Customer Satisfaction model
(Kano)

ナレッジセンター

顧客満足モデルは何であるか。 記述

n. Kanoからの顧客満足モデルは顧客の幸福の測定に使用することができる質の経営およびマーケティングの技術である。

Kanoの顧客満足のモデルは最初の3実際に影響の顧客満足質の属性の6つの部門を区別する:

1. 基本的な要因。 (Dissatisfiers。 。持たなければならない) -達成されれば達成されなければ不満を引き起こす最低の条件により、顧客満足を引き起こさないが(または超過される)。 顧客は前提条件とこれらをみなし、許可されるのためのこれらを取る。 基本的な要因は市場の記入項目「境界」を確立する。
2. 興奮は考慮する。 (Satisfiers。 魅力的。) -提供されなければ渡されたら引き起こさない不満を顧客満足を高めるが、要因により。 これらの要因は顧客を驚かし、「歓喜」を発生させる。 これらの要因を使用して、会社は肯定的な方法で競争相手と実際にそれ自身を区別できる。
3. 作業率。 パフォーマンスが低ければパフォーマンスが高ければ満足を引き起こす要因により、および不満を引き起こす。 ここに、属性のパフォーマンス全面的な満足は線形および対称的である。 普通これらの要因は顧客の明確な必要性に直接接続され、欲求および会社は競争であることをここに試みるべきである。

Kanoが述べる付加的な3つの属性は次のとおりである:

4. 無関心な属性。 顧客はこの特徴を気遣わない。
5. 不審な属性。 それはこの属性が顧客によって予想されるかどうか明白でない。
6. 逆の属性。 この製品の機能の逆は顧客によって予想された。
    

顧客満足モデルの起源。 歴史

顧客満足の分析の方のアプローチはKANO、n. SERAKU、n.、TAKAHASHI、f.及びTSUJIのS.の(1984年の)魅力的な質によって記事で最初に出版され、質、Hinshitsu (質、Quality， the Journal of Japanese Society for Quality Control)、14、PPなである。 39-48。

顧客満足モデルの使用法。 適用

明らかな質経営およびマーケティングの使用法のほかに、Kurt Matzler、Matthias FuchsおよびAstrid Schubertは彼らの記事ので「従業員の満足疑問に思う: するKanoのモデルを適用するか」。 顧客満足の要因のKanoのモデルが従業員の満足を記述してまた関連しているかどうか(Total Quality Management & Business Excellence、11月12月2004年)。 従業員が内部顧客として感知することができるので。 彼らはKanoの理論が実際内部顧客の分析のためにまた使用可能であるという結論に達する。

顧客満足のステップは模倣する。 プロセス

Kanoは他の3つの付加的な要因と同様、基本的な、パフォーマンスおよび興奮の要因を識別するためにアンケートを開発した。

1. 顧客が5つの方法の1つで答えることができる組の質問各製品の機能のために作り出される。
2. 最初の質問はプロダクトがその特徴(機能質問)を示せば顧客の反作用にかかわる;
3. 第2質問はプロダクトがこの特徴(正常に機能しない質問)を示さなければ顧客の反作用にかかわる。
4. 答えの結合によってすべての属性は6つの要因に分類することができる。

