Blaue Ozeane-Strategie

Wissenszentrum

Was ist Blaue Ozeane-Strategie? Beschreibung

Anstatt innerhalb der Grenzen der vorhandenen Industrie zu konkurrieren oder Kunden von Rivalen zu stehlen (Bloody oder Red Ocean), schlagen W. Chan Kim und Renée Mauborgne Blaue Ozeane-Strategie vor: entwickeln unbestrittener Markplätze, die die Konkurrenz irrelevant machen.

Laut Kim und Mauborgne in der HBR von Oktober 2004 ist das Konkurrieren in überfüllten Industrien kein Weg, um eine hohe Performance aufrechtzuerhalten. Die reale Möglichkeit ist: Blue Oceans des unbestrittenen Marktplatzes zu schaffen.

Wettbewerbsvorteilkritik

Selbstverständlich ist Konkurrenz wichtig. Da sie sich aber nur auf den Wettbewerb und auf Wettbewerbsvorteile fokussieren, vergessen Professoren, Unternehmen und Berater, nach Ansicht von Kim und Mauborgne, zwei sehr wichtige - und deutlich lukrativere - Aspekte der Strategie:

• Blue oceans zu finden und zu entwickeln, und
• Blue oceans auszunutzen und zu schützen. Diese Herausforderungen sind zu denen sehr unterschiedlich, denen Strategen die meiste Aufmerksamkeit gewidmet haben.

In Blue oceans wird Nachfrage geschaffen, anstatt darüber gekämpft. Es gibt reichlich Möglichkeiten für Wachstum, das rentabel und schnell ist.

Zwei Möglichkeiten, blue oceans zu schaffen

1. Eine ist, vollständig neue Industrien einzuführen, wie eBay mit Online-Auktionen.
2. Es ist üblicher für einen Blue Ocean aus einem Red Ocean heraus geschaffen zu werden, wenn eine Firma die Grenzen einer vorhandenen Industrie erweitert.

Zweifellos verdienen Kim und Mauborgne Kredit für das erwähnen des Punktes der Überfokussierung auf Wettbewerbsvorteil und auch für ihre schöne Metapher der zwei Arten von Ozeanen.

Buch: W. Chan Kim, Renée Mauborgne - Blaue Ozeane-Strategie -

Forum über Blaue Ozeane-Strategie   Die neuesten Themen zu: Blaue Ozeane-Strategie. Filtering Blue Ocean Ideas: Strategic Overlays When developing Blue Ocean Strategies with organisations we find that some of the Blue Ocean ideas generated, while grea (...) 6 14 Reaktionen   Validated Instrument for Measuring Blue Ocean Strategy I am examining the relationship between the Blue Ocean Strategy and firm performance in the construction industry using (...) 3 5 Reaktionen   How to Start with Blue Ocean Strategy? I am in the process of starting up a company. I was advised to use Blue Ocean strategy but there is a lot of information (...) 3 4 Reaktionen

