Motivationsfaktoren, Hygienefaktoren. Erklärung der Zwei-Faktoren-Theorie und KITA von Frederick Herzberg.


  1. Zusammenfassung
  2. Forum
  3. Best Practices
  4. Expert Tips
  5. Quellen
  6. Drucken

Zwei-Faktoren-Theorie DiagramEntsprechend der Zwei-Faktoren-Theorie von Frederick Herzberg werden Leute durch zwei Faktoren beeinflußt. Zufriedenheit und psychologisches Wachstum sind ein Resultatsfaktor der Motivationsfaktoren. Unzufriedenheit war ein Resultat der Hygienefaktoren. Herzberg entwickelte diese Motivationstheorie während seiner Untersuchung von 200 Buchhaltern und Ingenieuren in den USA.

Die zwei Faktoren in der Theorie

  • Hygienefaktoren sind erforderlich, um sicherzustellen, dass ein Angestellter nicht unzufrieden wird. Sie verursachen nicht höhere Niveaus der Motivation, aber ohne sie gibt es Unzufriedenheit.
  • Motivationsfaktoren sind erforderlich, um einen Angestellten zu höherer Leistung zu motivieren. Diese Faktoren resultieren von internen Generatoren in Angestellten.

Typische Hygienefaktoren

  • Arbeitsbedingungen

  • Qualität der Überwachung

  • Gehalt

  • Status

  • Sicherheit

  • Firma

  • Job

  • Unternehmensrichtlinien und -leitung

  • Zwischenmenschliche Relationen

Typische Motivationsfaktoren

  • Leistung

  • Anerkennung für Leistung

  • Verantwortlichkeit für Aufgaben

  • Interessanter Job

  • Beförderung zu hochgradigeren Aufgaben

  • Wachstum

Das Kombinieren der Hygiene- und Motivationsfaktoren resultiert in vier Szenarios

  • Hohe Hygiene + hohe Motivation: Die ideale Situation, in der Angestellte in hohem Grade motiviert sind und wenig Beanstandungen haben.

  • Hohe Hygiene + niedrige Motivation: Angestellte haben wenige Beanstandungen, aber sind nicht in hohem Grade motiviert. Der Job wird als Gehaltsscheck wahrgenommen.

  • Niedrige Hygiene + hohe Motivation: Angestellte sind motiviert, haben aber viele Beanstandungen. Eine Situation, in der der Job aufregend und herausfordernd ist. Jedoch sind die Gehälter und die Arbeitsverhältnisse nicht OKAY.

  • Niedrige Hygiene + niedrige Motivation: Die schlechteste Situation. Angestellte sind nicht motiviert und haben viele Beanstandungen.

Hertzberg schlägt vor, dass Arbeit häufig angeordnet werden kann und in den folgenden Weisen angeordnet werden sollte:

  • Arbeitserweiterung
  • planmäßiger Tätigkeitswechsel und/oder
  • Tätigkeitserweiterung.

Außer der Zwei-Faktoren-Theorie ist Frederick Herzberg auch für sein Akronym KITA bekannt, das höflich als Kick In The Pants übersetzt worden ist! Herzberg sagte, dass KITA nicht Motivation produziert. Sondern nur Bewegung.

