Stratégie Océan Bleu

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Résumé

Océan de rouge de Stratégie Océan Bleu

Qu'est-ce que la Stratégie Océan Bleu ? Description

Plutôt que d'entrer en concurrence au coeur de l'industrie existante ou en essayant de voler des clients aux rivaux (Stratégie sanglante ou Stratégie Océan Rouge) W. Chan Kim et Renée Mauborgne suggèrent la Stratégie Océan Bleu : Développant un espace incontesté sur le marché ce qui rend la concurrence non pertinente.


Selon Kim et Mauborgne dans la revue HBR d'octobre 2004, en étant en concurrence dans des industries surpeuplées, il n'y a aucune manière de maintenir une performance élevée. L'opportunité réelle est : pour créer les océans bleus d'espace incontesté sur le marché.


Critique de l'Avantage Concurrentiel

Naturellement la concurrence est importante. Mais en se concentrant sur la concurrence et l'Avantage Concurrentiel, selon Kim et Mauborgne, les savants, les entreprises, et les consultants ont ignoré deux - et bien plus lucratif - domaines très importants de stratégie :

  • Identifier et développer les océans bleus, et
  • Exploiter et protéger les océans bleus. Ces défis sont très différents de ceux auxquels les stratèges ont consacré la majeure partie de leur attention.

Dans les océans bleus la demande est créée, plutôt que disputée. Il y a suffisamment d'opportunités de croissance qui sont à la fois rentable et rapide.


Deux manières de créer les océans bleus

  1. L'une est de lancer des industries complètement nouvelles, comme eBay l'a fait avec les enchères en ligne.
  2. L'autre constate qu'il est plus commun pour un Océan Bleu d'être créé du dedans d'un Océan Rouge quand une entreprise élargie les frontières d'une industrie existante.

Certainement Kim et Mauborgne méritent des crédits pour avoir fait la remarque du trop concentré sur l'Avantage Concurrentiel et également pour leur belle métaphore des deux types d'océans.


Livre : W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -


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Forum sur Stratégie Océan Bleu.


Stratégie Océan Bleu est Réservé à celui Disposant de Ressources
En théorie, il est évident que la question de concentration de concurrence, entre autre, doit apporter des éléments qui (...)
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0 réactions
🔥 NOUVEAU Océan Bleu et Sa Conception
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Océan Bleu et Intégration Verticale
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What is the Four Action Framework?
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What are Execution Hurdles in Blue Ocean Strategy?
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Blue Ocean Strategy - Three Tiers of Noncustomers
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Blue Ocean Strategy: Buyer Utility Levers
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Blue Ocean Strategic Sequencing - Apple
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Blue Ocean Strategy - Buyer Experience Cycle
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This Isn't Strategy?
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The Importance of Innovating
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BOS in Less Developed Countries
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Blue Ocean Strategy for UPS
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Not Properly Contested Markets
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Blue Ocean Strategy Sequence L.L. Bean
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Filtering Blue Ocean Ideas: Strategic Overlays
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Navy Federal Credit Union
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Blue Ocean Strategic Sequencing - Amtrak
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Blue Ocean Strategy Sequencing for Blockbuster
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Blue Ocean Strategy Research
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Blue Ocean Strategic Sequencing for US Airways?
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Blue Ocean Strategy versus RBV and MBV
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Verizon Communications Strategic Sequencing
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Nintendo's Wii BOS Strategic Sequence
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Best Buy - Blue Ocean Strategy Proposal
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Blue Ocean Strategic Sequence for Barnes and Noble
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Blue Ocean Strategic Sequence for Amazon.com
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Blue Ocean Strategic Sequencing on Disney
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The Blue Ocean Strategy (BOS) Sequence of Citibank
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Getting the Strategic Sequence Right for Verizon Wireless Droid Pro
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Nestle Blue Ocean Strategy Sequencing
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Papa Murphy's Strategic Sequence
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Blue Ocean Strategic Sequencing for Delta Airlines
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How to Start with Blue Ocean Strategy?
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BOS and ROS are Both Supplier Centric
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Validated Instrument for Measuring Blue Ocean Strategy
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5 réactions
Blue Ocean Strategy Success Example in India
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First Mover Advantage / Price Maker in BOS
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Blue Ocean Strategic Sequence for Blockbuster
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eBay's Blue Ocean Strategy Strategic Sequence
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8 réactions
Six Paths Framework for Property Management Companies
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Blue Ocean Strategic Sequencing - Exxon Mobil
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Sony Playstation in Medical Field
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CSR Part of Blue Ocean Strategy
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Strategic Sequencing Education Industry for Adults
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Blue Ocean Strategic Sequence for Oreck Direct
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Blue Ocean Sequencing - Bank of America
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BP Moving From Red Ocean to Blue Ocean
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Blue Ocean Strategic Sequencing in Office Furniture
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Blue Ocean Strategic Sequencing - Best Buy
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Wal-Mart Strategic Sequence
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Blue Ocean Strategic Sequencing - Dell
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Meilleures Pratiques

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Les sujets les mieux notés sur Stratégie Océan Bleu. Vous trouverez ici les idées les plus précieuses et des suggestions pratiques.


