إستراتيجية المحيط الازرق

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خلق سوق غير قابل للمافسة . شرح إستراتيجية المحيط الازرق لتشان كيم ورينيه موبورن. 04

محتويات

العضوية المتميزة

زرقاء محيط الاستراتيجية أحمر محيط

ماذا تكون إستراتيجية المحيط الازرق ؟ الوصف

فالافضل من تحديد التننافس ضمن الصناعة الحالية أو محاولة سرقة العملاء من المنافسين (بدمويةأو إستراتيجية محيط احمر) ، فقد اقترح دبليو تشان كيم ورينيه موبورن إستراتيجية المحيط الازرق : تطوير سوق ما ولأنّ يجعل المنافسة غير مرتبطة بالموضوع.


وفقا لكيم وموبورن في دورية هارفارد للاعمال عدد أكتوبر - 2004 ، فالتنافس في صناعات مزدحمة لا تؤدى ابدا للاداء المرتفع . و الفرص الحقيقيّة هى: خلق محيطات زرقاء فى سوق غير قابل للمافسة .


إنتقاد الميزة التنافسية

ان التنافس بالطبع هامّ. غير أنّ بتركيز على منافسة والميزة التنافسية ، وفقا ل كيم و موبورن ، قد تجاهل طالبات ، شركات ، ومستشارات اثنان جدّا مهمّة - وبعيدا أكثر مربحة - مظاهر الإستراتيجية:

  • ايجاد وتطوّير المحيطات الزرقاء ، و
  • استغلال وحماية المحيطات الزرقاء. هذه التحديات مختلفة جدّا عن تلك التى خطط لها الاستراتيجيين وكرسوا لها اوقاتهم.

الطلب يخلق تلقائيا في المحيطات الزرقاء ، افضل من التنازع عليه. هناك فرصة وافرة للنموّ المربح والسريع.


طريقتان لخلق المحيطات الزرقاء

  1. الاول اطلاق صناعات جديدة تماما ، كما تم بموقع إي باي الالكترونى من مزادات شبكة الإنترنت.
  2. وهو معروف اكثر للمحيط الازرق حين يمتزج من محيط احمر اى عندما تكون الشركة توسع حدودها مع صناعة موجودة.

وبالتّأكيد يستحقّ كل من كيم وموبورج كل التقدير لتبنيهم دراسة الميزة التنافسية وأيضا لاستعارتهم الجميلة من نوعين للمحيطات.


كتاب: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -


إستراتيجية المحيط الازرق المجموعة ذات الاهتمام المشترك


المجموعة ذات الاهتمام المشترك (13 أعضاء)


إستراتيجية المحيط الازرق المنتدى  

المواضيع الأخيرة

  أستراتيجية المحيط الأزرق
و هى تصلح أيضاً فى أسواق السلع ال...
     
 
  استراتيجية المحيط الأزرق فى المجال الرياضى
يمكن استخدام ههذ الإستراتيجية فى...
     
 
  'Purple' Ocean Strategy
If there are shallow, boiling, highly competitive, bloody RE...
     
 
  Blue Ocean Strategic Sequencing - Apple
I think Apple computers have demonstrated remarkable success...
     
 
  The Context Determines BOS or ROS
A good strategy is a winning strategy. So in some circumstan...
     
 
  Blue Ocean Strategy of Google
First it was IBM, then Microsoft and now Google. How Google ...
     
 
  Define the Gap in the Market
Launching new company (for example in medical equipment) wit...
     
 
  This Isn't Strategy?
This could be a few things but, strategy, really? It's a ...
     
 
  The Importance of Innovating
This model is useful because it makes managers think about b...
     
 
  Filtering Blue Ocean Ideas: Strategic Overlays
When developing Blue Ocean Strategies with organisations we ...
     
 
  BOS in Less Developed Countries
Kim & Mauborgne: create uncontested market space and make th...
     
