Growth Phases model
(Greiner)

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Summary

Growth Phases Model | Greiner CurveWhat is the Growth Phases model? Description

The growth phases model of Larry E. Greiner suggests that organizations go through 5 (6) stages of growth and need appropriate strategies and structures to cope.  It is a descriptive framework that can be used to understand why certain management styles, organizational structures and coordination mechanisms work, and why some don't work at certain phases in the development of an organization. The 1972 Growth Phases model of Greiner describes five phases of organizational development and growth:

  1. Growth through creativity. Start-up company, entrepreneurial, informal communication, hard work and low earnings. Ending by a leadership crisis.
  2. Growth through direction. Sustained growth, functional organization structure, accounting, capital management, incentives, budgets, standardized processes. Ending by an autonomy crisis.
  3. Growth through delegation. Decentralized organizational structure, operational and market level responsibility, profit centers, financial incentives, decision making is based on periodic reviews, top management acts by exception, formal communication. Ending by a control crisis. Compare: Centralization and Decentralization.
  4. Growth through coordination and monitoring. Formation of product groups, thorough review of formal planning, centralization of support functions, corporate staff oversees coordination, corporate capital expenditures, accountability for ROI at product group level, motivation through lower-level profit sharing. Ending by a red tape crisis.
  5. Growth through collaboration. New evolutionary path, team action for problem solving, cross-functional task teams, decentralized support staff, matrix organization, simplified control mechanisms, team behavior education programs, advanced information systems, team incentives. Ending by an internal growth crisis.

More recently Greiner added a sixth phase to his Growth Phases model:

  1. Growth through extra-organizational solutions (mergers, holdings, networks of organizations)

Book: Larry E. Greiner - Power and Organization Development


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🔥 NEW What are the Strategic Goals of Small Businesses?
When assessing the goals and the success of an organization, such as when advising on the organization's strategy, it is important to not only consider its growth strategies, but also other perception...
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12 comments
Examples of Companies in Revolutionary Periods
What would be examples of companies currently going through a revolutionary period? Why?...
8
 
Growth Through Training and Development
I think growth through training and development could also be added in this chart.
Because you can give growth to any business or community through training and development of people....
7
 
What Leadership Style is Required in Greiner's 6th Stage?
What kind of leader (style) is preferable in the growth through alliances stage of the model by Greiner? Should it be someone who is inclined to teamwork and collaboration?...
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Input parameters for each phase of growth?
Thinking about each phase of growth, what are the required parameters to be mandatorily considered as inputs to make the growth phase an absolute success?...
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1 comments
Internal and External Challenges After Having Established a Start Up Business…
It is a great feeling to be a small business owner starting out on a great journey with endless opportunities. Every small business owner has dreams and hopes for success, as should be the case.
...
4
 
The 'Growth Through Collaboration' Phase Elaborated
Can anyone give more information or guide me to books, articles that elaborate upon further steps than those mentined in the summary to be taken in the collaboration phase?...
4
 
2 comments
Alternative Forms of Organization Development
Hi everyone.. Can anybody give me some ideas regarding alternative forms of organizational development. Please I tried everyway but hope to get from this community. Thnx with regards......
4
 
1 comments
Greiner Chart should be a Circle
While reading about Greiner's Growth Phases model, I realized that after reaching phase 6, it's clearly impossible to increase a company value level only by growing trough alliances. It is necessary t...
3
 
When Can We Call a Company a Multinational?
Can anyone clear to me that in which situation we can say 'multinational' to acompany? What are the steps that a company goes to multinational?...
3
 
Add Learning and Innovation
There must be one more step - Learning and Innovation - which will generate internal growth and will be similar to the other growth curves....
3
 
1 comments
Limitations of the model by Greiner
Given that the model has been shown in a continuous single line against time suggests that all the levels are at a higher level after each level. Instead I suggest that there need to be 5 or 6 lines r...
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2 comments
Phase 6... Create Alliances And/or Rebuild Organization?
Does management restructure the organization at this point and continue to move forward or will the rapid pace of technology lead to too much growth wherein the organization is biting more than they c...
1
 
2 comments
Greiner vs. Mintzberg?
What's the main difference with Mintzbergs model?...
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2 comments

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The top-rated topics about Organizational Growth (Growth Phases). Here you will find the most valuable ideas and practical suggestions.


Growth of Communities
Does this apply to community organizations as well, or are these growth phases only specified for business organizations?...
31
 
1 comments

Is an Organizational Crisis a Must for Growth?
It is typical for Greiner's thinking that the growth phases are seperated from each other by organizational crises. Without a crisis a firm can not enter the next stage. Personally, I doubt if this is...
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5 comments

Length of Greiner Phases
Is there any typical time frame for each phase?...
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2 comments

Organizational Death... A Taboo?
Another approach is to take a broader and cyclic view and see an organization as a human or organism going through a full Organizational Life Cycle. Organizational Life Cycles typically describe the f...
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6 comments

Greiner Five Phases of growth
1. The Five(six) Phases of growth is a measure of influence of age and size on the organizational structure. The cycle may not necessarily be followed step wise as suggested.
2. Reading the Grein...
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5 comments

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Compare with: Organization Chart  |  Mergers & Acquisitions  |  Competitive Advantage  |  Core Competence  |  Parenting Styles  |  Relative Value of Growth  |  BCG Matrix  |  Distinctive Capabilities  |  Organizational Configurations  |  Leveraged Buy-out


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