Best Practices über Blaue Ozeane-Strategie Hier finden Sie die wertvollsten Ideen und praktischen Vorschläge. 🥇 Visionary Leadership and Blue Ocean Strategy I think Blue Ocean Strategy (BOS) success merely depends on the leadership of the leader and how visionary the leader is (...) 76 43 Reaktionen   🥈 Blue, Green or Even Violet Ocean Strategies I think ROS and BOS are parts of a process that all active companies will pass. In fact they are inevitable events durin (...) 71 7 Reaktionen   🥉 What is a Strategic Sequence? According to Kim and Mauborgne (2005) a BOS will only work if it’s formulated in the right strategic sequence. Without f (...) 39 4 Reaktionen   Using Blue Ocean Strategy Inside Companies Many people think BOS is only applicable for creating new markets, outside a company. Though, the Blue Ocean concept can (...) 36 1 Reaktionen   Blue Ocean Strategy Disadvantages While most of the participants in this forum are quick to point out the that a BOS creator gets, we need to be aware of (...) 32 10 Reaktionen   What is a Pioneer-Migrator-Settler Map (PMS Map)? In Blue Ocean Strategy, what is a Pioneer-Migrator-Settler Map? I read it is a key tool in the Blue Ocean Strategy proce (...) 22 1 Reaktionen   BOS = Niche Market Strategy Is BOS not just another phrase for a strategy? They share the common feature of a 'lone player'. (...) 20 4 Reaktionen   How to Avoid Imitation of Blue Ocean Strategy? After creating a new market/industry, how can competitors be restricted to imitate the same. Is a complete overlook by t (...) 20 5 Reaktionen   Differences in BOS / ROS Cultures I have discovered over the last five years that in Red Ocean Strategies (ROS) people compete to maintain a competitive e (...) 20 15 Reaktionen   Why is it called 'Blue' Ocean Strategy? I would like to know meaning of 'blue' and its meaning when we refer to Blue Ocean startegy. Why it is called blue and n (...) 19 9 Reaktionen   Creating a New Mental Category Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull (...) 19 25 Reaktionen   Blue Ocean Strategy in Small Companies For most small businesses in the current environment, staying alive is a major issue! Simply paying the bills tends to d (...) 19 11 Reaktionen   Six Paths to Moving from Red to Blue Ocean I am seeking feedback on my class project. I am trying to move a red ocean company to a Blue Ocean company. I am working (...) 17 3 Reaktionen   Porter Model vs Blue Ocean Strategy Does anyone know about the differences between Porter's (5 Forces, Competitive Advantage) Strategy Model and Blue Ocean (...) 15 8 Reaktionen   BOS: more of the same Blue Ocean Strategy is just more of the same old stuff. It takes industry analysis from Porter, differentiation from Tro (...) 15 17 Reaktionen   What is the Four Action Framework? I am looking for more information on the 4 action framework. I found that it's a key tool in the Blue Ocean Strategy pro (...) 14 0 Reaktionen   What are Execution Hurdles in Blue Ocean Strategy? Stumbling on the web I found there are 4 execution hurdles in Blue Ocean Strategy: 1. Cognitive 2. Motivation 3. Reso (...) 12 0 Reaktionen   Can a Blue Ocean Eventually Turn Into a Red Ocean? When a company creates a blue ocean by foreseeing an opportunity, there is always a chance of other companies entering t (...) 11 8 Reaktionen   'Purple' Ocean Strategy If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of unt (...) 10 32 Reaktionen   Blue Ocean Strategy - Three Tiers of Noncustomers There are three tiers of non-customers that can be transformed into customers. They differ in their relative distance fr (...) 9 0 Reaktionen   Blue Ocean Strategy - Buyer Experience Cycle In Blue Ocean Strategy there is a tool called Buyer Experience Cycle. It deals with the experience a buyer has in the va (...) 8 1 Reaktionen   Blue Ocean Strategy: Buyer Utility Levers In Blue Ocean Strategy, the Buyer Utility Map is a chart that shows the six buy utility levers: 1. Productivity 2. Sim (...) 8 1 Reaktionen   The Context Determines BOS or ROS A good strategy is a winning strategy. So in some circumstances we need to use BOS and in some other ROS fits better. Th (...) 