 
  Navy Federal Credit Union
I am seeking to identify ways in which Navy Federal Credit U...
     
 
  Blue Ocean Strategy for UPS
UPS currently operates world wide and is at the forefront wi...
     
 
  Blue Ocean Strategy Sequence L.L. Bean
The four steps of strategic sequencing for L.L. Bean's Blue ...
     
 
  Not Properly Contested Markets
Some markets are not properly contested, can such a situatio...
     
 
  Blue Ocean Strategic Sequencing - Amtrak
To get Amtrak to a blue ocean, I propose to make it a mor...
     
 
  Blue Ocean is Economics Failure
In my opinion, the idea of a Blue Ocean hurts the basic prin...
     
 
  Blue Ocean Strategy Sequencing for Blockbuster
BLOCKBUSTER is an american-based provider of home video and ...
     
 
  Blue Ocean Strategy Research
I am a Phd Student and would like to do a research in Blue O...
     
 
  Blue Ocean Strategic Sequencing on Disney
For school, I have to devise a blue ocean strategy for a spe...
     
 
  Getting the Strategic Sequence Right for Verizon Wireless Droid Pro
Verizon wireless has come out with a new phone called the dr...
     
 
  Papa Murphy's Strategic Sequence
Papa Murphys strategic sequence:
- Buyer Utility - as ...
     
 
  Nestle Blue Ocean Strategy Sequencing
Nestle's Blue Ocean Strategy Sequence
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  Blue Ocean Strategic Sequencing for Delta Airlines
The fourth principle of the Blue Ocean Marketing Strategy is...
     
 
  BOS and ROS are Both Supplier Centric
In both ROS and BOS the focus is on the supplier and ...
     
 
  How to Start with Blue Ocean Strategy?
I am in the process of starting up a company. I was advised ...
     
 
  CSR Part of Blue Ocean Strategy
Companies may consider Corporate Social Responsibility (C...
     
 
  Sony Playstation in Medical Field
Part of my class assignment is to overlook the transition of...
     
 
  Strategic Sequencing Education Industry for Adults
There needs to be significant changes in the way education i...
     
 
  Six Paths Framework for Property Management Companies
For the property management industry, one of the major issue...
     
 
  eBay's Blue Ocean Strategy Strategic Sequence
eBay operates in a Blue Ocean today due to their ability to ...
     
 
  Blue Ocean Strategy - Buyer Experience Cycle
In Blue Ocean Strategy there is a tool called Buyer Experien...
     
 
  Blue Ocean Strategy: Buyer Utility Map
In Blue Ocean Strategy, the Buyer Utility Map is a chart tha...
     
 
  Blue Ocean Strategic Sequencing - Best Buy
Buyer utility. For Best Buy, I see the most compellin...
     
 
  Verizon Communications Strategic Sequencing
Verizon communications  
   
 
  Nintendo's Wii BOS Strategic Sequence
Get the ...
     
 
  Blue Ocean Strategic Sequence for Oreck Direct
Oreck direct has been providing home cleaning products, such...
     
 
  Blue Ocean Strategic Sequencing in Office Furniture
I am working on a Blue Ocean strategy for a course I am taki...
     
 
  Blue Ocean Strategy versus RBV and MBV
Hi everybody, I need to understand where Blue Ocean Strategy...
     
 
  Blue Ocean Strategic Sequencing for US Airways?
US Airways is in in a red ocean, they must determine there t...
     
 
  Blue Ocean Sequencing - Bank of America
As described by Kim and Mauborgne (2005) there are four prin...
     
 
  BP Moving From Red Ocean to Blue Ocean
BP have much to do to move from red ocean to blue ocean. The...
     
 
  2 Wheeler Market in India in Mid 80s
Another example of huge success of blue ocean strategy is 2 ...
     
 
  Blue Ocean Strategy - Three Tiers of Noncustomers
There are three tiers of non-customers that can be transform...
     
