إستراتيجية المحيط الازرق

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زرقاء محيط الاستراتيجية أحمر محيط

ماذا تكون إستراتيجية المحيط الازرق ؟ الوصف

فالافضل من تحديد التننافس ضمن الصناعة الحالية أو محاولة سرقة العملاء من المنافسين (بدمويةأو إستراتيجية محيط احمر) ، فقد اقترح دبليو تشان كيم ورينيه موبورن إستراتيجية المحيط الازرق : تطوير سوق ما ولأنّ يجعل المنافسة غير مرتبطة بالموضوع.

وفقا لكيم وموبورن في دورية هارفارد للاعمال عدد أكتوبر - 2004 ، فالتنافس في صناعات مزدحمة لا تؤدى ابدا للاداء المرتفع . و الفرص الحقيقيّة هى: خلق محيطات زرقاء فى سوق غير قابل للمافسة .

إنتقاد الميزة التنافسية

ان التنافس بالطبع هامّ. غير أنّ بتركيز على منافسة والميزة التنافسية ، وفقا ل كيم و موبورن ، قد تجاهل طالبات ، شركات ، ومستشارات اثنان جدّا مهمّة - وبعيدا أكثر مربحة - مظاهر الإستراتيجية:

ايجاد وتطوّير المحيطات الزرقاء ، و
استغلال وحماية المحيطات الزرقاء. هذه التحديات مختلفة جدّا عن تلك التى خطط لها الاستراتيجيين وكرسوا لها اوقاتهم.

الطلب يخلق تلقائيا في المحيطات الزرقاء ، افضل من التنازع عليه. هناك فرصة وافرة للنموّ المربح والسريع.

طريقتان لخلق المحيطات الزرقاء

الاول اطلاق صناعات جديدة تماما ، كما تم بموقع إي باي الالكترونى من مزادات شبكة الإنترنت.
وهو معروف اكثر للمحيط الازرق حين يمتزج من محيط احمر اى عندما تكون الشركة توسع حدودها مع صناعة موجودة.

وبالتّأكيد يستحقّ كل من كيم وموبورج كل التقدير لتبنيهم دراسة الميزة التنافسية وأيضا لاستعارتهم الجميلة من نوعين للمحيطات.

كتاب: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -

إستراتيجية المحيط الازرق المجموعة ذات الاهتمام المشترك

المجموعة ذات الاهتمام المشترك (14 أعضاء)

إستراتيجية المحيط الازرق المنتدى

مناقشات حول إستراتيجية المحيط الازرق.

🔥	جديد استراتيجية المحيط الأزرق فى المجال الرياضى يمكن استخدام ههذ الإستراتيجية فى المجال الرياضى لفتح مجالات جديد� (...)

	'Purple' Ocean Strategy If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of unt (...)

	Filtering Blue Ocean Ideas: Strategic Overlays When developing Blue Ocean Strategies with organisations we find that some of the Blue Ocean ideas generated, while grea (...)

	How to Start with Blue Ocean Strategy? I am in the process of starting up a company. I was advised to use Blue Ocean strategy but there is a lot of information (...)

	Validated Instrument for Measuring Blue Ocean Strategy I am examining the relationship between the Blue Ocean Strategy and firm performance in the construction industry using (...)

أفضل الممارسات حول إستراتيجية المحيط الازرق

هنا ستجد أكثر المناقشات قيمة من الماضي.

🥇	Visionary Leadership and Blue Ocean Strategy I think Blue Ocean Strategy (BOS) success merely depends on the leadership of the leader and how visionary the leader is (...)

🥈	Blue, Green or Even Violet Ocean Strategies I think ROS and BOS are parts of a process that all active companies will pass. In fact they are inevitable events durin (...)

🥉	What is a Strategic Sequence? According to Kim and Mauborgne (2005) a BOS will only work if it�s formulated in the right strategic sequence. Without f (...)

	Using Blue Ocean Strategy Inside Companies Many people think BOS is only applicable for creating new markets, outside a company. Though, the Blue Ocean concept can (...)

	Blue Ocean Strategy Disadvantages While most of the participants in this forum are quick to point out the that a BOS creator gets, we need to be aware of (...)

	What is a Pioneer-Migrator-Settler Map (PMS Map)? In Blue Ocean Strategy, what is a Pioneer-Migrator-Settler Map? I read it is a key tool in the Blue Ocean Strategy proce (...)

	BOS = Niche Market Strategy Is BOS not just another phrase for a strategy? They share the common feature of a 'lone player'. (...)

	How to Avoid Imitation of Blue Ocean Strategy? After creating a new market/industry, how can competitors be restricted to imitate the same. Is a complete overlook by t (...)

	Differences in BOS / ROS Cultures I have discovered over the last five years that in Red Ocean Strategies (ROS) people compete to maintain a competitive e (...)

