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Océano del rojo del Estrategia Océano Azul

¿En Qué consiste la Estrategia Océano Azul? Explicación

Más que competir dentro de los límites de la industria existente o intentando robar a clientes a los rivales (Estrategía sangrienta o de Océano rojo) W. Chan Kim y Renée Mauborgne están sugiriendo La Estrategia Océano Azul: desarrollar nuevos mercados sobre la base del espacio desatendido lo cual hace la competición innecesaria.

Según Kim y Mauborgne en el HBR de octubre de 2004, la competición en industrias atestadas no es una manera de sostener altos rendimientos. La verdadera oportunidad está en: crear océanos azules de espacios desatendidos del mercado.

Crítica de la Ventaja Competitiva

Por supuesto la competencia es importante. Pero centrándose en la competición y la Ventaja Competitiva, según Kim y Mauborgne, los eruditos, las compañías, y los consultores han no hecho caso de dos - y lejos más lucrativo - aspectos muy importantes de la estrategia:

Encontrar y desarrollar océanos azules, y
Explotar y proteger los océanos azules. Estos desafíos son muy diferentes a los cuales los estrategas han dedicado la mayor parte de su atención.

Los océanos azules se crean, en lugar de lucha por ellos. Hay una amplia oportunidad amplia para un crecimiento que es rentable y además, rápido.

Dos maneras de crear los océanos azules

Una es lanzar industrias totalmente nuevas, como lo hizo eBay con las subastas en línea.
Es más común que un océano azul sea creado dentro de un océano rojo cuando una compañía amplía los límites de una industria existente.

Ciertamente Kim y Mauborgne merecen el crédito por traer este punto sobre lo expuesto como Ventaja Competitiva y también para su hermosa metáfora de los dos tipos de océanos.

Libro: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -

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Foro sobre Estrategia Océano Azul

Los 3 temas más recientes sobre: Estrategia Océano Azul.

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🔥	NUEVO Oceanonos Azules en Donde? Creo que solo funcionaran en el corto plazo y cuando el nicho de mercado descubierto sea rentable y menos riesgosos, lue (...)

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Mejores Prácticas sobre Estrategia Océano Azul

Aquí encontrará todas las discusiones más valiosas del pasado.

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Consejos de Expertos sobre Blue Ocean Strategy (Inglés)

Aquí encontrará consejos de expertos.

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Fuentes de Información sobre Estrategia Océano Azul

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