Visionary Leadership and Blue Ocean Strategy
I think Blue Ocean Strategy (BOS) success merely depends on the leadership of the leader and how visionary the leader is (...)
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Blue, Green or Even Violet Ocean Strategies
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What is a Strategic Sequence?
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Using Blue Ocean Strategy Inside Companies
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Blue Ocean Strategy Disadvantages
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What is a Pioneer-Migrator-Settler Map (PMS Map)?
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Differences in BOS / ROS Cultures
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BOS = Niche Market Strategy
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How to Avoid Imitation of Blue Ocean Strategy?
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Blue Ocean Strategy in Small Companies
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Why is it called 'Blue' Ocean Strategy?
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Creating a New Mental Category
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Six Paths to Moving from Red to Blue Ocean
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Porter Model vs Blue Ocean Strategy
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BOS: more of the same
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Can a Blue Ocean Eventually Turn Into a Red Ocean?
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'Purple' Ocean Strategy
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The Context Determines BOS or ROS
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Blue Ocean Strategy of Google
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Define the Gap in the Market
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Blue Ocean is Economics Failure
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6 réactions

Conseils d'Experts

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Idées avancées sur Blue Ocean Strategy (Anglais). Vous trouverez ici des conseils professionnels d'experts.


Diagnostic Framework for Building a Blue Ocean Strategy

Blue Ocean Strategy Formation
Kim and Mauborgne introduce in their book an interesting tool they call "The Strategy Canvas". The Strategy Canvas is b (...)

Challenging the Existing Strategic Logic

Blue Ocean Strategy Tools
A great BOS-tool Kim and Mauborgne described is the "Four Actions Framework". This Four Actions Framework can be used to (...)

How to Find Good Product Ideas? List of 10 Approaches

Discovering New-Product Ideas, Creative Approaches
In his book “Product Leadership: Creating and Launching Superior New Products”, Robert Cooper suggests following ten way (...)

Blue Ocean Strategy Tools, Frameworks and Methodologies

Summaries of all BOS Tools
Summaries of 12 Blue Ocean Strategy tools by Kim & Mauborgne: 1. PMS Map – Pioneer-Migrator-Settler Map. A key tool in (...)

Innovation Pitfalls

Avoiding Innovation Traps
Harvard Professor R. Moss Kanter describes 4 common innovation mistakes and corresponding remedies (HBR Nov 2006): 1. S (...)

The Value Creation Logic Types

Discovering Blue Oceans
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How to Find or Create A Blue Ocean?

Approaches to Reconstruct Market Boundaries
In their book: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Kim and (...)

Recent Innovation Trends | New Innovation Types

Open innovation, User Innovation, Value Innovation, Bottom-up Innovation
Roland Bel (2012) outlines and explains four types of innovations that have become more and more important since the las (...)

How to Detect Consumer Needs that are Unmet?

Product Innovation, New Product Development, Innovation Strategy
In their article New Business Models in Emerging Markets" (Harvard Business Review, January-February 2011), Matthew J. E (...)

Pitfalls and Obstacles in Product Development Strategy

Product Development, Product Portfolio Management
Although product development can be an important growth strategy, it is necessary to keep in mind that several factors t (...)

Value Innovation Strategy Best Practices

Understanding the Fundamentals of Blue Ocean Strategy
The fundamentals of the "Blue Ocean" concept can be found in an earlier HBR artice by W. C. Kim and R. Mauborgne (1997) (...)

A Closer Look Into Customer Value

Customer Value Analysis, Strategic Marketing, Innovation Strategy
It is often argued that customer value is required for staying competitive and successful as organization. But in what w (...)

How to Think Differently in Blue Ocean Strategy and Innovation?

How to Be Innovative
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How to Determine the Right PRICING?

Steps to Strategic Pricing
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How Can Incumbents Respond to Disruptors?

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How to Lead an Innovation Team

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In Which Direction Should we Grow our Portfolio?

Portfolio Strategy, Innovation Strategy
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Innovating by Reconsidering Value Delivery

Fundamental Innovation
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Classes of Innovation | Sources of Innovation

Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy
TWO CLASSES OF INNOVATION Innovation can be triggered or enabled by two broad classes: KNOWLEDGE PUSH: Innovation trig (...)

How to Design Experiments to Support Decision-making on Strategic Innovations

Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes
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Why Large Firms are Having Difficulties to Deal with Disruptive Innovations

Innovation Management
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What Makes a Company Innovative?

Innovation Best Practices, R&D Best Practices, Corporate Innovation
A futurethink 2006 Innovation Tracker Survey mentions: - Ability to create a climate that continuously fosters innovat (...)

Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping

Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation
Today, organizations are increasingly developing and designing new and complex products or systems. In other words, the (...)

Entrepreneurial Strategies in Emerging Markets

Emergent Strategy, Entrepreneurship, Strategic Innovation
Chanvatipsakul and Wongsurawat (2013) examined the reasons why SMEs are successful in entering emerging markets while bi (...)
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