إستراتيجية المحيط الازرق

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ماذا تكون إستراتيجية المحيط الازرق ؟ الوصف

فالافضل من تحديد التننافس ضمن الصناعة الحالية أو محاولة سرقة العملاء من المنافسين (بدمويةأو إستراتيجية محيط احمر) ، فقد اقترح دبليو تشان كيم ورينيه موبورن إستراتيجية المحيط الازرق : تطوير سوق ما ولأنّ يجعل المنافسة غير مرتبطة بالموضوع.

وفقا لكيم وموبورن في دورية هارفارد للاعمال عدد أكتوبر - 2004 ، فالتنافس في صناعات مزدحمة لا تؤدى ابدا للاداء المرتفع . و الفرص الحقيقيّة هى: خلق محيطات زرقاء فى سوق غير قابل للمافسة .

إنتقاد الميزة التنافسية

ان التنافس بالطبع هامّ. غير أنّ بتركيز على منافسة والميزة التنافسية ، وفقا ل كيم و موبورن ، قد تجاهل طالبات ، شركات ، ومستشارات اثنان جدّا مهمّة - وبعيدا أكثر مربحة - مظاهر الإستراتيجية:

• ايجاد وتطوّير المحيطات الزرقاء ، و
• استغلال وحماية المحيطات الزرقاء. هذه التحديات مختلفة جدّا عن تلك التى خطط لها الاستراتيجيين وكرسوا لها اوقاتهم.

الطلب يخلق تلقائيا في المحيطات الزرقاء ، افضل من التنازع عليه. هناك فرصة وافرة للنموّ المربح والسريع.

طريقتان لخلق المحيطات الزرقاء

1. الاول اطلاق صناعات جديدة تماما ، كما تم بموقع إي باي الالكترونى من مزادات شبكة الإنترنت.
2. وهو معروف اكثر للمحيط الازرق حين يمتزج من محيط احمر اى عندما تكون الشركة توسع حدودها مع صناعة موجودة.

وبالتّأكيد يستحقّ كل من كيم وموبورج كل التقدير لتبنيهم دراسة الميزة التنافسية وأيضا لاستعارتهم الجميلة من نوعين للمحيطات.

كتاب: W. Chan Kim, Renée Mauborgne - Blue Ocean Strategy -

إستراتيجية المحيط الازرق المنتدى   آخر موضوعات حول: إستراتيجية المحيط الازرق. 🔥 جديد استراتيجية المحيط الأزرق فى المجال الرياضى يمكن استخدام ههذ الإستراتيجية فى المجال الرياضى لفتح مجالات جديد� (...) 2   0 ردود الفعل   Filtering Blue Ocean Ideas: Strategic Overlays When developing Blue Ocean Strategies with organisations we find that some of the Blue Ocean ideas generated, while grea (...) 6   14 ردود الفعل   How to Start with Blue Ocean Strategy? I am in the process of starting up a company. I was advised to use Blue Ocean strategy but there is a lot of information (...) 3   4 ردود الفعل   Validated Instrument for Measuring Blue Ocean Strategy I am examining the relationship between the Blue Ocean Strategy and firm performance in the construction industry using (...) 3   5 ردود الفعل

