Stratégie Océan Bleu

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Océan de rouge de Stratégie Océan Bleu

Qu'est-ce que la Stratégie Océan Bleu ? Description

Plutôt que d'entrer en concurrence au coeur de l'industrie existante ou en essayant de voler des clients aux rivaux (Stratégie sanglante ou Stratégie Océan Rouge) W. Chan Kim et Renée Mauborgne suggèrent la Stratégie Océan Bleu : Développant un espace incontesté sur le marché ce qui rend la concurrence non pertinente.


Selon Kim et Mauborgne dans la revue HBR d'octobre 2004, en étant en concurrence dans des industries surpeuplées, il n'y a aucune manière de maintenir une performance élevée. L'opportunité réelle est : pour créer les océans bleus d'espace incontesté sur le marché.


Critique de l'Avantage Concurrentiel

Naturellement la concurrence est importante. Mais en se concentrant sur la concurrence et l'Avantage Concurrentiel, selon Kim et Mauborgne, les savants, les entreprises, et les consultants ont ignoré deux - et bien plus lucratif - domaines très importants de stratégie :

  • Identifier et développer les océans bleus, et
  • Exploiter et protéger les océans bleus. Ces défis sont très différents de ceux auxquels les stratèges ont consacré la majeure partie de leur attention.

Dans les océans bleus la demande est créée, plutôt que disputée. Il y a suffisamment d'opportunités de croissance qui sont à la fois rentable et rapide.


Deux manières de créer les océans bleus

  1. L'une est de lancer des industries complètement nouvelles, comme eBay l'a fait avec les enchères en ligne.
  2. L'autre constate qu'il est plus commun pour un Océan Bleu d'être créé du dedans d'un Océan Rouge quand une entreprise élargie les frontières d'une industrie existante.

Certainement Kim et Mauborgne méritent des crédits pour avoir fait la remarque du trop concentré sur l'Avantage Concurrentiel et également pour leur belle métaphore des deux types d'océans.


Livre : W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -


Groupe d'Intérêt Spécial Stratégie Océan Bleu


Groupe d'Intérêt Spécial (59 membres)

Forum sur Stratégie Océan Bleu  

Les sujets les plus récents sur: Stratégie Océan Bleu.


Stratégie Océan Bleu est Réservé à celui Disposant de Ressources
En théorie, il est évident que la question de concentration de concurrence, entre autre, doit apporter des éléments qui (...)
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🔥 NOUVEAU Océan Bleu et Sa Conception
J'aimerais savoir comment les entrepreneurs réagissent face à cette stratégie. Au congo la notion de la concurrence est (...)
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Océan Bleu et Intégration Verticale
Je voudrais juste savoir comment pourrais s'appliquer la stratégie océan bleu dans une intégration verticale au sein de (...)
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Filtering Blue Ocean Ideas: Strategic Overlays
When developing Blue Ocean Strategies with organisations we find that some of the Blue Ocean ideas generated, while grea (...)
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How to Start with Blue Ocean Strategy?
I am in the process of starting up a company. I was advised to use Blue Ocean strategy but there is a lot of information (...)
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Validated Instrument for Measuring Blue Ocean Strategy
I am examining the relationship between the Blue Ocean Strategy and firm performance in the construction industry using (...)
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Meilleures Pratiques sur Stratégie Océan Bleu

Vous trouverez ici les idées les plus précieuses et des suggestions pratiques.


🥇 Visionary Leadership and Blue Ocean Strategy
I think Blue Ocean Strategy (BOS) success merely depends on the leadership of the leader and how visionary the leader is (...)
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🥈 Blue, Green or Even Violet Ocean Strategies
I think ROS and BOS are parts of a process that all active companies will pass. In fact they are inevitable events durin (...)
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🥉 What is a Strategic Sequence?
According to Kim and Mauborgne (2005) a BOS will only work if it’s formulated in the right strategic sequence. Without f (...)
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Using Blue Ocean Strategy Inside Companies
Many people think BOS is only applicable for creating new markets, outside a company. Though, the Blue Ocean concept can (...)
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Blue Ocean Strategy Disadvantages
While most of the participants in this forum are quick to point out the that a BOS creator gets, we need to be aware of (...)
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What is a Pioneer-Migrator-Settler Map (PMS Map)?
In Blue Ocean Strategy, what is a Pioneer-Migrator-Settler Map? I read it is a key tool in the Blue Ocean Strategy proce (...)
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Differences in BOS / ROS Cultures
I have discovered over the last five years that in Red Ocean Strategies (ROS) people compete to maintain a competitive e (...)
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BOS = Niche Market Strategy
Is BOS not just another phrase for a strategy? They share the common feature of a 'lone player'. (...)
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How to Avoid Imitation of Blue Ocean Strategy?
After creating a new market/industry, how can competitors be restricted to imitate the same. Is a complete overlook by t (...)
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Blue Ocean Strategy in Small Companies
For most small businesses in the current environment, staying alive is a major issue! Simply paying the bills tends to d (...)
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11 réactions

