
Che cosa è la Strategia Blu Ocean? Descrizione
Piuttosto che competere all'interno dei confini del settore attuale o provare a rubare clienti dai rivali (Bloody [Sanguinosa] o Strategia Red Ocean) W. Chan Kim e Renée Mauborgne hanno suggerito la Strategia Blu Ocean: spazio incontestato di sviluppo del mercato che rende la concorrenza irrilevante.
Secondo Kim e Mauborgne nel HBR dell'ottobre 2004, competendo in settori sovraccaricati non c'è nessun modo di sostenere rendimenti elevati. L'opportunità reale è: creare blue oceans di spazio incontestato di mercato.
Valutazione del Vantaggio Competitivo
Naturalmente la concorrenza è importante. Ma mettendo a fuoco sulla concorrenza e sul vantaggio competitivo, secondo Kim e Mauborgne, gli studiosi, le aziende ed i consulenti hanno ignorato due - e molto più lucrativo - funzioni molto importanti di strategia:
- Trovare e sviluppare blue oceans e
- Sfruttare e proteggere blue oceans. Queste sfide sono molto differenti da quelle a cui gli strateghi hanno dedicato la maggior parte della loro attenzione.
In blue oceans la domanda è creata, piuttosto che combatterci sopra. C'è un'ampia opportunità di sviluppo profittevole e veloce.
Due modi di creare blue oceans
- Uno è di lanciare settori completamente nuovi, come ha fatto eBay con le aste online.
- È più comune chè un blu ocean sia creato da un red ocean quando un'azienda espande i confini di un settore già esistente.
Certamente Kim e Mauborgne meritano degli accreditamenti per aver fatto il punto sul vantaggio competitivo ed anche per la loro splendida metafora sui due tipi di oceani.
Referenza Bibliografica: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy
Gruppo di Interesse Speciale
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Gruppo di Interesse Speciale Strategia Blu Ocean .

Gruppo di Interesse Speciale (26 membri)
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Forum sul Strategia Blu Ocean.
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Migliori Pratiche
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Gli argomenti più votati su Strategia Blu Ocean. Qui troverai le idee più preziose e suggerimenti pratici.
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Consigli degli Esperti
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Approfondimenti avanzati sul Blue Ocean Strategy (Inglese). Qui troverai consigli professionali di esperti.
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All Blue Ocean Strategy Tools, Frameworks and Methodologies Summaries of all BOS Tools Summaries and in-depth links to all 15 Blue Ocean Strategy tools by Kim & Mauborgne:
1. Pioneer-Migrator-Settler Map (P...
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Eliminate-Reduce-Raise-Create Grid Blue Ocean Strategy Tools A great BOS-tool Kim and Mauborgne described is the "Four Actions Framework". This Four Actions Framework can be used to...
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The Strategy Canvas Diagnostic Framework Blue Ocean Strategy Formation Kim and Mauborgne introduce in their book an interesting tool they call "The Strategy Canvas". The Strategy Canvas is b...
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How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches In his book “Product Leadership: Creating and Launching Superior New Products”, Robert Cooper suggests following ten way...
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Innovation Pitfalls Avoiding Innovation Traps Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006):
1. S...
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The Value Creation Logic Types Discovering Blue Oceans Based on Stabell and Fjeldstad’s value creation logics, Norman T. Sheehan and Ganesh Vaidyanathan are introducing a uniq...
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Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las...
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Six Paths Framework: How to Find or Create A Blue Ocean? Approaches to Reconstruct Market Boundaries In their book: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Kim and ...
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How to Detect Consumer Needs that are Unmet? Product Innovation, New Product Development, Innovation Strategy In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. E...
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A Closer Look Into Customer Value Customer Value Analysis, Strategic Marketing, Innovation Strategy It is often argued that customer value is required for staying competitive and successful as organization. But in what w...
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Pitfalls and Obstacles in Product Development Strategy Product Development, Product Portfolio Management Although product development can be an important growth strategy, it is necessary to keep in mind that several factors t...
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Value Innovation Strategy Best Practices Understanding the Fundamentals of Blue Ocean Strategy The fundamentals of the "Blue Ocean" concept can be found in an earlier HBR artice by W. C. Kim and R. Mauborgne (1997) ...