フォーラム 新しいトピック 顧客満足度フォーラム。 What Customers Truly Value? 30 Elements (Bain) Marketers have generally spent much time and effort on the pricing side of the value equation (marketing mix), because i (...) 33   8コメント What is (Customer) Utility? Meaning WHAT IS UTILITY? Suppose you have eaten a pizza and a burger. Which one satisfied you the most? Probably we ca (...) 10   10コメント Software for Measuring Customer Satisfaction What kind of software do you require to work on a CSM survey using Kano's model? (...) 7   Assumptions of the Kano Model Note that the model by Kano is aimed at finding the average appreciation of certain quality factors in a representative (...) 7   C-U-S-T-O-M-E-R Service Dynamics in the New Economy In the present economy, organizations must conform to the increased standards of customer service. The consumer�s voice (...) 6   Customer Satisfaction Depends on Problem-Solving Efforts, not on Empathy It is instinctive that when something goes wrong, we apologise. This is also the first thing we do in customer service. (...) 6   2コメント Using Kano Model for Strategic Planning The Kano model can be used to find a new direction, so it can also be used as a method for defining a new strategy. (...) 5   2コメント Risks associated with Excitement Factor I strongly agree that the excitement factors delight the customer but with the passage of time these factors no longer h (...) 5   How to Trigger Customer Satisfaction - Variables Customer satisfaction is a critical marketing construct and involves customer relationship and conflict resolution. Acco (...) 5   Other Attributes of Features of a Product or Service Kano model basically provides very good direction on features which must be there, must not be there or could be there.< (...) 4   Customer Emotions and Actions According to Kano theory there are two components: EMOTIONS and ACTIONS. In the service industry (banking, hotels), if t (...) 4   1コメント Research Software Development Industry? What possible research ideas can be found regarding the applications of customer satisfaction model in the software deve (...) 3   Customer Satisfaction as Research Driver Customer satisfaction survey results should help in improving satisfaction and also in generating more revenue, for addi (...) 3   1コメント 新しいフォーラムトピックを開始するについての顧客満足度。 あなたの意見、知識、経験を共有するか、質問をしてください（最初に無料でサインアップ）

ベストプラクティス 顧客満足度に関する最も評価の高いディスカッショントピック。ここでは、最も価値のあるアイデアと実用的な提案を見つけます。 Example FMCG and B2B business Who can give an example of these 3 factors in the FMCG and B2B business. What are the basic factors, the excitement and (...) 37   2コメント Overall Satisfaction in Customer Satisfaction Questionnaire? Should we have a question capturing "overall satisfaction" in a survey form, apart from individual product/service attri (...) 16   7コメント Alternate Methods to Measure Customer Satisfaction Are there any other approaches to measuring customer satisfaction or client happiness? (...) 14   3コメント What is Customer Satisfaction? Definitions Customer satisfaction (CS) is the state at which the requirements are fulfilled in a way that meets the expectation of t (...) 12   6コメント Sensemaking: What are your Customers' Needs? Really? Customer Behavior Approaches There are many approaches towards analyzing customer needs, customer satisfaction, cus (...) 7   12コメント How to Design a Generic Model Serving Unique Customers? As far as I know, every customer is different. How can we design a model which has a more generic approach irrespective (...) 7   3コメント Customer Satisfaction and Competitive Advantage What is the role of customer satisfaction in gaining a competitive advantage? (...) 5   5コメント

エキスパートのヒント Customer Satisfactionについての高度な洞察（英語）。ここには専門家による専門的なアドバイスがあります。 Advantages of Kano�s Model Classifying quality attributes The advantages of classifying customer requirements by means of the Customer Satisfaction Model of Kano are as follows: (...) Importance-Satisfaction Model Classifying quality attributes Kano�s model has a deficiency in that the degree of importance of quality attributes is neglected. As the degree of impo (...) A Closer Look Into Customer Value Customer Value Analysis, Strategic Marketing, Innovation Strategy It is often argued that customer value is required for staying competitive and successful as organization. But in what w (...) Classifications of Human Needs (Employees, Consumers) Motivation, Marketing, Human Needs One of possible ways to classify human (employee, consumer) needs is to break them down into: - Biogenic Needs (essenti (...) Approaches to Understand your Customer's Needs Customer Targeting, Customer Needs Identification, Customer Behavior In order to transform your customer�s experience and to better understand your customer�s needs, it is helpful to constr (...) Why are Brands Often So Similar? Understanding Brand Similarity/Parity Branding, Brand Management, Brand Parity, Brand Similarity, Know Model, Brand Differentiation Despite of the efforts of companies to differentiate their brand from other brands, in many product categories a high le (...) Relation Between Employee & Customer Satisfaction Why Employee Satisfaction Matters for Customer Satisfaction Some investigations have shown an explicit realtion between employee and customer satisfaction: - As an example, a stud (...) The Three Stage Model of Service Consumption (Service Encounter) Consumption Behavior, Service Marketing, Strategic Marketing Management According to the three-stage model of service consumption, consumers go through 3 stages of service encounter namely; th (...) Extreme Customer Trust as a Source of Competitive Advantage Competitive Advantage, CRM, Customer Loyalty, Customer Intimacy Many companies are already highlighting the importance of trustworthiness by setting and sustaining honest prices and pr (...)