  Die MotivStrukturAnalyse misst 18 Grundmotive
Motivation kommt vor dem Handeln - was treibt uns an?
Die MotivStrukturAnalyse misst 18 Grundmotive, ist auf den europäischen Kulturraum bezogen, trennt nach männlich und weiblich und zeigt die soziale Erwünschtheit an. Die 18 Grundmotive sind b...
  Increasing Employee Motivation and Satisfaction with Job Titles
Traditional purposes of job titles are standardization and benchmarking. They are sources and reflections of formality and rigidity or mechanisms of bureaucratic control. Over the past decade however, London Business School professor Dan Cable...
  Nothing Flourishes Without Attention
Nothing flourishes without attention. This simple phrase is endemic in all endeavors. A gardener knows all too well what would happen to his plants if they are not attended to.
  Privacy at Work
When it comes to office spaces, organizations are always trying to find a balance between on the one hand public and on the other hand private workspace in order to encourage collaboration. However, public spaces are often criticized as it ass...
  PROs and CONs of Employee Of the Month Programs
A common recommended and used form to increase employees’ motivation and performance is Employee-Of-the-Month (EOM). Such a strategy would boost morale through employee rewards and giving credits to excellent employees.
  Is Lack of Of Challenge a Hygiene Factor?
What challenges an employee at any phase in his life is the motivator.
Sometimes, earning more money is seen as a challenge by an employee, depending on his experience and urge to cross a social strata or a barrier.
Sometimes money just wor...
  Using Herzberg's Two Factor Theory in Small Companies
How can you apply Herzberg 2 factor theory in a small company (5-10 employees)?
Any experiences? Does anyone know of a simple set of tools?...
  Scope of Herzberg's Two Factor Theory
This theory need not be confined to any type of business situation. It can be used for interaction between any two individuals to understand how individuals are motivated whenever they interact...
The factors established by this theory are univ...
  How to Keep a Workforce Motivated at Crossroads
Many enterprises transform their structures merging several organisational cultures in cycles.
How can the staff remain motivated when changes are made in the organisations values, collectiveness, consistency etc... In the adage of old wine and...
  Avoid Under and over Motivation
Under motivated as well as over motivated workers both have negative effects in productivity. A balance has to be developed in order for workers to act normally, never discouraged nor disgusted and extremely anxious and expectant of rewards or...
  Money Remains the Primary Motivating Factor!
Never forget: money remains the primary motivating factor of employees....
Here in Uganda, the oldest national university Makerere has been closed due to striking lecturers over poor pay. They don't complain about harassment or poor working envi...
  Strong Motivational Factors Can Overcome Demotivating Factors
Deeply felt internal motivational factors can overcome demotivating factors.
Such positive internal motivational factors could be a strong belief of cause or a smart direction of the organization....
  Motivation Engenders Commitment
Adequately motivated staff are usually more committed to perform optimally.
More often than not, they are happy on their beats which could be due to their being satisfied with the welfare, training and perquisites they are enjoying from their em...
  Additional Hygiene Factors
Though the theory covers many of the reasons, I believe others factors like management style, organization culture, office politics, training standards also should come under the hygiene factor.
Without the proper management of these fact...
  Two Factor Theory 2.0
2 Factor Theory may be applied in any type of organizations and in all levels. But, again there are other elements in the work environment which may effect the motivation of employees and the organization results.
Since knowledge, such as...
  Two Factor Theory Still Holds Today?
I think Herzberg's theory fits hundred percent perfect for present day organizations. Human minds need motivations so often... In the mean time hygiene factors also play a vital part in job satisfaction....
  Application of Two Factor Theory in Non-Governmental Organizations
Is the model applicable in non-government organizations where officers are not receiving remunerations in whatever kind where the pressing concern is how to drive them to perform to their best level?...
  Stress inTwo Factor Theory
Where should we position STRESS in this 2 Factor Theory? Please explain... Thank you......
  Education Motivation
Where does educational motivation fit in?...
  Hygiene and Motivation: Hand and Glove
It may seem not very practical to apply this theory in some parts of the world, like the third world. Going through Herzberg's theory in detail I have just realised it's the best work situation that bears fruit for both employee and employer. I would...

Zwei-Faktoren-Theorie Fachgruppe


Zwei-Faktoren-Theorie Bildung & Veranstaltungen

Finden Sie Trainings, Seminare und Veranstaltungen

Best Practices - Zwei-Faktoren-Theorie Premium
  What motivates Employees to be more Innovative?
In the current crisis, it's important to keep your innovation effort at a high level. Martha E. Mangelsdorf writes in MITSloan Management Review Vol 40 No 3 p. 24 about an analysis by Professors Henry Sauermann and Wesley M. Cohen on what makes em...
  How to measure motivation?
(How) Can motivation be measured?...