 
Why is it called 'Blue' Ocean Strategy?
I would like to know meaning of 'blue' and its meaning when we refer to Blue Ocean startegy. Why it is called blue and n (...)
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9 réactions

 
Creating a New Mental Category
Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull (...)
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25 réactions

 
Six Paths to Moving from Red to Blue Ocean
I am seeking feedback on my class project. I am trying to move a red ocean company to a Blue Ocean company. I am working (...)
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3 réactions

 
Porter Model vs Blue Ocean Strategy
Does anyone know about the differences between Porter's (5 Forces, Competitive Advantage) Strategy Model and Blue Ocean (...)
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BOS: more of the same
Blue Ocean Strategy is just more of the same old stuff. It takes industry analysis from Porter, differentiation from Tro (...)
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17 réactions

 
What is the Four Action Framework?
I am looking for more information on the 4 action framework. I found that it's a key tool in the Blue Ocean Strategy pro (...)
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What are Execution Hurdles in Blue Ocean Strategy?
Stumbling on the web I found there are 4 execution hurdles in Blue Ocean Strategy: 1. Cognitive 2. Motivation 3. Reso (...)
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Can a Blue Ocean Eventually Turn Into a Red Ocean?
When a company creates a blue ocean by foreseeing an opportunity, there is always a chance of other companies entering t (...)
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'Purple' Ocean Strategy
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Blue Ocean Strategy - Three Tiers of Noncustomers
There are three tiers of non-customers that can be transformed into customers. They differ in their relative distance fr (...)
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Blue Ocean Strategy: Buyer Utility Levers
In Blue Ocean Strategy, the Buyer Utility Map is a chart that shows the six buy utility levers: 1. Productivity 2. Sim (...)
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Blue Ocean Strategic Sequencing - Apple
I think Apple computers have demonstrated remarkable success of Blue Ocean strategies time and again by launching new pr (...)
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Blue Ocean Strategy - Buyer Experience Cycle
In Blue Ocean Strategy there is a tool called Buyer Experience Cycle. It deals with the experience a buyer has in the va (...)
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The Context Determines BOS or ROS
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Blue Ocean Strategy of Google
First it was IBM, then Microsoft and now Google. How Google made it to the top ? Adopting BOS ? Google is a wonderful c (...)
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Define the Gap in the Market
Launching new company (for example in medical equipment) with a me-too kind of product is always having a traction into (...)
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3 réactions

 
This Isn't Strategy?
This could be a few things but, strategy, really? It's a process at best either, deliberate (ROS) or emergent (BOS). It (...)
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The Importance of Innovating
This model is useful because it makes managers think about breaking the rules of competition. Aristoteles said: "You ca (...)
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BOS in Less Developed Countries
Kim & Mauborgne: create uncontested market space and make the competition irrelevant. In the market place in less devel (...)
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Blue Ocean Strategy for UPS
UPS currently operates world wide and is at the forefront with electronic shipping technologies and a massive fleet of t (...)
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Not Properly Contested Markets
Some markets are not properly contested, can such a situation be considered as a blue ocean? (...)
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Blue Ocean Strategy Sequence L.L. Bean
The four steps of strategic sequencing for L.L. Bean's Blue Ocean Strategy (BOS) begin with buyer utility and the six st (...)
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Navy Federal Credit Union
I am seeking to identify ways in which Navy Federal Credit Union (NFCU) can convert and break away from the competition. (...)
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Blue Ocean is Economics Failure
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Blue Ocean Strategic Sequencing - Amtrak
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Blue Ocean Strategy Sequencing for Blockbuster
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2 réactions

 
Blue Ocean Strategy Research
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Blue Ocean Strategic Sequencing for US Airways?
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Blue Ocean Strategy versus RBV and MBV
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Verizon Communications Strategic Sequencing
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Nintendo's Wii BOS Strategic Sequence
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Best Buy - Blue Ocean Strategy Proposal
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Blue Ocean Strategic Sequence for Barnes and Noble
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Blue Ocean Strategic Sequence for Amazon.com
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Blue Ocean Strategic Sequencing on Disney
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The Blue Ocean Strategy (BOS) Sequence of Citibank
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Getting the Strategic Sequence Right for Verizon Wireless Droid Pro
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Nestle Blue Ocean Strategy Sequencing
Nestle's Blue Ocean Strategy Sequence Greetings to the group. For an assignment I described a Blue Ocean strategy seque (...)
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Papa Murphy's Strategic Sequence
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Blue Ocean Strategic Sequencing for Delta Airlines
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BOS and ROS are Both Supplier Centric
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Blue Ocean Strategy Success Example in India
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First Mover Advantage / Price Maker in BOS
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Blue Ocean Strategic Sequence for Blockbuster
The BOS sequencing for Blockbuster is as follows: - Buyer utility. They created buyer utility by offering convenience a (...)
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eBay's Blue Ocean Strategy Strategic Sequence
eBay operates in a Blue Ocean today due to their ability to capitalize on their and immense popularity. The BOS sequenc (...)
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Six Paths Framework for Property Management Companies
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Blue Ocean Strategic Sequencing - Exxon Mobil
I’m completing a college assignment and request feedback on my thoughts about Exxon Mobil and Blue Ocean sequencing. Bu (...)
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1 réactions

