Intangible Assets Monitor

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The Intangible Assets Monitor (IAM) is a method for measuring intangible assets. Its presentation format displays a number of relevant indicators for measuring intangible assets in a simple fashion. The choice of indicators depends on the company strategy. The format is particularly relevant for companies with large intangible assets.

Use of the Intangible Assets Monitor

The Intangible Assets Monitor can be integrated in a management information system. The monitor itself should not exceed one page, according to Sveiby. It should be accompanied by a number of comments. Only a few of the suggested indicators should be selected. The most important areas to cover are growth/renewal, efficiency and stability. The purpose is to get a broad picture, so one or two indicators in each category should be designed. We are interested in indicators that indicate change. I.e. growth, and renewal as well as efficiency and stability measures. The monitor can be used to design a management information system or to perform an audit.

When we use the Intangible Assets Monitor (IAM), we perceive the three intangible assets as "real" assets.

The Intangible Assets Monitor is interested in indicators that indicate change and indicate flows of knowledge. I.e. growth, renewal/innovation, efficiency/utilization and risk/ stability measures. The idea is: peeking into how the intangible assets are developing, by designing indicators that correlate with: the growth of the asset in question, its renewal pace, how efficiently we are at utilizing it, and the risk that it ceases to exist.

Intangible Assets Monitor

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🔥 NEW Disadvantages of Intangible Assets Monitor (Sveiby)
Hello everyone! I have a question about Sveiby's monitor. Do you have any thoughts about weaknesses or disadvantages of the IAM model apart from the point that it doesn't contain financial aspects?...

Best Practices

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Expert Tips

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Intellectual Capital Management

Managing Intellectual Capital
Although most executives agree that intellectual capital is critical to the continued success of their businesses, their...

How to Measure Intangible Assets?

Measuring Intangible Assets, Best Practices, Intangible Assets Indicators
Karl-Erik Sveiby suggests following indicators to measure intangible assets with the help of the IAM: 1. EXTERNAL STRUC...

Measuring the Immeasurable: Finding the Value of Intangibles

Measuring Intangible Assets, Best Practices, Intangible Assets Indicators
In his book "How to Measure Anything: Finding the Value of Intangibles in Business", Douglas W. Hubbard argues that what...

IC Formula?

Numerical IC Estimation
So far the most widespread formula to estimate numerically Intellectual Capital comes again from Roos and Roos. The auth...
Information Sources

Various sources of information regarding Intangible Assets. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.

Measurement, Valuation, and Reporting of Intangible Assets

I. Measurement, Valuation, Rep
Article by Baruch Lev...

Management Accounting of Intangible Assets

Intangible Assets, Intellectual Capital Measurement
This presentation provides information about intangible assets and the effective management/accounting of these assets. ...

Managing Intangible Assets in Higher Education

Intellectual Capital, Higher Education, Higher Education
1. Agenda 2. Growing Importance of Intangible Assets 3. Necessity to Actively Manage IPR 4. Research on Intangible As...

Intangibles Mismeasurement, Synergy, and Accounting Numbers

Synergy between Intangibles
The objective of this paper by Jean-Francois Casta is to raise and examine, but not address exhaustively, the specific i...

Intangibles and Accounting

Intangible investments
Motivated by the recent works by Lev [2001b ; 2004] and Villalonga [2004], and the current debate surrounding the intern...

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