Types de Culture (Deal et Kennedy)

Centre de Connaissances

Qu'est-ce que les Types de culture ? Description

Terrence Deal and Allan Kennedy ont été parmi le premiers à écrire au sujet de la culture d'entreprise. Dans leur livre de 1982"Corporate Cultures": Les rites et les rituels de la vie des Groupes, ils définissent la culture de l'organisation comme la manière de faire les choses ici.

Deal et Kennedy disent que la culture d'entreprise est basée sur l'imbrication de six éléments : histoire, valeurs et convictions, rituels et cérémonies, légendes, figures héroïques et le réseau culturel informel des conteurs, commères, chuchoteurs, espions et prêtres. Leur modèle de Types de culture distingue quatre types de culture d'entreprise, basés sur deux éléments :

• Vitesse du feedback : Avec quelle rapiditè les feedback et les récompenses sont-ils distribués (par quel moyen il leur est communiqué qu'ils font un bon ou mauvais travail).
• Degré de risque : Le niveau de prise de risque (degré d'incertitude).

De la combinaison de ces deux éléments, il en résulte quatre types de cultures d'entreprise :

1. Culture Macho du Coriace (feedback et récompense rapide, risque élevé) :
   • Le stress est dû au risque élevé et de la diminution ou de la hausse potentielle de la récompense.
   • Se concentre sur le présent, l'individualisme prévaut sur le travail d'équipe.
   • Exemples typiques : publicité, courtage, sports.
2. Culture Travailleur et Tenace (feedback et récompense rapides, risque faible) :
   • Le stress est dû à la quantité de travail plutôt qu'à lincertitude.
   • Se concentre sur l'action rapide, niveaux élevés d'énergie.
   • Exemples typiques : ventes, restaurants, entreprises de logiciels.
3. Culture de processus (feedback et récompense lents, risque faible) :
   • Le stress est généralement bas, mais il peut venir de la politique interne et de la stupidité du système.
   • Se concentre sur l'excellence des détails et du processus.
   • Exemples typiques : bureaucraties, banques, compagnies d'assurance, services publics.
4. Culture Risque Tout (feedback et récompense lents, risque élevé) :
   • Le stress est dû au risque élevé et au délai avant de savoir si les actions ont payé.
   • Se concentre sur le long terme, la préparation et la planification.
   • Exemples typiques : entreprises pharmaceutiques, avionneurs, entreprises de prospection de pétrole.

Livre : Terrence E. Deal, Allan A. Kennedy - Corporate Cultures: The Rites and Rituals of Corporate Life (1982) Les rites et les rituels de Life bureau-chef (1982)

Livre : Terrence E. Deal, Allan A. Kennedy - The New Corporate Cultures (2000)

Forum Nouveau Sujet Forum sur Culture d'Entreprise. Building Blocks of Organizational Culture: The Six Components of Corporate Culture (Coleman) Culture, unlike its short and easy definition – the way we do things here – isn't as easy a concept to get the hang of. (...) 20   9 commentaires Perfect Definition of Corporate Culture (Uttal, 1983) In an article in Fortune magazine (Oct. 17, 1983 - pp. 66-72), writer Bro Uttal defined 'corporate culture' as follows:< (...) 9   13 commentaires Creating an Innovative Organizational Culture Innovative cultures are greatly valued because they are not only good for a company's bottom line, but also largely depi (...) 8   7 commentaires Another Culture Type: the Yes Culture Schmidt and Rosenberg recommend to establish a "Yes Culture" in order to establish an innovative firm. It is a culture i (...) 5   How to Deal with a Culture of Gossip and Backbiting? Hi all, I am in the following situation: - I am the deputy of a Team Manager (TM). - The team consists of peop (...) 4   2 commentaires Innovation in a Target / Performance Culture Many organizations today have a 'target culture', which is characterized by strong performance management, performance m (...) 4   Do Competitive Work Cultures Lead to Better Performance? I am searching for information and sources (books or articles) to give me information about differences between competit (...) 4   2 commentaires The Effects of Leadership on Organizational Culture Hi, I am currently researching on "The effects of leadership on organizational culture" for my thesis. I am enrolled for (...) 3   1 commentaires Culture Types Useful Model This model on culture types makes it easy to understand why certain results can be attained, particularly when efforts a (...) 3   1 commentaires High Performance Work Culture Of what does a high performance work culture consists...? (...) 2   Connecting Culture and the Dominant Strategy The flaw in the Deal and Kennedy model is that it does not connect culture to the strategies being implemented by the or (...) 1   2 commentaires International Culture Types I think that the four culture types model has now become too limited. Not many of the types work well for third-world co (...) 1   3 commentaires Commencer un nouveau sujet de forum sur Culture d'Entreprise. Plus d'info. Partagez votre opinion, vos connaissances et votre expérience ou posez une question (inscrivez-vous gratuitement en premier)

