantages (10 reazioni) While most of the participants in this forum are quick to po...           What is a Pioneer-Migrator-Settler Map (PMS Map)? In Blue Ocean Strategy, what is a Pioneer-Migrator-Settler M...           How to Avoid Imitation of Blue Ocean Strategy? (5 reazioni) After creating a new market/industry, how can competitors be...           Differences in BOS / ROS Cultures (15 reazioni) I have discovered over the last five years that in Red Oc...           BOS = Niche Market Strategy (4 reazioni) Is BOS not just another phrase for a strategy? They share t...           Blue Ocean Strategy in Small Companies (11 reazioni) For most small businesses in the current environment, sta...           Creating a New Mental Category (25 reazioni) Blue ocean strategies are basically about creating a new men...           Why is it called 'Blue' Ocean Strategy? (9 reazioni) I would like to know meaning of 'blue' and its meaning when ...           Six Paths to Moving from Red to Blue Ocean (3 reazioni) I am seeking feedback on my class project. I am trying to mo...           BOS: more of the same (17 reazioni) Blue Ocean Strategy is just more of the same old stuff. It t...           Porter Model vs Blue Ocean Strategy (8 reazioni) Does anyone know about the differences between Porter's (5 F...           Can a Blue Ocean Eventually Turn Into a Red Ocean? (8 reazioni) When a company creates a blue ocean by foreseeing an opportu...           'Purple' Ocean Strategy (32 reazioni) If there are shallow, boiling, highly competitive, bloody RE...           Blue Ocean Strategy of Google (3 reazioni) First it was IBM, then Microsoft and now Google. How Google ...

Expert Tips (ENG) - Blue Ocean Strategy Qui troverai consigli di alta qualità da parte di esperti.   Diagnostic Framework for Building a Blue Ocean Strategy Blue Ocean Strategy Formation...       Challenging the Existing Strategic Logic Blue Ocean Strategy Tools...       How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches...       Blue Ocean Strategy Tools, Frameworks and Methodologies Summaries of all BOS Tools...       Innovation Pitfalls Avoiding Innovation Traps...       The Value Creation Logic Types Discovering Blue Oceans...       How to Find or Create A Blue Ocean? Approaches to Reconstruct Market Boundaries...       Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation...       How to Detect Consumer Needs that are Unmet? Product Innovation, New Product Development, Innovation Strategy...       Pitfalls and Obstacles in Product Development Strategy Product Development, Product Portfolio Management...       Value Innovation Strategy Best Practices Understanding the Fundamentals of Blue Ocean Strategy...       A Closer Look Into Customer Value Customer Value Analysis, Strategic Marketing, Innovation Strategy...       How to Think Differently in Blue Ocean Strategy and Innovation? How to Be Innovative...       How to Determine the Right PRICING? Steps to Strategic Pricing...       How Can Incumbents Respond to Disruptors? 5 Strategic Options in Reaction to Disruptors...       How to Lead an Innovation Team Best Practices, Innovation Team Management...       In Which Direction Should we Grow our Portfolio? Portfolio Strategy, Innovation Strategy...       Innovating by Reconsidering Value Delivery Fundamental Innovation...       Classes of Innovation | Sources of Innovation Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy...       How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes...       Why Large Firms are Having Difficulties to Deal with Disruptive Innovations Innovation Management...       What Makes a Company Innovative? Innovation Best Practices, R&D Best Practices, Corporate Innovation...       Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation...       Entrepreneurial Strategies in Emerging Markets Emergent Strategy, Entrepreneurship, Strategic Innovation...

Risorse - Strategia Blu Ocean Qui troverai presentazioni powerpoint, video di micro-apprendimento e ulteriori fonti di informazione.   Notizie su Blu Strategia         Notizie su Red Strategia         Video su Blu Strategia         Video su Red Strategia         Presentazioni su Blu Strategia         Presentazioni su Red Strategia         Di più su Blu Strategia         Di più su Red Strategia

Paragonare a Strategia Blu Ocean:  Business Process Reengineering  |  Griglia Prodotto/Mercato  |  Core Competence  |  Matrice del BCG  |  Matrice della McKinsey  |  Resource-Based View  |  Disruptive Innovation  |  Dimenticare, Prendere in Prestito ed Imparare  |  Regola del Tre  |  Tipi Strategici

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