 
Sony Playstation in Medical Field
Part of my class assignment is to overlook the transition of red ocean company into Blue Ocean one. I choose Sony Playst (...)
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2 réactions

 
CSR Part of Blue Ocean Strategy
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Strategic Sequencing Education Industry for Adults
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0 réactions

 
Blue Ocean Strategic Sequence for Oreck Direct
Oreck direct has been providing home cleaning products, such as vacuum cleaners and other household cleaning supplies si (...)
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Blue Ocean Sequencing - Bank of America
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BP Moving From Red Ocean to Blue Ocean
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3 réactions

 
Blue Ocean Strategic Sequencing in Office Furniture
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1 réactions

 
Blue Ocean Strategic Sequencing - Best Buy
Buyer utility. For Best Buy, I see the most compelling reason the mass of people flock there is because of the vast prod (...)
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2 réactions

 
Wal-Mart Strategic Sequence
Based on the BOS sequence, Wal-Mart (branded as Walmart since 2008) is clearly in a blue ocean: The buyer utility is ob (...)
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2 réactions

 
Blue Ocean Strategic Sequencing - Dell
I have been researching dell for the past several weeks in my business class and we are currently looking at the Blue Oc (...)
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3 réactions

 
Conseils d'Experts sur Blue Ocean Strategy (Anglais)

Vous trouverez ici des conseils professionnels d'experts.


Diagnostic Framework for Building a Blue Ocean Strategy

Blue Ocean Strategy Formation (...)
   
 
 
 

Challenging the Existing Strategic Logic

Blue Ocean Strategy Tools (...)
   
 
 
 

How to Find Good Product Ideas? List of 10 Approaches

Discovering New-Product Ideas, Creative Approaches (...)
   
 
 
 

Blue Ocean Strategy Tools, Frameworks and Methodologies

Summaries of all BOS Tools (...)
   
 
 
 

Innovation Pitfalls

Avoiding Innovation Traps (...)
   
 
 
 

The Value Creation Logic Types

Discovering Blue Oceans (...)
   
 
 
 

How to Find or Create A Blue Ocean?

Approaches to Reconstruct Market Boundaries (...)
   
 
 
 

Recent Innovation Trends | New Innovation Types

Open innovation, User Innovation, Value Innovation, Bottom-up Innovation (...)
   
 
 
 

How to Detect Consumer Needs that are Unmet?

Product Innovation, New Product Development, Innovation Strategy (...)
   
 
 
 

Pitfalls and Obstacles in Product Development Strategy

Product Development, Product Portfolio Management (...)
   
 
 
 

Value Innovation Strategy Best Practices

Understanding the Fundamentals of Blue Ocean Strategy (...)
   
 
 
 

A Closer Look Into Customer Value

Customer Value Analysis, Strategic Marketing, Innovation Strategy (...)
   
 
 
 

How to Think Differently in Blue Ocean Strategy and Innovation?

How to Be Innovative (...)
   
 
 
 

How to Determine the Right PRICING?

Steps to Strategic Pricing (...)
   
 
 
 

How Can Incumbents Respond to Disruptors?

5 Strategic Options in Reaction to Disruptors (...)
   
 
 
 

How to Lead an Innovation Team

Best Practices, Innovation Team Management (...)
   
 
 
 

In Which Direction Should we Grow our Portfolio?

Portfolio Strategy, Innovation Strategy (...)
   
 
 
 

Innovating by Reconsidering Value Delivery

Fundamental Innovation (...)
   
 
 
 

Classes of Innovation | Sources of Innovation

Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy (...)
   
 
 
 

How to Design Experiments to Support Decision-making on Strategic Innovations

Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes (...)
   
 
 
 

Why Large Firms are Having Difficulties to Deal with Disruptive Innovations

Innovation Management (...)
   
 
 
 

What Makes a Company Innovative?

Innovation Best Practices, R&D Best Practices, Corporate Innovation (...)
   
 
 
 

Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping

Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation (...)
   
 
 
 

Entrepreneurial Strategies in Emerging Markets

Emergent Strategy, Entrepreneurship, Strategic Innovation (...)
   
 
 
 
Sources d'Information sur Stratégie Océan Bleu

Vous trouverez ici des powerpoints, des vidéos, des actualités, etc. à utiliser dans vos propres conférences et ateliers.



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