Estrategia Océano Azul

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Creación de un espacio desatendido del mercado. Descripción de la Estrategia Océano Azul de W. Chan Kim y Renée Mauborgne. ('04)

¿En Qué consiste la Estrategia Océano Azul? Explicación

Más que competir dentro de los límites de la industria existente o intentando robar a clientes a los rivales (Estrategía sangrienta o de Océano rojo) W. Chan Kim y Renée Mauborgne están sugiriendo La Estrategia Océano Azul: desarrollar nuevos mercados sobre la base del espacio desatendido lo cual hace la competición innecesaria.

Según Kim y Mauborgne en el HBR de octubre de 2004, la competición en industrias atestadas no es una manera de sostener altos rendimientos. La verdadera oportunidad está en: crear océanos azules de espacios desatendidos del mercado.

Crítica de la Ventaja Competitiva

Por supuesto la competencia es importante. Pero centrándose en la competición y la Ventaja Competitiva, según Kim y Mauborgne, los eruditos, las compañías, y los consultores han no hecho caso de dos - y lejos más lucrativo - aspectos muy importantes de la estrategia:

• Encontrar y desarrollar océanos azules, y
• Explotar y proteger los océanos azules. Estos desafíos son muy diferentes a los cuales los estrategas han dedicado la mayor parte de su atención.

Los océanos azules se crean, en lugar de lucha por ellos. Hay una amplia oportunidad amplia para un crecimiento que es rentable y además, rápido.

Dos maneras de crear los océanos azules

1. Una es lanzar industrias totalmente nuevas, como lo hizo eBay con las subastas en línea.
2. Es más común que un océano azul sea creado dentro de un océano rojo cuando una compañía amplía los límites de una industria existente.

Ciertamente Kim y Mauborgne merecen el crédito por traer este punto sobre lo expuesto como Ventaja Competitiva y también para su hermosa metáfora de los dos tipos de océanos.

Libro: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -

Estrategia Océano Azul Grupo de Interés Especial Grupo de Interés Especial (108 miembros)

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Expert Tips (ENG) - Blue Ocean Strategy   Challenging the Existing Strategic Logic       Diagnostic Framework for Building a Blue Ocean Strategy       How to Find Good Product Ideas? List of 10 Approaches       Blue Ocean Strategy Tools, Frameworks and Methodologies       Innovation Pitfalls       The Value Creation Logic Types       Recent Innovation Trends | New Innovation Types       How to Detect Consumer Needs that are Unmet?       How to Find or Create A Blue Ocean?       Pitfalls and Obstacles in Product Development Strategy       A Closer Look Into Customer Value       How to Determine the Right PRICING?       Value Innovation Strategy Best Practices       How to Think Differently in Blue Ocean Strategy and Innovation?       How Can Incumbents Respond to Disruptors?       Innovating by Reconsidering Value Delivery       Classes of Innovation | Sources of Innovation       In Which Direction Should we Grow our Portfolio?       How to Design Experiments to Support Decision-making on Strategic Innovations       How to Lead an Innovation Team       What Makes a Company Innovative?       Why Large Firms are Having Difficulties to Deal with Disruptive Innovations       Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping       Entrepreneurial Strategies in Emerging Markets     Desarrollarse en la administración y gestión de negocios

Recursos - Estrategia Océano Azul   Noticias sobre Estrategia Océano Azul         Noticias sobre Rojo Estrategia         Vídeos sobre Estrategia Océano Azul         Vídeos sobre Rojo Estrategia         Presentaciones sobre Estrategia Océano Azul         Presentaciones sobre Rojo Estrategia         Más sobre Estrategia Océano Azul         Más sobre Rojo Estrategia       Acelere su carrera en administración de negocios

Compare con Estrategia Océano Azul:  Reingeniería  |  Matriz Producto/Mercado  |  Competencias Centrales  |  Matriz BCG  |  Matriz McKinsey  |  Visión de la Empresa Basada en Recursos  |  Innovación Disruptiva  |  Olvidar, Tomar Prestado y Aprender  |  Regla de Tres  |  Tipos Estratégicos

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