Growth Phases model

Knowledge Center

Adjusting the strategy and structure of organizations while they develop. Explanation of Growth Phases of Greiner. ('72)

Growth Phases Model | Greiner CurveWhat is the Growth Phases model? Description

The growth phases model of Larry E. Greiner suggests that organizations go through 5 (6) stages of growth and need appropriate strategies and structures to cope.  It is a descriptive framework that can be used to understand why certain management styles, organizational structures and coordination mechanisms work, and why some don't work at certain phases in the development of an organization. The 1972 Growth Phases model of Greiner describes five phases of organizational development and growth:

  1. Growth through creativity. Start-up company, entrepreneurial, informal communication, hard work and low earnings. Ending by a leadership crisis.
  2. Growth through direction. Sustained growth, functional organization structure, accounting, capital management, incentives, budgets, standardized processes. Ending by an autonomy crisis.
  3. Growth through delegation. Decentralized organizational structure, operational and market level responsibility, profit centers, financial incentives, decision making is based on periodic reviews, top management acts by exception, formal communication. Ending by a control crisis. Compare: Centralization and Decentralization.
  4. Growth through coordination and monitoring. Formation of product groups, thorough review of formal planning, centralization of support functions, corporate staff oversees coordination, corporate capital expenditures, accountability for ROI at product group level, motivation through lower-level profit sharing. Ending by a red tape crisis.
  5. Growth through collaboration. New evolutionary path, team action for problem solving, cross-functional task teams, decentralized support staff, matrix organization, simplified control mechanisms, team behavior education programs, advanced information systems, team incentives. Ending by an internal growth crisis.

More recently Greiner added a sixth phase to his Growth Phases model:

  1. Growth through extra-organizational solutions (mergers, holdings, networks of organizations)

Book: Larry E. Greiner - Power and Organization Development -

Special Interest Group - Organizational Growth (Growth Phases)

Special Interest Group (459 members)

Forum - Organizational Growth (Growth Phases)  

In this forum you will find recent interesting discussions.

  Growth of Communities (1 reactions)
Does this apply to community organizations as well, or are t...
  Length of Greiner Phases (2 reactions)
Is there any typical time frame for each phase?...
  Growth Through Training and Development
I think growth through training and development could also b...
  Examples of Companies in Revolutionary Periods
What would be examples of companies currently going through ...
  What Leadership Style is Required in Greiner's 6th Stage?
What kind of leader (style) is preferable in the growth thro...
  Input parameters for each phase of growth? (1 reactions)
Thinking about each phase of growth, what are the required p...
  Internal and External Challenges After Having Established a Start Up Business…
It is a great feeling to be a small business owner starting ...
  Collaboration Elaborated?
Can anyone give more information or guide me to books, artic...
  Alternative Forms of Organization Development (1 reactions)
Hi everyone.. Can anybody give me some ideas regarding al...
  Greiner Chart should be a Circle
While reading about Greiner's Growth Phases model, I realize...
  When Can We Call a Company a Multinational?
Can anyone clear to me that in which situation we can say 'm...
  Add Learning and Innovation (1 reactions)
There must be one more step - Learning and Innovation...
  Limitations of the model by Greiner (2 reactions)
Given that the model has been shown in a continuous single l...
  Phase 6... Create Alliances And/or Rebuild Organization? (2 reactions)
Does management restructure the organization at this point a...
  Greiner vs. Mintzberg? (2 reactions)
What's the main difference with Mintzbergs model?...

Best Practices - Organizational Growth (Growth Phases)

Here you will find the most valuable discussions from the past.

  Is an Organizational Crisis a Must for Growth? (5 reactions)
It is typical for Greiner's thinking that the growth phases ...
Hot What are the Strategic Goals of Small Businesses? (11 reactions)
When assessing the goals and the success of an organization,...
  Organizational Death... A Taboo? (6 reactions)
Another approach is to take a broader and cyclic view and se...
  Greiner Five Phases of growth (5 reactions)
1. The Five(six) Phases of growth is a measure of influence ...

Expert Tips - Organizational Growth (Growth Phases)

Here you will find high-quality advice from experts.


Critical Success Factors for 2nd Generation Succession

Small Business Succession, Best Practices...

How to Achieve Sustainable Growth?

The Factors Determining Sustainable Growth...

Resources - Organizational Growth (Growth Phases)

Here you will find powerpoint presentations, micro-learning videos and further information sources.

The Nature and Complexity of Organizational Change

Change Management, Organizational Change...

Greiner's Model of Organizational Growth

Greiner, Growth, Stages of Growth, Phases of Growth, Organizational Change...

Growth Phases Model Diagram

Organizational Development...

News about Growth Phases


News about Organizational Growth


Videos about Growth Phases


Videos about Organizational Growth


Presentations about Growth Phases


Presentations about Organizational Growth


Books about Growth Phases


Books about Organizational Growth


More about Growth Phases


More about Organizational Growth


Compare with: Organization Chart  |  Mergers & Acquisitions  |  Competitive Advantage  |  Core Competence  |  Parenting Styles  |  Relative Value of Growth  |  BCG Matrix  |  Distinctive Capabilities  |  Organizational Configurations  |  Leveraged Buy-out

Return to Management Hub: Change & Organization  |  Communication & Skills  |  Ethics & Responsibility  |  Human Resources  |  Knowledge & Intangibles  |  Leadership  |  Strategy  |  Supply Chain & Quality

More Management Methods, Models and Theory

Special Interest Group Leader

You here? Sign up for free


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2019 12manage - The Executive Fast Track. V15.1 - Last updated: 20-10-2019. All names ™ of their owners.