Impact/Value framework (Концепция влияние/стоимость)

Центр Знаний

В своей статье 1987 «The changing value of communications technology» Michael Hammer и Glenn Mangurian представили Impact/Value framework (Концепция влияние/стоимость), которую можно использовать для оценки ценности информационной технологии.

Вертикальная ось Impact/Value framework (Концепция влияние/стоимость)

• Время (Time): в частности, важен фактор сжатия времени .
• Расстояние (Distance): в частности, важно преодоление географических ограничений.
• Отношения (Relationships): иногда организационные взаимоотношения могут быть определены заново.

Горизонтальная ось Impact/Value framework (Концепция влияние/стоимость)

• Эффективность (Efficiency): когда «вещи» делаются правильно, например увеличение производительности.
• Эффективность (Effectiveness): когда делаются «правильные» вещи, например лучший менеджмент.
• Инновация (Innovation): когда делаются «новые» вещи, например улучшение продукции и услуг.

Преимущества информационной технологии также можно классифицировать как:

A. Стратегические преимущества

    A1. Конкурентное преимущество

    A2. Приведение в соответсвие

    A3. Отношения с клиентами

B. Информационные преимущества

    B1. Доступ к информации

    B2. Качество информации

    B3. Гибкость информации

C. Деловые преимущества
    C1. Эффективность коммуникаций
    C2. Эффективность развития систем
    C3. Эффективность бизнеса

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Сравните с Impact/Value framework (Концепция влияние/стоимость): TDC matrix (Матрица TDC)  |  Strategic Thrusts (Стратегические опоры)  |  Twelve Principles of the Network Economy (12 принципов сетевой экономики)  |  Multi Channel Marketing (Многоканальный маркетинг)  |  Strategic Alignment (Стратегическое выравнивание)  |  Delta Model (Модель Дельта)

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