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How to Think Differently in Blue Ocean Strategy and Innovation? How to Be Innovative Strategy is always related with risk, due to market volatility. Also today´s volatility is increasing very fast. So inno...
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How to Determine the Right PRICING? Steps to Strategic Pricing One major part of the Blue Ocean Strategy is the Strategic Pricing. To help managers find the right price for a product/...
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How Can Incumbents Respond to Disruptors? 5 Strategic Options in Reaction to Disruptors In recent years, the challenges to incumbent majors across industries have come mainly from low-cost competitors and fr...
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Classes of Innovation | Sources of Innovation Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy TWO CLASSES OF INNOVATION
Innovation can be triggered or enabled by two broad classes:
KNOWLEDGE PUSH: Innovation trig...
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How to Lead an Innovation Team Best Practices, Innovation Team Management In order to become a great innovation team leader, Ram Charan suggests in the article "P&G's Innovation Culture" (strate...
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In Which Direction Should we Grow our Portfolio? Portfolio Strategy, Innovation Strategy According to Professor Aneel G. Karnani in 'Mastering Strategy', there's no standard way to gain market value for all bu...
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Innovating by Reconsidering Value Delivery Fundamental Innovation When innovating their business model, companies need to reconsider their value proposition from all perspectives. One of...
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How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes The probability of success of a major innovation is difficult to assess. Statistics and other datasets only provide info...
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Why Large Firms are Having Difficulties to Deal with Disruptive Innovations Innovation Management Christensen explains why many firms, especially large firms, have trouble with adapting and thus with surviving when dea...
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What Makes a Company Innovative? Innovation Best Practices, R&D Best Practices, Corporate Innovation A futurethink 2006 Innovation Tracker Survey mentions:
- Ability to create a climate that continuously fosters innovat...
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Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation Today, organizations are increasingly developing and designing new and complex products or systems. In other words, the ...
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Entrepreneurial Strategies in Emerging Markets Emergent Strategy, Entrepreneurship, Strategic Innovation Chanvatipsakul and Wongsurawat (2013) examined the reasons why SMEs are successful in entering emerging markets while bi...
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Fonti di Informazione
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Varie fonti di informazioni su Strategia Blu Ocean. Qui troverai powerpoint, video, notizie, ecc. da utilizzare nelle tue lezioni e seminari.
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Introduction to BOS Comprehensive Presentation Introducing BOS Comprehensive presentation introducing BOS. Topics:
- Blue Ocean Vs. Red Ocean Strategy
- Blue Ocean Strategy Tools
-...
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Conversation with Chan Kim and Mauborgne Interview Interview with W. Chan Kim and Renee Mauborgne. 10 questions and answers about BOS and ROS....
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Co-opetition, PARTS and Changing the Strategic Game Business Strategy, Innovation Strategy Comprehensive presentation about the concept of co-opetition based on Brandenburger and Nalebuff (1998), including the f...
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First Introduction to Blue Ocean Strategy Understanding the Definitions of Blue and Red Ocean Strategy Short visual introduction of the 2 types of strategy as conceived by Kim and Mauborgne.
Blue Ocean Strategy is a way to...
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An Integrated Model of Value Creation Based on the Refined Kano's Model and the Blue Ocean Strategy Blue Ocean Strategy, Customer Value, Value of Customer, Refined Kano Model, Creative Value It is not sufficient for a contemporary firm to satisfy its customers; to be really successful, a firm must create value...
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Techniques for Entrepreneurial Thinking Entrepreneurship, Critical Thinking, Creative Thinking, Lateral Thinking, Entrepreneurial Thinking This presentation elaborates on the different types of thinking for successful entrepreneurship. The presentation includ...
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Reinventing your Business Model Business Model Change, Strategic Innovation A presentation that clearly explains the concept of changing business models according to Kagermann, Johnson and Christe...
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Blue Ocean Theory Success Stories Short Introduction and Success Stories of BOS In world’s business today many companies are swimming in the red ocean of bloody competition. To obtain profitable grow...
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Blue and Red Ocean Strategy Diagram Strategic Innovation Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use.
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Paragonare a Strategia Blu Ocean: Business Process Reengineering | Griglia Prodotto/Mercato | Core Competence | Matrice del BCG | Matrice della McKinsey | Resource-Based View | Disruptive Innovation | Dimenticare, Prendere in Prestito ed Imparare | Regola del Tre | Tipi Strategici
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