أفضل الممارسات حول إستراتيجية المحيط الازرق ستجد هنا أهم الأفكار والاقتراحات العملية. 🥇 Visionary Leadership and Blue Ocean Strategy I think Blue Ocean Strategy (BOS) success merely depends on the leadership of the leader and how visionary the leader is (...) 76   43 ردود الفعل   🥈 Blue, Green or Even Violet Ocean Strategies I think ROS and BOS are parts of a process that all active companies will pass. In fact they are inevitable events durin (...) 71   7 ردود الفعل   🥉 What is a Strategic Sequence? According to Kim and Mauborgne (2005) a BOS will only work if it�s formulated in the right strategic sequence. Without f (...) 39   4 ردود الفعل   Using Blue Ocean Strategy Inside Companies Many people think BOS is only applicable for creating new markets, outside a company. Though, the Blue Ocean concept can (...) 36   1 ردود الفعل   Blue Ocean Strategy Disadvantages While most of the participants in this forum are quick to point out the that a BOS creator gets, we need to be aware of (...) 32   10 ردود الفعل   What is a Pioneer-Migrator-Settler Map (PMS Map)? In Blue Ocean Strategy, what is a Pioneer-Migrator-Settler Map? I read it is a key tool in the Blue Ocean Strategy proce (...) 22   1 ردود الفعل   BOS = Niche Market Strategy Is BOS not just another phrase for a strategy? They share the common feature of a 'lone player'. (...) 20   4 ردود الفعل   How to Avoid Imitation of Blue Ocean Strategy? After creating a new market/industry, how can competitors be restricted to imitate the same. Is a complete overlook by t (...) 20   5 ردود الفعل   Differences in BOS / ROS Cultures I have discovered over the last five years that in Red Ocean Strategies (ROS) people compete to maintain a competitive e (...) 20   15 ردود الفعل   Blue Ocean Strategy in Small Companies For most small businesses in the current environment, staying alive is a major issue! Simply paying the bills tends to d (...) 19   11 ردود الفعل   Why is it called 'Blue' Ocean Strategy? I would like to know meaning of 'blue' and its meaning when we refer to Blue Ocean startegy. Why it is called blue and n (...) 19   9 ردود الفعل   Creating a New Mental Category Blue ocean strategies are basically about creating a new mental category or a frame of reference. For example, Red Bull (...) 19   25 ردود الفعل   Six Paths to Moving from Red to Blue Ocean I am seeking feedback on my class project. I am trying to move a red ocean company to a Blue Ocean company. I am working (...) 17   3 ردود الفعل   BOS: more of the same Blue Ocean Strategy is just more of the same old stuff. It takes industry analysis from Porter, differentiation from Tro (...) 15   17 ردود الفعل   Porter Model vs Blue Ocean Strategy Does anyone know about the differences between Porter's (5 Forces, Competitive Advantage) Strategy Model and Blue Ocean (...) 15   8 ردود الفعل   What is the Four Action Framework? I am looking for more information on the 4 action framework. I found that it's a key tool in the Blue Ocean Strategy pro (...) 14   0 ردود الفعل   What are Execution Hurdles in Blue Ocean Strategy? Stumbling on the web I found there are 4 execution hurdles in Blue Ocean Strategy: 1. Cognitive 2. Motivation 3. Reso (...) 12   0 ردود الفعل   Can a Blue Ocean Eventually Turn Into a Red Ocean? When a company creates a blue ocean by foreseeing an opportunity, there is always a chance of other companies entering t (...) 11   8 ردود الفعل   'Purple' Ocean Strategy If there are shallow, boiling, highly competitive, bloody RED oceans, and there are deep, calm, clear BLUE oceans of unt (...) 10   32 ردود الفعل   Blue Ocean Strategy - Three Tiers of Noncustomers There are three tiers of non-customers that can be transformed into customers. They differ in their relative distance fr (...) 9   0 ردود الفعل   Blue Ocean Strategy - Buyer Experience Cycle In Blue Ocean Strategy there is a tool called Buyer Experience Cycle. It deals with the experience a buyer has in the va (...) 8   1 ردود الفعل   The Context Determines BOS or ROS A good strategy is a winning strategy. So in some circumstances we need to use BOS and in some other ROS fits better. Th (...) 8   3 ردود الفعل   Blue Ocean Strategy: Buyer Utility Levers In Blue Ocean Strategy, the Buyer Utility Map is a chart that shows the six buy utility levers: 1. Productivity 2. Sim (...) 8   1 ردود الفعل   Blue Ocean Strategic Sequencing - Apple I think Apple computers have demonstrated remarkable success of Blue Ocean strategies time and again by launching new pr (...) 8   2 ردود الفعل   The Importance of Innovating This model is useful because it makes managers think about breaking the rules of competition. Aristoteles said: "You ca (...) 7   1 ردود الفعل   Define the Gap in the Market Launching new company (for example in medical equipment) with a me-too kind of product is always having a traction into (...) 7   3 ردود الفعل   Blue Ocean Strategy of Google First it was IBM, then Microsoft and now Google. How Google made it to the top ? Adopting BOS ? Google is a wonderful c (...) 7   3 ردود الفعل   This Isn't Strategy? This could be a few things but, strategy, really? It's a process at best either, deliberate (ROS) or emergent (BOS). It (...) 7   2 ردود الفعل   BOS in Less Developed Countries Kim & Mauborgne: create uncontested market space and make the competition irrelevant. In the market place in less devel (...) 6   1 ردود الفعل   Navy Federal Credit Union I am seeking to identify ways in which Navy Federal Credit Union (NFCU) can convert and break away from the competition. (...) 