	Blue Ocean Strategy in Small Companies For most small businesses in the current environment, staying alive is a major issue! Simply paying the bills tends to d (...)

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	Can a Blue Ocean Eventually Turn Into a Red Ocean? When a company creates a blue ocean by foreseeing an opportunity, there is always a chance of other companies entering t (...)

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	The Context Determines BOS or ROS A good strategy is a winning strategy. So in some circumstances we need to use BOS and in some other ROS fits better. Th (...)

	Blue Ocean Strategy: Buyer Utility Levers In Blue Ocean Strategy, the Buyer Utility Map is a chart that shows the six buy utility levers: 1. Productivity 2. Sim (...)

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	Blue Ocean Strategy of Google First it was IBM, then Microsoft and now Google. How Google made it to the top ? Adopting BOS ? Google is a wonderful c (...)

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	BOS in Less Developed Countries Kim & Mauborgne: create uncontested market space and make the competition irrelevant. In the market place in less devel (...)

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	Blue Ocean Strategy Research I am a Phd Student and would like to do a research in Blue Ocean Strategy. Any research model can you suggest. (...)

	Blue Ocean Strategy versus RBV and MBV Hi everybody, how does Blue Ocean Strategy fit in between the major strategy approaches (e.g. Market-based view () and ) (...)

	Blue Ocean Strategic Sequencing for US Airways? US Airways is in in a red ocean, they must determine there their 3 tiers of consumers. For them to work toward a Blue Oc (...)

	Verizon Communications Strategic Sequencing Verizon communications : - Buyer utility-mobile devices unlock exceptional buyer utility in terms of convenience and en (...)

	Nintendo's Wii BOS Strategic Sequence Get the right," is an important part of the Blue Ocean strategy. Buyer utility, price, cost and adoption. Nintendo has (...)

	Nestle Blue Ocean Strategy Sequencing Nestle's Blue Ocean Strategy Sequence Greetings to the group. For an assignment I described a Blue Ocean strategy seque (...)

	Blue Ocean Strategic Sequence for Barnes and Noble Barnes and Noble while it is not presently in a Blue Ocean environment it is certainly a company that has a history of p (...)

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	Blue Ocean Strategic Sequencing on Disney For school, I have to devise a blue ocean strategy for a specific business and industry (and post it in a user group suc (...)

	The Blue Ocean Strategy (BOS) Sequence of Citibank This week in a college class I am attending, we are looking at the sequence of the Blue Ocean Strategy. And more specifi (...)

	Getting the Strategic Sequence Right for Verizon Wireless Droid Pro Verizon wireless has come out with a new phone called the droid pro. The sequence of Blue Ocean strategy consists of: th (...)

	Best Buy - Blue Ocean Strategy Proposal I�ve chosen Best Buy to form a Blue Ocean strategy. The idea is to offer music lessons and basic computer courses to acc (...)

	Papa Murphy's Strategic Sequence Papa Murphy�s strategic sequence: - Buyer Utility - as a retailer of take n bake pizzas, Papa Murphy�s provides an alte (...)

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	Blue Ocean Strategy Success Example in India Another example of huge success of blue ocean strategy is 2 wheeler market in India in mid eighties. Upto mid eighties (...)

	First Mover Advantage / Price Maker in BOS As soon as an organisation identified a new sector/industry as a part of BOS and enter it successfully, they will get a (...)

	Blue Ocean Strategic Sequence for Blockbuster The BOS sequencing for Blockbuster is as follows: - Buyer utility. They created buyer utility by offering convenience a (...)

	eBay's Blue Ocean Strategy Strategic Sequence eBay operates in a Blue Ocean today due to their ability to capitalize on their and immense popularity. The BOS sequenc (...)

	Blue Ocean Strategic Sequencing - Exxon Mobil I�m completing a college assignment and request feedback on my thoughts about Exxon Mobil and Blue Ocean sequencing. Bu (...)

	Sony Playstation in Medical Field Part of my class assignment is to overlook the transition of red ocean company into Blue Ocean one. I choose Sony Playst (...)

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نصائح خبير حول Blue Ocean Strategy (الإنجليزية)

هنا سوف تجد النصائح من قبل الخبراء.

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قارن مع إستراتيجية المحيط الازرق : Business Process Reengineering اعادة هندسة اداء الاعمال | Product/Market Grid شبكة المنتج/السوق | Core Competence Hamel Prahalad لب الكفاءة لهامل بريهلد | BCG Matrix مصفوفة بى سى جى | McKinsey Matrix مصفوفة مكينسي | Resource-Based View منظور اصل المورد | Disruptive Innovation الإبداع التمزيقى | Forget Borrow Learn التغاضى, الاستعارة, التعلم | Rule of Three قاعدة الثلاثة | Strategic Types Miles أنواع الاستراتيجيّات لمايلز

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