の情報源 顧客満足度に関するさまざまな情報源。ここでは、独自の講義やワークショップで使用するパワーポイント、ビデオ、ニュースなどが見つかります。 Service Quality Models SERVQUAL, Service Quality Management, CRM, CEM, Customer Loyalty, Customer Satisfaction This presentation elaborates on service quality, especially focusing on perceptions and expectations of consumers and th (...) Overview of the Kano Model Customer Satisfaction, Voice of the Customer Comprehensive overview of the Kano Model by E.L. Farmer. The following sections are included in this presentation. - Au (...) Mystery Shopping Measuring Customer Satisf. Paper by Martijn Hesselink and Ton van der Wiele discusses the phenomenon Mystery Shopping in the field of customer sati (...) Five Steps to Increased Customer Satisfaction Customer Satisfaction Improvement, Client Satisfaction Improvement This presentation introduces a five-step customer satisfaction process that can be helpful to realize organizaiton�s aim (...) Introduction to Customer/Consumer Satisfaction Consumer Satisfaction, Customer Satisfaction 1. What is satisfaction? 2. Satisfaction focuses on fulfillment in varieties 3. What is dissatisfaction? 4. Manageria (...) Kano Model Recent Developments in QFD Paper by Richard E. Zultner and Glenn Mazur. Most QFD practitioners really don't integrate the Kano model into their QFD (...) The Costs of DISsatisfied Customers Customer Satisfaction This presentation is about the costs and consequences of customers that are NOT happy with your products or services. T (...) Customer Satisfaction in Financial Services Financial Services Paper by Mayuram S. Krishnan a.o. studies the drivers of customer satisfaction for financial services. They find that sa (...) Summary and Introduction to the Kano Model Initial Understanding of the Kano Model The Kano model (Noriaki Kano, 1984) is used to categorize and prioritize customer needs as well as to guide new product (...) Surprise... Surprise The Influence of Surprising Consumers on their Satisfaction Research by Joelle Vanhamme investigates the specific influence of the emotion of surprise on customer transaction-speci (...) Customer Value Management Organizational Management, Value Creation Preesentation about Customer Value Management (CVM) by J. Blanc. It includes the following sections: 1. Definition of C (...) How to Deliver Exceptional Customer Service and Client Satisfaction Customer Experience Management, Customer Satisfaction, Customer Service, CRM This presentation elaborates briefly on customer service delivery for customer experience management. The presentation i (...) The Expectations Consumers have of Services Customer Experience Management, Customer Satisfaction, Customer Quality, Quality Management, SERVQUAL This presentation elaborates on customer expectations on services. The presentation includes the following sections: 1. (...) Fundamental Customer Centricity Understanding what Customer Centricity Really is About Professor Ranjay Gulati gives his vision on what Customer Centricity is about: aligning your firm in a fundamental way a (...) Consumer Behavior in the Service Sector Decision Making, Behavioral Economics Presentation about consumer behavior in services. The presentation includes the following files: 1. Consumer Problems (...) Customer Satisfaction Model Diagram Measuring Client Happiness Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in (...) How to Understand Individual Customer Needs Account Management, Sales, Uncovering Individual Customer Needs Nicki Weiss reveals how sales people should uncover customer needs: stop talking and start listening to your customers. (...)

研究リンク 顧客満足度に関する他の有用な情報源に自動的にジャンプします。 ニュース 動画 プレゼンテーション 書籍 もっと

Customer Satisfaction modelをと比較した:  SERVQUAL  |  Relationship Marketing  |  Customer Relationship Management  |  操作上CRM  |  Two Factor Theory  |  Total Quality Management  |  Quality Function Deployment  |  Hierachy of Needs

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