DuPont Model

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Contributed by: Cees A.J. Wiegel MBA, Montal Consultancy

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What is the DuPont Model? Description

DuPont Analysis is a technique that can be used to analyze the profitability of a company using traditional performance management tools. To enable this, the DuPont model integrates elements of the Income Statement with those of the Balance Sheet. Is is also known as "DuPont Identity".

Origin of the DuPont Model. History

The DuPont model of financial analysis was made by F. Donaldson Brown, an electrical engineer who joined the giant chemical company's Treasury department in 1914. A few years later, DuPont bought 23 percent of the stock of General Motors Corp. and gave Brown the task of cleaning up the car maker's tangled finances. This was perhaps the first large-scale reengineering effort in the USA. Much of the credit for GM's ascension afterward belongs to the planning and control systems of Brown, according to Alfred Sloan, GM's former chairman. Ensuing success launched the DuPont model towards prominence in all major U.S. corporations. It remained the dominant form of financial analysis until the 1970s.

Calculation/Formula for DuPont Analysis

Return on Assets  =  Net Profit Margin  x  Total Assets Turnover  =  Net Operating Profit After Taxes / Sales  x  Sales / Average Net Assets

 DuPont Model


Usage of the DuPont Framework. Applications

  • The model can be used by the purchasing department or by the sales department to examine or demonstrate why a given ROA was earned.
  • When ROA is poor, you can perform a DuPont analysis to find and investigate parts of the business that are cuasing that.
  • Compare a firm with its colleagues.
  • Analyze changes over time.
  • Teach people a basic understanding how they can have an impact on the company results.
  • Show the impact of professionalizing the purchasing function.

Steps in the DuPont Method. Process

  1. Collect the business numbers (from the finance department).
  2. Calculate (use a spreadsheet).
  3. Draw conclusions.
  4. If the conclusions seem unrealistic, check the numbers and recalculate.

Strengths of the DuPont Model. Benefits

  • Simplicity. A very good tool to teach people a basic understanding how they can have an impact on results.
  • Can be easily linked to compensation schemes.
  • Can be used to convince management that certain steps have to be taken to professionalize the purchasing or sales function. Sometimes it is better to look into your own organization first. In stead of looking for company takeovers in order to compensate lack of profitability by increasing turnover and trying to achieve synergy.

Limitations of the DuPont analysis. Disadvantages

  • Based on accounting numbers, which are basically not reliable.
  • Does not include the Cost of Capital.
  • Garbage in, garbage out.

Assumptions of the DuPont method. Conditions

  • Accounting numbers are reliable.

Special Interest Group

Profitability Analysis Special Interest Group.

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Forum discussions about Profitability Analysis. Below you can ask a question about this topic, share your experiences, report a new development, or explain something.

topic OTHER Current Assets in DuPoint Analysis
What could be items included in the category "Other' in Current Assets?...
Comments2 comments
topic Compare Banks using DuPont
Can Dupont be used to compare the performance of banks? Can the same yard stick be used for large and small companies/banks in terms of working capital?...
Comments2 comments
🔥 How to Use the DuPont Model
Hello, DuPont Model is a very ancient formula and it is very useful. In the simpler expression = EBIT / Revenue * Revenue / funds engaged =. Funds engaged = fixed assets plus working capital needed...
Comments2 comments

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Best Practices

The best, top-rated topics about Profitability Analysis. Here you will find the most valuable ideas and practical suggestions.

🥇 Successor of DuPont Model?
You mention that the DuPont Model was the dominant financial performance tool until the 1970's. What models or tools have replaced it?...
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Expert Tips

Advanced insights about Profitability Analysis. Here you will find professional advices by experts.


Benefits of the DuPont Model

Performance Management
The DuPont Model has been around for nearly a century and is still a popular tool for performance management. This is ma...
Information Sources

Various sources of information regarding Profitability Analysis. Here you will find powerpoints, videos, news, etc. to use in your own lectures and workshops.


Dupont Analysis

Calculates a standard set of ratios based on input of financial data. By Glenn L. Stevens....

Industry-adjusted DuPont Anal.

Predict Profitability
Paper by Mark T. Soliman uses industry-adjusted Dupont Analysis to predicting future changes in RNOA (return-on-net-oper...

Introduction to the Dupont Model

Introduction, Examples
Short explanation of the Dupont Model (Return on Net Assets - RONA Analysis). It is a financial ratio that demonstrates...

Dupont Model and Other Pyramid Formulas to Analyse Financial Statements

Financial Accounting, Financial Analysis
This presentation about the Dupont System includes examples and schemes to clarify the system. The following sections ar...

Quickly Reading a Profit and Loss Statement and a Balance Sheet

Profit and Loss Statement Analysis, Analyzing a P&L
This video explains that when we're reading a profit and loss statement as a director we should: - Not focus on the fig...

DuPont Model Diagram

Analyzing Financial Results
Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in ...

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Compare with the DuPont Model: Return On Net Assets  |  Return on Equity  |  Economic Value Added  |  Performance Management

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