Expert Tips (ENG) - Two Factor Theory Premium

Drivers and Levers of Employees

In their 2002 book "Driven: How Human Nature Shapes our Choices", Paul R. Lawrence and Nitin Nohria mention 4 drives underlying everything we do:
Usage (application): Improving Employee Motivation

Examples of Two Factor Model

I would like to compare Herzberg's 2 factor model to a human body (organisation):
- The disease-infected human body (unhealthy organisation) can ...
Usage (application): Teaching Two Factor Theory

Satisfaction and Dissatisfaction According to Herzberg

I find it interesting that Herzberg separates dissatisfaction and satisfaction as whole different feelings apart from one another. He says dissatisfac...
Usage (application): Important Note

Promotion-focused versus Prevention-focused Employees

An interesting way to look at employees or coachees for motivation purposes is described by Heidi Grant Halverson and E. Tory Higgins in HBR March 20...
Usage (application): Employee Motivation

Alternate Classifications of Human Needs (Employees, Consumers)

One of possible ways to classify human (employee, consumer) needs is to break them down into:
- Biogenic Needs (essential, inherent certain eleme...
Usage (application): Motivation, Marketing, Human Needs

Differences in Organizational Commitment Between Paid Workers and Volunteers

Paid and unpaid workers in hybrid organizations
Although financial considerations are an important reason to work for a certain organization, the...
Usage (application): Organizational Commitment, Employee Motivation, Non-profit Organizations

Base your Workspace Design on Employee Interaction

Many innovative organizations of today have faith that more open spaces triggers personal interactions, performance, creativity and innovation. Becaus...
Usage (application): Workspace Design, Innovation Environment, Employee Interaction, Office Space Design

How to Avoid Too Much Transparency and Allow Some Privacy

In an article “The Transparency Trap” it is argued that although a certain level of transparency does drive out wasteful and unfair practices and enc...
Usage (application): Corporate Transparency, Employee Privacy

Why Employees Stay: Contextual Factors Influencing Job Embeddedness

Mitchell, Lee and Tyler (2014) focus on the contextual (or external) factors that influence employees’ staying, instead of emphasizing the fact...
Usage (application): Employee Retention, Attrition, Organizational Commitment, Employee Satisfaction

Family-Work Conflicts (FWC) and Daily Job Performance

FAMILY ROLES and WORK are two factors influencing each other: - Work can interfere with family roles; this is called a Work-Family Conflict (WFC).
Usage (application): Family-work conflicts, Coaching, Mentoring, Job Performance

Quellen - Zwei-Faktoren-Theorie Premium


Two Factor Theory


Theorie Herzberg


Two Factor Theory


Theorie Herzberg


Two Factor Theory


Theorie Herzberg


Two Factor Theory


Theorie Herzberg

Vergleichen Sie mit: Maslow Bedürfnispyramide  |  Hawthorne-Effekt  |  Kundenzufriedenheitsmodell Kano  |  Theorie X Theorie YKonkurrierende Werte RahmenwerkErwartungstheorie (VIE-Theorie)  |  ERG Theorie  |  Kulturdimensionen  |   Führungskontinuum  |  Theorie der BedürfnisseVerhaltensgitter

Zurück zur Managementdisziplin: Human Resources  |  Wissen & immaterielle Werte  |  Führung

Mehr Managementmethoden, Modelle und Theorie

Special Interest Group Leader

Sie hier

Über 12manage | Werbung | Verlinken Sie uns | Datenschutz | Rechtlicher Hinweis
Copyright 2017 12manage - E-Learning Gemeinschaft zum Thema Management. V14.1 - Letzter Update: 26-7-2017. Alle Namen tm durch ihre Inhaber.