Estrategia Océano Azul

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Creación de un espacio desatendido del mercado. Descripción de la Estrategia Océano Azul de W. Chan Kim y Renée Mauborgne. ('04)

¿En Qué consiste la Estrategia Océano Azul? Explicación

Más que competir dentro de los límites de la industria existente o intentando robar a clientes a los rivales (Estrategía sangrienta o de Océano rojo) W. Chan Kim y Renée Mauborgne están sugiriendo La Estrategia Océano Azul: desarrollar nuevos mercados sobre la base del espacio desatendido lo cual hace la competición innecesaria.

Según Kim y Mauborgne en el HBR de octubre de 2004, la competición en industrias atestadas no es una manera de sostener altos rendimientos. La verdadera oportunidad está en: crear océanos azules de espacios desatendidos del mercado.

Crítica de la Ventaja Competitiva

Por supuesto la competencia es importante. Pero centrándose en la competición y la Ventaja Competitiva, según Kim y Mauborgne, los eruditos, las compañías, y los consultores han no hecho caso de dos - y lejos más lucrativo - aspectos muy importantes de la estrategia:

• Encontrar y desarrollar océanos azules, y
• Explotar y proteger los océanos azules. Estos desafíos son muy diferentes a los cuales los estrategas han dedicado la mayor parte de su atención.

Los océanos azules se crean, en lugar de lucha por ellos. Hay una amplia oportunidad amplia para un crecimiento que es rentable y además, rápido.

Dos maneras de crear los océanos azules

1. Una es lanzar industrias totalmente nuevas, como lo hizo eBay con las subastas en línea.
2. Es más común que un océano azul sea creado dentro de un océano rojo cuando una compañía amplía los límites de una industria existente.

Ciertamente Kim y Mauborgne merecen el crédito por traer este punto sobre lo expuesto como Ventaja Competitiva y también para su hermosa metáfora de los dos tipos de océanos.

Libro: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -

Grupo de Interés Especial - Estrategia Océano Azul Grupo de Interés Especial (109 miembros)

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Mejores Prácticas - Estrategia Océano Azul En la sección de mejores prácticas, encontrará las mejores discusiones de foros dentro de esta área de conocimiento.   Visionary Leadership and Blue Ocean Strategy (43 reacciones) I think Blue Ocean Strategy (BOS) success merely depends ...           Blue, Green or Even Violet Ocean Strategies (7 reacciones) I think ROS and BOS are parts of a process that all active c...           What is a Strategic Sequence? (4 reacciones) According to Kim and Mauborgne (2005) a BOS will only work i...           Using Blue Ocean Strategy Inside Companies (1 reacciones) Many people think BOS is only applicable for creating new ma...           Blue Ocean Strategy Disadvantages (10 reacciones) While most of the participants in this forum are quick to po...           What is a Pioneer-Migrator-Settler Map (PMS Map)? (0 reacciones) In Blue Ocean Strategy, what is a Pioneer-Migrator-Settler M...           BOS = Niche Market Strategy (4 reacciones) Is BOS not just another phrase for a           Differences in BOS / ROS Cultures (15 reacciones) I have discovered over the last five years that in Red Oc...           How to Avoid Imitation of Blue Ocean Strategy? (5 reacciones) After creating a new market/industry, how can competitors be...           Creating a New Mental Category (25 reacciones) Blue ocean strategies are basically about creating a new men...           Why is it called 'Blue' Ocean Strategy? (9 reacciones) I would like to know meaning of 'blue' and its meaning when ...           Blue Ocean Strategy in Small Companies (11 reacciones) For most small businesses in the current environment, sta...           Six Paths to Moving from Red to Blue Ocean (3 reacciones) I am seeking feedback on my class project. I am trying to mo...           BOS: more of the same (17 reacciones) Blue Ocean Strategy is just more of the same old stuff. It t...           Porter Model vs Blue Ocean Strategy (8 reacciones) Does anyone know about the differences between Porter's (5 F...           Can a Blue Ocean Eventually Turn Into a Red Ocean? (8 reacciones) When a company creates a blue ocean by foreseeing an opportu...           'Purple' Ocean Strategy (32 reacciones) If there are shallow, boiling, highly competitive, bloody RE...           Blue Ocean Strategy of Google (3 reacciones) First it was IBM, then Microsoft and now Google. How Google ...

Expert Tips (ENG) - Blue Ocean Strategy En la sección de expert tips, encontrará consejos de expertos dentro de esta área de conocimiento.   Diagnostic Framework for Building a Blue Ocean Strategy Blue Ocean Strategy Formation...       Challenging the Existing Strategic Logic Blue Ocean Strategy Tools...       How to Find Good Product Ideas? List of 10 Approaches Discovering New-Product Ideas, Creative Approaches...       Blue Ocean Strategy Tools, Frameworks and Methodologies Summaries of all BOS Tools...       Innovation Pitfalls Avoiding Innovation Traps...       The Value Creation Logic Types Discovering Blue Oceans...       How to Find or Create A Blue Ocean? Approaches to Reconstruct Market Boundaries...       Recent Innovation Trends | New Innovation Types Open innovation, User Innovation, Value Innovation, Bottom-up Innovation...       How to Detect Consumer Needs that are Unmet? Product Innovation, New Product Development, Innovation Strategy...       Pitfalls and Obstacles in Product Development Strategy Product Development, Product Portfolio Management...       Value Innovation Strategy Best Practices Understanding the Fundamentals of Blue Ocean Strategy...       A Closer Look Into Customer Value Customer Value Analysis, Strategic Marketing, Innovation Strategy...       How to Think Differently in Blue Ocean Strategy and Innovation? How to Be Innovative...       How to Determine the Right PRICING? Steps to Strategic Pricing...       How Can Incumbents Respond to Disruptors? 5 Strategic Options in Reaction to Disruptors...       How to Lead an Innovation Team Best Practices, Innovation Team Management...       In Which Direction Should we Grow our Portfolio? Portfolio Strategy, Innovation Strategy...       Innovating by Reconsidering Value Delivery Fundamental Innovation...       Classes of Innovation | Sources of Innovation Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy...       How to Design Experiments to Support Decision-making on Strategic Innovations Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes...       Why Large Firms are Having Difficulties to Deal with Disruptive Innovations Innovation Management...       What Makes a Company Innovative? Innovation Best Practices, R&D Best Practices, Corporate Innovation...       Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation...       Entrepreneurial Strategies in Emerging Markets Emergent Strategy, Entrepreneurship, Strategic Innovation...

Recursos - Estrategia Océano Azul En la sección Recursos, encontrará presentaciones en powerpoint, videos de micro aprendizaje, artículos, noticias, etc., dentro de esta área de conocimiento.   Noticias sobre Estrategia Océano Azul         Noticias sobre Rojo Estrategia         Vídeos sobre Estrategia Océano Azul         Vídeos sobre Rojo Estrategia         Presentaciones sobre Estrategia Océano Azul         Presentaciones sobre Rojo Estrategia         Más sobre Estrategia Océano Azul         Más sobre Rojo Estrategia

Compare con Estrategia Océano Azul:  Reingeniería  |  Matriz Producto/Mercado  |  Competencias Centrales  |  Matriz BCG  |  Matriz McKinsey  |  Visión de la Empresa Basada en Recursos  |  Innovación Disruptiva  |  Olvidar, Tomar Prestado y Aprender  |  Regla de Tres  |  Tipos Estratégicos

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