8 3 Reaktionen   Blue Ocean Strategic Sequencing - Apple I think Apple computers have demonstrated remarkable success of Blue Ocean strategies time and again by launching new pr (...) 8 2 Reaktionen   This Isn't Strategy? This could be a few things but, strategy, really? It's a process at best either, deliberate (ROS) or emergent (BOS). It (...) 7 2 Reaktionen   The Importance of Innovating This model is useful because it makes managers think about breaking the rules of competition. Aristoteles said: "You ca (...) 7 1 Reaktionen   Define the Gap in the Market Launching new company (for example in medical equipment) with a me-too kind of product is always having a traction into (...) 7 3 Reaktionen   Blue Ocean Strategy of Google First it was IBM, then Microsoft and now Google. How Google made it to the top ? Adopting BOS ? Google is a wonderful c (...) 7 3 Reaktionen   Not Properly Contested Markets Some markets are not properly contested, can such a situation be considered as a blue ocean? (...) 6 0 Reaktionen   Navy Federal Credit Union I am seeking to identify ways in which Navy Federal Credit Union (NFCU) can convert and break away from the competition. (...) 6 1 Reaktionen   Blue Ocean Strategy for UPS UPS currently operates world wide and is at the forefront with electronic shipping technologies and a massive fleet of t (...) 6 1 Reaktionen   BOS in Less Developed Countries Kim & Mauborgne: create uncontested market space and make the competition irrelevant. In the market place in less devel (...) 6 1 Reaktionen   Blue Ocean Strategy Sequence L.L. Bean The four steps of strategic sequencing for L.L. Bean's Blue Ocean Strategy (BOS) begin with buyer utility and the six st (...) 6 1 Reaktionen   Blue Ocean Strategic Sequencing - Amtrak To get Amtrak to a blue ocean, I propose to make it a more family-friendly product with a kids’ car (similar to Disney’s (...) 5 0 Reaktionen   Blue Ocean is Economics Failure In my opinion, the idea of a Blue Ocean hurts the basic principles of economics which results in all economic profits te (...) 5 6 Reaktionen   Blue Ocean Strategy Sequencing for Blockbuster BLOCKBUSTER is an american-based provider of home video and video game rental services. - Buyer utility: Blockbuster al (...) 5 2 Reaktionen   Blue Ocean Strategy Research I am a Phd Student and would like to do a research in Blue Ocean Strategy. Any research model can you suggest. (...) 4 2 Reaktionen   Verizon Communications Strategic Sequencing Verizon communications : - Buyer utility-mobile devices unlock exceptional buyer utility in terms of convenience and en (...) 4 0 Reaktionen   Blue Ocean Strategic Sequencing for US Airways? US Airways is in in a red ocean, they must determine there their 3 tiers of consumers. For them to work toward a Blue Oc (...) 4 1 Reaktionen   Nintendo's Wii BOS Strategic Sequence Get the right," is an important part of the Blue Ocean strategy. Buyer utility, price, cost and adoption. Nintendo has (...) 4 1 Reaktionen   Blue Ocean Strategy versus RBV and MBV Hi everybody, how does Blue Ocean Strategy fit in between the major strategy approaches (e.g. Market-based view () and ) (...) 4 0 Reaktionen   Blue Ocean Strategic Sequencing for Delta Airlines The fourth principle of the Blue Ocean Marketing Strategy is to get the Strategic Sequence of the Blue Ocean Strategy co (...) 3 0 Reaktionen   Papa Murphy's Strategic Sequence Papa Murphy’s strategic sequence: - Buyer Utility - as a retailer of take n bake pizzas, Papa Murphy’s provides an alte (...) 3 0 Reaktionen   BOS and ROS are Both Supplier Centric In both ROS and BOS the focus is on the supplier and on competition with other supplier(s). Both try to outdo the compet (...) 3 0 Reaktionen   Nestle Blue Ocean Strategy Sequencing Nestle's Blue Ocean Strategy Sequence Greetings to the group. For an assignment I described a Blue Ocean strategy seque (...) 3 2 Reaktionen   Blue Ocean Strategic Sequence for Barnes and Noble Barnes and Noble while it is not presently in a Blue Ocean environment it is certainly a company that has a history of p (...) 3 0 Reaktionen   Blue Ocean Strategic Sequence for Amazon.com To create a Blue Ocean Strategy company there has to be . The components of BOS strategic sequencing are: buyer utility, (...) 