 
  The Blue Ocean Strategy (BOS) Sequence of Citibank
This week in a college class I am attending, we are looking ...
     
 
  Blue Ocean Strategic Sequence for Barnes and Noble
Barnes and Noble while it is not presently in a Blue Ocean e...
     
 
  Blue Ocean Strategic Sequence for Blockbuster
The BOS sequencing for Blockbuster is as follows:
- Buy...
     
 
  Blue Ocean Strategic Sequence for Amazon.com
To create a Blue Ocean Strategy company there has to be
     
 
  Blue Ocean Strategic Sequencing - Dell
I have been researching dell for the past several weeks in m...
     
 
  Best Buy - Blue Ocean Strategy Proposal
Ive chosen Best Buy to form a Blue Ocean strategy. T...
     
 
  Wal-Mart Strategic Sequence
Based on the BOS sequence, Wal-Mart (branded as Walmart s...
     
 
  First Mover Advantage / Price Maker in BOS
As soon as an organisation identified a new sector/industry ...
     
 
  Blue Ocean Strategic Sequencing - Exxon Mobil
Im completing a college assignment and request feedback on ...
     
 
  Blue Ocean Strategic Sequencing - Boeing
Buyer utility: Boeing has a buyer utility that reaches a sma...
     
 

أفضل الممارسات - إستراتيجية المحيط الازرق
  Visionary Leadership and Blue Ocean Strategy
I think Blue Ocean Strategy (BOS) success merely depends ...
     
 
  Blue, Green or Even Violet Ocean Strategies
I think ROS and BOS are parts of a process that all active c...
     
 
  What is a Strategic Sequence?
According to Kim and Mauborgne (2005) a BOS will only work i...
     
 
  Using Blue Ocean Strategy Inside Companies
Many people think BOS is only applicable for creating new ma...
     
 
  Blue Ocean Strategy Disadvantages
While most of the participants in this forum are quick to po...
     
 
  What is a Pioneer-Migrator-Settler Map (PMS Map)?
In Blue Ocean Strategy, what is a Pioneer-Migrator-Settler M...
     
 
  BOS = Niche Market Strategy
Is BOS not just another phrase for a  
   
 
  How to Avoid Imitation of Blue Ocean Strategy?
After creating a new market/industry, how can competitors be...
     
 
  Differences in BOS / ROS Cultures
I have discovered over the last five years that in Red Oc...
     
 
  Why is it called 'Blue' Ocean Strategy?
I would like to know meaning of 'blue' and its meaning when ...
     
 
  Creating a New Mental Category
Blue ocean strategies are basically about creating a new men...
     
 
  Blue Ocean Strategy in Small Companies
For most small businesses in the current environment, sta...
     
 
  Six Paths to Moving from Red to Blue Ocean
I am seeking feedback on my class project. I am trying to mo...
     
 
  BOS: more of the same
Blue Ocean Strategy is just more of the same old stuff. It t...
     
 
  What is the Four Action Framework?
I am looking for more information on the 4 action framework....
     
 
  Porter Model vs Blue Ocean Strategy
Does anyone know about the differences between Porter's (5 F...
     
 
  What are Execution Hurdles in Blue Ocean Strategy?
Stumbling on the web I found there are 4 execution hurdles i...
     
 
  Can a Blue Ocean Eventually Turn Into a Red Ocean?
When a company creates a blue ocean by foreseeing an opportu...
     
 

Expert Tips - ENG - Blue Ocean Strategy
 

Diagnostic Framework for Building a Blue Ocean Strategy

Blue Ocean Strategy Formation...
 
 
 

Challenging the Existing Strategic Logic

Blue Ocean Strategy Tools...
 
 
 

How to Find Good Product Ideas? List of 10 Approaches

Discovering New-Product Ideas, Creative Approaches...
 
