Two Factor Theory (Двухфакторная теория)
(Herzberg)

Центр Знаний

Согласно Two Factor Theory (Двухфакторной теории) Frederick Herzberg, на людей оказывают влияние 2 фактора. Удовлетворенность и психологический рост являются результатами мотивирующих факторов. Неудовлетворенность является результатом гигиенических факторов. Herzberg разработал свою теорию мотивирования во время исследования, проведенного с 200 бухгалтерами и инженерами в США.

2 фактора в теории

• Гигиенические факторы (Hygiene factors) необходимы для того, чтобы предотвратить неудовлетворенность со стороны сотрудника. Они не вызыввают более высокие уровни мотивации, но без них возникает неудовлетворенность.
• Мотивирующие факторы (Motivation factors) необходимы для того, чтобы мотивировать сотрудника на более качественное исполнение. Эти факторы основываются на внутренних движущих факторах сотрудника.

Типичные гигиенические факторы

• Условия труда

• Качество контроля

• Зарплата

• Статус

• Безопасность

• Компания

• Работа

• Политика фирмы и администрация

• Межличностные отношения

Типичные мотивирующие факторы

• Достижение

• Признание за достижения

• Ответственность за задачи

• Интересная работа

• Продвижение к задачам более высокого уровня

• Рост

Объединение гигиенических и мотивирующих факторов приводит к 4 сценариям

• Высокий уровень гигиены + высокий уровень мотивирования: Идеальная ситуация, в которой у сотрудников высокая мотивация и очень мало жалоб.

• Высокий уровень гигиены + низкий уровень мотивирования: У сотрудников мало жалоб, но отсутствует мотивация. Работа воспринимается как источник средств.

• Низкий уровень гигиены + высокий уровень мотивирования: У сотрудников есть мотивация, но также есть много жалоб. Ситуация, когда работа увлекательна и трудна. Однако зарплаты и условия работы не отвечают требованиям.

• Низкий уровень гигиены + низкий уровень мотивирования: Самое плохое ситуация. Нет мотивации, и у сотрудников много жалоб.

Herzberg предлагает организовывать работу следующим образом:

• укрупнение работы
• ротация работы и
• повышение разнообразия работы.

Кроме Двухфакторной теории, Frederick Herzberg также известен за его акроним KITA, который был вежливо переведен как Kick In The Pants! Herzberg указал на то, что KITA не является источником мотивации. Но только движения.

Форум Обсуждения на форуме о Двухфакторная теория (Человеческая мотивация). Ниже вы можете задать вопрос по этой теме, поделиться своим опытом, сообщить о новой разработке или что-то пояснить. Начать новую тему об Двухфакторная теория (Человеческая мотивация) Поделитесь своими знаниями здесь (или задайте вопрос)   5 Motivational Techniques When Employees are Feeling Low Quite a few theories of motivation have emerged that describe how employee motivation is contingent upon job characteristics, employee needs, goals, feedback, reinforcements and several other factors.... 22   7 комментария How to Create a Psychologically Safe Workplace? Optimum utilisation of every employee�s knowledge and contribution today is a must for most organizations. However, in order for employees to be willing to share their ideas and know-how, it's importa... 19   22 комментария Is Money the Primary Motivating Factor? I think money remains the primary motivating factor of employees... Here in Uganda, the oldest national university Makerere has been closed due to striking lecturers over poor pay. They don't com... 12   3 комментария Social and Environment Issues are Missing in 2 Factor Theory I think that the Herzberg theory is great, but it does ignore the fact that even with great structure of Motivators and Hygiene factors a company might suffer from social issues, such as fairness in s... 11   3 комментария Office Design: From Action Office to Cubicles to the Home Office Recently one of the administrators of my organization was sharing a plan to redesign our offices and his take on an open, more flexible and activity-based office design. He is a finance person and alt... 10   4 комментария Hygiene and Motivation: Hand and Glove It may seem not very practical to apply this theory in some parts of the world, like the third world. Going through Herzberg's theory in detail I have just realised it's the best work situation that b... 8   Application of Two Factor Theory in Non-Governmental Organizations Is the model applicable in non-government organizations where officers are not receiving remunerations in whatever kind where the pressing concern is how to drive them to perform to their best level?... 8   2 комментария Scope of Herzberg's Two Factor Theory Goes Beyond Work This theory need not be confined to any type of business situation. It can be used for interaction between any two individuals to understand how individuals are motivated whenever they interact... ... 8   1 комментария Is Lack of Challenge a Hygiene Factor? What challenges an employee at any phase in his life is the motivator. Sometimes, earning more money is seen as a challenge by an employee, depending on his experience and urge to cross a social ... 8   2 комментария The 2 Most Important Words to Say to your Employees I believe that the two most important words in any language are without a doubt "thank you", whether we are in the business or social environment. And yet, they are often just not used, or not said of... 8   2 комментария Two Factor Theory Still Holds Today? I think Herzberg's theory fits hundred percent perfect for present day organizations. Human minds need motivations so often... In the mean time hygiene factors also play a vital part in job satisfacti... 7   2 комментария Role of Knowledge in Two Factor Theory 2 Factor Theory may be applied in any type of organizations and in all levels. But, again there are other elements in the work environment which may effect the motivation of employees and the organiza... 5   1 комментария Additional Hygiene Factors Though the summary of Two Factor Theory covers most of the factors, I believe others factors like management style, organization culture, office politics, training standards also should come under the... 4   1 комментария Is an Employee Information System a Motivation / Hygiene Factor? If there's an integrated personnel / employee information system in an organization, what will be the impact on the employees' hygiene factors?... 4   1 комментария How to Keep a Workforce Motivated at Crossroads Many enterprises transform their structures merging several organisational cultures in cycles. How can the staff remain motivated when changes are made in the organisations values, collectivenes... 1   4 комментария

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Ссылки на Исследования Автоматический переход к другим полезным источникам, касающимся Двухфакторная теория (Человеческая мотивация). Новости Видео Презентации   Книги Академический Более

Сравните с: Hierarchy of Needs (Иерархия потребностей) Maslow  |  Хоторнский эффект  |  Customer Satisfaction model Kano (Модель потребительской удолетворенности Kano)  |  Theory X Theory Y (Теория X Теория Y)  |  Competing Values Framework (Концепция конкурирующих ценностей) |  Expectancy Theory (Теория ожиданий)  |  ERG Theory (Теория ERG)  |  Cultural Dimensions (Культурные измерения)  |   Leadership Continuum (Континуум лидерства)  |  Теория потребностей  |  Managerial Grid (Таблица стилей руководства)

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