3 1 Reaktionen   Blue Ocean Strategic Sequencing on Disney For school, I have to devise a blue ocean strategy for a specific business and industry (and post it in a user group suc (...) 3 7 Reaktionen   Best Buy - Blue Ocean Strategy Proposal I’ve chosen Best Buy to form a Blue Ocean strategy. The idea is to offer music lessons and basic computer courses to acc (...) 3 1 Reaktionen   Getting the Strategic Sequence Right for Verizon Wireless Droid Pro Verizon wireless has come out with a new phone called the droid pro. The sequence of Blue Ocean strategy consists of: th (...) 3 1 Reaktionen   The Blue Ocean Strategy (BOS) Sequence of Citibank This week in a college class I am attending, we are looking at the sequence of the Blue Ocean Strategy. And more specifi (...) 3 0 Reaktionen   Sony Playstation in Medical Field Part of my class assignment is to overlook the transition of red ocean company into Blue Ocean one. I choose Sony Playst (...) 2 2 Reaktionen   CSR Part of Blue Ocean Strategy Companies may consider Corporate Social Responsibility (CSR) as part of Blue Ocean strategy. Recent research concluded t (...) 2 0 Reaktionen   Blue Ocean Strategic Sequencing - Exxon Mobil I’m completing a college assignment and request feedback on my thoughts about Exxon Mobil and Blue Ocean sequencing. Bu (...) 2 1 Reaktionen   Blue Ocean Strategic Sequence for Blockbuster The BOS sequencing for Blockbuster is as follows: - Buyer utility. They created buyer utility by offering convenience a (...) 2 0 Reaktionen   First Mover Advantage / Price Maker in BOS As soon as an organisation identified a new sector/industry as a part of BOS and enter it successfully, they will get a (...) 2 0 Reaktionen   Blue Ocean Strategy Success Example in India Another example of huge success of blue ocean strategy is 2 wheeler market in India in mid eighties. Upto mid eighties (...) 2 0 Reaktionen   Strategic Sequencing Education Industry for Adults There needs to be significant changes in the way education is delivered to adult learners. A new company could use this (...) 2 0 Reaktionen   Six Paths Framework for Property Management Companies For the property management industry, one of the major issues that keep companies in the red ocean is simply trying to b (...) 2 0 Reaktionen   eBay's Blue Ocean Strategy Strategic Sequence eBay operates in a Blue Ocean today due to their ability to capitalize on their and immense popularity. The BOS sequenc (...) 2 8 Reaktionen   Blue Ocean Strategic Sequence for Oreck Direct Oreck direct has been providing home cleaning products, such as vacuum cleaners and other household cleaning supplies si (...) 1 1 Reaktionen   Blue Ocean Sequencing - Bank of America As described by Kim and Mauborgne (2005) there are four principles that make up the Blue Ocean strategy: buyer utility, (...) 1 0 Reaktionen   BP Moving From Red Ocean to Blue Ocean BP have much to do to move from red ocean to blue ocean. They must figure out a way to redeem themselves to please the m (...) 1 3 Reaktionen   Blue Ocean Strategic Sequencing in Office Furniture I am working on a Blue Ocean strategy for a course I am taking, and am hoping to get a bit of input on what I have devel (...) 1 1 Reaktionen   Blue Ocean Strategic Sequencing - Best Buy Buyer utility. For Best Buy, I see the most compelling reason the mass of people flock there is because of the vast prod (...) 1 2 Reaktionen   Wal-Mart Strategic Sequence Based on the BOS sequence, Wal-Mart (branded as Walmart since 2008) is clearly in a blue ocean: The buyer utility is ob (...) 0 2 Reaktionen   Blue Ocean Strategic Sequencing - Dell I have been researching dell for the past several weeks in my business class and we are currently looking at the Blue Oc (...) 0 3 Reaktionen

Vergleichen Sie mit Blaue Ozeane-Strategie:  Business Process Reengineering  |  Produkt-Markt-Matrix  |  Kernkompetenz  |  BCG-Matrix  |  McKinsey-Matrix  |  Ressourcentheorie |  Zerstörende Innovation  |  Vergessen Leihen Lernen  |  Regel von Drei  |  Strategische Typen

Zurück zur Managementdisziplin: Marketing  |  Strategie

Mehr Managementmethoden, Modelle und Theorie