 
 

Blue Ocean Strategy Tools, Frameworks and Methodologies

Summaries of all BOS Tools...
 
 
 

Innovation Pitfalls

Avoiding Innovation Traps...
 
 
 

The Value Creation Logic Types

Discovering Blue Oceans...
 
 
 

How to Find or Create A Blue Ocean?

Approaches to Reconstruct Market Boundaries...
 
 
 

Recent Innovation Trends | New Innovation Types

Open innovation, User Innovation, Value Innovation, Bottom-up Innovation...
 
 
 

How to Detect Consumer Needs that are Unmet?

Product Innovation, New Product Development, Innovation Strategy...
 
 
 

Pitfalls and Obstacles in Product Development Strategy

Product Development, Product Portfolio Management...
 
 
 

Value Innovation Strategy Best Practices

Understanding the Fundamentals of Blue Ocean Strategy...
 
 
 

A Closer Look Into Customer Value

Customer Value Analysis, Strategic Marketing, Innovation Strategy...
 
 
 

How to Think Differently in Blue Ocean Strategy and Innovation?

How to Be Innovative...
 
 
 

How to Determine the Right PRICING?

Steps to Strategic Pricing...
 
 
 

How Can Incumbents Respond to Disruptors?

5 Strategic Options in Reaction to Disruptors...
 
 
 

How to Lead an Innovation Team

Best Practices, Innovation Team Management...
 
 
 

In Which Direction Should we Grow our Portfolio?

Portfolio Strategy, Innovation Strategy...
 
 
 

Innovating by Reconsidering Value Delivery

Fundamental Innovation...
 
 
 

Classes of Innovation | Sources of Innovation

Innovation, Creativity, Organizational Innovativeness, Lateral Thinking, Out of the Box Thinking, Blue Ocean Strategy...
 
 
 

How to Design Experiments to Support Decision-making on Strategic Innovations

Strategic Innovation, Strategic Decision-making, Strategic Experimenting, Experiments, Strategic Testing, Innovation Tes...
 
 
 

Why Large Firms are Having Difficulties to Deal with Disruptive Innovations

Innovation Management...
 
 
 

What Makes a Company Innovative?

Innovation Best Practices, R&D Best Practices, Corporate Innovation...
 
 
 

Designing Complex Products or Systems Through Iterative Rapid-cycle Prototyping

Design Thinking, Disruptive Innovation, Blue Ocean Strategy, Introducing Complex Systems, Co-Creation...
 
 
 

Entrepreneurial Strategies in Emerging Markets

Emergent Strategy, Entrepreneurship, Strategic Innovation...
 
 

المراجع - إستراتيجية المحيط الازرق
 

أخبار  الازرق إستراتيجية


     
 

أخبار  الاحمر إستراتيجية


     
 

فيديو  الازرق إستراتيجية


     
 

فيديو  الاحمر إستراتيجية


     
 

عروض  الازرق إستراتيجية


     
 

عروض  الاحمر إستراتيجية


     
 

ويكيبيديا  الازرق إستراتيجية


     
 

ويكيبيديا  الاحمر إستراتيجية


     

قارن مع إستراتيجية المحيط الازرق :   Business Process Reengineering اعادة هندسة اداء الاعمال   |  Product/Market Grid شبكة المنتج/السوق   |  Core Competence Hamel Prahalad لب الكفاءة لهامل بريهلد   |  BCG Matrix مصفوفة بى سى جى   |  McKinsey Matrix مصفوفة مكينسي   |  Resource-Based View منظور اصل المورد   |  Disruptive Innovation الإبداع التمزيقى   |  Forget Borrow Learn التغاضى, الاستعارة, التعلم   |  Rule of Three قاعدة الثلاثة   |  Strategic Types Miles أنواع الاستراتيجيّات لمايلز


العودة لقائمة الادارة: التسويق  |  الاستراتيجية


العديد من مناهج و نماذج و نظريات فى الادارة

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