Two Factor Theory
(Herzberg)

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Motivation Factors, Hygiene Factors. Explanation of Two Factor Theory and KITA of Frederick Herzberg.

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Two Factor Theory DiagramAccording to the Two Factor Theory of Frederick Herzberg people are influenced by two factors. Satisfaction and psychological growth are a result factor of motivation factors. Dissatisfaction was a result of hygiene factors. Herzberg developed this motivation theory during his investigation of 200 accountants and engineers in the USA.


The two Factors in the Theory

  • Hygiene factors are needed to ensure that an employee does not become dissatisfied. They do not cause higher levels of motivation, but without them there is dissatisfaction.
  • Motivation factors are needed in order to motivate an employee into higher performance. These factors result from internal generators in employees.

Typical Hygiene Factors

  • Working conditions

  • Quality of supervision

  • Salary

  • Status

  • Safety

  • Company

  • Job

  • Company policies and administration

  • Interpersonal relations

Typical Motivation Factors

  • Achievement

  • Recognition for achievement

  • Responsibility for task

  • Interesting job

  • Advancement to higher level tasks

  • Growth

Combining the hygiene and motivation factors results in four scenarios

  • High Hygiene + High Motivation: The ideal situation where employees are highly motivated and have few complaints.

  • High Hygiene + Low Motivation: Employees have few complaints but are not highly motivated. The job is perceived as a paycheck.

  • Low Hygiene + High Motivation: Employees are motivated but have a lot of complaints. A situation where the job is exciting and challenging. However the salaries and work conditions are not OK.

  • Low Hygiene + Low Motivation: The worst situation. Employees are not motivated and have lots of complaints.

Herzberg suggests that often work can be arranged and should be arranged in the following ways:

  • job enlargement
  • job rotation, and/or
  • job enrichment.

Besides The Two Factor Theory, Frederick Herzberg is also known for his acronym KITA, which has been politely translated as a Kick In The Pants! Herzberg said that KITA does not produce motivation. But only movement.


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Compare with: Maslow Hierarchy of Needs  |  Hawthorne Effect  |  Customer Satisfaction model Kano  |  Theory X Theory Y  |  Competing Values FrameworkExpectancy Theory  |  ERG Theory  |  Cultural Dimensions  |   Leadership Continuum  |  Theory of Needs  |  Managerial Grid


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