 Wat zijn Cultuurtypes? Beschrijving
Terrence Deal en Allan Kennedy waren een van de eerste schrijvers over corporate cultuur. In hun boek uit 1982 Corporate Cultures: The Rites and Rituals of Corporate Life, definiëren zij organisatiecultuur als 'de manier waarop de dingen hier gedaan worden'.
Deal en Kennedy beweren dat een corporate cultuur gebaseerd is op een samengaan van zes elementen: geschiedenis, waarden en overtuigingen, rituelen en ceremonies, verhalen, heldhaftige figuren en het informele culturele netwerk van verhalenvertellers, roddelaars, fluisteraars, spionnen en priesters. Hun Cultuurtypesmodel onderscheidt vier corporate cultuurtypes, gebaseerd op twee elementen:
- Snelheid van Terugkoppeling: Hoe snel wordt feedback en beloningen verstrekt (waardoor de mensen wordt verteld of zij goed of slecht werk afleveren).
- Risicograad: Het niveau waarop risico's genomen worden (de mate van onzekerheid).
De combinatie van deze twee elementen resulteert in vier soorten bedrijfsculturen:
- Stoere Mannen Machocultuur (Snelle terugkoppeling en beloning, veel risico):
- Spanning resulteert uit de hoge mate van risico en de aanzienlijke potentiële afname of toename van de beloning.
- Focus op het heden, individualisme overheerst teamwork.
- Typische voorbeelden: reclame, handel in effecten, sport.
- Werk Hard, Speel het Hard Cultuur (Snelle terugkoppeling en beloning, lage risico's):
- Spanning resulteert uit de hoeveelheid werk eerder dan uit de onzekerheid.
- Focus op snelle actie, hoge energieniveaus.
- Typische voorbeelden: verkoop, restaurants, softwarebedrijven.
- Proces Cultuur (Langzame terugkoppeling en beloning, lage risico's):
- Spanning is over het algemeen laag, maar kan toch optreden als gevolg van interne politiek en stompzinnigheid van het systeem.
- Focus op details en perfecte processen.
- Typische voorbeelden: bureaucratieën, banken, verzekeringsmaatschappijen, overheidsdiensten.
- Gok Cultuur (Langzame feedback en beloning, veel risico):
- Spanningen resulteren uit de hoge risico&apos's en de vertraging die er is voordat duidelijk wordt of de acties goed hebben uitgepakt.
- Focus op de lange termijn, voorbereiding en planning.
- Typische voorbeelden: farmaceutische bedrijven, vliegtuigfabrikanten, exploratie van olie.
Boek: Terrence E. Deal, Allan A. Kennedy - Corporate Cultures: The Rites and Rituals of Corporate Life (1982) - 
Boek: Terrence E. Deal, Allan A. Kennedy - The New Corporate Cultures (2000) -
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 Another Culture Type: the Yes Culture
Schmidt and Rosenberg recommend to establish a "Yes Culture" in order to establish an innovative firm. It is a culture in which the default answer to innovators asking if they may proceed with their idea is "yes".
It is the opposite of a No-Cult...
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Connecting Culture and the Dominant Strategy
The flaw in the Deal and Kennedy model is that it does not connect culture to the strategies being implemented by the organization.
In my book, The Alpha Strategies, Understanding Strategy, Risk, and Values in Any Organization, I argue that ther...
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12 Culture Factors of Drennan?
Has anyone heard of Drennan and his 12 factors in which you can recognize a corporate culture? He is the one who said culture is 'The way we do things around here'. There's so little on him and his theories on the net....
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The Effects of Leadership on Organizational Culture
Hi, I am currently researching on "The effects of leadership on organizational culture" for my thesis. I am enrolled for the MSc in leadership and change management.
Your ideas and comments will be highly appreciated.
Regards, George....
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Do Competitive Work Cultures Lead to Better Performance?
I am searching for information and sources (books or articles) to give me information about differences between competitive and cooperation cultures at work. And what types of cultures are competitive ? Thanks for your help....
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Culture Types Useful Model
This model on culture types makes it easy to understand why certain results can be attained, particularly when efforts are made to enforce cultural change....
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International Culture Types
I think that the four culture types model has now become too limited. Not many of the types work well for third-world country or current developing nation cultures..
Who knows of a corporate culture model like the one from Kennedy and Deal, but ...
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Cultuurtypes Special Interest Group
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Cultuurtypes Educatie & Evenementen
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Establishing an Organizational Culture of Perpetual Crisis
An interesting article in the issue of Fortune (Sept. 5, 2005, no. 15) explains how Jong-Yong Yun, CEO of Samsung, is relentlessly building a culture ...
Usage (application): Corporate Culture Best Practice
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Strategies to Change Employee Habits, Hearts and Heads
According to J.E. Kee and K.E. Newcomer ("Why Do Change Efforts Fail? What Can Leaders Do About It?", The Public Manager, Fall 2008), the key to chang...
Usage (application): Changing Organization Cultures
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Pitfalls and Best Practices in Culture Change
According to Jon Katzenbach and Ashley Harshak ("Stop Blaming Your Culture", strategy+business, Spring 2011, Issue 62), following myths of culture cha...
Usage (application): Changing Organizational Cultures, What to DO and what NOT
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Why is Changing an Organization Culture So Hard? The ASA Model (Schneider)
Why is changing an organization culture so difficult? Because, once it is established, a culture has the tendency to strengthen itself, become more ho...
Usage (application): Organization Culture, Culture Change, Corporate Culture, Change Management, Recruitment
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How Culture Levels Explain Failures in Organizational Learning and Innovation
Schein (as cited by Bertagni et al., 2010) tries to elaborate on the question why organizational innovations often fail or are only successful in the ...
Usage (application): Improving Organizational Learning, Organizational Innovation, Changing Organization Cultures
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The Importance of Culture in Organizational Performance
John Connolly, former CEO of Deloitte UK, argues that one of the most critical determinants of organizational performance is culture. Culture refers t...
Usage (application): Organizational Culture, Corporate Culture, Employee Behavior, Organizational Performance
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7 Mechanisms to Change Corporate Cultures
Management can choose from this menu of actions to change a problematic corporate culture:
1. Making a compelling case for why the organi...
Usage (application): Change Management, Organizational Change, Culture Change
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PROs and CONs of a Strong Corporate Culture
Implementing a significant change is generally easier when the corporate culture is not strong. By strong Corporate Culture is meant that values an...
Usage (application): Corporate Culture Change, Change Management, Organizational Change
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Vergelijk de Cultuurtypes met: Cultuurniveaus | Veranderen van Organisatieculturen | Culturele Dimensies | Groepsdenken | Kerngroeptheorie | Contingentietheorie | IJsberg van Verandermanagement | Veranderingsfasen | Krachtenveldanalyse | Gepland Gedragtheorie | Leiderschapcontinuum | Culturele Intelligentie
Keer terug naar Management Discipline: Verandering & Organisatie | Communicatie & Vaardigheden | Besluitvorming & Waardering | Human Resources
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