6   1 ردود الفعل   Not Properly Contested Markets Some markets are not properly contested, can such a situation be considered as a blue ocean? (...) 6   0 ردود الفعل   Blue Ocean Strategy for UPS UPS currently operates world wide and is at the forefront with electronic shipping technologies and a massive fleet of t (...) 6   1 ردود الفعل   Blue Ocean Strategy Sequence L.L. Bean The four steps of strategic sequencing for L.L. Bean's Blue Ocean Strategy (BOS) begin with buyer utility and the six st (...) 6   1 ردود الفعل   Blue Ocean is Economics Failure In my opinion, the idea of a Blue Ocean hurts the basic principles of economics which results in all economic profits te (...) 5   6 ردود الفعل   Blue Ocean Strategic Sequencing - Amtrak To get Amtrak to a blue ocean, I propose to make it a more family-friendly product with a kids� car (similar to Disney�s (...) 5   0 ردود الفعل   Blue Ocean Strategy Sequencing for Blockbuster BLOCKBUSTER is an american-based provider of home video and video game rental services. - Buyer utility: Blockbuster al (...) 5   2 ردود الفعل   Blue Ocean Strategy Research I am a Phd Student and would like to do a research in Blue Ocean Strategy. Any research model can you suggest. (...) 4   2 ردود الفعل   Blue Ocean Strategy versus RBV and MBV Hi everybody, how does Blue Ocean Strategy fit in between the major strategy approaches (e.g. Market-based view () and ) (...) 4   0 ردود الفعل   Blue Ocean Strategic Sequencing for US Airways? US Airways is in in a red ocean, they must determine there their 3 tiers of consumers. For them to work toward a Blue Oc (...) 4   1 ردود الفعل   Verizon Communications Strategic Sequencing Verizon communications : - Buyer utility-mobile devices unlock exceptional buyer utility in terms of convenience and en (...) 4   0 ردود الفعل   Nintendo's Wii BOS Strategic Sequence Get the right," is an important part of the Blue Ocean strategy. Buyer utility, price, cost and adoption. Nintendo has (...) 4   1 ردود الفعل   Nestle Blue Ocean Strategy Sequencing Nestle's Blue Ocean Strategy Sequence Greetings to the group. For an assignment I described a Blue Ocean strategy seque (...) 3   2 ردود الفعل   Blue Ocean Strategic Sequence for Barnes and Noble Barnes and Noble while it is not presently in a Blue Ocean environment it is certainly a company that has a history of p (...) 3   0 ردود الفعل   Blue Ocean Strategic Sequence for Amazon.com To create a Blue Ocean Strategy company there has to be . The components of BOS strategic sequencing are: buyer utility, (...) 3   1 ردود الفعل   Blue Ocean Strategic Sequencing on Disney For school, I have to devise a blue ocean strategy for a specific business and industry (and post it in a user group suc (...) 3   7 ردود الفعل   The Blue Ocean Strategy (BOS) Sequence of Citibank This week in a college class I am attending, we are looking at the sequence of the Blue Ocean Strategy. And more specifi (...) 3   0 ردود الفعل   Getting the Strategic Sequence Right for Verizon Wireless Droid Pro Verizon wireless has come out with a new phone called the droid pro. The sequence of Blue Ocean strategy consists of: th (...) 3   1 ردود الفعل   Best Buy - Blue Ocean Strategy Proposal I�ve chosen Best Buy to form a Blue Ocean strategy. The idea is to offer music lessons and basic computer courses to acc (...) 3   1 ردود الفعل   Papa Murphy's Strategic Sequence Papa Murphy�s strategic sequence: - Buyer Utility - as a retailer of take n bake pizzas, Papa Murphy�s provides an alte (...) 3   0 ردود الفعل   BOS and ROS are Both Supplier Centric In both ROS and BOS the focus is on the supplier and on competition with other supplier(s). Both try to outdo the compet (...) 3   0 ردود الفعل   Blue Ocean Strategic Sequencing for Delta Airlines The fourth principle of the Blue Ocean Marketing Strategy is to get the Strategic Sequence of the Blue Ocean Strategy co (...) 3   0 ردود الفعل   Blue Ocean Strategy Success Example in India Another example of huge success of blue ocean strategy is 2 wheeler market in India in mid eighties. Upto mid eighties (...) 2   0 ردود الفعل   First Mover Advantage / Price Maker in BOS As soon as an organisation identified a new sector/industry as a part of BOS and enter it successfully, they will get a (...) 2   0 ردود الفعل   Blue Ocean Strategic Sequence for Blockbuster The BOS sequencing for Blockbuster is as follows: - Buyer utility. They created buyer utility by offering convenience a (...) 2   0 ردود الفعل   eBay's Blue Ocean Strategy Strategic Sequence eBay operates in a Blue Ocean today due to their ability to capitalize on their and immense popularity. The BOS sequenc (...) 2   8 ردود الفعل   Blue Ocean Strategic Sequencing - Exxon Mobil I�m completing a college assignment and request feedback on my thoughts about Exxon Mobil and Blue Ocean sequencing. Bu (...) 2   1 ردود الفعل   Sony Playstation in Medical Field Part of my class assignment is to overlook the transition of red ocean company into Blue Ocean one. 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قارن مع إستراتيجية المحيط الازرق :   Business Process Reengineering اعادة هندسة اداء الاعمال   |  Product/Market Grid شبكة المنتج/السوق   |  Core Competence Hamel Prahalad لب الكفاءة لهامل بريهلد   |  BCG Matrix مصفوفة بى سى جى   |  McKinsey Matrix مصفوفة مكينسي   |  Resource-Based View منظور اصل المورد   |  Disruptive Innovation الإبداع التمزيقى   |  Forget Borrow Learn التغاضى, الاستعارة, التعلم   |  Rule of Three قاعدة الثلاثة   |  Strategic Types Miles أنواع الاستراتيجيّات لمايلز

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