Meilleures Pratiques Les sujets les mieux notés sur Culture d'Entreprise. Vous trouverez ici les idées les plus précieuses et des suggestions pratiques. Eight Types of Organizational Culture (Groysberg) Culture is the social order of an organisation. It forms people's attitudes and behaviours in a wide range of ways. Cult (...) 9   5 commentaires 12 Culture Factors of Drennan? Has anyone heard of Drennan and his 12 factors in which you can recognize a corporate culture? He is the one who said cu (...) 8   3 commentaires Culture of Accountability Any experience with a Culture of Accountability? There are different books and suppliers of the concept, workshops (...) 6   9 commentaires

Conseils d'Experts Idées avancées sur Corporate Culture (Anglais). Vous trouverez ici des conseils professionnels d'experts. Establishing an Organizational Culture of Perpetual Crisis Corporate Culture Best Practice An interesting article in the issue of Fortune (Sept. 5, 2005, no. 15) explains how Jong-Yong Yun, CEO of Samsung, is re (...) Strategies to Change Employee Habits, Hearts and Heads Changing Organization Cultures According to J.E. Kee and K.E. Newcomer ("Why Do Change Efforts Fail? What Can Leaders Do About It?", The Public Manager (...) Pitfalls and Best Practices in Culture Change Changing Organizational Cultures, What to DO and what NOT According to Jon Katzenbach and Ashley Harshak ("Stop Blaming Your Culture", strategy+business, Spring 2011, Issue 62), (...) Top-5 Reasons for Burnouts are All Management-related! Burnout Causes, Burnout Reasons, Causes of Burnouts A 2018 Gallup study of nearly 7,500 full-time employees found that no less than 23% replied they feel burned out at work (...) Why is Changing an Organization Culture So Hard? The ASA Model (Schneider) Organization Culture, Culture Change, Corporate Culture, Change Management, Recruitment Why is changing an organization culture so difficult? Because, once it is established, a culture has the tendency to str (...) How Culture Levels Explain Failures in Organizational Learning and Innovation Improving Organizational Learning, Organizational Innovation, Changing Organization Cultures Schein (as cited by Bertagni et al., 2010) tries to elaborate on the question why organizational innovations often fail (...) The Importance of Culture in Organizational Performance Organizational Culture, Corporate Culture, Employee Behavior, Organizational Performance John Connolly, former CEO of Deloitte UK, argues that one of the most critical determinants of organizational performanc (...) 7 Mechanisms to Change Corporate Cultures Change Management, Organizational Change, Culture Change Management can choose from this menu of actions to change a problematic corporate culture: 1. Making a compelling case (...) PROs and CONs of a Strong Corporate Culture Corporate Culture Change, Change Management, Organizational Change Implementing a significant change is generally easier when the corporate culture is not strong. By strong Corporate Cult (...)

Sources d'Information Diverses sources d'informations sur Culture d'Entreprise. Vous trouverez ici des powerpoints, des vidéos, des actualités, etc. à utiliser dans vos propres conférences et ateliers. Management Across Cultures: Managing in a Global Context Cross-Cultural Management, Cultural Dimensions, Cultural Intelligence, Multicultural Teams, Global Leadership, Global HR This presentation consist of six sections that together form an extensive description of management across cultures. The (...) Role of Corporate Culture Culture Change, OD Good presentation about the role of corporate culture. Topics: What is Organisational Culture? What is the link between (...) What is Corporate Culture Short Intro What is corporate culture, how can you determine what is the CC, What is driving a CC? (...) Introduction to Organizational Culture and Climate Organizational Culture, Organizational Climate Presentation about organizational culture and climate, including the following sections: 1. Learning objectives 2. Bas (...) 5 Strategies to Successfully Manage Cultural Differences Cultural Differences, Cultural Intelligence, Cross-Cultural Teams, Company Culture, Hofstede Cultural differences can be an asset rather than a liability to a team if carefully managed and other people are approac (...) Innovation Culture: Reducing Fear in Organizations Innovation Management, Change Management This presentation elaborate son the issue of fear in organizations, particularly on the process of reducing fear so as t (...) What is Corporate Culture? Learn from 4 CEOs Corporate Culture, Organization Culture, Organizational Culture, Starter for Training / Workshop Corporate cultures are at the core of organizations and "...every company has a culture, either by design or by default. (...) Organizational Culture and Critical Theory Organizational Culture A detailed presentation, explaining Organizational Culture and Critical Culture. A description of Organizational Cultu (...) Meeting Culture Funny Picture Funny picture about meeting culture. (...) Macho Culture Funny Picture Funny picture showing people buttering up. (...) Culture, Cultural Competence, Cultural Intelligence and the CQ Cultural Intelligence This presentation is a good introduction to culture and contains three large sections: Culture, Cultural Competenence an (...) Introduction to Organizational Culture Initial Understanding of Organizational Culture and Why it Matters to an Organization Daniel Denison explains what an organizational culture is and why this own unique identity matters to an organization. H (...) Funny Org Chart Picture Org. Charts / Culture Funny picture to explain organization charts and/or organizational culture. (...) Culture Types Diagram Corporate Culture Download and edit this 12manage PowerPoint graphic for limited personal, educational and business use. Republishing in (...)

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